ib bm 6 concepts student

7/23/2019 IB BM 6 Concepts Student

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The IB Business Management

Understanding the

6 Concepts

Introduction

This year saw the introduction of the concept based approach

for IB Business Management.

In order to help you develop a deeper, more holistic and more

integrated understanding of business management in a global

context, six concepts have been identied as underpinning the

course and will form the basis of a Section !uestion on "aper

# for both higher and standard level students.

1. Change2. Culture

3. Ethics4. Gloali!ation". Inno#ation6. $trateg%

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http://bit.ly/1rGbsRR



1. Change, re%ecting the greater speed with which

decisions need to be made and circumstances change

in the operating environment of most businesses

2. Culture, appreciating that businesses need to align a

broad spectrum of individual, collective and societal

goals

3. Ethics, emphasi&ing the fact that the ethical

considerations businesses face are substantial and near

all'pervasive, instead of being peripheral and isolatable

4. Globalization, re%ecting the interconnected patterns

of production and consumption shaped by businesses

and a(ecting them

5. Innovation, emphasi&ing the need for businesses to

renew themselves in the competitive, technologically

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advanced mar)et place with increasingly sophisticated

customers

6. Strategy , re%ecting the importance of holistic long'term planning in an operating environment with the

above attributes

&ssessment

These six concepts will be assessed in the formof the extended response !uestions in section

C o' paper 2 'or oth $( and )( *2+ mar,s

- 1 uestion to complete 'rom a choice o' 3/. *lthough,

the six concepts are already implicit in the old syllabus,

embedding the concepts should ensure that students have a

more holistic understanding of the sub+ect.

xample !uestion-



0our Tas,

/ver the course, you will )eep a portfolio of SI0

business organi&ations. 1ou will then apply the

23IS oncept to these chosen organi&ations.

Choosing the usinesses

The case studies you select over the duration of

the course must o(er you the opportunity to select

a range of issues that can exemplify the concepts re!uired and

then be applied to a business function, such as Mar)eting or

45M. This suggests that case studies related to multinational

corporations may be preferable, because they o(er the depth

and breadth to support an answer across several concepts and

business functions.

4owever, even though large multinational companies are li)ely

to lend themselves well to paper #, section !uestions,

suitably selected national or local businesses or socialenterprises may be conceptually e!ually interesting.xamples

of businesses-

' mirates

' *ma&on

' 2nilever

' 6enovo

' 7aceboo)

' Starbuc)s

1ou will be given your rst case study. 8hen you get this, you

must-

1. identify the context and issues raised by the case study or

example

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2. explain how these issues relate to di(erent areas of the

syllabus and the six concepts

3. apply the business tools, techni!ues and theories thatmight be appropriate for understanding the issues raised

in the case study or example. Tools should include

aSta)eholder *nalysis and a S8/T *nalysis

4. identify solutions to the issues, discuss these, and if

appropriate, formulate recommendations.

otes 'rom the s%llaus to 'ollo..

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&ssessment Criteria 'or $ection C o' 5aper 2

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ib bm 6 concepts student

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