ibm: big data and analytics - the brains of a smarter planet

1 #SmarterEnterprise

EdmontonOctober 2, 2014

#SmarterEnterprise


The D

eal

The Brainsof a

Smarter Planet

About

David CorriganDirector, Product Marketing InfoSphere [email protected]

mailto:[email protected]


substantially outperform

Studies show that organizations competing on analytics outperform their peers

1.6x Revenue Growth 2.0x EBITDA

Growth2.5x Stock Price Appreciation

IBM IBV/MIT Sloan Management Review Study 2011Copyright Massachusetts Institute of Technology 2011

IQbusiness initiative

BUSINESS IMPERATIVE


Only

Of Available Data is UsedForrester Research: Can You Give The Business The Data That It Needs?by Michele Goetz, November 13, 2013


Harness All Available Data

Information Integration & Governance

Systems SecurityOn premise, Cloud, As a service

Storage

New/Enhanced ApplicationsAll Data

What action should I take?

Decision management

Landing, Exploration and Archive data zone

EDW and data mart

zone

Operational data zone

Real-time Data Processing & Analytics What is happening?Discovery and

exploration

Why did it happen?

Reporting and analysis

What could happen?Predictive

analytics and modeling

Deep Analytics data zone What did

I learn, what’s

best?Cognitive


Key Imperatives for InsightCreate new

business models

Optimize operations and reduce fraud

Attract, grow, retain customers

Transform financial

processes

Manage risk

Improve IT economics

Big Data & Analytics

Big Data & Analytics


Create new business models

(CEO)

Optimize operations; counter fraud & threats

(COO)

Attract, grow, retain customers

(CMO)

Transform financial &

management processes

(CFO)

Manage risk

(CRO)

Improve IT economics

(CIO, CDO)

Key Imperatives for Insight


Attract, grow and retain customers


Optimize operations


Leverage Machine Generated Data• Identified root cause of equipment failure• Avoided multi-million dollar replacement


Manage risks and threats


Transform financial and management

processes

15 #SmarterEnterprise © 2014 IBM Corporation

Mueller Inc.

reduction ofmanufacturing

waste

30% ROI113%


Create new business models


Predictive Asset Maintenance• Capture equipment sensor data to identify

potential service needs and offer pre-emptive maintenance

Precision Agriculture• Leverage weather, soil sample and GPS

location data to help farmers determine where and when to best plant and harvest crops

Business BenefitsDeliver services directly to customersOptimize output of fieldsAvoid equipment downtimeReduce spare parts inventory

Agricultural equipment manufacturer uses Big Data to engage with clients in new ways


While data collection has become 24x7.Decision making

IS NOT.

Heart Beats: 1 value/hour (7,799 lost)

Breathing: 1 value/hour (2,099 lost)

Blood Oxygen Levels: 1 value/hour (3,599 lost)

ECG: 1000 readings/sec (86,400,000 lost)


Volume Variety Velocity Veracity

Data at ScaleTerabytes to

petabytes of data

Data in Many Forms

Structured, unstructured, text,

multimedia

Data in MotionAnalysis of

streaming data to enable decisions

within fractions of a second.

Data UncertaintyManaging the reliability and

predictability of inherently imprecise

data types.


There’s a shift in the CIO’s office, from mostly spending money

to save money,to spending money

to make money.

By 2017, CMOs will spend more on IT

than CIOs.IDC

“GM IT Goal: Boost IT’s measurable payoff by 10x, handle 2x the projects, and get them done 3x faster. The DW incorporates both cutting edge Hadoop technology as well as more traditional MPP technologies historically used for data warehousing. For Hadoop, GM has deployed IBM’s BigInsights platform [the IBM non-forked Hadoop distribution – 1.1PB cluster – 55 of 200 data marts moved].”

21 #SmarterEnterprise21

What good are insights, if you lack confidence

in the data?


Trust It. Confidence means:

1. Lineage2. Integrity3. Governance4. Security & privacy5. Currency / Up to date6. Correctness7. Completeness

24 #SmarterEnterprise24

Demand that complexity is placed behind

the glass and move decisions from the elite few to the

empowered many.


Watson Analytics with Embedded Data Refinery Services


IBM Bluemix – it’s All About the Data

CloudantSQL Database MobileData Time SeriesDatabase

Analytics for Hadoop

Analytics Warehouse

GeospatialAnalytics

Reporting


IBM delivers agovernable and consumable

Big Data and Analytics platform that’s steeped in

analytics for data in-motion and data at-rest calledWatson Foundations


What sets IBM apart …

• Industry's only Strategy and Analytics practice with 15K experts

• World’s largest digital agency, IBM Interactive Experience

• More than 100,000 people trained on analytics

• Consult, implement and run end-to-end analytics

• 15 Big Data & Analytics solutions and services available on Cloud Marketplace; 9 more to launch this quarter

…Our Expertise and Technology

• Most diverse portfolio of advanced analytics, including cognitive

• Streaming for real-time analytics

• Context computing for more accurate, quicker decision-making

• Most comprehensive enterprise-ready Hadoop distribution

• IBM Power Systems analyzes data 50x faster than the latest x86


How to Move Strategically and Transform Your Enterprise

Invest in a big data & analytics platform

Be proactive about privacy, security and governance

Imagine It. Realize It. Trust It.

Build a culture that infuses analytics

everywhere

To trust the insights you have to

trust the facts

Privacy and security to protect the data

Enable risk-aware decisions

Build towards a platform for all data

and analyticsAnalyze

data in motion

Cultivate new partnerships & roles

Start withyour people

Infuse analyticsinto key business

processesDeploy the full range

of analytics

Join us at IBM Insight 2014.

the largest big data conference in the world

sessions and innovativeStreams on Business Analytics,Enterprise Content ManagementAnd Information Management

foundnetworkingopportunitiesinvaluable

business- and industry-focused sessions featuringtop experts from around the world

technical sessions, hands- on labs and developer activities that include cloud, mobile, security, social, Watson and more

exhibitors at the EXPOIncluding showcasesfrom 250+ Business Partners

in training, certification, hands-on labs,networking, executive one-on-one meetings,expert talks and food and entertainment

client andBusiness Partner speakers fromacross all industries

IBM, the IBM logo, and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml.© Copyright IBM Corporation 2014.

attendees at the one-day Business Partner Summit

Attend IBM Insight to learn how big data and analytics can help you outperform your peers. With IBM business and technical solutions forbig data and analytics, you can turn cloud,mobile and social into competitive advantage.

http://www-01.ibm.com/software/events/insight/

http://www-01.ibm.com/software/events/insight/


Got Questions?

• Stop by the Social Café

• Download additional content from the tablets in the Social Café

• Visit: IBM Big Data & Analytics – ibm.com/bigdata&analytics

IBM Big Data Hub - ibmbigdatahub.com

David CorriganDirector, Marketing [email protected]

mailto:[email protected]

ibm: big data and analytics - the brains of a smarter planet

Data & Analytics

gpslocation data

consumablebig data

motionand data

data marts

data warehousing

onlyof available data

ibm corporation

ibm bluemix