IBM Offers Funding, Equipment to Business SchoolsThunderbird has been in­

vited to participate in a com­ petition for grants of up to $1.000.000 in IBM equipment, free IBM software, plus cash grants as large as $1,000,000 over three to five years.

All accredited U.S. non­ profit universities with graduate business/manage­ ment schools are eligible to compete.

In a letter to President vraiiaa Voris, the director

of IBM's University Rela­ tions Office said the competi­ tion was to help improve the quality of curricula in an area vital to preparing well- educated graduates in management. In addition, the use of information systems by organizations representing a major sector of the economy, is growing at a rapid rate, and presents a wide range of management challenges and career op-

By July IBM will review letters written by the schools outlining their particular needs and qualifications, and will award up to 30 plan­ ning grants. The winning proposals will include plans to stimulate participation in toe program. Hie planning grants will range from $5.000 to $12,000 to defray the costs of developing a complete plan.

Announcement of the plan­ ning grant awards wiii be

made by IBM in September. The 30 schools awarded plan-. rung grants will then com­ pete for 12 final awards.

From full proposals sub­ mitted next January, IBM will select the 12 schools to receive awards. Final awards wfll be announced in April 1985.

We are very pleased and excited to be invited to take part," said Dr. Clifton Cox, Chairman of the World Business Department.

AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT

Vol. 18 No. IS 16 Pages Mayl.1*S4

Interad Presentations Set for May 7ByRhondaFollrattt

If you asked someone to describe INTERAD. they would probably respond with descriptions such as exciting, ex­ hausting, demanding, challenging, or educational. IN­ TERAD stands for International Advertising and should be considered more of an experience than a class

Five teams, of 5-7 members, form ' advertising agency teams" to prepare a creative, professional marketing/advertising campaign introducing a product in­ to a chosen country. Teams are sponsored by major cor­ porations and advised throughout the semester by Pro­ fessor Paul Schlesinger, now in his ninth year of teaching the course.

Teams are judged and the winner is announced later in theday. Judges and guests represent top advertising agen­ cies and consumer product companies. To the agencies and companies present and worldwide, INTERAD is well- known. It allows them to screen future account executives and offer advice. In the employment figures of major advertising agencies throughout the world. T-Birds have been increasing in number after each successful INTERAD day. Participants in INTERAD. however, are all winners.

On Sunday, May 6, full dress rehearsals will begin promp­ tly at noon to the Thunderbird Activity Center <TAC>. These presentations are video-taped so please refrain from entering or leaving during the presentations. THERE WILL BE NO ADMISSION CHARGE ON SUNDAY. Sunday dress rehearsal schedule is as follows:

12:00 FIVE ALIVE IN AUSTRALIA 1:00 CAMPBELL SOUP IN ENGLAND 2:00 HARTMANN LUGGAGE IN W. GERMANY 3:00 BANQUET FROZEN CHICKEN WINGS IN JAPAN 4:00 BEECHNUT FRUIT JUICE IN PUERTO RICO

On Monday. May 7. Interad Day, the five teams will for­ mally present their marketing/advertising plans before a panel of judges in the Thunderbird Activity Center. There

will be a morning session and an afternoon session. Admis­ sion for each session is $1.00. Tickets will goon sale in the POST OFFICE LOBBY on WEDNESDAY, MAY 2nd begin­ ning at 1:30.

INTERADDAY MONDAY-MAY 7,1984

THUNDERBIRD ACTIVE CENTER HORNING SESSION AFTERNOON SESSION 9:m-Temml 2:00-Team 4 Sponsor: Coca Col* Foods Division Sponsor: Banquet Foods Product: Five Alive FrvitJuicr Product: Frozen Chidxe Wings Country: Australia Country: Japan

10:00-Team 2 Sponsor: Campbell Soup Product: Soup Country: &3gJaixf

11.00-Team JSponsor: Hartmann LuggMge Product: Luggage Country: W. Germany

J:00-TetmS Sponsor: Becdmot Product: Fruit Juice Country: Puerto Rico

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Capitalizing onbySueGumz

increasing competition In international business educa­ tion and Thunderblrd's lack of endowment have raised con­ cern about the future of the Institution. I don't think It Is enough that we survive, why not strive to excel? Recent evaluation by the Academic Board of Visitors and the World Business Advisory Council, as well as by those who arc affiliated with the school focuses repeatedly on the same Issues. The overwhelming sense Is that there are many positive things taking place here, but that we are not realizing our potential — that we are sitting on a gold mine. Let's consider our Internationalism and human resources.

The American Association of Collegiate Schools of Business < AACSB) chose to convene on Thunderblrd's cam­ pus to discuss Internationalizing business education. Drs. Paul Dickie and Carl Freer were among the speakers to ad­ dress the group. Dr. Dickie spoke about materials available to teach business courses from a global perspective, and l)r Frcar on Internationalizing faculty. In an Interview afterward, Or. Frear said, "This Is the next generation of the development of business schools — Internatlonallza- tlon." Dr. Dickie admitted that finding good textbooks and other materials to teach business Internationally Is not easy. "The Wall Street Journal Is doing a better job than many of our textbooks, devoting several pages dally to in­ ternational business," he said.

In many cases, notably money and banking, the entire textbook discusses the U.S. system, and a final scanty chapter mentions some International considerations.

The International perspective Is not something to be at­ tached to the domestic one. It Is an analytical view of its own. Its underlying assumptions are different — that labor and capital arc sourced from all over the world, that the world Is the market.

Compared to traditional business education, this Is a radical concept, yet clearly the one of the future. If there truly is a Thunderblrd mystique — something that sets us apart — it should be this global perspective. We must con­ stantly remind ourselves that there Is more to our business education than accounting problems and multiple regres­ sions. These details, if we are not careful, can obscure the (ask we are really working on — the development of this in­ ternationalism.

But we are forgetting, it Is discouraging to note how few students actually talk about what they are learning. Discus­ sion about international politics and economics more often than not gives way to "how long It took to do the Fx pro­ blems." I sometimes wonder how much of this Is com­ pounded by a sort of "revolving door" situation, where most students spend two semesters getting a footing and

May 1.1984—DAS TOR—3

Internationalismthe third getting a job. All of this contributes to a certain superficiality and detachment. It makes events like the Bizarre Blzaar all the more noteworthy for their excep­ tionality.

The school must constantly reaffirm Its commitment to Internationalism — reflected In curriculum and materials used — and also must dedicate Itself to developing a greater Integrity and sense of belonging at school. 1C we are not careful, three semesters here could degenerate Into a * collection of short-term projects and a series of parties on . the quad. !

This Is not a proposal to "rah-rah" the mystique. It means real assimilation Into a global perspective, which would create a much larger common denominator among us; and what about greater utilization of students as a resource?

There Is real concern about the way the school is being marketed, and what long-term strategy. If any, exists. ••This Is a unique place — it had to be sold as unique, not as a poor cousin of a more affluent business school. We are the best school of this kind In the country," said one astute observer. Why not make a long-term marketing plan of the school a special WB 550 project or an Internship?

This same principle could be gainfully employed to fund raising. Some students here study insurance, and life- insurance Is making a comeback as a fund raising tool. Why not offer an Internship to a student to develop an Insurance program for the school to sell to students and alumni, nam­ ing the school as beneficiary. According to a recent article In Fund Halting Management, Duke University Is very suc- cesfully employing this technique. A wide range Of premiums are available, some as low as $3/month; It could be presented as buying a share In the school.

But the "buying a share" concept could be applied to a more exciting proposal. Carelton College, in Northfleld Minnesota, has developed a successful program called a pooled Income fund. It Is In fact like a mutual fund, an In­ vestment portfolio which contributors Invest In, and earn proceeds from. A number of students here have experience In this area, and could perhaps arrange an Internship to help manage the portfolio. For many of us, It would be our first such investment opportunity, and I have little doubt that as alumni we would continue to invest In this, partly for financial reasons, and partly because It would keep us In contact with the school.

In terms of human resources and experience In the quick­ ly developing area of International business, Thunderblrd holds a tremendous advantage. Let's not squander the op­ portunity.

CAMPUS NOTES

Duarte ReturnsProfessor Joaquin Duarte has returned from a 3 1/2

month trip around the world during which he visited 20 ports, along with inland journeys to Johannesburg, Agra, India; Kandy, Sri Lanka; and Bangkok plus an all-day transversal of the Panama Canal. During the trip, he also visited with alumni on four continents.

He will resume chairmanship of the Department of Inter­ national Studies effective with the end of the Spring Semester. Professor Andris Trapans has been serving as Acting Chair of the department for Wfnterim and the Spring Semester.

U.S. Steel AwardsJ'rogramThe American Graduate School of International Manage­

ment has been selected as a finalist In the Improvement Category in the 1984 U.S. Steel Alumni Giving Incentive Awards Program. *

This program, now In its 25th year, recognizes those in­ stitutions and their alumni which have made a significant and successful commitment to encourage private voluntary support to education. Preliminary screening for the awards was based on the data submitted last year.

Finalists In the Improvement Category must have shown at least a ten percent Increase In the number of alumni donors to the annual fund and at least a twenty five percent increase In the alumni dollar amount given to the annual fund between 1981-82 and 1982-83. Winners will be notified by the end of May.

4-DAS T0«-May 1, If 84

———— MISINFORMATIONby Keith J.Kuhn

OmbudsmanItem I: "We don't have enough money to buy com­ puters, so no way should we resurface the tennis courts..."

...If It came down to FOR AD students working their pro­ blem* on an abacus we would still have to resurface the tennis courts. They were built seven years ago at a cost of $75,000 The need to resurface after such time (at • cost per court of f 1500) Is a simple fact; maintain the

surface or lose the Invest­ ment. There were no ulterior motives. Dr. Voris doesn't entertain prospective donors on his favourite court. He on­ ly plays with students there. Guests are taken to the B lit more or Wigwam Tennis Clubs. Moreover, the $4,400 spent this year didn't come out of the computer budget. The cost of resurfacing was completely covered by the campus washer/dryer revenue.

Relative to actual student eompouler access need, there has been, Is. and at

Alum Finds Niche in Japanese Firm

Associated PressTOKYO and Japanese companies, particularly In the In­

ternational marketing and public-relations fields, are fin­ ding out that foreigners can do more than teach English.

More frequently, foreigner! such as Cecllla Koemer, 29, , of Bedford, Mlch , David Snook, a 28-year-old from St. ' Paul, Mlnn , and Virginia Kouyoumdjlan. from London, are finding niches In Japanese firms that once thought non- Japanese never could overcome Japan's cultural and language barriers

Roemer works In the personnel-recruitment section of Selyu Ltd., a food-processing and retail business that Is part of the multinational Seibu conglomerate. She was one of 12 bilingual applicants chosen In a program begun a year and a half ago to hire more foreigners.

The Selbu program was the first to hire foreigners as regular full-time employees and not on year-to-year con­ tracts, according to Roemer.

The foreigners have the same wage, vacation and promo­ tion scales as their Japanese co-workers. The corporation Is planning to hire IS more foreigners next year to work as In­ ternational merchandise buyers, public-relations officials and financial and market analysts, she said.

The Idea behind the program - to Internationalize the company and eliminate the need for Interpreters and local­ ly hired go-betweens In overseas operations • has caught the attention of several other Japanese companies that have asked Selbu how to start similar programs, Roemer said.

Information about openings are sent to about 100 univer­ sities In the United States and elsewhere. The response has been good, Roemer said, due partly to the "big boom In East Asian studies on American campuses."

Foreigners must be prepared for changes In living and working styles, she said. Particularly frustrating are the Japanese Insistence on working long hours and the demand for unanimous aproval of even the smallest decisions, she Mid.

Snook, who works for Brldgestone Tire Co., said, "My Number I desire out of Thunderblrd (American Graduate School of International Management In Glendalei was to get hired by an American manufacturer, get sent here on expatriate benefits and live like a king."

Working In Brldgestone's public-relations section was "second choice," the former English teacher said.

Snook Is one of four foreigners working Brldgestone

least through I98S, will be adequate funds In the data processing budget. Ac­ cording to budget figures furnished by C,L, Stlckland. Jr., Vice President Business Affairs, 17 percent <$:H,274) of the 1963/84 budget for Capital Improvements (discretionary capital) was spent on the new computer main frame, a fact that often goes unnoticed in the heat of the current debate. This was a required purchase because the existing main frame couldn't have handled 10 new terminals without significantly reducing response time. The need for these added terminals Is still In question. Consider, for ex­ ample, that since April 1 through April 24, during only 5 of the 576 computer hours

logged were all 8 terminals In use. That's full use less than I percent of the time.

Some think Dr. Vorls reneged on his October 1983 promise to deliver new ter­ minals by the following year. His "next year" was not the calendar year starting Jan. 1, but rather the fiscal year starting July 1, (quite ap­ propriate considering the budget topic). Indeed, 10 new terminals and two addi­ tional megabytes of memory capacity will be delivered to the school by the end of the summer wsslon

Again, data processing received priority funding In the 1984/85 budget for capital Improvements This Item has moved from the third largest expenditure In 83/84 to the second largest In 84/85 standing only behind the library acquisitions In light of the gradual gearing up for the Fall of 1984 when a basic computer course (MIS.) will be mandatory, the pur­ chase scheduling has been timely, consistent and com­ plete.KD/TOH'S NOTK: Referr­ ing to the Ihinl paragraph Of this article Or. Vorls has In­ formed thi- Das Tor editor that by tils promise to deliver terminals "next year" he <1id Indeed mean January or February ol 1984.

Unlike Roemer, he was hired on a three-year contract and Is not considered a regular employee. He earns a higher salary than his Japanese peers and is not allowed to be a member of the union.

He doesn't want to stay He has other plans:The more of a Japan specialist I become, the more In de­

mand I will be by American companies who want to use my language skills and knowledge of Japan and the way It works."

Keeping this In mind, Snook, who calls himself "not the conformist type," said he was willing to '.wallow" life at Brldgestone, which includes living In a small room In a company dormitory and following procedures that seem, to him. Inefficient.

"Efficiency Is not a real strong point of any Japanese of­ fice, if you ask me," Snook said, "because decisions take so long. You've got to get the consensus of everyone involv­ ed... You've got to preserve the harmony."

After three years at the world s largest magnetic-tape firm, she has just negotiated her freedom from dishwashing and tea serving - traditional duties for female employees - but she must wear the blue suit that Is the uniform of. every woman who works for the company. EDITOR'S NOTE: This article Is reprinted from the Mon­ day. April £i issue o( the Arizona Republic.

MORECAMPUS NOTES ——————Government Aid to Work Study Tripled

The U.S. government has tripled Its contribution to the Federal College Work Study Program at Thunderblrd for 1084. This means more Jobs and aid will be available to those students who qualify. Most of these positions will pro­ bably be In academic departments, said Louise Glfford, Director of Financial Aid.

The government provides 80 percent of work study aid, while the school Itself foots the other 20 percent.

In 1983 a total of $26,000 was provided to students - $20.000 from the government and $5,200 from Thunderblrd, In 1984 the total amount of aid will come to $30,000 with 116,000 be­ ing provided by the school and $64,000 being kicked In by the government.

Students In the work study program receive a minimum hourly wage for up to 20 hours a week of work as well as financial aid allocated in a lump sum each semester ac­ cording to need. Applications are available In the Financial Aid of flee.

Elections CommitteeApplications are available In the ASLC for those In­

terested In the Elections Committee for the summer semester. If you have any questions contact Sue Ripple, 979-5134.

Carrying out an election (three all together, in fact) Is hard but rewarding work especially when there are those who are willing to give their time to help. 1 would like to thank those who helped me throughout the semester with election work: Don Gelsert, Lisa Pokorny, Bill Belts. Jim Smith. Halim Abu-Rahmeh, Stan Gronek, Hanna El-Fakir, Dave Moroney, Linda Melm, Rhonda Follrath, Julie Jacobus, Gary Greenberg. and Jeanne Landry. I ap­ preciated your help so much.

Thank you. Sue Ripple

Kentucky Derby NightCome celebrate the annual racing of the ponies - the Ken­

tucky Derby on Friday, May 4 from 9 p.m. to 1 a.m. on the Quad. Simulated video races:: I A great bluegrass band!!! Mint Juleps::! You'll think you are actually In Louisville!!! Free beer, soda and munchles will also be served. Spon­ sored by IBW. Come celebrate a day at the races the day before the Race,

May 1.1*M—DAS TOR—S

Azlta Sal«m Brooks, prop.

MIDDLE EASTERN DELIGHTSSfeeho (Meat Pie) Klbbee (Lamb Beef,

Cracked Wheat) Grape LeavesBaklava-Knafeh

SUBS SANDWICHES AND DINNERS TOO! 10% OFF WITH ACSIM I.D.eat In- Take Out- Fn* Delivery to AGSIM

978-3846 Mon-Sat 10-8 51st Ave/Thunderbird

Alpha Beta Center

World Affairs ConferenceBach year Thunderblrd hosts a one or two-day World Af­

fairs Conference to pursue In depth, some chosen Issue regarding world trade. Organized by students, faculty, and administration, the conference attracts nationally recognized speakers, Arizona business persons, and alumni from throughout the U.S.

Organization for the autumn conference must begin Im­ mediately with the primary goal being the determination of the conference topic (last year's topic was CHALLENGES TO WORLD TRADE). Committee chairpersons responsible for the Marketing, Budget, Speakers, Publications, and Logistics are sought. The opportunity to plan a conference Is excellent resume material, provides the opportunity to work with local World Trade Associations, local business folk, fellow students, and faculty in producing this high visibility event for the school. Besides all that, It's fun!!

The nature of this beast necessitates chairpersons' availability during both Summer and Fall terms. Please contact Randl Voder, 978-0711 (P.O. 2103) with your ques­ tions, comments, or Indication of Interest, A meeting will subsequently be planned for Interested students and facul­ ty.

Graduation CommitteeThis semester's Graduation Party promises to be better

than ever! It will take place the evening of May 18th (graduation) at The Registry Resort, 7171 N. Scottsdale Road In Scottsdalt from 9:00 p.m. to 1:00 a.m. The band for the party Is Cosmo Topper and was chosen because of the variety of great dancing music they play.

A special feature this semester Is that all of the faculty have been Invited free of charge and hopefully will all show up and have a good time with us. All students are cordially Invited regardless It they are graduates or not.

Tickets for the party are $6.00 and will be on sale In front of the Post Office or In the ASLC Office May 7th through May 17th. Tickets may also be purchased at the door the night of the party.

Make sure and mark your calendar - It's going to be a GREAT time!

New Director of External AffairsDr. Thomas Brla, currently the assistant to the Vice

President of External Affairs, has been appointed to take Dr. Robert Horn's place as VP when Horn leaves this sum­ mer.

He will supervise the development program, communica­ tions, alumni relations and development services.

Attention All Students

GRADUATING STUDENTS MUST FltL OUT A PS Form 357S (Change of address card) before leaving. Regardless It they live on or off campus.

Students skipping summer session and returning in the fall must also fill out PS 3575 (Change of address card) with temporary date in order to retain mail box upon return.

JoeJensen Postmaster

BELIEVERS BIBLECHURCH MEETS

SUNDAY 10:003620W. GfwnwoyRd,

582-3604Verse by Verse Teaching

TRANSPORTATION AVAIL

t -DAS TOR—May 1.1*S4Taipei Day

photo by Cindy Taylor

MystiqueYou balmed me with your breezes now 1 lay here on your beach

washed ashore but not floundering

Your land seems quite strange painted with textures and dust trilling hushed voices of lemming

But your moon is filled with knowledge crazed in the hands of transplanted natives embodied In regiment shadows

So I am drawn to the scent of your steaming cauldronsout of the most perverse sense of belonging and blatant act of rebellion

Imbued with the majic of faraway tongues overly conclous of future and past lay down your sunshine, lam the beach.

William C. Belts

Dawn awakeningOn tired molecules; bumpingMoving filth aboutFatigued by their noxious burden

Glory dustSettles on the ugly citiesEmpty Imitations... Meigwo in microcosmCultural suicide Is the price of power

Midday heats Gray tiled rectangles Encasing the stifled creativity Of a people controlled

InsideTheir dumb dissent buildsMuffled roar of genius lostDictatorship of the uncontestfd median

Swallowing frustration Stoic tired eyes watch Perspiring overcrowded buses Haul their human burden homeward

Sunset reflects The ongoing madness Oranged by an unnatural air Night aproaches

Gray duskDrapes itself like a jester's mantle On the tired molecules; bumping Moving filth about

Catherine Tripp

TearsIf all the world should melt away,

i wouldn't give a damn or even wear galoshes, simply watch It wash away around my feet,maybe playing in the puddles and • singin' in the rain "...

First drips, then dropsand racing rivuletssans umbrella, slicker or sen-through plastic

rain capas the pools turn into trickles, streams and

rapid riversand walls of water tumble.

The world Is ocean, and now I 'm melting too.

b.b.

May 1,1«M—DAS TOR—7

Songs for ExpatriatesEditor's Note:

Martha Whltehead. a first semester T-blrd, resided In Saudi Arabia from 1900 to 1081 teaching English at the University of Riyadh. The government there also hired her to work as a test administrator and academic counselor at Its International Communications Agency.

'It was a great experience; I loved every minute of It and would recommend It to anyone, "she said.

While living In Saudi Arabia she kept her spirits up by writing little songs <among other things), and she thought the T-blrd community might also enjoy them,

In Riyadh there is no Beer<Tuneof"ln Heaven there Is no Beer")'

In Riyadh there Is no beerAt least not what we drink hereIf they had a cellar or even a RathskellarThey'd be drowning themselves In beer.

In Jeddah there Is no wineSold before or after Its timeThey ferment sugar water and wait for the slaughterAfter three weeks It tastes just fine.

In Oharhan there Is no boozeThey're dying of substance abuseThey might drink cologne that you send from homeAfter all, they got nothing to lose:

dedicated to Bill Mullane

Baat-ha<Thls Is Riyadh's downtown Tune of "Downtown")

Here In Riyadh when life Is making you lonelyyou can always look In Baat-ha,When things get old you Just go down to the gold souk It'll help, I know, Baat-haStop of fat Tumelrl Street the worry beads are newerLinger on the sidewalk for a shwerma on a skewerHow can you lose you'll know you are really thereWhen someone nudges you rudely, and gives you a stare You're In Baat-ha: Where the mutiwa* strikes Baat-ha .' Wa ving their holy mikes:Baat-ha .' You 'II see the folks you like there.

It's nice to know that when your spirits get lowthat you can always buyWhat they gotMaybe you know some little place you can go to where theynever close ,forsalat"Or wander In the chaos of the traffic In the cityWatch the drivers flip their ghutras*'* they all look soprettyEveryone knows that that's where It's happening.Where you can check out a princess, or even the King They 're In Baat-ha.' Next to the lower there Baat-ha .' A t Execution Square Baat-ha: Parking their Fleetwoods tonight.

religious police ** prayer time 1 head-dresses

When You're a Saud(Tune of "When You're a Jet" West Side Story >When you 're a Saud you 're a Saud all the way, from your first silver spoon to your last unearned pay. When you 're a Saud you can do anything; Little boy. you're a man; little man, you 're the King. :f/ You never atone, you never get elected , ' When someone protests, you ha ve him vivisected

Ms tomb erected I . '-J,.,--When you 're a Saud you are more than a man, : You got money to burn and you don't give a damn. .; When you're a Saud you can Jet oft to Rome if Riyadh gets too hot • hey, the world Is your home! But you got no brains, your talent's all Imported We 're holding the reins, but If It gets reported,

we'll be deported!

Here comes a Saud with a check In his hand, From a Swiss bank account for the oil on his land When you 're a Saud you stay a Saud!

Saudis(Tune of-Sisters"- White Christmas >

Saudis, Saudis, never knew such people as the SaudisStaring, daring, don't you love the things that they arewearing?Lord help the Saudi who ever does anything rowdyAnd Lord help the Saudi whoever makes light of Allah:

Saudi, Saudi, why'd you have to make your wife so dowdy? Veil her, jail her, If she goes outside you better tall her Lord help the lady who ever does anything shady And Lord help the lady who gets In a taxi alone:

Saudi, Saudi, how'dya like to come and tell me howdy?Specially when you know that I am living on my own (allalone)Lord help the blonde who of a Saudi becomes fondAnd Lord help the blonde, who lets her fondness becomeknown!

Riyadh(Tuneof "On Broadway")They say the neon lights are bright In RiyadhThat there's a touch of magic In the airBut when you're out In all that dust.And you're Just doln'what you mustYou 'II find It hard to readjust In Riyadh.

They say that I won't last too long In RiyadhThey say that I won't fit In such a crowdBut If I look and listen hard, I find that In every regardSaudis are hot * in (act. they're charred In Riyadh.

They say that fifteen Is too old for FahdThey say that Fahd likes 'em really youngThey say he likes 'em really young,Cos he just got another one,A thirteen-year-old Morroccan forRahd. _________Editor's Note:

These songs are not meant to offend and were written In the spirit of fun.

I—DA$ TOR—May 1.1«M

Photo by Nan Tennefoss Ferry Lines

/ love being In a crowdof coif fed and po wdered ladlesthe scents of laces and placesMurmurlngs and quiet laughterRosewater and memoriesNot many locals on this ferry,We travel quietly, smuglyAmid the hushed excitementof no-hurry honeymoonersSo delighted to be here.Me, tooWhen y 'all head back toMobile Home Estates and Golf Link Tracts,with pictures, t-shlrts, bread loaves andchocolate,I'll still be hereliving Inside your postcards.

Catherine G. Trlpp

The SurfaceWe tried driving on the surface of the apple, tempting the physics of love with your back against the door where I placed my hands,

Random ness is the pedestrian fearof miming the misgiven stepslaid in the daybetween our house andthe exposed jumps of parkwaymy arms releaseour voices roll the lipsup like sleeves, uncovering theforward pleasure of escaping ground,

D.L. Johnson

Bus NotesGlancing through the windowHands (lipping pageslowlyMouth IntoningSquirming childBye* raptFeet wrigglingLOVEHeading a storyLike going to the circusThings bright and newNot like every day

Chinese ladles Polyester mismatches Pinks, oranges, squares, dots. Two dozen eggs crated White rounded tips pressing against clear orange cover How will she gel those home?

So many soft sleepy (aces today.More than my usual morning share, though,ol handsome men on the the 5 Fulton.Thin leather shoeswith matching lacesAnd tastefully wooden heelsLeading to silver gray slacksThe ever-present darker than nnvyblue sportjacket.Splash of grayTinted shadesCarefully manicured mustacheActive eyes, shaded lidsnot loweredunusually on this always sleepy buswith refined resigned facesFlash of white starched cuffStrides purposefully away.Did you knowyou were being sketched? Catherine (i. Tripp

Profiles photo by Clndy Taylor

Kites in the BayThe fineness,The lines written to a shaded end

oloysterswe've cried (or months

Everything is calm since the boats(rom the wake

ol time Daylight, baiting daylight In the aim of morning

like a robe replacing spine

Watches these faces that are the whey of water and salt.D.I,. Johnson

..»'*-;• -jf" •"?* / • •

Mayl. It84—DAS TOR—!

Russian girls smile for Yankee capitalist bubblegum — Nan Tennefoss

An Ode to Dr. flatters' Class (Tune of "Johnny B. Goode")

His daddy said that someday he would be a clerk Now what you talking dad you know I ain't no jerk I'm gonna be a numbers boy like you never saw Economists will rock when I lay down the law He wrote his General Theory • there was some critique' But now everybody knows what makes Depressions tick. Go • go, Johnny, go-go- go. Johnny go— Go. Johnny M. Keynes:He sa w the peaks and valleys, said let's fill 'em In Get the food stamps out and let the welfare begin Run a government delicti, that was the plan Johnny M. Keynes, yeah, he's the man He never even learned to read and write so good But he could run them numbers like nobody could Go • go, Johnny, go - go, Johnny, go— Go Johnny M. Keynes!

They put his plan to work and man it was a smash The government was spending like before the Crash WPA sent people out choppin' rocks- It was a boring Job but. hey — money talks Everybody thought he was a son • of • a - gun Johnny M, Keynes's the one. Go • go, Johnny, go - go, Johnny, go— Go, Johnny M, Keynes!

Martha Q. Whltehead

l.KSTUANSI'OUTKUUS Their money l» »lw dl»placemenl ol bmliea. Money change* (Healing hand* in the duel

ami they cram the mute anuU in the holdH.

Knee to knee, ahouMer In shoulder.the cargo await* with no »pace In »pare.

The lralllcker»»hniil *n<l |iro«l. probing(nr guarded place*: inche* held in deflence.

I linen! i» lullle, mnnt I* Iniind (nr addition* In the human Invoice.

With a nhnul ami a wave, the pilnl hn|i» in In guide hi* veiwel on il* rouriw.

Nnu »|»eed count*, hi* lime I* money, gondx niu»t be delivered In the nrvl |>orl nl cull.

The Mock Hive? I lit* numbed and voivelrssi held in the merchant* cnck-Mire hand*,

protected only by the driver'*item* n( investment and nelf- pre«ervallon.

The biiah tavi careen*, dodging |Milhnle« and people; inertia lurlher liiKe* Ihow iiiHide.

L.'aiitn brake* with a clnud nl <lu»l: ilolinalinn reached, the |Hirtal*n|ien.

The charge* emerge, blinking in the sun. their limb* awake, iinu*ed in (reednm.

They are ("•<•; their ri«(hl* renlnred. And the lran»|Hirter*. Charnn-like, nearch (nr

mure *hade» vthn will buy a vnyage uhlch I* Hell.Jim Ilrn4if)

Philadelphia Thru Amtrak Window Manufacturing concerns All painted on a brick wall As if it would last. Now with windows smashed and plywood-covered entrances Gutted reminders of failure. The sky, in spile, remains blue. Unyielding azure.

Catherine G.Tiipp

Big hands...warm heart — Nan Tennefoss

10—DAS TOR—May 1,1W4

Acid Rain: A Short Story by Bill BettsThe doctor rushed Into the room as the nurse was fran­

tically adjusting the respirator. He grabbed a syringe from the pocket of his lab coat and administered a potent ln)ec lion of chemical stimulant. The boy's body went rigid as the drug hit him and his vital signs soared to an equally dangerous level The emergency over, almost as quickly as II began, the doctor left the room leaving Nurse Shulman to make sure that the boy would be alright

Jeff Colton was seventeen years old, too young to be lay­ ing In a hospital (><•(! wired to a bunch of machines, Jeff andhlS friends Were typical of mlddiecU*s suburbia, and t>yhigh school, partying had become commonplace to them 1-ast Friday nigh! had been just another after game party. Ills best friend, (»rcg Bordcn, had gotten a (ew hits of micro-dot, and they they'd gone out drinking Unfortunate­ ly the acid was a bit stronger than they had counted on The mixture of beer and acid had hit Jeff hard, and with the speed he had eaten before the game It had almost finished him off. At two o'clock Saturday morning he was rushed In­ to the emergency room of Boston Memorial Hospital with extreme convulsions and then quickly lapsed Into a coma

That was four days ago Occasionally he was wrenched Irom his drugged sleep by the terrors of chemically induced nightmares The prognostic was not good, the exact mix­ ture of chemicals was not known

Th« soft warmth of an early June day drifted through the open window and across the bed where Jeff Colton lay The pale face of the boy almost rnatchr j the sterile whiteness of the room, and the constant pin* of the KKU was the only sound which broke the hushed silence of the boy's breathing The tubes and wires which served as lifelines for the blond youth seamed almost out of place In the warm sun of the laic afternoon

Mr and Mrs Colton were walking up the hall as t)r Lange emerged from Jeff's room

Mrs Colton half ran the short distance between herself and the doctor Doctor, how Is my son 1*", she asked with a look of desperate hope in her eyes She and her husband had been coming to the hospital twice a day. once In the morn- Ing, once in the evening, since the ordeal had begun.

"I'm afraid the situation doesn't look good Mrs Colton We've just pulled him out of another depression, he's hav­ ing trouble maintaining the vital functions " He said this honestly, but with a true note of concern He knew they were afraid of losing their only child

"Is there nothing you can do?" Hay Colton had Joined his wife by now They both looked tired, the past four days had been hard on them.

"I'm sorry We just have to let him ride it out Jeff's the one who has to do It We can do no more than help maintain his vital functions until he comes out of the coma " Though It held little hope, the doctor's voice was still reassuring "He's stable now. You can go in and see him If you'd like " He smiled and nodded as he turned to finish his rounds and his shoes clicked on the tile floor as he walked down the cold, sterile hall

Though his body lay still, (he boy's mind raced In an acid rain. With the conscious sealed in coma, the chemicals con­ jured up vivid dreams to delight and terrify the sub conscious, dreams which the boy was helpless against

"Hey Greg. I'm gonna run this baby:" Jeff cried In delight as he gazed at the car which he and Greg had work­ ed so hard on. "You time me to the top of that hill and back." He got behind the wheel and anxiously brought the engine to life.

The hot August sun heat down on the road as the boy and machine picked up speed on the long, low hill. The wind tousled his blond hair as he became one with the car, his

adrenaline pumping as the road raced under his wheels."Man this Is great.' he thought as he slammed the car Into

a spin at the crest of the hill Now I'm really gonna show him' He rammed the accelerator to the floor, wheels spinn­ ing, leaving a cloud of blue-grey smoke to mark his starting point The needle on the speedometer swept In a wide and easy arc as the car dared to become airborne.

His eyes narrowed In the bright sun as the feeling of raw mechanical power engulfed him. He eased his foot from thegas to the brake as he began lo appt«ach his Irlcnd at »heend of the road As he climbed from the car. the feeling of exhilaration still possessed him, and he stared with glassy eyes at the hill he had Just conquered Then the Images fad­ ed away, and he was lost once again In the labrynth of his drug fed sleep.

The hospital was alive with people by eleven o'clock and Nurse Shulman still had not been relieved, the dayshift was already shorthanded At least she was able to sit down for awhile, one of the energetic newcomers had taken her rounds for her, so Karen Shulman was left to tending the fourth floor desk She had just grabbed a cup of coffee from the nurses' lounge when a small red light began to flash on the sensor console of her desk. The number next to the light was 405

An Intern was already there by the lime she got lo the room It was hardly a crisis, the oxygen tank attached to the respirator was running low and the Intern was attaching a new one. Nurse Shulman leaned against the door frame as her pounding heart returned to a normal pace. She couldn't understand why she felt so empathetlc toward this boy, but the relief that he was still stable (Hied her as she walked back to her desk.

"No: No!" Jeff screamed in horror as he was wrenched from his dreamless state. "I'll kill you, 1 won't let you do It: Why''I No, they can't get me: Slop it: Please make them stop Oh God:"

The hospital sheets were flung from the bed as the boy wrestled with his tortuous nightmare tils heart raced on with great Intensity as his body reacted to phantom scenes of terror. His cries were muffled by the noise of the busy hospital, and the only record of his agony was in the elec­ tronic brain of the blometer

By the time the floor nurse reached Jeff's room on her rounds, his restless sleep had quieted, though his breathing was slightly laboured The rumpled sheets were straighten­ ed and the biometer checked once again When the nurse was satisfied that all was In order, she quietly left the room, leaving Jeff alone in his dark and troubled sleep

"Thanks for the coffee Jane, I'll be ok.iy," It seemed like ages since Karen Shulman had last been to bed She was tired, both mentally and physically, and (he other nurses on the shift were beginning to worry about her.

As she held the capsules in her hand she carefully glanced about to make sure that no one was watching She then quickly slipped them Into her mouth, taking a long swallow of the steaming liquid to wash them down Damn I hate to do this,' she thought to herself, 'but I have to have something to stay awake. It's still a couple of hours 'til the end of the shift Then I'll go to bed ' S' e returned to the monotonous paperwork which lay on her desk as she waited (or the speed to kick in.

Again the Images in Jeff's mind came together, forming a picture of reality unaccustomed to his drug racked brain.

A cool breeze picked up as the sun sllpjied below the dis­ tant horizon. -I guess It does get cold on mountains.' thought Jeff, 'even In the middle of summer! At five thousand feel on Mount JellIco. the evenings were cool Jeff loved thecontinued on page is

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It—DAS TOR—May 1.

FORAD Funders Hear Defenses

If there If anything more challenging than managing a FORAD MNC with a holding company In the U.S. and *ubt In the U.K. and Germany, maybe it's defen­ ding your decisions to two WB profs, and prominent businessmen who funded FORAD in the first place.

Seven businessmen, all members of the President's Council, which provided nearly $8000 In discretionary funds which made FORAD possible were on campus April IB, 19, and 25-27 to help evaluate FORAD presenta­ tions. Kenneth Jacuztl, class of '79 and owner of KA J Soft­ ware, and Kenneth Miller, class of '40 and former presi­ dent of Sears Veneiuela, heard defenses April 18; Robert Withers. '68. foun­ ding president of Blltmore

National Bank, April 19; Ernest Qarbtll, '62, Chair­ man, Allied Bank Corp., April 28; Jack Dalere. '*4, president, Adlstra Corp and the Honorable L. Roy Papp, Investment counselor, April 26; and Doug Quelland, '72, owner, Taylor Rent*!, April 17,

These people, along with Dr. Paul Dickie, who tachers the class, and either Prof. Foster, B, Reed, Tuzzollno, or Dr. Brla acted as members of a board of direc­ tors to whom the FORAD teams were accountable.

Dr. Tom Brla, who will be vice-president of External Affairs as of June I. organli- ed the businessmen's par­ ticipation. He said, -I'm delighted. Now they can come and see what they've done."

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should take on new dimen­ sions since Markstrat's debut in Dr. Carl Frear's In­ ternational Marketing Management claw < WB 450) this semester. Many, of course, have heard of FORAD. Many have witnessed the Wednesday night computer sessions and the group meetings lasting for hours. Markstrat has manifested Itself In a simitar manner -late Cotfeeshop

May 1,1 «M—DAS TOR—UMARKSTRAT; Computer Simulation T««cK«$ MtrMin*

meetings and loads of com­ puter printouts. Markstrat Is a computer simulation game designed to teach marketing concepts. Freer first learned about the game from Jean- Claude tarreche, Associate Professor of Marketing at the European Institute of Business Administration. Larreche, a Stanford Business School graduate. Isone of Markstrat's creators. Thinking the game has much* to offer to marketing students, Frear successfully

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segmentation and competi­ tion, and gives the student an exposure to all, as opposed to only a few, elements of the marketing mix. U provides hands-on experience In pro­ duct management as each firm has a product portfolio and can develop a new- product marketing strategy," said Gonzalez. The game also provides »realistic starting point because company teams begin at different levels of development, and It provides for a dynamic environmentsince actions of competingfirms will affect the life cy-

Continued on page 14rt

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cle of different product markets.

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ItMmarketing planning and market share profitability analysis.

Gonzalez stressed the Im­ portance of learning how to Interpret and use the ••reams" of marketing research studies the game provides. This research data distinguishes between the physical characteristics of products as specified by research and development, and the same characteristics as perceived by consumers.

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of segmentation In U.S. and International markets. "Mass Markets are breaking down, and thus product posi­ tioning becomes crucial," he said. The game emphasizes segmentation, providing the players with 5 different segments, each with dif­ ferent needs and behaviours. Product positioning, an off­ shoot of segmentation. Is taught through the use of perceptual maps. The adver­ tising budget, a prime factor In product posltlnlng. Is com posed of advertising research, as well as adver­ tising expenditures.

By defining the Markslrat universe as composed of con­ sumers that could belong to any country, Gonzalez ex­ plained .the relevance of the game to International

marketing. Students hone their International marketing s" Ills by analyz­ ing, and hopefully satisfying, wonts ol segments which are completely new to them.

At semester's end, the win­ ning teams of each Industry will give strategy presenta­ tions, and Freer will discuss the marketing Issues which many teams had to learn the hard way throughout the semester. Freer, a propo­ nent of computer teaching, Is working on a ••policies game" with Brian assisting. The new computer game ten­ tatively will be launched next spring It requires finance, marketing, and management skills and will l>o taught In a SOO level policies class

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Acid Rain —(continued from page 10)smokies, and this camping trip had been a long time In the planning. After six days of hiking he and Oreg were tired and filled with stories of adventure. Tomorrow was the hike back down to the car and then the drive home, Jeff breathed deeply to fill his lungs with the pine scent of the mountain air. He knew It would be a long while before he escaped the city smog again.

••Let's crash on that ledge over there, and remember, It's your turn to cook." Oreg walked over to the ledge and look­ ed out on the deepening shadows of the valley far below. This Is the way he wished to remember the trip.

With full stomachs and a warm fire the two fell Into aimless conversation. Slowly the words became fewer as sleep crept upon the boys, and when the last bite of wood fell to coals, they both lay quietly In their sleeping bag cocoons.

It was hours later when Jeff rubbed his eyes to awaken as a cold wind bit his face. "What the hell's going on." Jeff said half to himself as shards of Ice and snow whipped across the rocky ledge. -This must be a dream, it doesn't snow In July,' but he realized that this was no dream as he began to shiver In the cold.

Oreg, wake up!" He had to yell as the wind began to howl. Greg quickly became aware of the strange situation as the two friends stared at each other In disbelief. -We've got to find wood to build up the fire."

As they climbed from their sleeping bags they found that the rocks had become slick with a smooth coating of Ice. They walked toward a sheltered group of trees, muttering unconvincing statements that the whole situation was im­ possible.

When they had gathered enough dry wood they piled It In the shelter of an outcropping of rock and ran back to retrieve their sleeping bags.

Jeff stumbled on the slick rocks as he ran tlredly toward the ledge. He came to rest at the base of a tree and reached

up to steady himself against the trunk as he tried to stand on the Icy ground. He fell once again and decided to sit where he was and rest for a moment. As he glanced about he noticed a small clump of wild flowers growing next to the tree. They too were now coated with ice, and on Impulse Jeff picked one and shoved It Into the pouch for treasure's which we wore on his belt. He then rejoined Greg and huddl­ ed In the shelter of the rocks.

When they opened the door they found Jeff sitting up In •' bed with a look of confusion on his face. "Mom, dad, where '' am I?" the boy shouted as his eyes came to rest on his parents,

"Oh Jeff, thank God you're alright!" His mother ran lo his bed to hold her son. Tears of relief ran down her cheeks as Jeff began to calm as he slowly perceived the hospital setting.

Nurse Shulman walked quickly over to the blometer cabinet and found his vital signs to be registering normal. She sighed with relief as his parents filled him In on what had happened.

"He'll be alright now Mr. and Mrs. Colton." Dr. Lange had arrived and confirmed the stability of the boy's condi­ tion. "He just needs to rest now," the doctor spoke reassur­ ingly as he ushered them all from the room.

As he lay In the now empty room, Jeff began to fully com­ prehend the situation at hand. He began to recall the many vivid dreams and nightmares. He was relieved It was all over and he reached across to the nlghtstand by the bed to take the glass of water which was sitting there. His hand brushed against something damp and grasped at the form which was laying there. He gazed at the wild flower which he now held In his hand, crystals of Ice still coating the stem, and felt the trickle of water as it ran down his arm. 'No, no, this can't be' he thought, and alone In the room he silently passed away.

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