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IBM Cloud Object StorageFlexible storage for today’s dynamic unstructured data needs
Watson Kiev Summit 2017
Stuart HeadeBusiness Unit Executive, Europe
2Page© 2017 IBM Corporation
Real-time insights with IBM Cloud Object StorageüMakes training sessions more efficient by fast-forwarding the
video to the precise point in time to provide feedback
üBrings alive the training moments by visualizing the feedback with video and synchronized data
üMass of data collected through training, enables insights from patterns, leading to improved performance.
IBMCloudObjectStoragecanbe
seamlesslyintegratedwithotherIBMCloudandWatsonservices,includinganalytics,
computeandcognitiveapplications
1.5%AthletePower
1.5%Aerodynamics
4.5%gainneededtopodiuminRio2016
1.5%Technique
Data is the opportunity.And the challenge.
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2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
500
375
250
125
ProjectedExabytes
75billionInternet-connecteddevicesby20202
90%ofalldatawascreatedinthelast2years1
3
Sources:1. Science Daily, Big Data, for better or worse: 90% of world’s data generated over last two year, 20132. Business Insider, Morgan Stanley: 75 Billion Devices Will Be Connected to The Internet of Things By
2020, 20133. Adoption of Object-Based Storage for Hyperscale-Scale Deployments Continues, IDC Market
Spotlight, Nov. 2016
With the rise of cloud, mobility, IoT, social and analytics, the data explosion is accelerating. New, mostly unstructured data sources emerge constantly, creating an expanding data ecosystem for every organization.
Storage architecture needs to manage hyper growth and evolving workloads to help unlock data value.
• Any app, any source, any business
• Flexible, massive scale without roadblocks
• Enabling innovation, discovery, new experiences
In other words, cognitive-aware.
Traditionalapproachesjustdon’tmeasureup.
Today, data is essential for our clients business.How they manage and store it is critical.
On-Prem• Complianceandcontrol• Leverageexistingassets
Cloud• Elasticity• As-a-servicepricing• Unlimitedscale• Globalreach
Flexibility in developing apps and leveraging content for Key Workloads
Consistent, uniform and openprogramming interfaces
Ready for cognitive analytics
New needs demand a consistent storage architecture
Cognitive Analytics Mobile Apps
WebAppContent DevOps
EnterpriseCollaboration
BackUp ActiveArchive
BusinessContinuity
How do we respond to this market need?
8Page© 2017 IBM Corporation
IBM Cloud Object StorageIndustry leading flexibility, scalability and simplicity
On-Premise
• Singletenant• Designspecifictoclientneeds• Totalcontrolofsystem
• Singletenant(compliant)• Nodatacenterspacerequired• Flexibleconfigurationoptions• OPEXvsCAPEX
• Multi-tenant• Usage-basedpricing• Elasticcapacity
• Nodatacenterspacerequired.
• Fullymanaged• OPEXvsCAPEX
Hybrid
Consistent,uniform,andopentechnologyacrosson-prem,dedicatedandpubliccloudmakesitsimplerandmoreefficienttomanagedata,workloads,andbusinessprocesses
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Encrypts data
Transforms, expands, slicesdata
Decrypts data
Decodes data
Our technology ensures: • Data is available, even in the face of a regional outage • Data is protected with no external key management
required, even in the face of regional security breach
Disperses slices of data across regions
Retrieves data with a subset of the slices
*
*All-Or-Nothing transform
Encryption Decryption
* *
What makes IBM Cloud Object Storage Unique?
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IBMCloudObjectStorageRedefinesavailability,securityandeconomicsofdatastorage.
Always-onAvailability
• Tolerates acatastrophicregionaloutagewithoutdowntimeorintervention• Continuousavailabilityarchitecture• Some legacyprovidersplacetheburdenofdatamanagementandcostforcreatingandmaintaininganoutofregionsecondcopyontheclient
Built-inSecurity
• Protectsagainstdigitalandphysicalbreeches• Providestrongdata-at-restconfidentialitybycombiningencryptionandinformationdispersal
BetterCloudStorageEconomics
• Morecost-efficientthancompetitors• Enterpriseclasssupport,atnoadditionalcost• We cap costsforworkloadswithunpredictabledataaccesspattern
Simplicity• Immediateconsistency(v.eventualconsistency)simplifiesappdevelopment• Integratedwiththerest ofIBMCloud,IBMBluemix,IBMWatson,IBMVideoServices• No“blackboxes,” wesharehowour technologydeliversdurability,availability,security
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CrossRegion(highavailability)
Regional(lowlatency)
• Storageinmultipledatacenterfacilitiesacrossregions.
• DataisaccessibleviaRegionalendpointsforbusinesscontinuityandavailability.
• Oneprice,noseparatechargeformultipledatacenters,orbandwidthusedacrossdatacenters.
• Storageinmultipledatacenterfacilitieswithinasingleregion.
• Dataisaccessibleviaendpointswithinasingleregion forbusinesscontinuityandavailability.
• Oneprice,noseparatechargeformultipledatacenters,orforbandwidthusedacrossdatacenters.
Scale locally or globally across IBM Cloud
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Pricing models that address our client’s needs now and in the future
ExabytesTerabytes
IBMCloudObjectStorageFlex
DataAccessP
attern
Capacity
IBMCloudObjectStorageStandard
IBMCloudObjectStorageVault
Variable dataaccesspattern/Mixed workloads
Predictabledataaccesspattern/workload
Frequentdataaccess
Lessfrequentdataaccess
Minimaldataaccess
IBMCloudObjectStorageColdVault
Building a strong ecosystem to help Clients monetize their Data
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How IBM Cloud Object Storage ResonatesBackup
Enterprisecollaboration(includingfilesync&share)
ContentRepository
NativeCloudAppsandServices
MobileWorkforceEnablement
Social/Web2.0
IoT
Cognitive/Analytics
Integratewithexistinginvestments
Developfullinnovativepowerofnewapps
ActiveArchive
StorageasaService(SaaS)
UseCaseswhichleverageexistingITinvestments
UseCaseswhichhelpclientsinnovatewithnewworkloads
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Enhancing the Value of Client data through a strong ecosystem
• CorporateFileSync&Share
• Mobile,Laptop• ServerFileServices• RemoteOfficeFile
Services• ContentDistribution• FileCollaboration
• Email• File• HSM/ILM• CallCenter• Video• Mainframe
• BackuptoCloud• TapeReplacement• NASReplacement• RemoteOffice
Backup• Server/Laptop
backup
§ DocumentManagement
§ BigDataAnalytics§ Music/CallCenter§ Videoassets§ MachineGenerated
Data
• Social• Mobile• IoT• Cloudapplications
EnterpriseCollaboration Archive Backup ContentRepository
StorageAs-a-Service
Analytics&Cognitive
• Archive• Backup• ContentRepository• Enterprise
Collaboration• OtherCloud
Applications• CloudDVR
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IBM Cloud Object Storage services are now available in IBM Bluemix Garage locations worldwide.
LeveragingBluemix Garagelocationsandexpertiseworldwidetoaccelerateinnovationatthenexusofcloud,objectstorage,cognitiveandanalytics.
Clients taking advantage ofIBM Cloud Object Storage
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European Client Examples
Business challenge:• Engineers need to share files globally• Escalating costs with existing solution
The solution:• Market leading Cloud Gateway provider• IBM Cloud Object Storage Standard
Cross-Region (US)
Business impact:• Improved services for internal users• Reduce time to market for new projects• Removal of legacy technology resulted in
reduced cost.
EnterpriseCollaboration Archive/Analytics Backup
Business challenge:• Lack of Global Data Center presence• Need for value-added services
The solution:• IBM Cloud Object Storage (US,
Frankfurt, London and Hong Kong)• Watson Visual Recognition
Business impact:• Cost Savings and increased flexibility• Next Generation of Archiving-as-a-
Service• Video- and Picture tagging• Global Archiving Solution utilizing the
Global Public Cloud
Business challenge:• Cost and complexity in legacy on
premise backup environment.• Need a solution that can scale globally
The solution:• IBM Spectrum Protect• IBM Cloud Object Storage Regional
Vault (Frankfurt)
Business impact:• Immediate cost savings through the
reduction of tape and tape handling• Limitless scalability without the need for
capacity planning
Global Construction & Engineering Group,HQ in Germany
High Tech Industrial conglomerate,HQ in SwitzerlandHQ in Denmark
Backup
Enterprise collaboration (including file sync & share)
Content Repository
Native Cloud Apps and Services
Mobile Workforce Enablement
Social / Web 2.0
IoT
Cognitive / Analytics
Integrate with existing investments
Develop full innovative power of new apps
Active Archive
Storage as a Service (SaaS)
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Try IBM Cloud Object Storagetoday, for FREE.
TryIBMCloudObjectStorageFree-Tierforoneyear:
• Upto25GB/monthly• Upto20,000GETrequests/monthly• Upto2,000PUTrequests/monthly
UsePromoCode:COSFREE
https://www.ibm.com/cloud-computing/bluemix/cloud-object-storage
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