ibc conference - the world's most influential media ... · portfolio offers a wide variety of...
TRANSCRIPT
IBC Conference Sponsorship Opportunities13-17 September 2019RAI Amsterdam
show.ibc.org
1
Contents | Welcome Note
Our event portfolio: Delivering impact and engagement
The IBC Show is a key event in the media, entertainment and technology calendar and our content programmes are an integral part of that experience.
Building on more than 50 years of heritage as a trusted partner and forum for networking, debate and the exchange of ideas, our content portfolio offers a wide variety of experiences including the world-renowned IBC Conference, exclusive Executive Forums, Big Screen sessions, Lounge Talks and IBC Awards. We bring together all parts of the media, technology and entertainment industries to discuss, debate and celebrate innovation, inspiration and diversity in our industry.
At a time when the industry is grappling with the many changes to the way that content is produced, managed, delivered and consumed, we are committed to working closely with the industry to design live event content programmes which inform, inspire and educate. Whether you are looking to get your brand in front of a niche audience of one hundred CEO’s or a broader audience of over seventeen hundred delegates, our world-class content programmes are designed to provide truly unique experiences which enable professionals to connect with one another and forge new business relationships. Additionally IBC365, IBC Daily and eDaily report directly from our events with latest announcements and breaking news, enabling sponsors to extend their reach through digital and print for lead generation, thought leadership and brand awareness.
By aligning your brand with our content programmes, you’ll have access to the industry’s most compelling innovators, strategists and gamechangers who are changing the status quo. We collaborate closely with our sponsors to create tailored platforms and solutions which help you reach new audiences and achieve real ROI on your investment.
We look forward to working with you to deliver your message and to help shape and advance this industry.
Imran SroyaDirector, IBC
Welcome noteContentsIntroduction 2Delegate breakdown 4Collaborative events 6Packages and opportunities 7Sponsorship and branding opportunities 8
IBC Conference
Introduction
The ultimate thought leadership platformThe world of media, entertainment and technology is constantly changing and as it does the nature of the issues, complexities and opportunities for vendors and operators evolves. Content at the IBC Conference is refreshed each year, in line with the industries represented. In addition to discussions on trends affecting traditional broadcasters, our audience also wants a greater understanding of how emerging markets such as OTT, VR, AI and IP will impact on the industry. Conference programming for 2019 has been designed to reflect this fluid environment. This ensures continued attendance by our core audience, as well as attracting new attendees from across the full media technology spectrum and from new industry verticals.
Alongside branding and networking packages at the IBC Conference, this year IBC have introduced a unique and exciting opportunity for our clients to hold their own programmes and sessions alongside the IBC Conference. These events allow sponsors to demonstrate thought-leadership, discuss the challenges, opportunities and issues most important to them, present tech advancements, launch products and announce new partnerships and initiatives.
IBC will work closely with the sponsor to produce the programme and generate an engaged audience, aligning their programme with the IBC brand and collaboratively delivering an event that meets their goals and objectives.
“A lot of people come here not only to meet and talk about technologies and products but they also come to learn. I think that is a key differentiation, the level of the conference in particular is very high.”Glodina Connan-Lostanlen, Chief Marketing Officer, Imagine Communications
2
3
19%81%
Purchasing authority
Industry sector
5
Days
400
Speakers
100+
Sessions
Delegates
1,700+
70 hours of thought-leading content
Key statistics
Seniority
of delegates influence final purchasing decision
C-Level or above 16%
VP, EVP, Director 24%
Manager or Head of Department 33%
Professional Engineer or Developer 10%
Other 17%
of delegates are end users
Broadcaster / Content Provider 33% Cloud / Enterprise IT 4% Consultancy / Analytics / Research 8% Content Production / Post Production 6% Distribution and Delivery 2% Equipment / Software Manufacturer 5% Film Industry 3% Financial Services 1% Government / Industry Body 6% Mobile 1% OTT 6% Technology / Service Provider 17% Telecoms / Cable and Satellite Operator 7% VR, AR and Mixed Reality 1%
“Great experience, great content and great networking!” Imad El Kadi, Director of Operations, Paris Television Centre
Delegate breakdown
4
W Europe
C Europe
E Europe
N Amer
Asia
Africa
South America
M East
43%
3%
5%
20%
3%
5%
6%
Oceaniaxx%
15%
W Europe
C Europe
E Europe
N Amer
Asia
Africa
South America
M East
43%
3%
5%
20%
3%
5%
6%
Oceaniaxx%
15%
W Europe
C Europe
E Europe
N Amer
Asia
Africa
South America
M East
43%
3%
5%
20%
3%
5%
6%
Oceaniaxx%
15%
W Europe
C Europe
E Europe
N Amer
Asia
Africa
South America
M East
43%
3%
5%
20%
3%
5%
6%
Oceaniaxx%
15%
W Europe
C Europe
E Europe
N Amer
Asia
Africa
South America
M East
43%
3%
5%
20%
3%
5%
6%
Oceaniaxx%
15%
W Europe
C Europe
E Europe
N Amer
Asia
Africa
South America
M East
43%
3%
5%
20%
3%
5%
6%
Oceaniaxx%
15%
North America
South America
Central Europe
Western Europe & Scandinavia
Eastern Europe
Africa
Asia
Middle East
W Europe
C Europe
E Europe
N Amer
Asia
Africa
South America
M East
43%
3%
5%
20%
3%
5%
6%
Oceaniaxx%
15%
W Europe
C Europe
E Europe
N Amer
Asia
Africa
South America
M East
43%
3%
5%
20%
3%
5%
6%
Oceaniaxx%
15%
2018 companies in attendance included:
5
Packages & opportunities
Collaborative Events
6
For the first time, you are now able to hold their own event alongside the main IBC Conference allowing you to promote your company, product, insight or initiative on the international stage. Depending on your budget and requirements IBC will support you in the curation of content for your sessions, recruiting speakers and securing an engaged audience.
Platinum Gold Silver
Collaborative audience acquisitionIBC to create an invitation and RSVP process for the event in collaboration with the sponsor
l l l
IBC to invite a targeted list of delegates and aim to secure a set number of RSVPs 100 RSVPs 50 RSVPs
Sponsor to invite prospects and aim to secure a minimum of 50 RSVPs l l l
Marketing and promotion Executive Interview in the IBC Insight distributed to 10,000 people pre-show and available online
l
½ page advert in the IBC Daily promoting the event
3 2
Event listed in the online and printed Conference Programme
l l l
2 dedicated posts across IBC’s social media channels
l l l
Web banner on the IBC Show website l l l
Inclusion in 1 x email sent to all registered IBC attendees
l l l
Content & editorial supportProgramme curation IBC Content Producer to write
the programme, including session titles, descriptions, timings and design session
formats
IBC Content Team to work with the sponsor to brainstorm on topic ideas,
sessions formats and programming
Sponsor to lead programme curation alone, without
IBC’s input
Speaker acquisition IBC Content Producer to secure and brief all chairs and
speakers
IBC and sponsor to adopt a collaborative approach to generating speaker ideas
IBC will register all speakers sourced by the sponsor for the
event and collate any marketing assets
Timeline management IBC Content Producer to manage all timelines and
brief marketing teams with programme updates
IBC to drive editorial timeline to ensure that lead times are
maximised
1 x weekly content call with sponsor l l
Onsite & logistical supportSignage around the stage area l (premium) l (digital) l (basic)Tech package for session l l l
Hostesses provided to direct guests, scan on entry and help to seat audience
l l l
Delegates scanned when entering, all leads provided to sponsor l l l
Post conference networking event l (premium drinks reception) l (light bite package)
Total investment £65,000 £55,000 £45,000
7
Lounge Talks SponsorBe a supporter of the IBC Lounge Talks, open to all IBC attendees and taking place during the conference breaks. This year’s Lounge Talks will discuss diversity, tech for good and corporate social responsibility - all extremely important issues within our industry - and this is your opportunity to align your brand with a focused topic. s audience of 5
5,000 professionals. Package includes:• Opening presentation in chosen Lounge Talk• Sponsor branding around the Lounge Talk area• Sponsored cushions and deck chairs in the area• Inclusion in the IBC Daily and on IBC365
Total Investment: £30,000
Networking Lunch or Drinks Sponsor With extensive branding opportunities, sponsorship of the conference lunch breaks or networking area ensures your company logo will be seen by all delegates.
Package includes:• Sponsor branding in lunch or drinks networking
area. This can include pull up banner andellipticals, sponsored cushions or brandedconfectionary.
• IBC to announce sponsor in the last conferencesession before the networking lunch or drinks
Total Investment: £15,000
Sponsorship & branding opportunities
Conference Opening DrinksTaking place at the end of the first day of the Conference, the Conference Opening Drinks marks the beginning of the 5 day conference and allows delegates to network with peers. As the sponsor of this event, you can prominently align your brand with this premium event and benefit from the networking opportunities with conference delegates and speakers.
Package includes:• Opening introduction from sponsor to guests• Prominent branding around the networking area• Opportunity for a giveaway within the area
Total Investment: £20,000
Speaker Room Sponsor IBC attracts over 400 world-class speakers to take part in the conference. Sponsoring the speaker room will help elevate your brand and ensure that all industry leaders invited to speak as part of the IBC Conference notice your company. IBC will work with you to understand how best to meet your requirements and deliver your brand in this room.
Package includes:• Branding on all welcome signage• Branded cushions within the speaker room• Branded refreshments within speaker room
Total Investment: £20,000
Packages and opportunities
Conference GuideSole sponsorship of the Conference Guide, with a print run of 2,500 and distributed to all delegates on arrival, ensures that your company is noticed by the high-level audience attending the IBC Conference.
Total Investment: £12,500
Bespoke packagesThe IBC Team can create a tailored package to help achieve your objectives around the conference. This can include some, all, or none of the elements above as well as product give-aways, bespoke branding, dinner clubs, experiential or bespoke networking events. Please speak to the IBC Sales Team for further information.
Executive Lounge SponsorshipSponsoring the Executive Lounge will help elevate your brand and ensure you reach a senior audience. IBC will work with you to understand how best to meet your requirements.
Total Investment: £20,000
Sponsorship and branding opportunities
Charging StationsLocated in strategic, high-traffic positions within the conference area, this sponsorship opportunity ensures your brand is visible to attendees whilst they charge their devices.
Total Investment: £15,000
Conference Bags & Delegate GiftConference bags are distributed to all conference delegates at registration and include an exclusive delegate gift. Picked up at the start of the event, used throughout the 5 days of the conference and taken home from the event, this is a fantastic opportunity for brand awareness at the thought-leading IBC Conference and beyond.
Total Investment: £12,500
8
Contact3rd Floor, 10 Fetter Lane, London EC4A 1BRE. [email protected] T. +44 (0) 20 7832 4100