IBM + ComicbookSchool Present

C2E2 - 2015Educational Panels

Fri. April 24 2:45 PM - 3:45 PM

4:00 – 5:00 PM5:15 – 6:15 PM

Room S405a

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About The Original Version

• This presentation was delivered at the C2E2 Conference 2015 by Michelle Killebrew & Buddy Scalera

• This Original Version includes modifications to prepare it for Slideshare and ebooks

• The Annotated Version available by Michelle Killebrew at:http://www.slideshare.net/MichelleKillebrew

• Learn more about C2E2 at:http://www.c2e2.com/

Michelle Killebrew

The views expressed in this presentation by the authors do not necessarily reflect the views and position of their employers.

Buddy Scalera Michelle Killebrew

Version v3a

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Today: Fri. April 24, 2015 | Room S405a

Social Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM

Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM

Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.

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Michelle Killebrew@ShellKillebrew

IBM.comMichelleKillebrew.com

Before We Get Started

Buddy Scalera@MarketingBuddy

ComicBookSchool.comBuddyScalera.com

@C2E2 | #c2e2 #makecomics

Presented at Intelligent Content Conference 2015 in San Francisco, CA.

Presentations available on:Slideshare.net/buddyscalera/Slideshare.net/MichelleKillebrew

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Who is Buddy Scalera?

• Comic book writerDeadpool, Agent X, Weapon X, Richie Rich, Tails of the Pet Avengers, Necrotic, 7 Days to Fame

• Creator of photo reference and educational materials

• Former Wizard Online editor

Twitter:

@MarketingBuddy

@ComicBookSchool

Websites:

BuddyScalera.com

ComicBookSchool.com

Instagram:

Buddyscalera

Facebook:facebook.com/ComicBookSchool

Email: buddy@comicbookschool.com

6ComicBookSchool.com | @MarketingBuddy

Who is Buddy Scalera?

7ComicBookSchool.com | @MarketingBuddy

Who is Buddy Scalera?

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Who is Michelle Killebrew?

• Global Marketing Strategy - IBM Social Business

• Online Marketing Maven (B2B & B2C), Web Analytics User

• eCommerce Junkie, Tech Geek• Dog lover

Twitter:

@ShellKillebrew

Websites:

IBM.com

MichelleKillebrew.com

LinkedIn:

Linkedin.com/in/michellekillebrew

Email: mkillebrew@us.ibm.com

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Who is Michelle Killebrew?

@ShellKillebrew

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The Internet is Fast.

Social is Slow.

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The Value of a Professional Profile

Professional Benefits• Maintaining relationships with

creators & fans

• Meeting new prospects

• Building base to new share your creations

• Word of mouth publicity

• Creating ambassadors who will talk about you and connect you with the right fans

Personal Benefits• Getting to know people who can

help you with your career

• Updates when there are important changes

• Learning about new trends

• Getting new ideas, new insights and new wisdom

• Getting another perspective

• Door openings to people you won’t be able to reach on your own

• Doing things with more fun

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Michelle KillebrewProgram Director, Digital Marketing TransformationIBM Cloud

“Digital Marketing Excellence and Strategic Marketing Thought Leadership”

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Three Simple Steps

1.Build your profile.

2.Connect with people.

3.Engage! Share ideas and expand relationships.

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• Tweet – the 140 character message that Twitter users send out to the followers

• Followers – people who have chosen to get the updates or tweets from you

• Following – the people that you’ve chosen to get updates from

• Retweet or RT – used when someone wants to share information that they found in your twitter stream and find helpful

• @reply – replying to another Twitter user using their handle name

• Hashtags or # - a way to tag conversations on Twitter to make them easy to search and follow

• Direct Message or DM – a private message that can be sent directly to another Twitter user as long as you are already following them

• Twitter Stream – ongoing conversation within Twitter, can be specific to a hashtag, user or Twitter list

Some Useful Twitter Terminology

@ComicBookSchool | @ShellKillebrew#c2e2 #makecomics

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http://m.pinterest.com/pin/33706697183236337/

#c2e2 #makecomics

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26Learn more: https://about.pinterest.com/en/whats-pinterest

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You.com

Twitter

Facebook

LinkedIn

Instagram

Connect Your Brand Footprint

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Q&ASocial Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM

Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM

Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.

Next

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Today: Fri. April 24, 2015 | Room S405a

Social Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM

Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM

Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.

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In Session #1:• Internet is fast, but social is slow• Build your personal brand persona• Use social tools properly and know the rules of the

community• Develop and connect your brand footprint

In Session #2:• Looking at analytics (not scary!)• Optimizing your social channels (you can do it!)• Software options (‘kay, maybe a little scary)• Tips and next steps

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Six Steps

1.Listen & Get Smart: Use social to research

2.Penetrate Communities: Find out where others people are hanging out

3.Make Connections: Find ‘me too’ moments

4.Prospect: Make new contacts

5.Network: Mix social & live interactions

6.Elevate Your Game: Become visible & relevant

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Live Tutorials

Your favorites & mine, we’ll just walk through the “how”Mine are Hootsuite, Crowdfire, Littlebird

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Next-Generation Cloud App Development

Learn more about IBM Bluemix Platform: www.bluemix.net

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Guided by analytics, IBM Verse learns your behaviors to adapt to the way you work, wherever you work.

Learn more about IBM Verse: www.ibm.com/verse

Live Tutorials

Your favorites & mine, we’ll just walk through the “how”Mine are Hootsuite, Crowdfire, Littlebird

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Q&ASocial Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM

Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM

Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.

Next

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Today: Fri. April 24, 2015 | Room S405a

Social Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM

Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM

Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.

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Writer/creator of TALES OF MR. RHEE (Devil’s Due) and NIGHTMARE WORLD (Image Comics/Shadowline).

Author of WRITE OR WRONG: A WRITER’S GUIDE TO CREATING COMICS (Caliber/Bleeding Cool).

@DirkManning

DirkManning.com

Who is Dirk Manning?

Artist Alley Table

H8

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Creator Connection: The Rules

Rule #1:Connect with everyone.

Rule #2:Exchange contact information with everyone.

Rule #3:Follow up via email within 1 week.

Michelle Killebrew@ShellKillebrew

IBM.comMichelleKillebrew.com

Buddy Scalera@ComicBookSchool

comicbookschool.com

@C2E2 | #c2e2 #makecomics

Dirk Manning@DirkManning

DirkManning.com

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Sample Email

@C2E2 | #c2e2 #makecomics

To: ArtistWriter@email.comFrom: YouSubject: Creator Connection Follow Up

Dear ArtistWriter,

Nice to meet you at C2E2. We connected at “Creator Connection,” hosted by Buddy Scalera from Comic Book School. (He’s awesome!)

How was the show for you? Did you make good contacts?

Buddy suggested that we exchange links and samples.

Here’s my website and Twitter. Please share some links and samples. Let’s keep in touch!

Sincerely,

You

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Creator Connection: Let’s Do It!

Rule #1:Connect with everyone.

Rule #2:Exchange contact information with everyone.

Rule #3:Follow up via email within 1 week.

Michelle Killebrew@ShellKillebrew

IBM.comMichelleKillebrew.com

Buddy Scalera@ComicBookSchool

comicbookschool.com

@C2E2 | #c2e2 #makecomics

Dirk Manning@DirkManning

DirkManning.com

Thank You for Participating!