8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Harnessing the power of the crowd with social

networking tools. HowIBM does it.

Group 6

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Slides content

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Overview

:// . . / / % % .http forum belmont edu business Social 20Networking 20Image jpg

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Overview

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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ThinkPlace

An open intranet forum Ideas posted can be commented

 Track the most promising ideas Incentive are provided for employeesConduct campaigns to encourage

more creative ideas

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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SmallBlue

Search for people with commoninterest.

Build up connection among IbmersFind - Search people internally in theNet -Show community around a

topic of interestReach - Show expertise of each

personEgo - Show each user’s personal

social network and social capital of 

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Beehive

Reach out to colleagues they don’tyet know

Humanizing the work placeAdvancing their careers within IBM,promote project

Share both personal and a

professional level of artifacts andevents

Make new connection with strangers

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ow s ra eg ca yemploy social networking

tools?Collect ideas from employeesEncourage ideas and comments

from employeeMake use of data mining tools totrack the most promising ideas

Improve connection among

employees

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an you n o o ersuccess factors that may also

contribute to its success?

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Example – Coca Cola

Coca-Cola is using socialnetworking tools to:

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Example – Coca Cola

Coca Cola’s "4R" social mediaapproach:

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Example – Coca Cola

How Coca Cola uses socialnetworking tools?

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Example – Coca Cola

Social Media Guidelines

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Example – Coca Cola

= +Interactions Likes

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Example – Ernst & Young

How Ernst & Young uses socialnetworking tools?

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Advantages of using socialmedia in recruitment

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Example – Accenture(internal)

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Example – Accenture(external)

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Similarities andDifferences

Similarities Differences

IBM Social networkingtool is used to:Facilitate

communication between groups,individuals, andorganizations

Harness valuecreation

Usesocial networking sites tofacilitate mass collaboration acrosstime, distance, function and

interests.

Coca Cola Use social networking sites to provide an "application engine“ tolet customersshow their loyalty and association – their affinity for their brand

Ernst &

Young

Use social networking site to recruit

college graduates

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Similarities andDifferences

Similarities DifferencesIBM Social networking tool is used to:

Fostering a community withsense of belonging

Connects people for masscollaboration and improvesservices

Ease in finding information that

leads to innovation (IBM) and toa competitive advantage (both)

Bridge generation gap

Accenture Uses other sites like Linkedin andFacebook mainly for marketing &advertising and recruitment toallow the mass to know moreabout Systems IntegrationConsultation

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Resources – Coca Cola

http://www.engagementdb.com/Company/34 http://www.v3.co.uk/vnunet/analysis/2238220/analysis-co http://www.socialmedia.org/blog/social-media-case-study- http://www.slideshare.net/iStrategy/coca-colas-social-me http://www.slideshare.net/GasPedal/cocacola-1491747 http://www.computing.co.uk/computing/news/2251703/co http://mashable.com/2007/06/07/coca-cola-mobile-soial-n http://www.youtube.com/watch?v=USrhNFFiT1c http://outspokenmedia.com/social http://www.warc.com/News/TopNews.asp?ID=26066

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Resources – Ernst & Young

http://tomhumbarger.wordpress.com/2http://www.businessbrief.com/how-6-co

http://www.slideshare.net/rajanand/cas

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Resources - Accenture

http://www.microsoft.com/Casestudi https://microsite.accenture.com/SI_Consul http://www.facebook.com/search/?q=Acce http://adamcohen.typepad.com/.a/6a00d8

8/14/2019 IBM case study: Harnessing the power of the crowd with social neworking tools. How IBM does it

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Other examples…

A List of other firms using SocialNetworking Tools

http://www.beingpeterkim.com/2008/09/i