ian britt - run lola run - soundout report

8/9/2019 Ian Britt - Run Lola Run - SoundOut report

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Ian Britt - "Run Lola Run"

Artist

Ian Britt

Track Title

Run Lola Run

Report ID: SO9634

SoundOut Consumer Insight Report

www.soundout.com

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http://www.soundoutpro.com/SoundOutPlayer.php?artist=Ian+Britt&track=Run+Lola+Run&stream=/Tracks/20147/IanBritt43b1cf1775214ceab88b53bfe4d0e825.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Ian+Britt&track=Run+Lola+Run&stream=/Tracks/20147/IanBritt43b1cf1775214ceab88b53bfe4d0e825.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Ian+Britt&track=Run+Lola+Run&stream=/Tracks/20147/IanBritt43b1cf1775214ceab88b53bfe4d0e825.mp3


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Contents

1. Benchmarks 3

2. Summary of Results 4

3. Sample Group 5

4. Overall Ratings 6

5. Detailed Feedback 6

6. Review Analysis 7

7. Definitions 8

8. The Reviews 9

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Benchmarks

Market Potential

his is the most important commercial indicator for the track. It combines the Track Rating and the Passion Ratino give a definitive prediction of commercial success within the market. Youre looking for a minimum of 65%.

A track that rates in the 'single' range has a good chance of chart success*.

he classification indicates where the track is positioned among over 50,000 other tracks:

Excellent" : top 1% of all tracksVery good" : top 5% of all tracksGood" : top 20% of all tracksAverage" : top 50% of all tracksBelow Average" : bottom 50% of all tracks

Chart success assumes a reasonable promotional budget. It should also be noted that the relative success of a

ingle is also directly related to the existing profile of an artist.

n Genre Classification

n Genre Classification indicates where the track is positioned among thousands of other tracks in its own genre,nd the track's commercial potential within this target market:

Excellent" : top 1% of all tracks in this genre. Indicates a strong potential single in this marketVery good" : top 5% of all tracks in this genre. Indicates a potential single in this marketGood" : top 20% of all tracks in this genre. Indicates a potential album or promo track in this marketAverage" : top 50% of all tracks in this genre**Below Average" : bottom 50% of all tracks in this genre**

*Average and Below Average indicate tracks that are unlikely to do well commercially on a stand alone basis

rack Rating

his is the overall rating for the track as calculated from the weighted average of all the Reviewers' ratings. Thisimply measures how 'good' the track is overall (not necessarily market potential). When combined with the

Passion Rating it gives an accurate prediction of the Overall Market Potential for this track. Look for a minimumf 7.0 to indicate a high quality track.

ike Rating

he Like Rating indicates the proportion of Reviewers who liked the track by age group and gender. A strong LikeRating of at least 80% is what youre looking for, in other words 4 out of 5 Reviewers liked the track.

Passion Rating

he Passion Rating is important and has a big impact on potential sales. It indicates the intensity with whichReviewers liked the track compared to how they have liked other tracks: whether they thought it was OK, they

iked or Loved it. A "Loved" Passion Rating (1 or above) equates to strong sales potential.

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Track Rating

OK

Liked

Loved

Passion Rating

an Britt - "Run Lola Run"

The track is a potential single for the overall market

The track was classified as "very good" within the Acoustic genre indicating it is a

potential single for this target market

The track received a strong "Like" Rating from the 25-34 and 35-44 age groups

The track received a strong "Like" Rating from both Males and Females

The track received a "Loved" Passion Rating which indicates strong sales potential withthose people who liked the track

The track received an overall Track Rating of 7.0

Market Potential (Overall)

album track single strong single

below average average good very good excellent82%n Genre Classification

excellent

very good

good

average

below average

Summary of Results

Three tracks by well known artists with a similar Market Potential to yours

Artist Name Track Title

Taylor Swift Fifteen Play

Taylor Swift Today Was A Fairytale Play

Newton Faulkner Over & Out Play

pageoundOut
http://www.soundoutpro.com/SoundOutPlayer.php?artist=Taylor+Swift+&track=Fifteen&stream=/Tracks/18244/TaylorSwiftec0b9a38d9854acb90f4b2ca395baf02.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Taylor+Swift&track=Today+Was+A+Fairytale&stream=/Tracks/20330/TaylorSwift715d37f9dec64788ad8596efe4859382.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Newton+Faulkner+&track=Over+%26+Out&stream=/Tracks/18328/NewtonFaulkner2c46b2d7342b48c9a199a9469286a52e.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Newton+Faulkner+&track=Over+%26+Out&stream=/Tracks/18328/NewtonFaulkner2c46b2d7342b48c9a199a9469286a52e.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Newton+Faulkner+&track=Over+%26+Out&stream=/Tracks/18328/NewtonFaulkner2c46b2d7342b48c9a199a9469286a52e.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Taylor+Swift&track=Today+Was+A+Fairytale&stream=/Tracks/20330/TaylorSwift715d37f9dec64788ad8596efe4859382.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Taylor+Swift&track=Today+Was+A+Fairytale&stream=/Tracks/20330/TaylorSwift715d37f9dec64788ad8596efe4859382.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Taylor+Swift+&track=Fifteen&stream=/Tracks/18244/TaylorSwiftec0b9a38d9854acb90f4b2ca395baf02.mp3http://www.soundoutpro.com/SoundOutPlayer.php?artist=Taylor+Swift+&track=Fifteen&stream=/Tracks/18244/TaylorSwiftec0b9a38d9854acb90f4b2ca395baf02.mp3


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Like Rating by Age Group and Gender

Detailed Feedback (Overall)

Track Positioning Against 1,000 other tracks in the Acoustic Genre

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Review Analysis

How Did Each Element Of Your Track Rate

Word Cloud

acousticamazingarrangementbackingbeatbeautifulcatchychorusclear

decenteffectsenjoyableexcellentfemalegreatguitarhappyhigh

instrumentalinstrumentsinterestingleadlovelovelylyricsmelodyperfectpitchprettyprofessionalqualityreggaerhythmsingerslow

strongstyletonetune

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Definitions

eviewers/Sample Group

his is the group of 80 music fans and consumers who have listened to the track online and left their track rating and written review. Theyre sourced from our sister site, Slicethepie and they do not know they are conducting market research when they hear the track, whichelps to achieve honest and objective responses. The sample group is selected at random and screened by their age, gender, employmen

atus, location, genre preferences and habits around music buying and social networking. A diverse sample group of reviewers is requiredo form a "smart crowd" which ensures an accurate Track Rating. See "Wisdom of Crowds" below.

eviews

he reviews are written by music fans and consumers based world wide who must listen to at least 60 seconds of the track before giving aating and writing their review. You have the option to keep the track and artist name anonymous from the Reviewers when ordering youreport.

eview Analysis

his is generated using a technology known as Computational Forensic Linguistics. It works by automatically reading all the reviews andentifying which aspects of the track the reviewers are commenting on. It then establishes whether the comment is positive or negative,ollates all this information and displays the result as a graph. This analysis is particularly useful when comparing different tracks by theame artist.

tar Ratings

he higher the star rating of a Reviewer, the better they are at judging the broader consensus rating of the track. When calculating theverall Track Rating, each Reviewer's track rating is weighted in accordance with their number of stars. For example a track rating from a 4star Reviewer carries four times as much influence as a track rating from a 1-star Reviewer. Public star ratings encourage diligencemong Reviewers.

rack Positioning

his evaluates how your track compares against other tracks of the same genre and presents the results graphically. Tracks are chartedccording to their overall Track Rating and the consensus of opinion.

Word Cloud

his visualisation reveals what emotions and key themes the Reviewers mentioned most often in the reviews. The larger the word, themore it was used by the Reviewers when describing the track.

Wisdom of Crowds

Wisdom of Crowds is a proven methodology that large groups of ordinary people organised under the right conditions (a "smart crowd"),utperform small groups of experts in making decisions and predictions. It is not new. It is the science behind Google and decision-making some of the largest companies in the world. It has been proven time and again that collective wisdom consistently surpasses thexperts. It also means that SoundOut can guarantee 95% accuracy in Track Ratings.

he 4 conditions required to form a "smart crowd" that delivers an accurate result are:

) Diversity of opinion:A sample group of reviewers with many different points of view makes better decisions than one where everyoneas the same information.

) Independence:The reviewers' opinions are not influenced by others.) Decentralization:Answers are given by individual reviewers based on their own local and specific knowledge rather than by a centralerson.) Aggregation:There is a way of accurately measuring the sample group's collective answer.

or more information on this see our FAQs on www.soundout.com.

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http://www.soundout.com/About/FAQs.aspxhttp://www.soundout.com/About/FAQs.aspx


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A Selection of Reviews

4 Star Reviewers

25-34

Age:

11-Jan-2010 11:03

Really enjoyed the male vocals on this track. They very much had their own stye, it was all very natual but he gave a

lovely feeling to the entire track. It was like decent indie vocals on an acoustic track. The guitar does ok, I thoughtsome of the other contributions could have been a little better but I thought this was good effort. 7

16-24

Age:

11-Jan-2010 15:01

The start of this song was very bubbly and I thought that the starting of the lyrics was a good approach. Very goodcontrast and the instruments used was in good balance with the quality of production. I really think you will go farwith this track at this time. The breezy timing and tempo was just about right. Keep up with the hard work 7

16-24Age:

11-Jan-2010 15:37

Did not like the electric guitar solo, but the vocal and the melody were excellent, great expression the beat soundedstrong and unique too.

7

3 Star Reviewers

25-34

Age:

11-Jan-2010 11:01

A good song. Strong. Inspiring. A lovely tone to your voice and great music. It all flows nicely. A very relaxed feel tothe song.

8

16-24

Age:

11-Jan-2010 11:18

Sound quality is fine.regarding the intro.its average.music is low quality to me.Very very unprofessional.vocal is Okand working well with the music.overall the song is definitely below average.!!!

3

35-44

Age:

11-Jan-2010 11:36

This almost has a reggae type feel to it and bounds along quite nicely. I really did enjoy the vocals which were verydistinct and clear and made the track stand out.

The backing track really had quita a lot to it which always helps to make it interesting and the whole compositionwas pretty good.

The longer the song went on, the more i got into it. This track has huge commercial possibilities.

9

16-24

Age:

11-Jan-2010 12:14

The song starts off with some very happy, cheerful music and sound effects it definitely is a very happy song! Thevocals are also very nice and go very well with the music they are very good vocals! This song is really good it has alot of potential because it really works with the music and the vocals! The lyrics are also quite good too! 9

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25-34

Age:

11-Jan-2010 12:24

I thought the track had a really great sound. There was quite a unique structure to the track and that made it standout more. The vocals were puncuated well with the beat and it was a fun listen.

8

16-24

Age:11-Jan-2010 13:03A very high quality track. Crystal clear recording of the lead vocal in particular. I really liked the tone of the vocalsthroughout and as I say, overall sounded very professional. Good work!

8

16-24

Age:

11-Jan-2010 13:24

the really upbeat sound of this track and the light hearted musical instruments used create a great inclusion effectand the lead singers voice as well is not the usual which adds a dynamic effect to this track that brings with it somegreat sounds 8

35-44

Age:

11-Jan-2010 13:51

This is a great track with very good potential to do well. The music had me tapping my fingers straight away and themusic and lyrics went together very well. I could see myself singing along to this song in the car, very catchy!

8

16-24

Age:

11-Jan-2010 14:50

Excellent different use and sound of music in this song from the very start, its superb to listen to and find the rythmin. I really enjoyed listeing to the oustanding, positive and totally refreshing style of the singers voice.

8

35-44

Age:

11-Jan-2010 15:18

Just when I think I've heard the best from this artist, he comes up with another amazing song. The vocals are thebest I've ever heard, very tranquillic and beautiful and those instrumentals are amazing. Not sure what those are,but they sound far from ordinary. 7

16-24

Age:

11-Jan-2010 15:45

I thought that this track was very good throughout, realyl chilled and mellow to listen to. The vocalsa re a bit loud insome places though, they could do with toning it down a little to maintain the more caalming style of the rest of thetraack. The mledoies are really cool thouh and the beat is very steady throughout. The energy that th epiece has isssueprb and the layerin gis quite effective.

7

35-44

Age:

11-Jan-2010 15:52

I liked the bcking and te vocal was fine, if not a tad winey at times. Its very Jack Johnson, not a bad thin but not verynew or diferent. I preferred your other tracks to be honest, you need a slightly dfferent sog to add interest to a wholealbum 7

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35-44

Age:

11-Jan-2010 15:54

You have just gotta love thesound that these guys generate. To an almost reggae beat the song skips along nicelyto the strains of a lone guitar. the backing voices that come in compliment well and this results in a lovely depth ofsound especially on the chorus - ending could be crisper, but i could be being a bit too picky 8

2 Star Reviewers

25-34

Age:

11-Jan-2010 10:50

The singer has a solid voice and my attention was captured from the beginning of the song. The tune is soothingand very calming.

8

35-44

Age:

11-Jan-2010 11:06

i did not really enjoy this track, it is very slow and hush hush. the artist needs to breathe a new leash of life into thesong, the melody is very boring, the track becomes daunting to listen to, it needs some creativity.

4

35-44

Age:

11-Jan-2010 11:09

I enjoyed the tempo of this track as well as the vocals and the arrangement, add to that the very good lyrics and youhave a very listenable track that I would enjoy time and again.

7

35-44

Age:

11-Jan-2010 11:17

Very nice melodic pop song. Loved the intro. Great clear separation in the mix. All the instruments are played well.Vocals are slick and in tune Interesting style. Bright Chorus.

7

25-34

Age:

11-Jan-2010 11:18

Music was very laidback in sound and feel but would have liked to hear abit more of a piunch to the performance.Sounded alittle one dimensional. Vocals were sweet and tuneful in sound and had a nice flow to it

5

25-34

Age:

11-Jan-2010 11:34

beautiful song, sounds very professional and lead singer has great voice. melody really catchy and reminds me ofJason Mraz

9

16-24

Age:

11-Jan-2010 11:42

Great music at the beginning grabs the attention and is very catchy. There is a feel-good feel to this song. Thesinger has a great voice and sings with passion. Nice lyrics. A good song!

7

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16-24

Age:

11-Jan-2010 11:50

Great track, good lyrics good sound. It builds up well, changes and is exciting. I would listen to this all the time.Original and a great track.

8

16-24

Age:11-Jan-2010 12:39I like the happy skipping rythmn of this track, the vocals are distinctive and interesting and the twangy guitar waseffective. I didn't like the backing vocals though, they were a bit high and squeaky.

7

25-34

Age:

11-Jan-2010 13:30

full force with drums and guitars that rip, combiningpunk and metal for an explosive opener to the flavorof the hot mix master 6

25-34

Age:

11-Jan-2010 14:51

THE singing still needed some more work in the high notes, they weren't quite getting it, guitar playing was fairlystrong and holding down the structure

5

25-34

Age:

11-Jan-2010 15:48

Another good acoustic track from who I assume is Ian Britt? Not as good as the previous 2 but still great abilities arethere for all to hear. The guy sounds set up, good production qualities and the backing female vocals are just perfect.

7

25-34

Age:

11-Jan-2010 15:58

Though there are a few weird things on this song (the vocals feel a little loud, for instance, and the backup vocalsstrike me as a little odd), I think this is a decent song. A better mix might make this perfect.

8

1 Star Reviewers

16-24

Age:

11-Jan-2010 10:52

nice song. like the vocals from both singers, go well togehter. good beat and like the chorus. good east to listen tosong.

8

25-34

Age:

11-Jan-2010 11:08

This is a really nice song. It is very current and has plenty of commercial promise. The lyrics lead you through thestory of the song and offset the bouncy and almost summery feel of the song. My only concern is that the vocalist attimes can sound a little nasally. It certainly doesn't cause the track any major problems and could be recified justthrough breathing exercises, but worth keeping an eye on.

7

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16-24

Age:

11-Jan-2010 11:47

Anyone told you you sound like Michael Buble? This, to me, sounds like soundtrack material, maybe perhaps for arom com? Just my personal opinion. The addition of the female backing singers brings a fresh flavour to this track,maybe thats a direction you would consider going in the future? Or maybe you already have haha. This is cute,something people can hum, definately radio material for sure.

8

16-24

Age:11-Jan-2010 11:50addictive raw voice, not like some of the artists that have over produced and electronicly manipulated songs. Wellbulilt song, love the guitar and backing singer collaboration. Dissapointed it finishes at 3:23. A good mix of acousticto voice, one to watch! 8

25-34

Age:

11-Jan-2010 12:18

Pretty decent sounds, would prefer something abit more up beat. Decent chill out track though Nice chill out beat.

5

16-24

Age:

11-Jan-2010 12:37

I really like this track. It's upbeat and current. The artist has a nice voice and the lyrics are very good. The music iscatchy, found myself tapping my foot to it. I would definately put this track on my ipod and would say it's worth alisten! 8

35-44

Age:

11-Jan-2010 12:44

Great song. Really catchy meoldy that had me humming along. It felt like a familiar song that you haven't heard foryears but still makes you stop and listen to when you hear it. Good lyrics too but couldn't catch all of them - woulddefinitely like to hear it again. 8

16-24

Age:

11-Jan-2010 14:01

great voice, slow music which is quiet good like old 80s or something and the song track is really nice! cheers

10

25-34

Age:

11-Jan-2010 15:02

upbeat track to rather sad lyrics works rather well lifting spiritsliking this track bit of a growerclear lyricsending rather sudden

6

16-24

Age:

11-Jan-2010 15:23

I really enjoying listening to this artist, his voice is complimentary. This song is good although it seems to lackharmonies and more melodys. The music also sounds very computerised.

6

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16-24

Age:

11-Jan-2010 15:37

The slow and methodic pace of the track shows how the artist be takes great care to tell a story as much as they liketo play very good music. And the mixture of country folk, reggae, and Pink Floyd styled music shows the range thatthis group can go. Very well done, and can't wait to here more from them. 8

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ian britt - run lola run - soundout report

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