ibm exceptional web experience portal v7
TRANSCRIPT
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Haga clic para agregar textoIBM WebSphere Portal 7:Exceptional Web Experience Software
©2011 IBM Corporation
@mariopd #getsocial11
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2©2011 IBM Corporation
Una experiencia excepcional web puede …
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Estrategia IBM de Experiencia Web ExcepcionalLa expectativa del usuario define la experiencia
● Las personas (y no la tecnología) son el centro de una experiencia excepcional
● Las personas –usuarios internos o externos- tienen la misma expectativa de experiencia onlineexperiencia online
● Las capacidades son usadas para implementar esta experiencia desde múltiples puntos de acceso:
─ Navegadores en PC
─ Oficinas de pago
─ Kioscos de autoatención
─ Dispositivos móviles
─ Sistemas de comercio electrónico
─ Entornos Social Business
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2011 – El año de enfocarse en EL CLIENTE
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5©2011 IBM Corporation
2010 IBM Global CEO StudyHigh-performing companies differentiate themselves in three ways...
…y de los analistas
“The User Experience Platform (UXP): the next big stepin user interaction technologies and methodologies”
- Gene Phifer, Managing VP, Gartner
…de los CEOs
IBM.com/CEOStudy
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6©2011 IBM Corporation
Prioridad: Retener a los Clientes
Source: Gartner, Inc.Gartner CEO and Senior Business Executive Survey, 2010: Anticipating the Post-Recession Landscape19 March 2010
“A focus on customers at the top of the list is usual. This year, the "existing customers" imperative is a higher priority than "attracting new customers."
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Comunidad Digital y Penetración
©2011 IBM Corporation
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Situación Actual: Transformación de Canales
● Atención OnLine es muy importante en la transformación de canales
● Proceso cross-industria
● Obstáculos presentes hoy:─ Personalización insuficiente
─ Integración limitada con Marketing
─ Pobre experiencia de Usuario
©2011 IBM Corporation
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9IBM Software | Web Content Management
Personalización
Integrar Servicios de Terceros
Ventana Multiservicio
Usabilidad y Multicanal
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Plataforma para una Exceptional Web Experience
©2011 IBM Corporation
Personalización
Integrar Servicios de Terceros
Ventana Multiservicio
Usabilidad y Multicanal
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Exceptional Exceptional Web ExperienceWeb Experience
Creación
Audiencia
Optimiza
11IBM Software | Lotus Web Content Management
Plataforma para una Exceptional Web Experience
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Permita que administren su contenido con Editores
Asistente gráfico para crear Micrositios rápidamente
Personalización para mejorar el look-&-feel del website
Edición en línea elimina la complejidad y provee interfaces de fácil uso
Seguridad robusta para controlar el contenido
Flujos de revisión y aprobación para un mejor ciclo de vida del contenido
Integración con sistemas de manejo de imágenes para proveer la gestión completa de los videos, audios, captura de imágenes
Creación de Contenido Web
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Autoría del Contenido – Edición en Línea
● Habilidad de ejecutar tareas de autoría directamente en la página
─ Crear, editar, borrar, aprovar contenido
● Uso del componente Authoring Tool
─ Pueden aplicar controles de acceso
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Audiencia – Presentación en Mobile devices
©2011 IBM Corporation
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15©2011 IBM Corporation
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16©2011 IBM Corporation
Mobile Options
●...mobile Web applications or content for virtually any mobile device browser
Need
7,500 + Devices
Solutions
Mobile Portal Accelerator
Portal Mobile Webkit Themes
Available today for iPhone
Coming soon for Android, Blackberry, iPad
Works with your favorite development tools!
Portlet Factory
+ Portal Mobile Webkit Themes
...extend a W eb experience to mobile devices for specific smart phone browsers
..rapidly develop & deploy w e b& h yb rid mobile applications that have a native smart phone, look and feel
..write once, run on many devices –tablets, kiosks, web, PDA and more
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Portal Framework for Mobile Solution Delivery
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Integrate with your back-end systems, including web content management
Are personalized to a user's role, preferences, and behavior
WebBrowser
Mobile
RSS / RSS / AtomAtom
Are secure
One common framework for mobile & web applications
Create mobile applications that:
Support end-user customization
Can be measured and optimized using analytics
Can adapt their presentation and functionality according to the device
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18©2011 IBM Corporation
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19©2011 IBM Corporation
No sólo hacer análisis en caliente…
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20©2011 IBM Corporation
…además Analytics-Driven Marketing Optimization
Search MarketingSearch Marketing Product RecommendationsProduct Recommendations
Email TargetingEmail Targeting Target Display Advertising Target Display Advertising
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Exceptional Exceptional Web ExperienceWeb Experience
Creación
Audiencia
Optimiza
21IBM Software | Lotus Web Content Management
Plataforma para una Exceptional Web Experience
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22©2011 IBM Corporation
An Exceptional Web Experience is…