IAMR B School

IAMR MBA2020-21

College Code: 792Approved by AICTE, Ministry of

HRD, Govt. of IndiaAffiliated to Dr. A.P.J. Abdul Kalam

Technical University , Lucknow,Uttar Pradesh

Commited to develop successful corporate business  leaders

mba.iamr.ac.in

3 Vision and Mission4 Message from Secretary5 Board of Governors8 Programs Offered12 Value Added Course13 Curriculum17 IAMR Advantage18 Incubation Center21 Corporate ResourceCenter23 Admission Procedure

CONTENT

VISIONTo create a better future for all, through leadership in research and excellence inprofessional education in the field of Engineering, Management, Health Sciences,Information Technology, Education & Law with focus on developing relevant skills,competence and attitude to meet the needs of the society and the industry in the21st century.  It will attain this by inculcating an enlightened, challenging andcollaborative academic environment that instills excellence, encourages innovativeeducation and supports path-breaking discovery. Also to enable the Group to playthe role of a beacon light center in the corporate world.

MISSIONOur Mission is to establish an academy of excellence in order to transform people,professions & society by providing an aspirant with a solid foundation in order todevelop an in-depth understanding of business and roles of business in the society.

IAMR Ghaziabad MBA Programequip an aspirant to deal with multidisciplinary issues in the corporateworld. That's our MBA programspeaks about.

The global economic order, rapid growth of technology and the informationrevolution have all thrown open new challenges as well as opportunities. Theability to innovate and the capacity to adapt to changes are going to be the focusof this century. India’s industrial sector has rapidly adopted itself to the changeand offers a competitive edge. As a responsible group of institution, IAMRperforms responsibilities towards the industry and is committed to help progressby producing industrious, articulate, meticulous and rigorously adaptable IAMRleaders. Based on potential of management aspirants and commitment of IAMRto help them grow and develop into successful professionals makes the studentsdream come true. State-of-the-art infrastructure, dedicated team of facultymembers and hassle free mentoring transforms the student a sustainablehuman capital for the corporate and industries.

FROM THE DESK OFSECRETARY

Nobody Trips Over the mountains. It is asmall pebble that causes you to stumble.Pass all the pebbles in your path, and youwill find that you have crossed themountain

SANJAY BANSAL

BOARD OF GOVERNORS

CHAIRMAN, LBSIMFORMER UNION MINISTER

SHRI. ANIL SHASTRICHAIRMAN, ABHIGYAN CONSULTANTS;EX PROF & AREA HEAD, IIM CALCUTTA.

SHRI BINOD KUMAR

CHAIRMAN,BANARAS INTERNATIONAL LTD.

SHRI BINAY KUMAR

ADVISORY BOARD

SENIOR DEPUTY DIRECTOR(INTERNATIONAL TRADE POLICY) ATENGINEERING EXPORT PROMOTION

COUNCIL.

DR. SURENDAR SINGHADJUNCT PROFESSOR, IIRM. FORMERDIRECTOR, NATIONAL INSTITUTE OFBANKING STUDIES AND CORPORATE

MANAGEMENT (NIBSCOM), NOIDA

DR. KEMBAI SRINIVASA RAOFORMER PRESIDENT OF THE INSTITUTEOF COST ACCOUNTANTS OF INDIA FOR

THE YEAR 2017-18.

CMA SANJAY GUPTA

CYBER LAW EXPERT

ADVOCATE PUNEET BHASINCO-CHAIRMAN OF NATIONAL COUNCIL

FOR MERGERS & ACQUISITIONS OFASSOCHAM. (2012-18)

MR. G P MADAANHEAD-CORPORATE AFFAIRS,

ASOCHAM, EX-HEAD OF ADVOCACY,IICA, MINISTRY OF CORPORATE

AFFAIRS, GOVT. OF INDIA

MR. S. PARASHAR

PADMA SHRI; EX DG, IMI, NEW DELHI;EX. DIR. IIM, LUCKNOW;EX DIR MDI, GURGAON

DR. PRITAM SINGH

CHARTED ACCOUNTANT & #1 AMAZON BEST SELLING AUTHOR

CA RAJAN BHATIA

CEO, GLOBAL TRADE CONSULTANCYSERVICES, MEMBER OF BANKINGCOMMISSION, INTERNATIONALCHAMBER OF COMMERCE (ICC)

MR. KISHORE PRADHAN

LEARN FROM THELEADERS OF THEINDUSTRY

120+ CORPORATE PARTNERS

RANKED AMONG BESTB SCHOOLS OF INDIA

1000+ ALUMNI

Industrial Visit To Safexpress

KALCO INDUSTRIALTRAINNING

STUTI CHANGLE: AUTHOR,PRESENTATER; GUEST LECTURE

IAMR MBA IS AFFILIATED WITH D.R A.P.J. ABDUL KALAM TECHNICALUNIVERSITY UTTAR PRADESH

Value AddedCourses

Core Courses

Marketing

Economics

Finance

Information Technology

Strategy

Human Resource

InternationalBusiness

DigitalMarketing

Supply ChainManagement

GSTCompliance

NGOManagement

FinancialModelling

PROGRAMS OFFERED

MBAMBA PLUS

Unleash the Entrepreneurin you coming to best placefor that

IAMR GHAZIABAD

CITY OF HIGHWAYS AND RAPID RAILTALKS ABOUT CONNECTIVITYINDUSTRIAL AREA AND CONNECTIVITYTO DELHI OPENS UP THE BEST PLACE FORSTART-UPS

DELHI NCR- CITY OF DREAMSAND ASPIRATIONS

GO BEYOND THANBUSINESS SKILLS

INITIATE

CATALYSE

LEADFORECAST

REVIEWAPPLY

Stuti ChangleAuthor |Anchor| Motivator

Best Creative MindsStudents at IAMR are not only disciplinedbut they are creative as well. A creativemanagement student is more inclinedthan startups and entrepreneurship. Allthe best to them

MBA PROGRAM

Mrs. Anshu BansalJoint Secretary, IAMR Group

Stand Apart from Crowd"The only way to do great work is to love what you do.If you haven't found it yet, keep looking. Don't settle."Rightly said by Steve Jobs. Here at IAMR we believein creating a learning environment with dedicationtowards work and inspiring creativity. Come to IAMRfor unleashing your talent.

MBA PLUS PROGRAMME

Data Protection and Cyber SecurityData  Analytics and BusinessIntelligenceStrategic Cost Control

Banking & Finance

Supply Chain ManagementNGO ManagementCorporate Social Responsibility ManagementCorporate Compliance Management

VALUE ADDEDCOURSES

FINANCE CERTIFICATIONSValuation

for CorporateRestructuring (M&A)

INFORMATION TECHNOLOGY VAC

Insolvency and Bankruptcy Code

Liquidity& Receivables Management

Financial Modelling

GST & Income TaxCompliance

Certificate inFinancial Market

Risk Management &Control

MARKETING VACDigital Market Research and AnalyticsCertificate in Strategic MARCOMAdvertising,Branding and Publicity

OTHER VAS

IAMR MBA Program is a two-year intensive program addedwith a personalized touch, so

that student becomestomorrows successful businessleader The session commences

from August with agreat orientation program whereyou will get an idea of how you

will develop leadership andmanagerial qualities. You willalso learn the inputs needed

from you

IAMR MBA program is divided into core

subjects and elective subjects. In the

first year, you will go through

fundamental subjects. You will develop

analytical skills, communication skills,

entrepreneurship skills, and social skills.

To know more about these core subjects

kindly get in touch with our website. In

second year you will come across

various electives and specialization to

choose from. Marketing, Finance,

Human resources, Information

Technology, International Business,

Supply chain management. All these

subjects are selected according to

current market demand and industry

trends

CURRICULUM

CO-CURRICULARACTIVITIES

MHRDINNOVATION CELL

FINANCE LAB

INSTITUTION’SINNOVATIONCOUNCIL

Finance lab has all the toolsnecessary for financial

analysis, modelling or equitymarket. The main aim of the

financial lab is to converttheoretical classes into

practical sessions. SO forfuture bankers, financial

analyst and investmentconsultant this lab serves as a

vital component

SOCIAL NETWORKING CLUB

For a successful business, managernetworking is very essential. Here we not onlywork on networking with business managers,

but we also monitor corporatecommunication

ENTERPRENEURSHIP CLUBWhile everybody busy teachingstudents how to do a job wetrain our students on how tocreate jobs. Entrepreneurshipcell organized varioussessions with Entrepreneurs,Business founders andconsultants and students getcounselled for how to starttheir business.

SUMMER INTERNSHIP

WE WORK ONEXCELLENCE

Year one comes with theopportunity of developingfundamentals of the subjectand building skills. it startsfrom orientation students areallocated with a studentmentor and corporate mentorso as the student can developtheir growth plan. Classroomlearning, case studies andinternships projects adds up tolearning

IAMR provides corporateexposure right from thefirst year, summerinternships are the bestway to check and applyyour knowledge. They arethe first inside view of theindustry and thecorporate guide. Summerinternships serve a criticalstep towards your journeyproving to be steppingstore in Industry

The second Year comeswith specializationselection from Marketing,Finance, HR, IT, IB.Students are also trainedto perform well at theirplacement sessions withactivities planned by theirmentors from corporateas well as academics.Second-year serves aswings for your future

IAMR Curriculum isimmersive and well-integrated with theplacement program.We don't stop atproviding on-campussupport for placementrather we also help ourAlumni to get bettercareer options.

IAMR's personal touchto the MBA programmakes it more intenseand able to adapt toglobal reality. Theprogram aims at thedevelopment of skillsand knowledge

YEAR ONE

YEAR TWO PLACEMENTS

PROGRAMSTRUCTURE

PREORIENTATION

MANAGEMENTSKILLS

ORIENTATION

INDIVIDUALPROGRESSSHEET

FIRST YEAR

INDUSTRY PROJECT BASEDLEARNING

Learn through real-life industry projects mentored by top companies across industries Engage in collaborative projects with student-mentor interactionBenefit by learning in person with Expert Mentors-get personalized subjective feedbackon your submissions to facilitate improvement

Learners applied concepts ofcommunication and branding to build loyalcustomers and sustaining the sales ofChayos. Learners also learned aboutcustomers' tastes and preferences andmodifications in these preferences.

Learners learned about managing the mostimportant assets of the company and that isHuman Resource. The student learned theinculcation of technology in hiring andtraining., They also learned about thedevelopment of required skills in employees

Learners came across to work on theInfluencer Campaign. The key idea is aboutpromoting and creating a buzz  around thecampaign on social media platforms topromote Gillette products in the influencecommunity. Learners applied real-life casestudies on this internship and were successfulin learning practical concepts of branding andpromotion.

Chaayos Brand Management Accenture Recruitment Project

P&G Influencer CampaignShareKhan Portfolio Management

Learners studied about differentinvestment tools namely stocks, shares,mutual funds, bonds, cash andsuggested investment options specificallyon the investor’s income, budget, riskappetite and the holding period.

IAMR ADVANTAGE

Receive unparalleled guidance from corporatementors, course assistance and feedback Receive one-on-one feedback on submissions andpersonalized feedback on improvement

Corporate Mentorship

A dedicated faculty Mentor is allocated to eachstudent so as to ensure consistent progressFaculty Mentors are your single points ofcontact for all your non-academic queries

Faculty Mentorship

Fun-packed, informative and career-buildingworkshopsSessions by industry professionals and professorsGroup activities with your peers and alumni

Value Addition Program

Sessions by experts on various industry topicsGroup discussionsOne-on-one discussions and feedback sessionswith industry mentorss

Industry Networking

Timely doubt resolution by peers and TeachingAssistants in the Q&A SessionPersonalized feedback on assignments and casestudies

Query Resolution

Personalized expert feedback on assignments andprojectsRegular sessions by experts to clarify concept-related doubts

Expert Feedback

IAMR, one of the mostforwarding thinking andinnovative educationalinstitutions, hasan  incubation  center  toenable its students get firsthand experience inentrepreneurship, promoteinnovation-driven activitiesat the institute and providecomprehensive andintegrated range of supportincluding space, mentoring,training programs,networking and an array ofother benefits

To support creation of NewVentures by providingconsulting services inevaluating opportunities,identifying resourcerequirements, assisting inresource acquisitions andmanaging New Ventures.Consulting activities are tobe directed to individual orSmall / MediumEntrepreneurs as well asCorporate Ventures.To undertake researchprojects on various aspectsof Entrepreneurship andInnovation.To develop case studieshighlighting differentissues and dilemmas facedby Entrepreneurs andInnovators.

IAMR INCUBATION CENTER

The IIC will be dedicated to the creation of awareness, interest, knowledge, and expertise inentrepreneurship and innovation. The institute has been instrumental in deploying some of the abovementioned well early.   With the recent launch of the IIC, the institute is determined to take a stepfurther and foster a world-class startup ecosystem.

INCUBATION CENTER ACTIVITIES

ENTERPRENEURSHIPDEVELOPMENT CELL

OBJECTIVES

MENTORING OF START UP

BUSINESSPROMOTION

BUSINESSPLAN

DEVELOPMENT

INDUSTRYMARKET

RESERACH

CORPORATESOLUTIONS

CULTIVATION OF

ENTERPRENEURIALSKILLS

CAPABILITY BUILDING

AWARENESSPROGRAM

IDEATIONINNOVATION

BUSINESSRECREATION

CAREER IMPACTCareer Guidance

Analyzing student’s potential by Psychometric testingPreparing Career growth chartDevelopment of SWOT analysis of students·      Providing goals to students

Personalized Career guidance is provided to students for improvinghis career graph and also counselors try to clear various myths that astudent hold.How we do that?

Interview Preparation

Each session is fully recorded so that feedback can be explained tostudents.Feedback is divided in different sections like as what you did goodwhere you were weak and what improvement you have to make.Identifying competencies of students according to industry.

Mock interview sessions are designed by taking help of industrymentors and experts and they are similar of what students will facetomorrow. Students are also provided with feedback of the same.How we do that?

Asking corporate mentors to guide students about industry needsAnalyzing and providing feedback to students as a prospectiverecruiterProviding valuable inputs for correction in their resume

Corporate mentors and industry experts will help out students todraw their resume as per the requirements of Industry where theywill excel.How we do that?

Segregating companies as per students potential and their core competencies. Their resumes and covering letter are drafter as per industry. Variouscompanies become our placement partners and therefore we know openingvery early therefore easy for students to get placed.

Every student is provided with best in class placement opportunities. Every yearmore than 100 companies visits campus for recruitment of potential candidatesHow we do that?

Resume Formation

Placements

One of the major objectives of IAMR is to help the students in seeking good placements in industriesand other organizations. To achieve this goal, the Corporate Resource Centre (CRC) of IAMRmaintains a very strong liaison with the leading industries located in Delhi, Ghaziabad, Gurgaon,Faridabad, Noida and other parts of the country. Besides, we also have very cordial relations andpositive interface with many other professional associations such as CII, FICCI, GMA, DMA, CSI,NHRDN, AIMA etc. The CRC plays a very dynamic role in this direction and undertakes severalactivities. It tries to assess the needs of the corporate world to make the teaching programme morepragmatic and industry oriented. A dedicated team of senior faculty members and selected studentmanagers has been working successfully in this direction. The activities of the CRC can be groupedinto the following six categories: 1-Industry Visit and Interface (both domestic and foreign)2- Summer Training Placement.3- Mock GD / PI by Professionals.4- Campus Visits of the companies for recruitment.5- Off-campus Interviews of the students.6- Guest Lectures, Seminars, Conferences etc.7- Live Projects.Corporate exposure to all the students of IAMR is round the year activity. During their stay at IAMR,every student gets exposure in various organizations in the form of Summer Internship, IndustryVisits, Live Projects etc. These activities provide unique opportunities to the students to enhancetheir understanding about the functioning of the corporate world

CORPORATE RESOURCE CENTRE - CRC

Our Associates

Recruiters

PRE PLACEMENT ACTIVITIES

PLACEMENT RECORDS

Since we have so much extensivecurriculum of our MBA, some of topbusiness houses are always in ourconsultation offering jobs to ourstudents. American Express, Oyo,Wipro and Safexpress are few amongthe list where you can find our alumni

Expert guidance, pre-placement talks, and training arebeen offered to students so that they are been trainedfor their interview sessions. Every student carriesthree to four offers due to exposure and experiencehe/ she has during our pre-placement activities. wecall a few to notch Human Resource managers toconduct this session.

RECRUITMENT

SUMMARY OF LAST YEARPLACEMENT SECTOR WISE

0 25 50 75

Finance

Marketing

Human Resources

Information Technology

International Business

Technology30%

Energy20%

FMCG20%

Industrials10%

Retail8%

Others5%

Media3%

SUMMARY OF LASTYEAR PLACEMENTINDUSTRY WISE

DOMESTIC PLACEMENT TREND VARIESFROM INR 4.00 L TO 6.50 L

UPSEE- Counselling College Code 792Institute of Advanced Management & Research consents 80% of their total seats in Master ofBusiness Administration to UPSEE Qualified Candidates. Candidates who have qualified forUPSEE and has pursued his graduation from any institute located in Uttar Pradesh or whoseparents are domicile of Uttar Pradesh are eligible to take admissions, subject to universitynorms.In case of candidate, who qualifies examination from outside Uttar Pradesh, needs to producedomicile certificate of parents (any one among Father or Mother) at the time of documentverification in the college and at counseling center.

Management Quota and Vacant Seats (if any)IAMR allows 20% of available seats fill under Management Quota as per Dr APJ AKTUguidelines for which the student has to approach the college or contact to MBA admission cell EligibilityGraduate with a minimum of 50% marks (GEN/OBC) or 45% marks (SC/ST) in any disciplinefrom a university recognized by UGC/AICTE- Candidates appearing in Final year of Bachelor’sDegree in 2018 can also apply.Pre-Qualification through CAT, MAT, XAT, CMAT, GMAT and UPSEE. Selection CriteriaPast Academic Record Group Discussion / Personal Interview/Written Communication test/Telephonic Interview. APPLICATION PROCEDUREApplication form can be obtained from IAMR campus from Admission OfficeApplication form can also be downloaded from the website www.iamr.ac.in

Admission Procedure

Institute of AdvancedManagement & ResearchIAMR Business School

College Code : 7929 Km Stone Delhi-Merrut Road GhaziabadE-Mail : admissions@iamr.ac.inwww.mba.iamr.ac.inToll Free no 1800 270 3800