Short Thirty Second Online VideosExplores the benefits and experience IBCs have for their clients

The Making of an IBCScene: Agent Mary Kay is taking a group of inspiring IBCs on a tour around their training office. The training office is filled with women guilty of makeup don’t (Overly exaggerated don’t). The whole while Agent Mary Kay is giving the IBC’s the tools and knowledge necessary to make sure that they can help their clients know what makeup works for them.

Agent Mary Kay: The truth is we aren’t here to sell makeup to these women we are here to make sure these women get the make up that is right for them.

Group walks passed a group of ladies applying a rainbow of colors to their faces

Agent Mary Kay: We strive to make every woman a makeup expert and none of that can be done without you fine IBCs.

Agent Mary Kay walks up to a woman applying a eyeliner.

Agent Mary Kay: See, what if your client didn’t know that eyeliner was specifically for the fall when what she should be applying is a spring color.

Agent Mary Kay tosses the old eyeliner and hands her a new one.

Agent Mary Kay: See, the more you know the more we can show these women how Mary Kay works for them.