ibm power event, keynote presentation doug davis
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IBM Power Systems Hvad er IBM's visioner med Smarter Computing? Hvad er vores strategi for IBM Power-platformen? Få en "Trend & Directions"-præsentation fra lederen af vores Executive Briefing Center i Austin. Doug Davies, Program Director, IBMTRANSCRIPT
IBM Power Systems
© 2012 IBM Corporation
Doug Davies, Program Director
IBM Executive Briefing [email protected]
02 May 2012
Power is performance redefinedand smarter computingDeliver services faster, with higher quality and superior economics
© 2012 IBM Corporation
IBM Power Systems
Agenda for this session
� Characteristics of Smarter Computing
� Watson – Why it matters and what’s next
� What is the new definition of performance?
� Power Systems - Performance Redefined
� B R E AK
� Integration simplifies computing
� IBM i
� IBM PureScale Systems
� IBM PowerLinux offerings
© 2012 IBM Corporation
IBM Power Systems
The pressure is on IT to deliver
3
Increased expectations 54%
of IT budgets are spent on operations and maintenance—
not on innovation.10
52% 50% 10x 1 in 5
Where do you turn? IBM
Higher customer, employee and partner expectations—self-service channels have grown by 52 percent (compound annual growth rate).6
Mobile clients and workforce—more than 50 percent of the world population uses mobile technologies.7
Ten-times growth in digital data since 2007—there are 2 billion Internet users.8
Intense competition—only 20 percent of the world’s largest companies in 2000 are still on that list today.9
Increased demand
Explosive growth
Intense competition 54%
of IT budgets are spent on operations and maintenance—
not on innovation.10
Where do you turn? IBM
54%of IT budgets are spent on
operations and maintenance—not on innovation.10
54%of IT budgets are spent on
operations and maintenance—not on innovation.10
54%of IT budgets are spent on
operations and maintenance—not on innovation.10
54%of IT budgets are spent on
operations and maintenance—not on innovation.10
Where do you turn? IBM
54%of IT budgets are spent on
operations and maintenance—not on innovation.10
54%of IT budgets are spent on
operations and maintenance—not on innovation.10
54%of IT budgets are spent on
operations and maintenance—not on innovation.10
© 2012 IBM Corporation
IBM Power Systems
Managed throughthe cloud technologiesAccess world-class computing capabilities practically anywhereVirtualize to reduce costs and complexity
Infrastructure designed for dataTurn data into actionable insightEmpower decision makers to drive better business outcomes
Tuned to the task of businessOptimize workloads to improve service quality and efficiency and reduce costsMaximize performance for every industry, at every layer
Three keys to enabling your organization to capitalize on a more intelligent, interconnected and instrumented planet
4
Smarter computing enables business performance on a smarter planet
© 2012 IBM Corporation
IBM Power Systems
Smarter computing enables the smarter planet
5
89%of CEOs want better insight via business intelligence and analytics11
Up to
55%cost reduction per workload is possible with optimized systems12
60%of CIOs plan to invest in cloud technologies13
On a smarter planet, smarter organizations drive innovation to stand apart in the crowded marketplace.
© 2012 IBM Corporation
IBM Power Systems
IBM Watson technology—winning with workload-optimized systems
IBM Watson™ technology—a workload-optimized system that can act much like a human�Runs on commercially-available IBM POWER7® processor–based servers and IBM PowerLinux™ software
�Is tuned to the task of answering questions posed in natural language
�Is able to process 200 million web pages in three seconds
�Understands human language—English today, and soon, Japanese and French as well
�Shows that IBM deep analytics capabilities can pass the test
Watson technology is the result of comprehensive IBM expertise:
6
The technologies that power the IBM Watson system are available to IBM clients today.
© 2009 IBM Corporation
Putting IBM Watson to Work
Doug DaviesExecutive Briefing Centers
8 © 2012 IBM Corporation
Smarter Computing
� Watson Wins!
� Largest Jeopardy! in 5 years
� 34.5M Jeopardy! Viewers
� 1.3B+ Impressions
� Over 10,000 Media Stories
� 11,000 attend watch events
� 2.5M+ Videos Views (top 10
only)
� 12,582 Twitter
� 25,763 Facebook Fans
On February 14, 2011, IBM Watson changed history introducing a system that rivaled a human’s ability to answer questions posed in natural language with speed, accuracy and confidence.
9 © 2012 IBM Corporation
Smarter Computing
Big Data
Content Analytics
IBM Technology Depth
Business Analytics
Databases / Data Warehouses
2880 Processing Cores
16 Terabytes Memory (RAM) – 20TB Disk
System Specifications
90 IBM P750 Servers
80 Teraflops (80 trillion operations per second)
Workload Optimized Systems
IBM Watson a look behind the scenes
In the past 5 years IBM has spent over $14B in acquisitions and $6B in R&D annually
10 © 2012 IBM Corporation
Smarter Computing
What if an enterprise had all the answers it needs to succeed?
Can we design a computing system that rivals a human’s ability
to retrieve, analyze and interpret vast amounts of information?
11 © 2012 IBM Corporation
Smarter Computing
A Brief History of IBM Watson
IBM ResearchProject
(2006 - )
R&D
12 © 2012 IBM Corporation
Smarter Computing
Winning Human Performance
Winning Human Performance
2007 QA Computer System
2007 QA Computer System
Grand Champion Human
Performance
Grand Champion Human
Performance
Each dot represents an actual historical human Jeopardy! game
More ConfidentMore Confident Less ConfidentLess Confident
The Jeopardy! Challenge…..
13 © 2012 IBM Corporation
Smarter Computing
Baseline 12/06
v0.1 12/07
v0.3 08/08
v0.5 05/09
v0.6 10/09
v0.8 11/10
v0.4 12/08
v0.2 05/08
IBM WatsonPlaying in the Winners Cloud
V0.7 04/10
DeepQA: Progress in Answering Precision
14 © 2012 IBM Corporation
Smarter Computing
� Deep Analytics – Combining many analytics in a novel
architecture, we achieved very high levels of Precision and Confidence over a huge variety of as-is content.
� Speed – By optimizing Watson’s computation for Jeopardy! on over 2,800 POWER7 processing cores we went from 2 hours per question on a single CPU to an average of just 3 seconds.
� Results – in 55 real-time sparring games against former Tournament of Champion Players in 2010, Watson put on a very competitive performance in all games -- placing 1st in 71% of the them!
Precision / Confidence & Speed
15 © 2012 IBM Corporation
Smarter Computing
History of IBM Watson
IBM ResearchProject
(2006 - )
Jeopardy!Grand
Challenge
(Feb 2011)
R&D
Demonstration
16 © 2012 IBM Corporation
Smarter Computing
Watson…..
� Watson History.
–3+ years development by IBM scientists
–Software: IBM Research Software Stack.
� Hardware: Cluster of 90 Power 750 ( 2880 Cores ) @ 3.55 GHz
– 88 compute nodes, 2 I/O nodes, 4 SAS Storage drawers & 2 xCAT Servers
� Software: SLES 11, JAVA, CNFS, GPFS, xCat,
� Middleware: Apache UIMA (open source)
� Applications:
– DeepQA - the main analytical engine which ran on Power 7
– Voice synthesis, strategies for betting, buzzing in, clue selection & exchanging info with Jeopardy Computers all ran on Windows 7 Lenovo desktop
– Avatar - Runs on Mac notebook
17 © 2012 IBM Corporation
Smarter Computing
Watson
� Date: February 14 / 15 / 16 2011
� Competition with humans at the game of Jeopardy:
– Human vs. Machine contest.
� Competition:
– Ken Jennings & Brad Rutter
– Two most successful Jeopardy contestants of all time
$1,000,000 Winner
18 © 2012 IBM Corporation
Smarter Computing
History of IBM Watson
IBM ResearchProject
(2006 - )
Jeopardy!Grand
Challenge
(Feb 2011)
Watson
forHealthcare
(Aug 2011)
R&D
Demonstration
Commercialization
19 © 2012 IBM Corporation
Smarter Computing
IBM Watson brings together a set of transformational technologies to drive optimized outcomes
…built on a massively parallel
probabilistic evidence-based
architecture
Understandsnatural
language and human
speech
Adapts and Learns from
user selections and responses
Generates and evaluates
hypothesis for better outcomes
20 © 2012 IBM Corporation
Smarter Computing
+IBM Watson
=
Leverage medical records + Quickly diagnose
and treatEnhance quality of
care delivered+
21 © 2012 IBM Corporation
Smarter Computing
Seton Healthcare
� First client to utilize IBM Content and Predictive Analytics for Healthcare.
� Combines IBM's Watson technology with industry solutions offering
� Extract relevant clinical information from vast amounts of patient data
– Better analyze the past
– Understand the present
– Predict future outcomes.
� Seton to focus on
– Determine root causes of hospital readmissions
– Ways to decrease preventable multiple hospital visits.
� Facts…
– One in five patients suffer from preventable readmissions
– Represents $17.4 billion of the current $102.6 billion Medicare budget.*
– Beginning in 2012, hospitals will be penalized for high readmission rates with reductions in Medicare discharge payments
* According to the New England Journal of Medicine
22 © 2012 IBM Corporation
Smarter Computing
Putting the Pieces Together at Point of ImpactCan Be Life Changing
Sym
pto
ms
UTI
Diabetes
Influenza
hypokalemia
Renal failure
no abdominal painno back painno coughno diarrhea
(Thyroid Autoimmune)
Esophagitis
pravastatinAlendronate
levothyroxinehydroxychloroquine
Diagnosis Models
frequent UTI
cutaneous lupus
hyperlipidemiaosteoporosis
hypothyroidism
Sym
pto
ms
Fam
. History
Pat. H
istoryM
edic
atio
ns
Fin
din
gs
Confidence
difficulty swallowing
dizziness
anorexia
fever dry mouth
thirst
frequent urination
Fa
mil
yH
isto
ry
Graves’ Disease
Oral cancerBladder cancer
HemochromatosisPurpura
Pa
tie
nt
His
tory
Me
dic
ati
on
sF
ind
ing
s
supine 120/80 mm HG
urine dipstick: leukocyte esterase
urine culture: E. Coli
heart rate: 88 bpm
SymptomsA 58-year-old woman complains of
dizziness, anorexia, dry mouth,
increased thirst, and frequent
urination. She had also had a fever.
She reported no pain in her abdomen,
back, and no cough, or diarrhea.
A 58-year-old woman presented to her
primary care physician after several
days of dizziness, anorexia, dry
mouth, increased thirst, and frequent
urination. She had also had a fever
and reported that food would “get
stuck” when she was swallowing. She
reported no pain in her abdomen,
back, or flank and no cough,
shortness of breath, diarrhea, or
dysuria
Family History
Her family history included oral and
bladder cancer in her mother, Graves'
disease in two sisters,
hemochromatosis in one sister, and
idiopathic thrombocytopenic purpura
in one sister
Patient History
Her history was notable for cutaneous
lupus, hyperlipidemia, osteoporosis,
frequent urinary tract infections, a left
oophorectomy for a benign cyst, and
primary hypothyroidism, diagnosed a
year earlier
Her medications were levothyroxine,
hydroxychloroquine, pravastatin, and
alendronate.
MedicationsFindingsA urine dipstick was positive for
leukocyte esterase and nitrites. The
patient given a
prescription fo ciprofloxacin for a
urinary tract infection. 3 days later,
patient reported weakness and
dizziness. Her supine blood pressure
was 120/80 mm Hg, and pulse was 88.
• Extract Symptoms from record• Use paraphrasings mined from text to handle
alternate phrasings and variants• Perform broad search for possible diagnoses• Score Confidence in each diagnosis based on
evidence so far
• Extract Symptoms from record• Use paraphrasings mined from text to handle
alternate phrasings and variants• Perform broad search for possible diagnoses• Score Confidence in each diagnosis based on
evidence so far
• Identify negative Symptoms• Reason with mined relations to explain away
symptoms (thirst is consistent w/ UTI)
• Identify negative Symptoms• Reason with mined relations to explain away
symptoms (thirst is consistent w/ UTI)
• Extract Family History• Use Medical Taxonomies to generalize medical conditions to the granularity used by the models
• Extract Family History• Use Medical Taxonomies to generalize medical conditions to the granularity used by the models
• Extract Patient History• Extract Patient History• Extract Medications• Use database of drug side-effects
• Together, multiple diagnoses may best explain symptoms
• Extract Findings: Confirms that UTI was present
• Extract Medications• Use database of drug side-effects
• Together, multiple diagnoses may best explain symptoms
• Extract Findings: Confirms that UTI was present
Most Confident Diagnosis: DiabetesMost Confident Diagnosis: UTIMost Confident Diagnosis: EsophagitisMost Confident Diagnosis: Influenza
23 © 2012 IBM Corporation
Smarter Computing
A Brief History of IBM Watson
IBM ResearchProject
(2006 - )
Jeopardy!Grand
Challenge
(Feb 2011)
Watson for
Healthcare
(Aug 2011)
WatsonIndustry
Solutions
(2012 - )
R&D
Demonstration
Commercialization
Cross-industry
Scale up
New class of industry
specific business
analytics solutions
that leverage Big Data
24 © 2012 IBM Corporation
Smarter Computing
IBM Watson has the capabilities to address grand
business and societal challenges
Contact Center
Healthcare Financial Services
Government
Diagnostic/treatment
assistance, evidenced-
based insights,
collaborative medicine
Investment and
retirement planning,
institutional trading and
decision support
Call center and tech support
services, enterprise
knowledge management,
consumer insight
Public safety, improved
information sharing,
security
From battling humans at Jeopardy! to transforming how business thinks, acts, and operates
© 2012 IBM Corporation
IBM Power Systems
Power is performance redefined: designed for data, tuned for the task and managed through the cloud
25
Deliver services faster�Get to the marketplace more quickly to gain a competitive edge and seize emerging opportunities
�Simplify and integrate IT infrastructure to deliver services faster
�Leverage cloud provisioning to achieve faster, more flexible service delivery
�Speed the delivery and deployment of new applications and processes to support strategic business initiatives
Deliver services with higher quality�Support increased application service levels
�Balance rapid change with business risk
�Enable an integrated approach to managing security and resiliency
�Improve systemwide business resilience with the built-in reliability, availability and serviceability (RAS) characteristics of IBM Power Systems servers and blades
Deliver services with superior economics�Maintain existing services and deliver services within tight budget constraints
�Tap into PowerVM technology to realize more secure and scalable virtualization
�Achieve higher server utilization rates with help from IBM PowerVMtechnology
�Benefit from a superior economic model for workload consolidation on POWER7 servers with PowerVMsoftware
© 2012 IBM Corporation
IBM Power Systems
26
Performance Redefined requires smarter systems that:
Scale quickly and efficiently
Optimize workload performance
Flexibly flow resources
Avoid downtime
Save energy
Automate management tasks
26
Smarter ComputingThe IT Infrastructure that enables a
Smarter Planet
© 2012 IBM Corporation
IBM Power Systems
2727
Power Systems Portfolio
Power 770 Power 795
High Performance Computing
Power 730
PS Blades
Power 710
i Editions Express for BladeCenter S
Power 780Power 750Power 740Power 720
PCIe SSD
Power 775
© 2012 IBM Corporation
IBM Power Systems
Performance means faster deployment of services on a foundation of a simplified and integrated stack
Clustered x86 servers Power
28
Clustered x86 Power Systems
Processor Intel or AMD IBM
Firmware Phoenix or other IBM
Virtualization VMware IBM
OS Microsoft IBM
© 2012 IBM Corporation
IBM Power Systems
Typical Scale-out Approach
�Single system workloads– Assumed average utilization of 20%– Assumed peak of 4X– Peaks are assumed to be random
�Eight separate workloads on eight identical systems
– Same assumptions
Result is 80% of the hardware, software, maintenance, and floor space that you pay for, is wasted
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90%
20% utilization – 80% peak
© 2012 IBM Corporation
IBM Power Systems
� Underutilization of resources
� Hardware/facility/power/cooling
� OS hardware dependencies
� Availability/flexibility
� High management costs
� Hardware/maintenance/operation
� Increased utilization of resources
� Less hardware/smaller footprint
� Virtualized hardware resources
� Dynamic changes/new possibilities
� Lower management costs
� Less hardware/common tasks
Virtualized Computing Resources
HypervisorBIOS
Operating SystemOperating System
Traditional Dedicated Computing Resources
© 2012 IBM Corporation
IBM Power Systems
Virtual LANs HypervisorHypervisor
Operating System Operating System
Virtualized Computing Resources
© 2012 IBM Corporation
IBM Power Systems
What happens with shared resource consolidation
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Single system with the same capacity - 24% utilization – 30% peakSingle system with half the capacity - 45% utilization – 60% peakSingle system with 38% of the capacity - 60% utilization – 80% peak
© 2012 IBM Corporation
IBM Power Systems
33
131%PowerVM on Power 750 delivers superior
scale-up efficiency that outperforms
vSphere 5.0 by up to 131%, running the
same workloads across virtualized
resources.
PowerVM is 103% better than vSphere
4.1 and 131% better than vSphere 5.0.
vSphere 5.0 is no better than vSphere
4.1.
PowerVM on POWER7 delivers better scale-up and higher throughput performance than VMware vSphere
0
100000
200000
300000
400000
500000
600000
Jo
bs/m
in
1 2 4 8 16 32
# of vcpus
AIM7 SingleVM Scale-up
PowerVM vSphere5 vSphere4.1
Power 75032 cores (8cores/chip)
HP Proliant DL580 G7 (Westmere EX)Xeon E7 – 4870 40 cores (10 cores/chip)
+103%
+131%
PowerVM advantageincreases as we
scale-up
* “A Comparison of PowerVM and VMware vSphere(4.1&5.0) Virtualization Performance”, January 2012https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=stg-web&S_PKG=us-en-po-ar-edison&S_CMP=web-ibm-po-_-ws-powervm
© 2012 IBM Corporation
IBM Power Systems
Run Mixed Workloads with Confidence
Mixture of production, development, test, database, and application 42 core shared pool with 89 LPARs
© 2012 IBM Corporation
IBM Power Systems
Hypervisor
Operating System
Hypervisor
Operating System
• POWER6 hardware and higher• Operating System
–AIX 7, AIX 6.1 or AIX 5.3 TL7–Linux RHEL 5-Update1
or SLES 10-Service Pack 1
• Same network subnet• Same Hardware Management Console• Virtualized resources• SAN storage for boot and data
Virtualized Computing ResourcesLive Partition Mobility
Operating System
© 2012 IBM Corporation
IBM Power Systems
36
15%
20%
25%
30%
35%
40%
45%
50%
Q40
1Q
102
Q20
2Q
302
Q40
2Q
103
Q20
3Q
303
Q40
3Q
104
Q20
4Q
304
Q40
4Q
105
Q20
5Q
305
Q40
5Q
106
Q20
6Q
306
Q40
6Q
107
Q20
7Q
307
Q40
7Q
108
Q20
8Q
308
Q40
8Q
109
Q20
9Q
309
Q40
9Q
110
Q21
0Q
310
Q41
0Q
111
Q21
1Q
311
Q41
1
HP Sun/Oracle IBM
IBM’S 10-year march to UNIX leadership
UNIX Server Rolling Four Quarter Average Revenue Share
POWER4Dynamic LPARsDynamic LPARs
POWER6Live Partition Live Partition
MobilityMobilityPOWER5
MicroMicro--PartitioningPartitioning
POWER7Workload Optimized Workload Optimized
LeadershipLeadership
…the largest shift of customer spending in UNIX history
Source: IDC Worldwide Quarterly Server Tracker, http://www.idc.com/getdoc.jsp?containerId=IDC_P348
© 2012 IBM Corporation
IBM Power Systems
37
successful Power migrations to date.
� IBM Migration Factory
� The pace is accelerating:
500+ migrations to Power in 2009,
over 1,000 in 2010,
over 1,100 in 2011
� Most come from HP-UX or Oracle/Sun
Solaris, along with some x86
consolidations
4,100+Power Systems marketplace momentum
”“Analysts see no Oracle hardware-biz
recovery on horizon…in its 3rd qtr…hardware fell 16%
April 2, 2012
…do x86 servers provide the same mission-critical capabilities as the Itanium-based Integrity servers…The simple answer is No
- Michael McNerney, Director- HP BCS hardware planning &
marketing - May 21, 2011”
“
© 2012 IBM Corporation
IBM Power Systems
38
Delivering higher qualities of services is achieved throughimproved security and compliance
PowerVM has never had a single reported instance of
security vulnerability
Source: National Vulnerability Database, http://nvd.nist.gov/
119
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0
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VMW are Xen KVM Sun LDoms Hyper-V PowerVMVMware Xen KVM Sun Hyper-V PowerVM
Nu
mb
er
of
repo
rted
se
cu
rity
vuln
era
bili
tie
s
“Making sure our
website can’t get hacked
into is a key issue. With
IBM, we have been able
to keep it tightly locked
up and prevent
unauthorized access.”
— Dr. Chris Yates, CIO
Tennis Australia
© 2012 IBM Corporation
IBM Power Systems
1. Trusted BootHow can I be sure that a VM’s OS has booted in a known-trusted state?
2. Trusted ExecutionHow can I be sure that the application binaries are safe to run?
3. Trusted LoggingHow can I be sure that audit files are safe from malicious modification?
4. Trusted ComplianceHow can I raise alerts in near real-time when security policies are violated?
5. Trusted Network ConnectHow do I ensure that a new system is trustworthy when it attempts to join a secure network?
6. Server and Network IsolationHow do I know that my data is safe when using shared resources?
PowerSC addresses the following areas
vTrusted Platform Module
App
OS
VM2
App
OS
VM3
App
OS
VM4
App
OS
VM1Trusted Logging
SVM
HardendVIOS
PowerSCPlatform Management
Hypervisor
TNC
Trusted Firewall
New Offering
New Offering
© 2012 IBM Corporation
IBM Power Systems
Processor Technology Roadmap
2001
� Dual Core
� Chip Multi Processing
� Distributed Switch
� Shared L2
� Dynamic LPARs (32)
2004
�Dual Core
�Enhanced Scaling
�SMT
�Distributed Switch +
�Core Parallelism +
�FP Performance +
�Memory bandwidth +
�Virtualization
2007
� Dual Core
� High Frequencies
� Virtualization +
� Memory Subsystem +
� Altivec
� Instruction Retry
� Dyn Energy Mgmt
� SMT +� Protection Keys
2010
� Multi Core
� On-Chip eDRAM
� Power Optimized Cores
� Mem Subsystem ++
� SMT++
� Reliability +
� VSM & VSX (AltiVec)
� Protection Keys+
� Development Phase
� Core Running in Simulation
POWER4180 nm
POWER5130 nm
POWER665 nm
POWER745 nm
© 2012 IBM Corporation
IBM Power Systems
Innovation Drives PerformanceInnovation Drives Performance
0%
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80%
100%
180 nm 130 nm 90 nm 65 nm 45 nm 32 nm 22 nm
Gain by Technology Scaling Gain by InnovationRelative %
of Improvement
© 2012 IBM Corporation
IBM Power Systems
Processor Roadmap
POWER4/4+180 / 130 nm
POWER5/5+130 / 90 nm
POWER6/6+65 nm
POWER7/xx45 / xx nm
© 2012 IBM Corporation
IBM Power Systems
Express
Blades
Enterprise
Express
2010 2011 Future
Power 795
Power 780
Power 750/755
Power 720/740
Power 710/730
P7 Blades700/701/702
Syste
m S
oft
wa
re
P7+
P7’
P7
P8Mic
rop
roc
esso
r T
ec
hn
olo
gy
Power 770
P7’ 780
P7’Blades
P7’ 770
P7’720/740
Technology
Power Systems Roadmap
P7IOCPCI Gen2
P745nm
P7’710/730
EnergyScale HMC
IBM Confidential. All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
ICO
NS
RE
MO
VE
D
© 2012 IBM Corporation
IBM Power Systems
Increased Simplicity through Greater Integration
� Integrated Solutions
� Reference configurations
� Tuned and Optimized
� Deep Integration
� Management interfaces
System Software Value Add
in all models
Integration and Optimization delivers
unique value add
Industry Appl. Sol.’s
Big Data Analytics
Linux Appl. Svc.’s
© 2012 IBM Corporation
IBM Power Systems
IBM i – Its Design Reflects Its Purpose: Business Computing
When purpose is known,it is incorporated into design.
When purpose is not clear,accommodations are made.
Same application, different levels of risk, efficiency, security and stabilitySame application, different levels of risk, efficiency, security and stability
© 2012 IBM Corporation
IBM Power Systems
Video
– IBM i Workload Optimized Systems.mp4
© 2012 IBM Corporation
IBM Power Systems
Integration – Real, Serious IntegrationAs contrasted with the simple pre-packaging of shrink-wrapped components
More …
� … comprehensively designed
� … built-in functionality
� … thoroughly tested
� … easily managed
� … platform stability
� … IT staff productivity
� … ROI
The IBM i operating environment includes operating system and middleware components that are designed,
developed, built, tested, delivered and supported as one
© 2012 IBM Corporation
IBM Power Systems
The Solution Stack – Who’s Responsibility Is It?Installation, integration, test, change management, support …
Vendors Vendors
2
3
4
5
6
7
8
9
10
1
2
Typical Windows, Unixor Linux environment
IBM i environment
The burdenof responsibility
falls more onthe client,
adding costand complexity
The burdenof responsibility
falls more onthe vendor,
reducing costand complexity
Operating System
File system
Relational Database
Systems Management
Performance Management
Storage Management
Web Server
Security
Applications
Virtualization
Hardware1
© 2012 IBM Corporation
IBM Power Systems
IBM i – Thousands of Leading Industry Solutions
© 2012 IBM Corporation
IBM Power Systems
Power 720 Express
� Power the latest business solutions
� Workload-optimizing Features
� Outstanding Energy Efficiency
� Improved reliability with Enhanced Diagnostics
� Innovative Solid State Drive options
� Expanded Virtualization capabilities
800
• 25X performance• 16x memory• PowerVM• Reduced HWMA
POWER5520
POWER6 520
• 6X performance• 4x memory• 4X consolidation• Reduced HWMA
• 5X performance• 4x memory• 4X consolidation• 3 year HWMA
Power 720 Express
© 2012 IBM Corporation
IBM Power Systems
Power 740 Express
825
• 13X performance• 8x memory• PowerVM• Reduced SW costs• Reduced HWMA
POWER5550
POWER6550
• 7X performance• 4x memory• 4X consolidation• Reduced HWMA
• 2.5X performance• 2x cores• 2X consolidation• 3 year HWMA Power 740 Express
� Power the latest business solutions
� Workload-optimizing Features
� Outstanding Energy Efficiency
� Improved reliability with Enhanced Diagnostics
� Innovative Solid State Drive options
� Expanded Virtualization capabilities
© 2012 IBM Corporation
IBM Power Systems
New IBM i Feature announced April 24, 2012
�Live Partition Mobility for IBM i– Improves service levels for IBM i workloads
– Eliminates planned outages and balance workloads across systems
– Prereqs - POWER7 Machines with eFW-7.3 or higher with new service pack + IBM i 7.1 TR4
– Available on IBM PureFlex later this yearVirtualized SAN and Network InfrastructureVirtualized SAN and Network Infrastructure
© 2012 IBM Corporation
IBM Power Systems
53
The Business Value of Integration
� 42% lower TCO1
� 15x fewer security alerts2
� Proven business resiliency
� 80% Performance Improvements3
1. Value Proposition for IBM Power Systems Servers and IBM i: Minimizing Costs and Risks for Midsize BusinessesInternational Technology Group, Los Altos, California http://www.ibm.com/systems/power/software/i/strategy.html
2. Source June 2010 http://secunia.com/advisories/vendor/
3. http://www.sap.com/solutions/benchmark/bixmlwo_results.htm
© 2012 IBM Corporation
IBM Power Systems
IBM PureSystemsA new family of expert integrated systems
© 2012 IBM Corporation
IBM Power Systems
You experience the barriers of time, cost and risk todayAligning IT and business goals
Getting Up and Running• 2-3 months to specify and procure
• 2-3 months to integrate, configure and deploy
Development Operations• 3-6 months to go from
development to production
Ongoing Effort• 1-3 months to troubleshoot and tune
• Ongoing effort and downtime to maintain, scale and upgrade
IT Reality
Business Goals
Typical Results: • 34% of new IT projects (US) deploy late
• 55% experience application downtime for major infrastructure upgrades once deployed
• Driving business innovation
• Make new markets
• Respond to competitive threats
• Enhance the customer experience
Grow top and bottom line by:
From a commissioned study conducted by Forrester Consulting on behalf of IBM
© 2012 IBM Corporation
IBM Power Systems
Clients have tried various approaches to close the gap
Client-tunedSystems
Appliances Cloud
FlexibilityControl
SimplicityRapid Deployment
AgilityElasticity
Time and Expense Required
Single PurposeShared
Dependence
What if you could have the best of all three?
Benefits
Challenges
© 2012 IBM Corporation
IBM Power Systems
The time has come for a new breed of systemsSystems with integrated expertise and built for cloud
Integration by Design
Deeply integrating and tuning hardware and software – in a ready-to-go workload optimized system
Built-in Expertise
Capturing and automating what experts do – from
the infrastructure patterns to the
application patterns
Simplified Experience
Making every part of the IT lifecycle easier - with integrated management of the entire system and a
broad open ecosystem of optimized solutions
© 2012 IBM Corporation
IBM Power Systems
The world’s first family of expert integrated systems
ANNOUNCING:
© 2012 IBM Corporation
IBM Power Systems
Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize your
infrastructure
Platform System: Expert at optimallydeploying and runningapplications for rapid
time-to-value
Announcing the first two members of the IBM PureSystems family
© 2012 IBM Corporation
IBM Power Systems
Video
– Introducing the IBM PureFlex System [www.Keep-Tube.com].mp4
© 2012 IBM Corporation
IBM Power Systems
IBM PureSystems integration by design
ServersStorage
Networking
Virtualization
Management
Development
Middleware
Deployment
Applications
Optimizes the complete solution stack:
• All hardware and software components factory integrated and optimized
• Single point of unified lifecycle management
• Integrated monitoring & maintenance
• Integrated and elastic application and data runtimes
• Application patterns allocate system resources for optimal performance, security and reliability
• Fully virtualized and built for cloud
• Storage tuned to data needs
© 2012 IBM Corporation
IBM Power Systems
IBM PureSystems “patterns of expertise”Example: Web Application Deployment Pattern
Captures:• IBM’s decades of experience in helping clients design, build and
deploy new business applications
What is it?• Codified best practices for presetting configuration options by type of selected
Web application (e.g., high availability, high security, etc.)
What do you do?• Bring your data and application code, select the type of application you
want and everything else is handled for you in the background
What do you NOT have to do?• Understand the interdependencies and connections between your database,
application server, management, security, and the rest of the middleware• Manually engage in the real-time management of your infrastructure
Result: Speed deployment of Web applications by 20-30x!
Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM Troy AS
© 2012 IBM Corporation
IBM Power Systems
IBM PureFlex System
IBM PureApplication System
Business Process as a ServiceSoftware as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
20-30X faster deployment with application patterns expertise
Accelerate adoption of private clouds with built-in virtualization and superior automation
Built for cloud
© 2012 IBM Corporation
IBM Power Systems
Extensibility from the broadest ecosystem is made easy
* Unix/Linux and Windows applications
New IBM PureSystems Centre:
�Gain access to a broad community of IBM and certified partner expertise
�Download optimized, deployable application patterns from 100+ leading ISV partners
�Search by solution area, industry or system
Also run your existing applications today*
The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.
© 2012 IBM Corporation
IBM Power Systems
IBM PowerLinuxTM Offerings and Solutions
- Industry standard Linux, solutions tuned to the task
© 2012 IBM Corporation
IBM Power Systems
66
PowerLinux solutions are at the forefront of smarter computing
The world is changing
+ + = A majoropportunity
GTEL Mobile leapfrogs competitors by rolling out innovative mobile
network, customer care and billing solution on
PowerLinux in 6 months
WellPoint is using Watson's data-crunching on a PowerLinux cluster
to help suggest treatment options and diagnoses to doctors
Queensland Motorways uses PowerLinux
solutions to reduce bottlenecks for smarter
tollway management
© Steven GinnUsed with permission
Instrumented Interconnected Intelligent
© 2012 IBM Corporation67
IBM Power Systems
Power 770
Power 780
Power 775
Power 755
Power 750
PS Blades
Power 710/730
Power 720/740
HMC & SDMC
PS Blades
Power 795Industry standard Linux� Red Hat and SUSE versions consistent with x86_64� Support available simultaneously with other platforms
Optimized by IBM to exploit workload advantages of POWER7 and PowerVM
� Virtualization: efficient, dynamic with greater throughput � Performance: 4-way SMT, 8-cores/chip, eDRAM cache � POWER7 RAS: redundancy, error handing, “call home”
Today PowerLinux supports all Power Systems servers
© 2012 IBM Corporation
IBM Power Systems
Introducing new IBM PowerLinuxTM servers and solutions
� Industry standard Linux only servers, optimized for POWER7 and PowerVM
Big Data Analytics
Open Source Infrastructure
Services
Industry Application Solutions
IBM Flex System p24LIBM PowerLinuxTM 7R2
IBM InfoSphere BigInsights,
Streams� High value, emerging Linux solutions
� Tuned for new PowerLinux 2-socket, rack server and compute node
� Comparably priced to x86 Linux
� Workload optimized - just like Watson
– Key Linux workload stacks tuned to exploit Power and deliver higher value
– Workload optimized accelerators
© 2012 IBM Corporation
IBM Power SystemsIBM PowerLinuxIBM PowerLinuxTMTM 7R27R2
Powerful�Two sockets, each with eight POWER7 cores
�256 GB memory with 8/16/32 GB DIMMs
Scalable and efficient�PowerVM™ exploiting integrated hypervisor
�Up to 20 PowerLinuxTM 7R2s in single rack
Solutions with superior economics
� 33% lower virtualized total solution cost
�Comparable component pricing to x86 Linux – Server, virtualization software and Linux OS
• Linux only POWER7
• Two socket, 2U rack
8246-L2C
8246-L2S
Virtualization & ManagementOperating Systems
High performance, efficient server ideal for running multiple, industry standard Linux workloads, virtualized with PowerVMTM, to deliver superior economics
© 2012 IBM Corporation
IBM Power Systems
Limited Hot Add/Hot Remove
(hot add only for memory)Add/Remove
Dynamic virtual CPUs and virtual memory
x86-64 based serversPowerLinux 7R2
(two sockets – 16 cores)Server platforms supported
2 per core4 per coreCPU threads
Up to 32 (limited to 8 per socket by licensing)
Up to 256 (limited by # cores on the server)
Virtual CPUs per VM
No (s/w based)Yes (h/w based)Secure hypervisor (zero reported vulnerabilities)
64 GB per socketUnlimitedVirtual memory cap / license entitlement
$7,8403
Linux
PowerVM for IBM PowerLinux
Linux, Windows, Solaris and others
Guest operating systems supported
$9,3742
(2-socket / 128 GB license)
License + 3 year, 9x5 SWMA
VMware vSphere 5.0 –Enterprise1Virtualization features
1VMware features: http://www.vmware.com/pdf/vsphere5/r50/vsphere-50-configuration-maximums.pdf 2VMware pricing: http://www.vmware.com/products/vsphere/pricing.html3Based on planned pricing for PowerVM for PowerLinux targeted to be announced on 4/24/2012
16%
PowerVM for IBM PowerLinuxTM vs. VMwareSuperior capabilities and value – no limits on memory or vCPUs and save 16%
© 2012 IBM Corporation
IBM Power Systems
Improvement in file serving performance
University of Hamburg – Virtualized Open Source Infrastructure
Business challenge
�Typical researcher generates 1 TB of data per experiment
�PHYSnet’s OpenAFS file system servers were not delivering the high levels of performance required by researchers.
�IT needed to increase file serving throughput & performance
�Budget and space constraints meant that adding a large number of new physical servers was not a viable option.
Solution
�IBM BP pro-com DATENSYSTEME implemented 10 virtual distributed OpenAFS servers on 2 IBM PowerLinux 7R2s
�Share access to high performance storage and network
�More efficiently share resources and increased performance
Benefits
�50% improvement in file serving performance
�30% lower TCA
�5x less energy – 2 PowerLinux 7R2s vs. 10 x86 servers
�4,500 email users added with excess capacity
50%
Lower total cost of acquisition (TCA)
30%
© 2012 IBM Corporation
IBM Power SystemsIBM PowerLinuxTM 7R2 pricing comparison
PowerLinux 7R2 pricing is anchored directly to comparable x86 systems
* Based on pre-GA pricing for PowerLinux 7R2 (4/24/2012 announce) matching comparable configurations. Source: dell.com, hp.com, vmware.com: 3/21/12
16-core, 3.55 GHz POWER716-core, 2.4 GHz
E5-2665, Sandy Bridge16-core, 2.40 GHz
E5-2665, Sandy BridgeProcessor
IBM PowerLinux 7R2HP Proliant DL380 G8Dell R720Server model
222# of sockets
32 GB32GB32 GBTotal memory installed
2 x 300 GB, 10K SAS2 x 300 GB,10K SAS2 x 300 GB, 10K SASHard drives installed
4 x 1GbE4 x 1GbE4 x 1GbENetwork controller
SAS, DVD, RAIDSAS, DVD, RAIDSAS, DVD, RAIDStorage controller
$4,489Red Hat subscription and IBM
support
$5,697Red Hat subscription and Red
Hat support
$5,697Red Hat subscription and
Red Hat support
Linux OS list price
- RHEL, 2 sockets, unlim. guests, 9x5, 3 yr. sub./ supp.
$21,282$24,838$22,650Total list price:
Server/Virtualization/Linux
$7,840
PowerVM for IBM PowerLinux
$9,374
VMware vSphere Enterprise 5
$9,374
VMware vSphere Enterpise 5
Virtualization
- OTC + 3yr. 9x5 SWMA
$7,579 $8,953$9,767Server list price*
© 2012 IBM Corporation
IBM Power Systems
Superior economics with IBM PowerLinux 7R2 and PowerVM
33% lower 3-year TCA versus comparable x86-based solution*
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
HP Proliant DL380 G8 16-core IBM PowerLinux 7R2, 16-core
Hardware Virtualization OTC Virtualization Support Linux Support Linux Subscription
33% lower TCA*4
IBM PowerLinux 7R22 socket, 16-core
IBM POWER73.55 GHz
PowerVM 2.2
Red Hat Enterprise Linux 6
IBM PowerLinux 7R2HP DL380p G8
5HP DL380p G8
2 socket, 16-coreIntel Xeon E5-2665
2.4 GHz
VMware vSphereEnterprise 5.0
Red Hat Enterprise Linux 6
* The IBM PowerLinux 7R2 servers were configured with SMT4 enabled. The HP DL380p G8
servers were configured with Intel Hyperthreading enabled. Results may not be typical and will
vary based on actual configuration, applications, and other variables in a production
environment. Public Internet pricing was used for the x86-based solution. IBM eConfig was used
for the IBM solution. Customers should not adapt any performance numbers to their own
environments as system performance standards. Users of this document should verify the
applicable data for their specific environment.
HP DL380p G8 IBM PowerLinux 7R2
© 2012 IBM Corporation
IBM Power Systems
Flex System Building Blocks
Compute NodesPower 2S running Linux
Storage NodeV7000Expansion inside or outside chassis
Management ApplianceOptional
Networking10/40GbE, FCoE, IB8/16Gb FC
ExpansionPCIeStorage
IBM PureFlex System(Express and Standard)
Pre-configured, pre-integrated infrastructure systems with compute,
storage, networking, physical and virtual management, and IBM Flex
System Manager with integrated expertise.
Chassis14 half-wide bays for nodes
Starts at Acquisition: A continuum of value from building blocks to systems
Simplified experience for PowerLinux solutions Reduce time, effort and risk throughout the solution lifecycle Expert
IntegratedSystems
* POWER7 nodes available as part of PureFlex System configurations.
Performed at IBM(Included in price)
Hardware- Physical installation of Rack,
Chassis, Switches, Storage, etc.- Cabling of hardware
components
FSM- Physical installation FSM
Hardware
- Installation FSM SoftwareStorage
- Configure Internal Storage (if ordered)
- Configure V7000 (RAID, Arrays, Pools, LUNs, etc.)FC Switch
- Configure FC Switch ZoningVirtualization
- Install Virtualization SW (PowerVM including VIOS)
- Deploy Virtualization Server(s)
© 2012 IBM Corporation
IBM Power Systems
Virtualization & Management
IBM Flex System p24L (Linux) Compute NodeIBM Flex System p24L (Linux) Compute Node
High performance, efficient compute node ideal for running multiple, industry standard Linux workloads, virtualized with PowerVMTM, to deliver superior economics
Operating Systems
• Standard width IBM Flex
System Compute Node
• Linux-only, POWER7
• Two socket
1457-7FL
ExpertIntegratedSystems
Powerful�Two sockets, each with 6 or 8 POWER7 cores
�256 GB memory with 4/8/16/32 GB DIMMs
Scalable and efficient�PowerVM™ exploiting integrated hypervisor
�Up to 14 IBM Flex System p24L’s in 10U chassis
Solutions with superior economics
� Expert Integrated System: Integration by design, simplified experience, built-in expertise
�Comparable pricing to x86 Linux – For IBM PureFlex System (Express and Standard)
© 2012 IBM Corporation
IBM Power Systems
72%
IBM PureFlex System with POWER7 and PowerVM
(16 x 3.56 GHz POWER7 cores)
* “TPoX Benchmark Results on IBM PureFlex Systems”, April 2012
IBM PureFlex System with SandyBridge and vSphere 5
(16 x 2.9 GHz Xeon cores)
vs.
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
5 10 20 40 80
Number of Virtual Machines
TP
oX
Tra
nsacti
on
s p
er
Seco
nd
(T
TP
S) SandyBridge/Linux @ 2.9 GHz
Flex p260/Linux @ 3.56 GHz
PowerVM on IBM PureFlex Systems
delivers superior throughput that
outperforms vSphere 5.0 by up to 72%,
running the same workloads
on Linux across virtualized resources.
IBM PureFlex network fabric scales
to handle demanding simultaneous
workloads.
Linux on PowerVM and POWER7 significantly outperforms Linux on VMware vSphere and x86 Sandy Bridge
72%
40%
© 2012 IBM Corporation
IBM Power Systems
� Run 1000’s of tasks in parallel with 32 threads per socket
� Dense, powerful 16-core servers or compute nodes & high-speed, low latency interconnect options
� Workload optimization of total software/server/storage/network stack by domain experts in Big Data, Linux, software & hardware
� Simpler to get up and running, automate day-to-day tasks with multiple VMs on a single server
� Superior resiliency and security of POWER and PowerVM for business critical applications
� Greater throughput per server with Linux applications tuned for POWER7 and PowerVM
� 33% lower acquisition costs for servers, Linux and virtualization
� Easier to get started and manage with installation/setup tools and documentation by Linux experts
� More efficiently share processor, storage and network resources for infrastructure apps with PowerVM
Deliver new services faster
Deliver higher quality of services
Deliver services with superior economics
Why PowerLinux solutions
IBM InfoSphere
BigInsightsPowered by
IBM InfoSphereStreams
Open Source Infrastructure Services
Big Data Analytics
Industry Application Solutions
© 2012 IBM Corporation
IBM Power Systems
Video
– 3747_A_IBM_STG_PowerLinux_Launch_Lead_Video_FINAL_H264_YouTube_042012.mov
© 2012 IBM Corporation
IBM Power Systems
POWER7 Portfolio
Power 755
Power 750
Power 770
Power 780
BladeCenter PS700 / PS701 / PS702
PS703 / PS704
Power 775
Power 795
Power 720 / 740
Power 710 / 730
Dual Socket
Quad Socket
Flex Systemsp260 / p460
POWER7 Portfolio Major Features: � Modular systems with linear scalability� PowerVM Virtualization� Physical and Virtual Management� Roadmap to Continuous Availability� Binary Compatibility� Energy / Thermal Management� Highly Integrated cloud-ready offerings� Specialized tuned-for-Linux systems and nodes
New
New
PowerLinuxp24L / 7R2
© 2012 IBM Corporation
IBM Power Systems
Organizations seeking to transform IT can turn to IBM for services, technologies and capabilities that can be applied to their unique strategy and needs.
IBM can help virtually any organization realize smarter computing—the next era of IT.
IBM Named a Worldwide Business Consulting Services Leader in IDC MarketScape’s 2012 Vendor Analysis
"Our assessment indicated that IBM is seen as among the most capable at providing a full spectrum of business consulting services, and among the most innovative at helping clients create a more effective business and implementing options for growth,” said Cushing Anderson, author of the IDC MarketScape Worldwide Business Consulting Services report (IDC MarketScape: Worldwide Business Consulting Services 2012 Vendor Analysis, Cushing Anderson, Doc# 233425, March 2012).
Why IBM and IBM Power Systems technology
80
© 2012 IBM Corporation
IBM Power Systems
Engage with IBM for your journey to smarter computing
81
IBM advocates an evolutionary approach—not a rip-and-replace strategy.
Comprehensive expertise and a proven IBM Business Partner ecosystem help ease risks and reduce costs.
IBM’s industry leadership in workload-optimized solutions is demonstrated through Watson technology.
IBM has more than 100 years of experience.
Welcome to smarter computing. Let’s build a smarter planet.
© 2012 IBM Corporation
IBM Power Systems
Agenda for this session
� Characteristics of Smarter Computing
� Watson – Why it matters and what’s next
� What is the new definition of performance?
� Power Systems - Performance Redefined
� B R E AK
� Integration simplifies computing
� IBM i
� IBM PureScale Systems
� IBM PowerLinux offerings
Thank you!
Agenda for this session
� Characteristics of Smarter Computing
� Watson – Why it matters and what’s next
� What is the new definition of performance?
� Power Systems - Performance Redefined
� B R E AK
� Integration simplifies computing
� IBM i
� IBM PureScale Systems
� IBM PowerLinux offerings
© 2012 IBM Corporation
IBM Power Systems
83
Power is performance redefined.
To learn more, contact your local IBM representative or visit: ibm.com/power
© 2012 IBM Corporation
IBM Power Systems
IBM Corporation 2012
• IBM, the IBM logo, ibm.com, Power, and Power Systems are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.
• Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
• Other company, product, and service names may be trademarks or service marks of others.
• References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.
Trademarks and notes
84
© 2012 IBM Corporation
IBM Power Systems
Introduction – Power is Performance Redefined
� For the past 10 years, through sustained investment in the Power Systems platform, IBM has gone head-to-head with our competitors in the UNIX market segment, and we won. Today, according to IDC, IBM commands a 47 percent share of the worldwide UNIX market segment.1 The next 10 years, however, will be about helping our clients implement smarter computing. And for the Power Systems platform, that battle will center on our alternative value proposition to Linux and Microsoft Windows technology on x86 servers. To do that, we need to move beyond talking about pure system performance and industry benchmarks to placing a sharper focus on the performance of our clients’businesses and the business benefits of the IBM Power Systems platform.
� Industry benchmarks and our IBM POWER® processor technology are, and always will be, important. In the past they have enabled us to clearly and succinctly demonstrate our leadership position in terms of POWER processor performance versus our competitors. And we will continue to set those leadership benchmarks for the industry. But today the conversation must go beyond the performance of our systems and be framed in the broader context of smarter computing. Power is
performance redefined sets out how we intend to shift the conversation with our clients. It defines how the Power Systems platform, and our associated software and services, can enable our clients to embrace smarter computing and derive business benefits from implementing big data, workload optimized infrastructure and cloud projects. In this messaging guide, you will learn that smarter computing isn’t a product we sell; it isn’t something clients can buy. Smarter computing is something our clients can implement through projects on the Power Systems platform to achieve better business outcomes. And it is smarter computing, enabled by IBM Power Systems servers, that will help our clients deliver services faster, with higher quality and with superior economics.
1 – IDC, “UNIX Server Rolling Four Quarter Average RevenueShare,” Worldwide Quarterly Server Tracker, 2Q2011.
© 2012 IBM Corporation
IBM Power Systems
Smarter Computing – The Next Era of IT
� But this radical change is placing enormous pressure on businesses of practically every size, in just about every industry. The barriers of entry for competitors are lower. Companies can be blindsided by competitors that appear seemingly out of nowhere and seize market share by the handful. The need to be proactive, which requires an agile, flexible human and IT infrastructure, is critical. New ways of working, such as social media and mobile technologies, must be embraced ahead of the curve. Even customers are changing. Newly empowered by information, their expectations and the number of influencers that must be marketed to are rising. External forces such as compliance, regulations, privacy and security threats have to be addressed to survive. Ubiquitous mobiledevices and instrumented, intelligent objects are creating unimaginable amounts of data volumes every day—data that must be analyzed to reveal systemic patterns, trends and insights that in turn inform the decisions businesses must make to stay competitive. And to deal with these changes, IT architectures must move from heterogeneous silos to flexible, workload optimized infrastructures. All of these forces must be dealt with in an era of tighter budgets and the directive to do more with less.
� But smarter companies are thinking differently about computing and how to deal with data that is growing exponentially and can become stagnant and unexploited simply because of its sheer volume. These smarter companies are breaking the vicious cycle of untrustworthy data, inflexibility and sprawl. They are reversing the always-guessing, reactive, costly IT conundrum by embracing what we call smarter computing. What smarter computing entails is the creation of an IT infrastructure that is designed for data and that harnesses enterprise information to unlock insights and make better, more informed choices. Organizations embracing smarter computing are creating IT infrastructures that are tuned to the task of the business, helping reduce costs by driving greater efficiency and performance for virtually every workload. And smarter computing is managed with cloud technologies, speeding delivery of services and creating an IT environment that has practically no boundaries, enabling the reinvention of processes and driving innovation.
� But to be clear, smarter computing isn’t just a catch phrase or a lofty idea. It’s not a metaphor, intro paragraph or headline. It’s what the IBM Power Systems platform enables our clients to do. And this is the basis for our new brand identity Power is performance redefined. It’s about how we believe clients measure IT performance – focusing less on processor performance and more on business performance. It’s about our clients’ ability to react more quickly to change, to innovate faster, and to seize new opportunities as they arise. It’s about their ability to handle rapid growth and combat emerging competitors while responding to demands to meet increasingly higher service levels. And it’s about doing more with less and delivering services within constrained IT budgets. We believe that with a new focus on business performance, we will enable our clients to deliver services faster, with higher quality and superior economics. Our message to clients is that, with Power Systems solutions, we can help them achieve these goals as they deploy smarter computing projects.
© 2012 IBM Corporation
IBM Power Systems
Power is Performance Redefined
� In this new smarter computing era for business and IT, forward-thinking companies consider more than server performance, existing skills and ease of management when choosing a platform for new application workloads. They also evaluate how well the platform will help them achieve three core business objectives: delivering services faster, with higher quality and superior economics.
� By implementing smarter computing projects on an IBM Power Systems platform, businesses can outpace their competitors by delivering services faster. They can differentiate their offerings from the competition by delivering higher quality services. And they can turn operational cost into investment opportunity by delivering services with superior economics.
© 2012 IBM Corporation
IBM Power Systems
Power is Performance Redefined
� Deliver services with higher quality
– Today’s IT departments are also measured on their ability to provide an infrastructure that can address demands for increased application service levels while at the same time balancing rapid change with managing business risk. Businesses need an integrated approach to managing security, resiliency and business risk to deliver higher quality services.
– The IBM Power Systems platform, storage and software provide a highly secure and resilient infrastructure foundation for smarter computing. In addition to the built-in reliability, availability and serviceability (RAS) characteristics of Power Systems servers and blades, our IBM System Storage®DS8000® and IBM Storwize®V7000 Unified storage systems, and IBM PowerHA SystemMirror clustering software is tightly integrated with our operating systems to provide a system-wide solution for business resilience.
� Deliver services faster
– A key measure of performance for IT today is around agility and the ability of IT to help the business gain a competitive edge and capitalize on emerging opportunities. Businesses need to simplify and integrate their IT infrastructure to deliver services faster.
– The IBM Power Systems platform features deep integration and optimization across operating systems, databases and middleware for simpler, and more flexible, service delivery. Optimized with PowerVM virtualization for rapid cloud provisioning, clients can speed the delivery and deployment of new applications and processes to support their strategic business initiatives.
� Deliver services with superior economics
– IT performance today is also measured on its ability to maintain existing services and deliver services within tight budget constraints. In order to do more with less, businesses need to deliver services with superior economics.
– The Power Systems platform with PowerVM virtualization is central to our differentiation when compared to x86 servers. PowerVM technology is designed to offer more secure and scalable virtualization than VMware on x86, enabling cost-effective control of server and virtual image sprawl. PowerVMtechnology also is designed to help Power Systems servers deliver higher server utilization rates than VMware on x86. We believe that the superior economic model for workload consolidation on POWER7 servers with PowerVM software has been the key driver behind migrations from Oracle Sun and HP to Power Systems technology.