#IBMINTERCONNECT

Cloud as a Growth Engine for a Smarter Enterprise Robert LeBlanc

SVP, Middleware Software

© 2013 IBM Corporation

#IBMINTERCONNECT

What Is Driving IT Demand?

Business Optimization

+ Big Data

#IBMINTERCONNECT

Technology Is the Driving Force Shaping the Future

2004 2006 2008 2010 2012 2013 1

2

3

6

4

5

7

8

9

1

2

3

6

4

5

7

8

9

1

2

3

6

4

5

7

8

9

1

2

3

6

4

5

7

8

9

1

2

3

6

4

5

7

8

9

Market Factors

Macro-economic Factors

People Skills

Regulatory Concerns

Socio-economic Factors

Globalization

Environmental Issues

Geopolitical Factors

2

3

6

4

5

7

8

9

1

CEO Studies 2004–2013

Strategic reinvention

136% are more likely to use cloud to

reinvent customer relationships

Better decisions

170% more likely to use analytics

extensively via cloud to derive insights

Deeper collaboration

79% more likely to rely on cloud to locate

and leverage expertise in the ecosystem

#IBMINTERCONNECT

Transforming Business Outcomes Requires a New Type of System

How We Engage, Make Decisions and Work Our IT Infrastructure, Data and Processes

Knowledge Sharing

Engagement Models

Anywhere, Anytime

Secure Data

Dynamic Infrastructure

On-demand Self-service

#IBMINTERCONNECT

IBM Has an Unmatched Set of Cloud Capabilities

Strategize how to

use cloud to drive

savings and revenue

growth.

Build and run your

private or hybrid

cloud.

Utilize cloud

services delivered

from IBM’s

SmartCloud

IBM’s end-to-end cloud portfolio

Restless reinvention

Analytics everywhere

A dynamic hybrid cloud strategy

#IBMINTERCONNECT

Business Process as a Service

Business Process

Solutions Application Application Application Application Application

Software as a Service

Platform as a Service

Infrastructure as a Service

External

Ecosystem Industry Collaboration

Human Resources

Big Data & Analytics

Commerce Marketing

Development Big Data & Analytics

Security Integration Mobile Social Traditional Workloads

Built using open standards

Compute Storage Networking

Built using open standards

Smarter Commerce

Smarter Analytics

Smarter Cities

Smarter Workforce

Watson solutions

Software solutions

Middleware

solutions

SOFTLAYER

IBM SmartCloud

Enterprise +

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

Infrastructure solutions

IBM Cloud

#IBMINTERCONNECT

The industry’s highest performing, end to end

enterprise class cloud infrastructure

The most flexible cloud services for building,

integrating and securing cloud enterprise applications

New cloud services that empower the individual

with the insight of big data and analytics

IBM Cloud Announcements

Business Process as a Service

Software as a Service

Platform as a Service

Infrastructure as a Service

#IBMINTERCONNECT

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

Business Process as a Service

Software as a Service

Platform as a Service

Infrastructure as a Service

Smarter Commerce

Smarter Analytics

Smarter Cities

Smarter Workforce

Watson solutions

Software solutions

Middleware

solutions

SOFTLAYER

IBM SmartCloud

Enterprise +

Infrastructure solutions

IBM Acquisitions

#IBMINTERCONNECT

Grounded in Open Standards so Clients Can Choose How and Where to Run Their Workloads

TOSCA

OSLC

#IBMINTERCONNECT

Delivering Client Value and Competitive Advantage

IBM’s end-to-end cloud portfolio

of provisioning time from

3 days to hours and 80%

reduction in energy

consumption

boost in online revenue

and 1,700% jump in

conversion-to-sale rates

development time

reduction for a

European-wide network

to support millions of

electric vehicles

#IBMINTERCONNECT

IBM Cloud

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

Jamie Thomas GM, Software Defined

Systems

George Karidis Chief Strategy Officer,

SoftLayer

Robert LeBlanc SVP, Software

Middleware Group

Tom Rosamilia SVP, Systems & Technology

Group and IBM Integrated

Supply Chain

Business Process as a Service

Business Process

Solutions Application Application Application Application Application

Software as a Service

Platform as a Service

Infrastructure as a Service

External

Ecosystem Industry Collaboration

Human Resources

Big Data & Analytics

Commerce Marketing

Development Big Data & Analytics

Security Integration Mobile Social Traditional Workloads

Built using open standards

Compute Storage Networking

Built using open standards

#IBMINTERCONNECT

#IBMINTERCONNECT

IBM Cloud

Business Process

as a Service

Business Process

Solutions Application Application Application Application Application

Software

as a Service

Platform

as a Service

Composable and integrated application development platform

Infrastructure

as a Service

Enterprise class, optimized infrastructure

External

Ecosystem Industry Collaboration

Human

Resources

Big Data &

Analytics Commerce Marketing

Development Big Data &

Analytics Security Integration Mobile Social

Traditional

Workloads

Built using open standards

Compute Storage Networking

Built using open standards

Commerce

Analytics

Cities

Workforce

Watson solutions

Software solutions

Middleware

solutions

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

SOFTLAYER

IBM SmartCloud

Enterprise +

Infrastructure solutions

#IBMINTERCONNECT

Cloud is Revolutionizing How Both IT and Line-of-Business Executives Consider and Consume IT

of IT budgets are

spent on operations and

maintenance

organizations overspend on IT

without improving IT services

authorized 26% of all IT

investments during the

past year.

will control more IT buying

decisions in 2017 than the CIO

of new IT investments will directly involve

LOB executives by 2016

#IBMINTERCONNECT

Saas and Bpaas Directly Serve the Needs of the Business Leader and Functional Departments

needs

to streamline contract

management processes,

and strengthen IP.

must analyze, understand, and engage each

customer as an individual across channels.

need to strategically manage spend, contracts,

& supplier ecosystems.

need to make more analytical, risk-

aware decisions supporting revenue,

expenses, and other KPIs.

need to find, analyze,

source, acquire & retain the best

talent worldwide.

must drive

omnichannel B2C sales that integrate

across mobile, social, and on-site

locations.

need to build unique

service and retention techniques via

personalized engagements.

#IBMINTERCONNECT

IBM’s Saas and Bpaas Portfolio Serves the Entire C-suite and Beyond with Market-leading Solutions

Customer

Analytics

Campaign

Management

Spend Analysis

eProcurement

B2B

Collaboration

eCommerce

Talent

Management

Learning

Customer

Experience

Customer Advisor

Contract

Management

Risk Analysis

Transportation

Planning

Water

Management

#IBMINTERCONNECT

Cloud Gives Business Leaders a Variety of Deployment Options

Security

Privacy

Scalability

Governance

Innovative solutions

Time to value

Up-to-date

capabilities

Always available

#IBMINTERCONNECT

IBM Saas and Bpaas Help Deliver Powerful Business Outcomes

Enabling

new

business

strategies

IBM Digital

Analytics

Accessing

new business

processes

IBM

SmartCloud

Service

Delivery for

Electronics

Sharing

expertise

across

employees

IBM Kenexa

Strategically

Reinventing

Customer

Relationships

IBM

DemandTec

Speeding

delivery of

new

products

IBM

SmartCloud

Engage

#IBMINTERCONNECT

Software

as a Service

External Ecosystem

Industry Collaboration Human

Resources Big Data & Analytics

Commerce Marketing

New Cloud Services that Empower the Individual with Analytics and Mobility

Social Learning platform

Kenexa Mobile Feedback App

Kenexa Survey Analytics

Xtify – Mobile Customer Engagement

Watson Engagement Advisor

Social Media Analytics

Cognos TM1 (SaaS version on SoftLayer)

SmartCloud for Social Business

#IBMINTERCONNECT

High Value Applications: Delivered at Scale and Helping Our Clients Transform Their Businesses Today

e

x

#IBMINTERCONNECT

#IBMINTERCONNECT

Business Process as a Service

Business Process

Solutions Application Application Application Application Application

Software as a Service

Platform as a Service

Infrastructure as a Service

External

Ecosystem Industry Collaboration

Human Resources

Big Data & Analytics

Commerce Marketing

Development Big Data & Analytics

Security Integration Mobile Social Traditional Workloads

Built using open standards

Compute Storage Networking

Built using open standards

Smarter Commerce

Smarter Analytics

Smarter Cities

Smarter Workforce

Watson solutions

Software solutions

Middleware

solutions

SOFTLAYER

IBM SmartCloud

Enterprise +

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

Infrastructure solutions

IBM Cloud

#IBMINTERCONNECT

IBM Cloud Is Your Growth Engine for a Smarter Enterprise

37,000 experts with

deep industry

knowledge

$6+ billion in cloud-

related acquisitions

since 2007

80% of Fortune 100

companies use IBM

cloud capabilities

#1 in EMA Radar™ for

Private Cloud Platforms

#1 in annual world-wide

server revenue

OpenStack founder

50% reduction in IBM’s

IT labor cost with Dev /

Test Cloud

More than 21,000

SoftLayer clients in

140 countries

SoftLayer is up to 10X

faster than other

cloud providers

More than 100 cloud

SaaS solutions

IBM Cloud IBM’s end-to-end cloud portfolio

#IBMINTERCONNECT

Take Advantage of Opportunities to Learn More

ibm.com/smartcloud

twitter.com/ibmcloud

youtube.com/ibmcloud

Cloud Zone Business Best Practice Solution Sessions 145: How Cloud Computing Drives Business Growth (Panel Discussion)

148: Building a Smarter Enterprise with Cloud Computing

151: Simplify Cloud Deployments and Leverage New Business Models (MSP Panel)

Technology Roadmaps Solution Sessions 161: Benefitting from an Open Architecture for Cloud

162: Optimize Your Infrastructure, Transform Economics and Speed Innovation with Cloud Computing

163: How Cloud and Sourcing Partnerships are Shaping Tomorrow’s Enterprise IT

164: Accelerate Your Business with Cloud Solutions

#IBMINTERCONNECT