ias13: metadata in the cross-channel ecosystem: consistency, context and interoperability
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DESCRIPTION
Metadata enables consistency, context and interoperability in a cross-channel context by managing, describing and exchanging information objects. This presentation explores 3 different types of metadata: administrative, descriptive, and structural, and their role in UX practices including content strategy, responsive design, rich snippets, and web forms. We’ll then look at the cross-channel ecosystem, understanding media, channels, interactions and touchpoints. We’ll explore The Internet of Things, and furthermore the importance of information exchanges in cross-channel service design. From there we learn about the nuts and bolts of an information exchange, including semantics, syntax and lexicon, and how these are documented in schema. Then we’ll look at some of the common standards used to specify schema for information exchanges and semantic markup. Last but not least, we’ll explore how linked data and ontologies enable us to progress from the Web of Documents to the Web of Data. Presentation for the Information Architecture Summit in Baltimore, Maryland April 6th 2013. I had a great time & welcome feedback to further the discussion. Thanks everyone!TRANSCRIPT
Metadata in the Cross-Channel Ecosystem: Consistency, Context Interoperability
@AdamUngstad#XChannelMetadataIA Summit 2013
Tuesday, 9 April, 13
Tuesday, 9 April, 13
Tuesday, 9 April, 13
Tuesday, 9 April, 13
2012, 2013Tuesday, 9 April, 13
EuroIA - Edinburgh Sept 26-28Tuesday, 9 April, 13
Metadata
Tuesday, 9 April, 13
Metadata enables consistency, context and interoperability in
the cross-channel ecosystem
Tuesday, 9 April, 13
by managing, describing, and exchanging
information objects.
Tuesday, 9 April, 13
What is Metadata?
Tuesday, 9 April, 13
National Information Standards Organisation
Tuesday, 9 April, 13
Metadata is information about information objects.
Tuesday, 9 April, 13
What is an information object?
Tuesday, 9 April, 13
...a web pageTuesday, 9 April, 13
...a name
Adam Ungstad
Tuesday, 9 April, 13
...a vegetable?Tuesday, 9 April, 13
...a vegetableTuesday, 9 April, 13
...a bookHTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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...a packageHTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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...a shipmentTuesday, 9 April, 13
...a userTuesday, 9 April, 13
There are three typesof metadata:
HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Tuesday, 9 April, 13
administrative,
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descriptive,
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and structural.
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Administrative Metadata
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We use administrative metadata to manage information objects.
Tuesday, 9 April, 13
This is useful for Responsive Design and
Content Strategy.
Tuesday, 9 April, 13
The Globe and MailHTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892
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Tuesday, 9 April, 13
CONTENT MODEL CONTENT TYPE CONTENT ELEMENTTHE NEWS ARTICLES HEADLINE
AUTHORPRIMARY PHOTOGRAPH
WEATHER DATEWINDPRECIPITATION
HOROSCOPES GENERAL (ALL SIGNS)INDIVIDUAL SIGNSPRIMARY CONTENT
CLASSIFIEDS ITEM NAMEDESCRIPTIONPRICECONTACT
Tuesday, 9 April, 13
Subscription vs Free Content
Tuesday, 9 April, 13
Right contentRight timeRight channelRight user
Tuesday, 9 April, 13
Administrative metadata enables consistency.
Tuesday, 9 April, 13
Descriptive Metadata
Tuesday, 9 April, 13
We use descriptive metadata to discover and identify
information objects.
Tuesday, 9 April, 13
This is useful for Faceted Search.
Tuesday, 9 April, 13
Home DepotHTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/
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FacetsTuesday, 9 April, 13
Descriptive metadata enables context.
Tuesday, 9 April, 13
Structural Metadata
Tuesday, 9 April, 13
We use structural metadata to exchange
information objects.
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This is useful for Rich Snippets.
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Secret Lakes of Southern Vancouver Island
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Tuesday, 9 April, 13
What’s in a name?
Name%
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What’s in a name?
First&Name&
Middle&Ini0al&
Last&Name&
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What’s in a name?
Surname(
Other(Given(Names(First(Name(cv(
Surname((Birth)(cv(
Surname((Previous)(cv(
cv(
Tuesday, 9 April, 13
What’s in a name?
Surname(
Other(Given(Names(First(Name(cv(
Surname((Birth)(cv(
Surname((Previous)(cv(
cv(
Tuesday, 9 April, 13
What’s in a name?
Surname(
Other(Given(Names(First(Name(cv(
Surname((Birth)(cv(
Surname((Previous)(cv(
cv(
Tuesday, 9 April, 13
Stored in a database
Family'Name'
Other'Given'Names'First'Name'cv'
Family'Name'(Birth)'cv'
Family'Name'(Previous)'cv'
cv'
Tuesday, 9 April, 13
Exchange Data
Family'Name'
Other'Given'Names'First'Name'cv'
Family'Name'(Birth)'cv'
Family'Name'(Previous)'cv'
cv'
Name%
Tuesday, 9 April, 13
Structural metadata enables interoperability.
Tuesday, 9 April, 13
Ecosystems
Tuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Tuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Tuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Tuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Tuesday, 9 April, 13
Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phil's 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>
Tuesday, 9 April, 13
Tuesday, 9 April, 13
MediumsChannels
InteractionsTouchpoints
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Medium
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“the intervening substance through which
sensory impressions are conveyed or physical forces
are transmitted”- Oxford Dictionary
Tuesday, 9 April, 13
TELEVISIONINTERNET PAPER
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Channels
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“a path along which information (as data or music)
in the form of an electrical signal passes”
- Merriam-Webster
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TV CHANNELWEBSITE NEWSPAPER
NEW YORKTIMES7
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We can cross channels in the same media.
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We can cross channels in the same media.
phone transfers
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We can cross channels in the same media.
using your facebook ID to sign in to a website
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Multi-Channel is not the same as
Cross-Channel
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Multi-Channel Experience:
Paying your phone bill
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PHONE WEBSITE SMS MAIL APP
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PHONE WEBSITE SMS MAIL APP
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PHONE WEBSITE SMS MAIL APP
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PHONE WEBSITE SMS MAIL APP
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Cross-Channel Experience
Buying a (physical) book from Amazon
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PHONE WEBSITE SMS MAIL APP
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PHONE WEBSITE SMS MAIL APP
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A cross-channel experience requires an information
exchange between channels.
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TELEVISIONINTERNET PAPER
MEDIUM
CHANNEL
TV CHANNELWEBSITE NEWSPAPER
7 NEW YORKTIMES
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Interactions
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“a reciprocal action or influence”
- Oxford Dictionary
Tuesday, 9 April, 13
WATCHING THE SIMPSONS
PAYING A BILL
READING THE NEWS
$
Tuesday, 9 April, 13
TELEVISIONINTERNET PAPER
MEDIUM
CHANNEL
INTERACTION
TV CHANNELWEBSITE NEWSPAPER
7
WATCHING THE SIMPSONSPAYING A BILL
READING THE NEWS
$
NEW YORKTIMES
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Touchpoints
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“an encounter where customers and business exchange information,
provide service, or handle transactions.
- Wikipedia
Tuesday, 9 April, 13
SHAMPOO COMMERCIAL
MONTHLY PAYMENT FORM
SPORTS SCORES
VAN V EDM EDM V CALOTW V LA
Tuesday, 9 April, 13
TELEVISIONINTERNET PAPER
MEDIUM
CHANNEL
INTERACTION
TOUCHPOINT
TV CHANNELWEBSITE NEWSPAPER
7
WATCHING THE SIMPSONSPAYING A BILL
READING THE NEWS
$
NEW YORKTIMES
SHAMPOO COMMERCIAL
MONTHLY PAYMENT FORM
SPORTS SCORES
VAN V EDM EDM V CALOTT V LA
Tuesday, 9 April, 13
TVTHE WEB PAPER
MEDIUM
CHANNEL
INTERACTION
TOUCHPOINT
TV CHANNELWEBSITE NEWSPAPER
7
WATCHING THE SIMPSONSPAYING A BILL
READING THE NEWS
$
NEW YORKTIMES
SHAMPOO COMMERCIAL
MONTHLY PAYMENT FORM
SPORTS SCORES
VAN V EDM EDM V CALOTT V LA
Tuesday, 9 April, 13
“Messages have no medium”- Andrea Resmini
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...but every message has a structure regardless of the
medium it uses.
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Internet of Things
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HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
Tuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
Tuesday, 9 April, 13
GlowCapsHTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F%2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886976
Tuesday, 9 April, 13
Smart Baby MonitorsHTTP://WWW.WITHINGS.COM/EN/BABYMONITOR
Tuesday, 9 April, 13
A Trackable ObjectHTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND
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Tuesday, 9 April, 13
PHONE WEBSITE SMS BABY MONITOR IPHONE
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Information Exchanges
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Tuesday, 9 April, 13
X"
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X" Y"
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X"
XY"
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Y"
YXX"
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X" Y"
Z
Tuesday, 9 April, 13
X" Y"ENGLISH
Tuesday, 9 April, 13
X" Y"FRENCH
Tuesday, 9 April, 13
X" Y"
Tuesday, 9 April, 13
X" Y"
Z
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X" Y"METADATA
STANDARDS
Tuesday, 9 April, 13
X" Y"
NIEM
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X" Y"HL7
Tuesday, 9 April, 13
X" Y"GOOD
RELATIONS
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X" Y"
XML
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X" Y"
RDF
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Schema
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“...a model for describing the structure of information.”
- xml.com
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XML
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.xsd
.xml
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What does a schema specify?
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Semantics
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meaning
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“bench”
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“bench” (Canada)Tuesday, 9 April, 13
“bench” (Australia)Tuesday, 9 April, 13
Name%
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First&Name&
Last%Name%
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Given&Name&
Family'Name'
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Syntax
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expression
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Name%
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3ric?
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St. Germaine?
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; Drop Table;
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Adolph Blaine Charles David Earl Frederick Jack Gerald Hubert Irvin John Kenneth
Lloyd Martin Nero Oliver Paul Quincy Randolph Sherman
Thomas Uncas Victor William Xerxes Yancy Zeus
Wolfeschlegelsteinhausen-bergerdorft
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Lexicon
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vocabulary
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Name%
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The Cookie Monster?
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Talula Does The Hula From Hawaii?
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Status&
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Green?
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Under Review?
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Implementation Phase?
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Status&DiscoveryDefinitionDevelopmentImplementationComplete
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Linked Data
Tuesday, 9 April, 13
“...a recommended best practice for exposing,
sharing, and connecting pieces of data, information,
and knowledge”- Wikipedia
Tuesday, 9 April, 13
X" Y"METADATA
STANDARDS
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METADATASTANDARDSMETADATA
STANDARDS
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METADATASTANDARDSMETADATA
STANDARDS
ORGANIZATION 1
ORGANIZATION 2 ORGANIZATION 3
ORGANIZATION 4
Tuesday, 9 April, 13
METADATASTANDARDSMETADATA
STANDARDS
ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION
ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION
Tuesday, 9 April, 13
standards enable exchanges
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exchanges enable data linking
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Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/
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Ontologies
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“...the exact description of things and
their relationships.”- w3schools.com
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“...a specification of a conceptualization.”
Stanford.edu
Tuesday, 9 April, 13
X"CONCEPTUALIZATION
Tuesday, 9 April, 13
X"CONCEPTUALIZATION
SPECIFICATION X
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employee subclassOf person
director subclassOf employee
project manager subclassOf employee worksOn Project reportsTo Director
lackey subclassOf employee worksOn project reportsTo project manage
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
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A controlled vocabulary is a lightwieght ontology.
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HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
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1:11 : many
many : many
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HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
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is part ofis used withis made of
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You can create multiple taxonomies out of a
single ontology:
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Ontology of freshwater ecosystems
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Ontology of freshwater ecosystems
Taxonomy of flora
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Ontology of freshwater ecosystems
Taxonomy of floraTaxonomy of fauna
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Ontology of freshwater ecosystems
Taxonomy of floraTaxonomy of fauna
Taxonomy of insects
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Friend of a Friend (FOAF)
What properties are associated with a user profile?
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Good Relations
What components is a product made out of?
Tuesday, 9 April, 13
Semantically-Interlinked Online Communities (SIOC)
What is a blog post?
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Ontologies are documented using frameworks like
RDF and OWL
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HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGY
Tuesday, 9 April, 13
Web of Data
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Web of Documents
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“population geneva”
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Population!!
Geneva
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Web of Data
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Population Geneva
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Knowledge Graph
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Knowledge Graph
Knowledge Graph
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Knowledge Graph
Knowledge Graph (DBPedia)
Knowledge Graph
Tuesday, 9 April, 13
Knowledge Graph
Knowledge Graph (DBPedia)
Google Maps
Knowledge Graph
Tuesday, 9 April, 13
Knowledge Graph
Knowledge Graph (DBPedia)
Google Maps
Knowledge Graph
Search Results
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Answers not documents
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SELECT * FROM tbl_FlightsWHERE col_Flight_Number = “BA229”AND col_Date = [today]
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When does flight BA229 arrive?
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Google Flight
Search Results
Tuesday, 9 April, 13
HTTP://WWW.REEEP.ORG/SITES/DEFAULT/FILES/LOD-THE-ESSENTIALS.PDF
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Where do we start?
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1. Make metadata a priority
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Link metadata to ROI
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Tie funding to adoption of standards
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Future-proofing
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2. Define your data
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Start with a controlled vocabulary
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SemanticsSyntaxLexicon
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Add relationships
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Use existing standards
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3. Identify Exchanges
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X" Y"
X Y
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X" Y"
Z
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Internal & External
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Current & Potential
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Journey Maps
Tuesday, 9 April, 13
Diary Studies
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Business Origami
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@jessmcmullin
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Happy Paths
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Unplanned Paths
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4. Build the infrastructure
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Start small
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Build on what exists
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Borrow & Reuse
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5. Governance
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Standardize your standards
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You have to start somewhere.
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Build better cross-channel experiences
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with metadata.
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Thank You!
@AdamUngstad
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