ibm @ oi15
TRANSCRIPT
From Social Media to Social Business
@AndrewGrill Global Managing Partner, IBM Social
Social Gets Serious in 2015
social.bz/ad
Social
Social
Social is a language
Watch at h;p://social.bz/bmf
Social media is the best piece of market research you NEVER commissioned
@AndrewGrill
“Consumer data will be the biggest differenAator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win.”
Angela Ahrendts, former CEO of Burberry, now SVP Apple retail
social.bz/personality
Fake Fans
Don’t become a “Social Switchboard”
social.bz/switchboard
social.bz/buying
“…online social networks play a vital role in the purchase process of 84% of the most senior B2B buyers”
social.bz/buying
Social Media vs
Social Business
A social business is an organizaKon whose culture and systems
encourage networks of people to create business value
@AndrewGrill
A social business is an organizaKon whose culture and systems
encourage networks of people to create business value
@AndrewGrill
A social business is an organizaKon whose culture and systems
encourage networks of people to create business value
@AndrewGrill
A social business is an organizaKon whose culture and systems
encourage networks of people to create business value
@AndrewGrill
Social is the new producAon line for the
knowledge age
Your value will no longer be what you know, it will be what you share
@AndrewGrill
The Memo
Cc:
#NewWayToWork
“Business leaders worldwide are working to opAmise their greatest
resources … their people”
“Business leaders worldwide are working to opAmise their greatest
resources … their people”
Which CEO wouldn’t want to increase employee producAvity?
The workforce is becoming more global
Social approaches are coming to work
Millennials will use prioriAse ease of use in work applicaAons
The #NewWayToWork focuses on the individual and the community
social.bz/verse
@AndrewGrill
andrew.london