ibm design thinking overview at hannover messe 2017

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IBM Design ThinkingHuman-centered outcomes at speed and scale

IBM iX GBS for HMI 2017

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IBM Design Thinking in practice

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Design apps and websites Design new business models

Design and improve processes Implement your Design Thinking

People, Practices and Places

Design is the intent behind an outcome.

IBM Design Thinking© 2016 IBM Corporation | IBM Confidential

Human-centered outcomes require empathy for the people you serve.


Delivering outcomes at speed and scale requires us to work together.


IBM Design Thinking


Understand people’s needs.


Deliver outcomes at speed and scale.



The LoopThe Keys

Principles

IBM Design Thinking for Clients

Engagement

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IBM Digital Reinvention

VisioningandStrategy

DesignThinking

BusinessModel Operating

Model

AgileandIterative

ImplementationTechnologySolution

AgileandIterative

ImplementationAgileandIterative

Implementation

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IBM Design Thinking

VisioningandStrategy

DesignThinking

BusinessModel Operating

Model

AgileandIterative

ImplementationTechnologySolution

AgileandIterative

ImplementationAgileandIterative

Implementation

Workshop example

IBM Design Thinking with a 3 step approach

Discover the value Prove the value Deliver the value

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Understand UserStakeholder Maps, Empathy Maps and/or Hopes & Fears

Explore context As-Is Scenario, Pains & Gains Points

Understand users needs Need-Statements

1 2 3 4

Explore Cluster ideas and/orCapability identification

Prototype & Use Cases Use-Case description or paper based prototypes

5 6 7 8Experience JourneyTo-Be Scenario or Strory Boards

Ideation Generate ideas to fulfill needs

Evaluate Priorization grid for Ideas, Use-cases or Capabilities

Exemplary Workshop Agenda

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IBM Design Thinking Workshop Enablement

ProblemDefinition

Expertise

Application

To get to solutions, we start with the problem.

We work with clients in advance to develop two or three problemstatements to serve as the basis for the IBM Design Thinking workshop.

Our lead facilitators are experts in assisting in the identificationand refinement of problem statements and workshop design.

We apply IBM Design Thinking to the problem statements, and solutionsformulate through deep collaboration and IBM Design Thinking practices.

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Problem Statement Examples

We need to improve the client experience with the pre-sale, sale, andsupport for B2B clients.

2 We need to engage and attract new clients, particularly those in theMillennial demographic.

3 We need to automate and provide the right support to our associatesso they can take on more complex work.

4 We need our advisors to engage more effective with clients to presentproduct, ask questions, and initiate sales.

5 Our clients want to have visibility to the financial products they havewith us, provide updates and do what-ifs.

6 Our staff needs to develop the skills required for tomorrow’s market needs.

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www.ibm.com/practices