ibe spring 2009. officers rob hackman – president chad coons – vp of business madeline...
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MO GEARIBE Spring 2009
“ Mo Gear for your money!”
Introducing, Mo Gear’s IBE Product for Spring 2009:
The Mo Gear T-Shirt
Side and Back
Front
Officers
Rob Hackman – President Chad Coons – VP of Business Madeline Malecki – VP of Service Lauren Hershey – Secretary Travis Kleoppel – Marketing Manager Jaci Tenbrink – Accounting Manager Shreyans Singhvi – IS Manager Simon Rich – Inventory Manager
SERVICE AND CHARITY
With Vice President of Service, Madeline Malecki
Service and Charity
Big Brothers, Big Sisters
Background Previous Events Upcoming Events Sustainable Donation Date
Clothes Drive & Bake Sale
MARKETING STRATEGY
With Marketing Manager, Travis Kleoppel
About our product 5.6 Ounces Black Cotton T-Shirt
Great for summerMinimum Shrinkage
3 sided designUnique
3 color logo on left side, 2 color on back, and one color on frontHigher quality logo
Production Time5 days from initial order
Mo Gear’s IBE Product for Spring 2009
Side and Back
Front
Supplier Information
Gecco GraphicsLocation: 1104 South Maguire St.
• Warrensburg, MO 64093
Contact: Tony Ackerman○ Phone Number: 660-429-4102
Licensed as of: August 2008Signed Contract
Marketing Plan
Target Market =UCM students
UCM faculty/staff
UCM alumni
UCM supporters (family & friends)
Marketing Plan Cont.
Marketing Mix =Print
Verbally
Events
E-commerce
Marketing Plan Cont.
Competitive AdvantagesSupports a National Cause that’s reaches
us locallyLocal supplierUpcoming Events
○ Greek Week○ Sporting events
Baseball, softball, and track & field
Summer Months
MARKETING SURVEYS
Conducting Surveys
Members asked:Students
Faculty
Grad Students
Family members
Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
80%
Male
Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
Female
Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
80%
Students
Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
80%
Faculty
Piggy Bank Coasters Curtain Chair Digital Clock
T-Shirt0%
10%
20%
30%
40%
50%
60%
70%
80%
Total
Size survey
Small Medium Large X-Large0
10
20
30
40
50
60
70
Shirt Sizes
Female
Male
FINANCIAL OUTLOOK
With Accounting Manager, Jaci Tenbrink
Cash Flows: Revenue
Projected Revenue:500 units x $15 per unit $7,500
Current Revenue:Donations 396Pre-Sales 216
Total Revenue $8,112
Cash Flows: Costs
Total Initial Startup Costs:Beginning Inventory
$2,835○ $5.67 per unit including 8% royalty fee○ 500 units
Shipping 0Key Deposit 25Operating Supplies
15
Total Startup Costs $2,875
Cash Flows: Other Expenses Projected Expenses For March, April, May:
Advertising Expense $150Bank Interest Expense 66Loan Origination Fee 75Rent Expense
275Contingency Expense 76Operating Supplies Expense 40
Total Monthly Expenses $682
Cash Flows: Projected Profit
Net Income $4,555Total Revenue $8,112Total Expenses 3,557
DSCR and Breakeven
Debt/Service Coverage Ratio2.22
Breakeven192 Units Total7 units per person
Worst Case Scenarios
Sell at $12 per unit$3,071 Profit
Sell at $10 per unit$2,080
Sell at $8 per unit$1,091
THANK YOU FOR YOUR TIME
Questions and/or Comments