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Page 1: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing
Page 2: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Ian KomorProduct Marketing Manager (EMEA)Nortel

Martin AnwyllProduct Line Specialist, VoIP Solutions (EMEA)Attachmate

Ian KomorProduct Marketing Manager (EMEA)Nortel

Martin AnwyllProduct Line Specialist, VoIP Solutions (EMEA)Attachmate

Unified Communications & PVQM

Page 3: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

PVQM Lifecycle

Network QoS configuration and roll-out

Using NetIQ Vivinet Assessor

Using Nortel Enterprise Policy Manager

Voice and network quality reporting for SLA management

and planningUsing NetIQ AppManager

Network Health CheckUsing NetIQ Vivinet Assessor

Monitoring of end-user voice quality and overall system health

Using NetIQ AppManager & Vivinet DiagnosticsUsing Enterprise Network Management System

Page 4: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Performing VoIP readiness assessments

• Discovers and reports network device configuration

• Assesses VoIP utilization and configuration of routers, switches, and links

• Models VoIP bandwidth on WAN links

• Emulates VoIP traffic to predict call quality

“85% of router-based networks are not ready for VoIP” Gartner

Page 5: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Polished Assessment Reports

• Two standardreports– Executive Summary– Complete Report

• Easily customized– Incorporate company

logo and special recommendations

– Include or exclude assessment sections

– Results in a “Go / No Go” recommendation

Page 6: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Hyperconnectivity

Anything that can be connected and would benefit from being connected will be connected

Page 7: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Hyperconnectivity is Real and Happening Now

• By 2010, worldwide:

• 4-fold growth in Internet Commerce to 100B transactions

• 1-2 billion A-GPS-enabled handsets

Person to Machine

• Europe – mobile phones now outnumber people (103% penetration)

• Global mobile IM grew 33% 2H06

Person to Person

• iPhone; hyper-connectivity at applications level

• 98% of all CPUs today are embedded (by 2010 – 14 billion connected, embedded devices)

• 70%+ of all 2007 cars in U.S. have iPOD connectivity

Machine to Machine

• Sensor pocket in Nike shoes

• 100 million iPODs sold (market to double 2005 – 2010)

• One Laptop Per Child

Page 8: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Communications-Enabled Applications

Tools of Communications

Sources of Information

Delivering Higher Productivity

Page 9: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

IP TelephonyIP Telephony

TCO &TCO &VirtualizationVirtualization

Evolutionary Strategy

MultimediaMultimediaAppsApps

Personal &Personal &GroupGroup

ProductivityProductivity

CommunicationCommunication Enabled Enabled

ApplicationsApplications

Simplicity &Simplicity &EffectivenessEffectiveness

Communication Communication EnabledEnabledBusinessBusinessProcessProcess

BusinessBusinessProductivityProductivity

Consistent Consistent QoE & MobQoE & Mob

AnywhereAnywhereAnytimeAnytime

Phase 2Communications

Convergence

Phase 2Communications

Convergence

Phase 3Application

Convergence

Phase 3Application

Convergence

2000

Phase 1Network

Convergence

Phase 1Network

Convergence

All on IP Unified Communications(SIP)

Business Optimized Communications

(SOA)

Business Optimized NetworkBusiness Optimized NetworkConvergedConverged

Data NetworkData Network

TodayTodayTodayToday

Page 10: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

What if…You worked for a hospital and • …you could provide improve the quality of medical

care by connecting the right doctors to the right patients at the right time?

• ……you could reduce the risk of medical errors due to delays in how doctors/staff communicate?

• detect low battery power on an IV pump before it runs dry

44k -98k deaths/yr

attributable in some level to medical error

Page 11: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

What if…You worked for a major hotel chain and • you could increase customer loyalty by offering

each guest their “personal” guest room by adapting the room’s environment to each guest’s personal preferences -- the telephone services, the television programming, the in-room PC applications

What if you can reduce check-in

time to zero?•Park Car at 1A•Proceed to Room 1112•Use Visa Card to enter•Cell service transferred•Services in German

Page 12: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

What if…

You worked for a manufacturer and could • Dramatically reduce order lead time by enabling

your traveling sales teams to submit customer orders directly to your centralized order processing system?

Improved CRM

Faster Time to Revenue

Page 13: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

PVQM Lifecycle

Voice and network quality reporting for SLA management

and planningUsing NetIQ AppManager

Monitoring end-user voice quality and overall system health

Using NetIQ AppManager & Vivinet Diagnostics

Using Enterprise Network Management System

Page 14: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Proactive Management

Networks

Nortel CS 1000

NetIQ AppManager

Nortel BCM

Nortel Contact Center

Supports both enterpriseand MSP environments

Page 15: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Phase II Phone Generated AlarmCS 1000

Phase II

WANWAN

Phase II

RTCP XRVia Unistim

AppManager Proxy

SNMP Trap Alarm

Signalling Server

ALARM

Page 16: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Realtime DiagnosticsCS 1000

Phase II

WANWAN

Phase II

rTracerouteVia Unistim

AppManager Proxy

RTPStatShow IsetInfoShow

Vivinet Diagnostics

Signalling Server

Page 17: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Phase II Phone Generated AlarmCS 1000

Phase II

WANWAN

AppManager ProxyVivinet Diagnostics

Signalling Server

R5

R4R3

R2

R1

S2

S1

SNMP

SN

MP

SNMP

SNMPCDP / SONMP/Brut Force

CDP / SO

NMP/B

rut F

orce

Root Cause Analysis

Page 18: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Real-time Call Quality Diagnosis for Nortel Environments

• AppManager receives a QoE trap from Nortel (e.g., poor call quality) for a call in progress

• QoE event received by AppManager with RTCP XR metrics

• AppManager generates an alert, which kicks off Vivinet Diagnostics

Page 19: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Path Trace Provides Detailed Information about Devices and Links

Provides configuration

information and

Highlights potential problems

Page 20: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

PVQM Reporting

Page 21: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Summary

•Starts with the end user Quality of Experience•Industry Standards based•Automated path level diagnostics for actual calls•Real-time management of calls in progress•Life-cycle model covers all phases of VoIP Deployment

•PVQM enables all deployment options:–End-user manages their own network–Channel Partner offers managed service–Channel Partner out-sources managed service back to Nortel

Page 22: Ian Komor Product Marketing Manager (EMEA) Nortel Martin Anwyll Product Line Specialist, VoIP Solutions (EMEA) Attachmate Ian Komor Product Marketing

Thank YouThank You