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© 2009 IBM Corporation Ganesh Kedari | IBM India Software Labs, Pune
IBM Business Intelligence and Business Analytics
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© 2009 IBM Corporation
#1 concern
Source: IBM Global CIO Study 2009, n = 2345,
Business Analytics 83%
Virtualization 76%
Risk Management & Compliance 71%
Mobility Solutions 68%
Customer & Partner Collaboration 68%
Self-service Portals 66%
Application Harmonization 64%
Business Process Management 64%
SOA / Web Services 61%
Unified Communications 60%
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© 2009 IBM Corporation
Agenda
• What is Business Intelligence ?
• IBM Business Analytics Portfolio
• Introducing Cognos Business Intelligence
• IBM Cognos 10 Capabilities
• Q&A
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© 2009 IBM Corporation
Organizations today operate with blind spots
Inefficient Access
Just 67 percent of high-growth
CIO’s said data is readily available
for relevant users
Incomplete Information
1 in 3 managers frequently make
critical decisions without the
information they need
Inability to keep pace
Today’s online business cycles are 3-7
times shorter
Source: IBM Institute for Business Value 4
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How are we doing?
IT
SALES
MARKETING
CUSTOMER SERVICE
HR
OPERATIONS
PRODUCT DEVELOPMENT
FINANCE
How are we doing?
Why?
What should we be doing?
Actionable Insights to Answer Key Questions
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© 2009 IBM Corporation
How are we doing?
Immediate Insights to Business Performance
• Scorecards
• Dashboards
• Reports
• Real-Time Monitoring
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© 2009 IBM Corporation
Why?
Deeper Analysis of Trends & Patterns
• Ad-hoc Query
• Analysis and Exploration
• Trend and Statistical Analysis
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What should we be doing?
Foresight to Plan & Allocate Resources
• What-If Analysis
• Predictive Analysis
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Data Warehouses and Data Marts
Components of a Data Warehouse
Data warehouses and data marts address the problems companies have with missing data
values and inconsistent data. They also help standardize data formats between operational
data and data purchased from third-party vendors.
These facilities prepare, store, and manage data specifically for data mining and analyses.
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Components of a generic BI system
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© 2009 IBM Corporation
IBM Business Analytics Portfolio
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© 2009 IBM Corporation
• Full breadth of BI for every decision-maker
• Query, reporting, analysis, scorecards and dashboards
• Delivered where, when and how needed
• Revolutionary way to work with BI
• Unified workspace with built-in collaboration
• View of all time horizons: past, present & future
• Easy progression from viewing to exploration to more advanced
analysis
• Free to answer critical business questions
• Answer “how am I doing”, “why”, and “what should I be doing?”
• Ensure organization-wide insight and alignment
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© 2009 IBM Corporation
• Full breadth of predictive analytics
• Data collection, statistics, data mining, predictive
modeling, deployment services…
• Putting prediction in hands of the business
• Decision Management
• Driving better business outcomes
• Attract and retain more profitable customers
• Detect and prevent fraud
• Improve resource allocation
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© 2009 IBM Corporation
• Simplify, structure, and automate dynamic and sustainable FP&SM practices
• Monitor and analyze business performance against targets
• Plan, forecast and control enterprise resources aligned with corporate objectives
• Close the books, consolidate results and report financial performance with confidence.
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© 2009 IBM Corporation
Enterprise requirements
CIO has to manage multiple datamarts and point
solutions for risk and compliance data
CRO cannot get aggregate risk exposure
position
CCO cannot ensure regulatory compliance,
adapt to change or manage regulator interaction
Unifies enterprise-wide risk and compliance
initiatives into a single management system
provide visibility into risk exposure and to
facilitate compliance management
Provides synergy with Information and IT
Governance, Risk Management, and Security
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© 2009 IBM Corporation
Ready-made packaged reporting and analyses based on
the best practices
Encompasses a comprehensive portfolio
Workforce, customer, finance & supply chain
Adaptable & extensible
Adaptive Application Framework
Source data from multiple transaction systems
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© 2009 IBM Corporation
Introducing Cognos Business Intelligence
Scorecards
Dashboards
Reports Real-Time
Monitoring
Ad-hoc
Query
Analysis
& Exploration
Trend &
Statistical
Analysis
What-If
Analysis
Predictive
Analysis
Smarter Decisions. Better Results
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© 2009 IBM Corporation
IBM Cognos 10 Capabilities - Query and Reporting
• Design and build
• Analyze and share
• Assemble and format
• Modify and arrange
• Interact and analyze
• Share and collaborate
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© 2009 IBM Corporation
IBM Cognos 10 Capabilities - Query and Reporting
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© 2009 IBM Corporation
IBM Cognos 10 Capabilities - Analysis
• View, assemble and analyze information
• Assess business situation with Advanced, predictive or what-if analysis
• Engage the right people in your enterprise for decision-making
Cognos Business Insight
Cognos Analysis for Excel
Cognos TM1
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© 2009 IBM Corporation
IBM Cognos 10 Capabilities - Analysis
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© 2009 IBM Corporation
IBM Cognos 10 Capabilities - Dashboarding
Limitless BI Workspace
Analyze and share
View, interact with and analyze the result set, and share the results to follow a train of
thought and generate a unique perspective around information.
Assemble and format
Drag-and-drop trusted content (BI, TM1, RTM, Metric Studio, and PowerPlay), filters, and
other content (RSS, HTML, text, and images). Modify and arrange layout, add colors and
text, add comments, and personalize widgets.
Interact and analyze –
Change display, add calculations, filter/prompt, drill up/down, and sort data and seamlessly
move to Business Insight Advanced for additional analysis.
Share and collaborate
Consume, share, and distribute dashboard objects, and integrate with Lotus Connections.
Make Dashboards Portable
Schedule, burst and distribute professionally authored dashboard content to a broad
audience of consumers who need disconnected access to their dashboards.
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© 2009 IBM Corporation
IBM Cognos 10 Capabilities - Dashboarding
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© 2009 IBM Corporation
IBM Cognos 10 Capabilities - Scorecarding
• Align strategy with operations
• Communicate strategy and track your progress
• Ensure accountability for performance
• Share with more user communities
• Enjoy simple deployment and administration
Visually Measure and Monitor Performance
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© 2009 IBM Corporation
IBM Cognos 10 Capabilities – Real Time Monitoring
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© 2009 IBM Corporation
IBM Cognos 10 Capabilities - Extending BI
Reach more users with business intelligence
• IBM Cognos Mobile
• IBM Cognos Active Report
• IBM Cognos for Microsoft Office
• IBM Cognos Mashup Service
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© 2009 IBM Corporation
Breadth of analytics across historical, real-time and predictive information
Unified Workspace delivering breadth of analytics
Analytical Reporting
Drill
Real-Time
What is
Scenario Modeling
What-if
Advanced Analytics
What might be
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© 2009 IBM Corporation
Easy data inclusion by the business from one value, to entire data sets and external files
Combine external, departmental, and your
own data to corporate information resulting
in broader perspectives
External Data
Solution Highlights
• Import external data sources into reports or
query subjects
• Leverage external data as report filters
• Publish for reuse and update
• Provide IT governance
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© 2009 IBM Corporation
Connect with Others Collective intelligence to share insights and gain alignment
• Cognos 10 advances
• Engage others in decision networks to discuss issues, share insights and align decisions
• Attach business context to BI content and learn from a growing repository of decision history
• Support workflow to establish accountability and engage the right people at the right time
• Key features
• Annotations down to cell level
• Lineage and data stewardship
• Threaded discussions associated with BI evidence
• Activities, notifications, tasks, and initiatives
• Search threads, people, discussions, decision history
Built-in collaboration and social
networking fuels the exchange of ideas
and knowledge that naturally occurs in
the decision-making process
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© 2009 IBM Corporation
Collaborative BI through built-in collaboration and social networking
Quickly find the people and expertise you need.
Discuss and refine ideas with colleagues,
partners, and customers.
Solution Highlights
• Embed of Lotus Connections
• Post messages, share files and links to
web content (both BI and external)
• Create and assign to-do items
• Work within Business Insight workspace to
drive activities or requests for action
• Send email notifications directly from an
activity
IBM Cognos Collaboration
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© 2009 IBM Corporation
Breadth of Deployment options
Leverage existing IT investment
Optimize use of resources
Standardize & share costs
Fast to install and run Private
Cloud
Optimized Business System
Enterprise Software
Virtualization
Public Cloud
Provision with no CAPEX
e.g. IBM Cognos 10 deployed on IBM Cloud
e.g. IBM Cognos 10 on supported OS
and hardware
e.g. Cognos 10 on System z
e.g. IBM Smart Analytics System
e.g. IBM Smart Analytics Cloud on System z
Smarter Decisions. Better Results.
C O G N O S
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© 2009 IBM Corporation
Analytics-driven organizations outperform
Dissemination of… Extension to… Foundation for…
Smarter Decisions. Better Results.
C O G N O S
Innovation in…
Business Intelligence
Predictive Analytics
Analytic Applications
Financial Performance &
Strategy Management
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© 2009 IBM Corporation
Accelerate BI Success with our expertise
How-to books deliver expertise
BI Strategy, Cloud, Redbook
Performance Manager
Workshops help shape strategy
Champion workshops
Business Analytics experience
Communities to share expertise
DeveloperWorks, C^3 Blog
Innovation Center for Business Analytics
Cognos Analytic Applications
Delivers packaged reporting and analysis for accelerated
insight
Unlocks information locked in ERPs and other data sources
Easily add and configure new reporting content
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© 2009 IBM Corporation
Smarter Decisions. Better Results
Freedom to Think
Connect with Others
and Simply Do
Unified workspace
All time horizons
Progressive interaction
Decision networks
Business context
Accountability
Mobile and Disconnected
Integrated
Real-time
A revolutionary BI workspace
delivered on a proven platform
with seamless upgrade.
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