#IBMINTERCONNECT

3

#IBMINTERCONNECT

Analyze Data

(Integrate & Interconnect)

Apply Insight

(Intelligent Outcomes)

Capture Data

(Instrument)

Identify Patterns

(Unlock Insight)

All Information Transaction data

Application data

Machine data

Social data

Enterprise content

All Perspectives Past (historical, aggregated)

Present (real-time)

Future (predictive, prescriptive)

Learning (cognitive)

All People All departments

Experts and non-experts

Executives and employees

Partners and customers

All Decisions Strategic and tactical

Major and minor

Routine and exceptions

Manual and automated

Key Tenets of Big Data & Analytics

Analyze Data

(Integrate & Interconnect)

Apply Insight

(Intelligent Outcomes)

Capture Data

(Instrument)

Identify Patterns

(Unlock Insight)

4

#IBMINTERCONNECT

Adding Value at Every Point of Impact ….Each Decision, Interaction & Process

Big Data

& Analytics

Systems of Record Infrastructure

Security Intelligence

Enterprise Applications

Systems of Engagement Mobile Commerce

Call Center

Social Business

Infuse, Extend & Integrate

5

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Infuse Big Data & Analytics Everywhere …what we have learned

Attract, grow,

retain customers

Create new

business models

Transform financial

processes

Manage

risk

Optimize operations

and reduce fraud

Improve IT

economics

Big Data

& Analytics

6

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Information Governance, Security and Business Continuity

All Data

Sources

New Era Solutions

Smarter

Analytics

Social

Business

Smarter

Commerce

Smarter

Cities

Watson

Solutions

Information

Ingestion

and

Integration Data

Landing

Archive

Real-time Analytics

Data Exploration

Enterprise Warehouse

Data Marts

New Architecture is Required

7

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How can everyone

be more right …

… more often?

Descriptive

Prescriptive

Predictive

Cognitive

What has happened?

What could happen?

How can we achieve the best outcome?

Tell me the best course of action?

Business

Value

Big Data and

Analytics

IBM’s Analytics Enables Better Decisions

8

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Rosina Howe-Teo Chief Innovation Officer and Group Director,

Innovation and InfoComm Technology (LTA)

#IBMINTERCONNECT

10

#IBMINTERCONNECT

How to Start with IBM

Imagine it.

Build a culture that

infuses analytics

everywhere.

Realize it.

Invest in a

big data & analytics

platform.

Trust it.

Be proactive about

privacy, security

and governance.

Big Data & Analytics IBM’s end-to-end Big Data & Analytics Portfolio

Take an outcome-driven

approach to outperform

Start small, and

scale at your pace

Confidently manage

data at scale - efficiently