iabc las vegas bronze quill awards program
DESCRIPTION
IABC Las Vegas Bronze Quill Awards programTRANSCRIPT
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon1
IABC Bronze QuIlls 30th AnnIversAry CeleBrAtIon And AwArds presentAtIon
June 23 , 2011 I Four seasons hotel I las vegas
“revitalizing las vegas”
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 2
IABC/Las Vegas’ annual Bronze Quill Awards is the
longest-running communication program of its kind
in nevada. It is a statewide competition that offers
professional communicators an opportunity to have
their work evaluated by expert judges and see how it
compares with their peers. the program also promotes
growth and is a hallmark of excellence in business
communication.
revitalizing las vegas
In celebrating the 30th Anniversary of our Bronze Quill
program, we also celebrate the great work of organi-
zations, businesses and people who play key roles in
revitalizing our great community. today we honor a
wide range of industries: travel and tourism, arts and
culture, city and government, health care, science,
transportation, diversity and more.
ABout Bronze QuILL AwArds
IaBC las vegas
1980-2010
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon3
iABC/lAs VegAs PAst Presidents 2010-2011 Megan Lane
oct. 2008 - June 2010 Art greene
July 2008 - sept. 2008 Pete Codella, APr
2007-08 Joanna Blockey, ABC
2006-07 Kathy Blaha
2005-06 Christine Lampione
2004-05 Cindy Herman
2003-04 Kim Becker
2002-03 sarah thornton
2001-02 Jill Flanzraich
2000-01 Connie ross
1999-2000 richard Becker, ABC
1998-99 Milli Clark
1997-98 Juergen Barbusca
1996-97 Keith sheldon, ABC, APr
1995-96 terry Brooker
1994-95 erin Larkin
1992-94 nancy Harkess
1990-92 Jeff Hein
1989-90 shellie williams
1984-85/1988-89 sharon r. sheldon, ABC, APr
1988 stephen Hanik
1987-88 debbie Millett
1986-87 Janet dolan
1985-86 Karen Mell
1982-84 genevieve Mcneill
1981-82 ed dodrill
1980-81 Jan strobel
1979-80 sylvia Hardin
1978-79 rezk Mohamed
Celebrating 32 years of Communication excellence, the International Association of Business Communicators/Las Vegas (IABC/Las Vegas) is the statewide chapter of the International Association of Business Communicators, an international network of professionals engaged in strategic business communication management. the mission of IABC/Las Vegas is to promote ethical standards of conduct; offer members career, professional, and leadership opportunities; and foster an atmosphere of support, growth, and community involvement.
throughout the year IABC/Las Vegas presents professional development seminars, workshops and national speakers for the benefit of local communication professionals and students. we also support IABC’s international accreditation program to help members enhance their knowledge, skills and abilities. the chapter is a co-sponsor of the public relations certificate program at university of nevada, Las Vegas.
Founded in 1978, IABC/Las Vegas has earned international recognition throughout its 32-year history, including twice being named outstanding small Chapter of the year (1996/1997 board and 1999/2000 board). It was also named International Chapter of the year in 1997 (1996/1997 board), a major accomplishment for a small chapter (under 75 members) competing against the largest chapters in the world. For the 2008 Chapter Management Awards, IABC/Las Vegas received one Award of excellence in Leadership development, and four Awards of Merit in Membership Marketing, Professional development, student Involvement, and Branding for the 2007/2008 board year.
2009 Victor rodriguez2008 Kathy Blaha2007 Pete Codella, APr2006 Joanna Blockey, ABC2005 Cindy Herman 2004 donna McAleer2003 Jill Flanzraich2002 Kim Becker2001 nancy sprague
2000 gillian silver, ABC1999 Milli Clark 1998 richard Becker, ABC 1997 Keith sheldon, ABC, APr 1996 Jeff Hein 1995 sharon rorman sheldon, ABC, APr 1994 nancy Harkess 1993 shellie williams
PAst CommuniCAtors of the YeAr
PresIdent Victor rodriguez eurie creative
PresIdent-eleCt Joanna Blockey, ABC southwest gas
seCretary Cat dixon eurie creative
vP oF memBershIP Jim Villela Lamar outdoor
vP oF ProgrammIng sonya ruffin Jacobs engineering group, Inc.
dIreCtor oF CommunIty relatIons & sPeCIal events Jennifer diBlasi r&r partners
BrandIng dIreCtor Krystal Hosmer service 1st energy solutions
eduCatIon dIreCtor Monique Makhlouf unLV
edItIng dIreCtor roger Buehrer, APr Las Vegas Valley water district
2010-2011 iABC/lAs VegAs BoArd of direCtors
ABout iABC/lAs VegAs 1978-2010
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 4
since Bronze Quill Awards are based on overall points,
some categories may have no winners while others
may have multiple winners at some or all levels.
winning entries are listed by category and award level,
and some of the judges’ comments are included.
noted experts in the field of design, strategic
planning, and communications, our judges were very
impressed with the caliber of work submitted.
30tH AnnuAL IABC/LAs VegAs Bronze QuILL AwArd wInners
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon5
Bennett Peji Judge & Keynote speaker
Bennett Peji was a featured speaker from the usA at the 2010 ICogrAdA world design Congress in Madrid, spain, and has spoken at over 40 conferences worldwide. Bennett is inspired by multi-faceted businesses, communities, and cities. He serves as a Commissioner of Arts and Culture for the City of san diego and was 2009 Chairman of the Asian Business Association of san diego, whose member network spans from India to the Philippines, Korea to Malaysia, and China to Laos. He serves on City of san diego Mayor Jerry sander’s Civic Leadership team and the Boards and Commissions Advisory group, and is a director of the Filipino-American Chamber of Commerce. Bennett Peji is a specialist in civic branding and design. He is a past AIgA national board member, a co-founder of the AIgA Center for Cross-Cultural design and is san diego’s first AIgA Fellow honoree. Passionate about how design can make visible the cultural richness of a city, he utilizes his “Form Follows Culture” process to revitalize organizations, cities and cultures. Civic branding projects include the City of Carlsbad, downtown rancho Bernardo, downtown national City and the Asian Pacific Historic district in downtown san diego. Peji is the recipient of the Arts, Business and Culture Award from the san diego regional Chamber of Commerce, the outstanding Professional of the year Award from the Filipino-American Chamber of Commerce and the Asian Heritage Award for Cultural Preservation from Asia Media. Besides business and community service awards, his firm has received over 200 design awards. Peji is a co-founder and regent of the Baja California Missions Foundation, founded to renovate and preserve the historic missions in Mexico.
Judges
deBorAh gloBerson, ABC
deborah is director, Internal Communications at smile Brands Inc. A senior communications manager with extensive experience developing and producing communications programs that deliver measurable savings and results. Fluent in spanish and experienced in managing the translation of information into other languages. skilled at partnering with other departments and teams to ensure messages are aligned and consistent across all key stakeholder groups. Proven track record of working with executives and all levels of management to develop and deliver integrated communications plans and presentations. successful at nurturing and developing talented communications associates. strategic communications planning; team building, mentoring and coaching; delivering effective communications counseling to all levels of management; identifying potential risks and issues and creating crisis communications plans; measuring communications results; managing communications programs and campaigns; writing and editing for all types of print and electronic media; managing external vendor relationships.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 6
desIgn
d3 – newsletter
MerItentry
gasworks
suBmItted By southwest gas: Joanna Blockey, Monica speer
eurie creative: Victor rodriguez, Alex Frazier, rob szymanski
ComPany southwest gas Corporation
Judges’ Comments Big improvement over previous news-letter design. It is amazing that you can do so much with so little money and so much depending on volunteers. Bluenotes column is well done.
desIgn
d4 – Brochure
MerItentry
City Center Brochure
suBmItted By Ali Farid
ComPany MgM grand Hotel
Judges’ Comments simple, yet elegant. A highly useful handout brochure – right size and just the right amount of information.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon7
desIgn
d4 –Brochure
MerItentry
rtC Las Vegas guide
suBmItted By M.J. Maynard, Jackie dennis, Jan wadsworth, Jodi gutstein
ComPany regional transportation Commission of southern nevada
Judges’ Comments great visuals. easy to read and understand. BMg is eye-catching.
desIgn
d6 – Logos & Letterhead
eXCeLLenCeentry
Las Vegas science Festival
suBmItted By eurie creative: Victor rodriguez, Kathy Callahan, Alex Frazier
Festival Co-directors: John good, Marilyn gillespie
ComPany eurie creative
Judges’ Comments the combo of the retro Vegas diamond shape with the atomic orbits works well. this could be re-used each year with a change of colors & dates. solid strategy and use of appropriate symbolism.
LAS VEGAS
LAS VEGAS
Presented by Las Vegas Natural History Museum 900 N. Las Vegas Boulevard Las Vegas, NV 89101702.384.3466 tel 702.384.5343 fax [email protected] email www.lvscifest.com
Festival Co-DirectorsMarilyn GillespieJohn H. Good
Festival Core TeamKrista Blaisdell, Media Director Allison Brody, D.A., Outreach Director Kathy Callahan, Ph.D., Communications Director Carole Campbell, Program Director Katy Mason, Expo Director Mary E. Pike, K-12 Program Director Victoria L. Ribeiro, Marketing Director Victor Rodriguez, Creative Director
Organizing Committee Lead OrganizationsClark County School DistrictDesert Research InstituteLas Vegas Natural History MuseumUniversity of Nevada, Las Vegas
Participating OrganizationsAtomic Testing MuseumBureau of Land ManagementCity of HendersonCity of Las VegasClark CountyClark County Coroner’s OfficeCollege of Southern Nevada Cord Blood AmericaDepartment of EnergyDinosaur Discovery Site, St. GeorgeFriends of Nevada WildernessHarry Reid Center for Environmental StudiesHenderson Space and Science CenterLas Vegas Arts DistrictLas Vegas Cultural CorridorLas Vegas Visitor & Convention BureauLied Discovery Children’s MuseumMad Science of Las VegasMarjorie Barrick Museum, UNLVNational Park ServiceNevada Division of State ParksNevada National Security SitePublic Lands InstituteSecret Garden at The MirageShark Reef at Mandalay BaySprings PreserveSouthern Nevada Agency PartnershipSouthern Nevada Health DistrictState of NevadaThe Planetarium at CSNTule Springs Ice Age ParkUniversity of Nevada Cooperative ExtensionUNLV - Division of Educational OutreachU.S. Fish & Wildlife ServiceU.S. Forest ServiceWestern Veterinary Conference
Produced byExhibit IQ
Communications & Media ServicesEurie Creative The Ferraro Group
Expo ManagementMason Marketing & Special Event Production
Member - Science Festival Alliance
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 8
desIgn
d5 –special Publications
Bronze QuILLentry
invention
suBmItted By Josh rankin, geri Kodey
ComPany unLV
Judges’ Comments the strategy to reach 1309 donors with more impact than an expensive gala is commendable. I want to keep reading every page! Photography is breath-taking! A much better use of the “thank you” budget than a fussy dinner.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon9
desIgn
d7 – Publication Cover
eXCeLLenCeentry
rtC Las Vegas guide Cover
suBmItted By M.J. Maynard, Jackie dennis, Jan wadsworth, Jodi gutstein
ComPany regional transportation Commission of southern nevada
Judges’ Comments A light-hearted illustration to appeal to all demographics while communi-cating the variety of transportation choices. you packed a lot of informa-tion into a small amount of space. It is whimsical, but still practical.
$1.00
TRANSIT GUIDE
eleCtronIC / dIgItal CommunICatIon
e8 – Video
eXCeLLenCeentry
go Local Video
suBmItted By Juliet V. Casey, Craig sheeler, Pamela dittmar
ComPany City of north Las Vegas
Judges’ Comments It is amazing what you were able to accomplish for only $720! the paper bag graphic opening was very creative and nice use of volunteer talent. great production value given budget.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 10
eleCtronIC / dIgItal CommunICatIon
e15 – e-newsletter
Bronze QuILLentry
eurie news
suBmItted By Victor rodriguez, Kathy Callahan, Cat dixon, Alex Frazier, dan gronning, rob szymanski
ComPany eurie creative
Judges’ Comments A very approachable look and feel, easy to read format and enough designerly flair to reflect the profes-sional creativity of the firm. I can see why you do not get many “opt outs” and good “click thru” rates. Cool parties, beautiful design, fast & easy to read.
eurienewsm a r 2 010
eurie creative is a Las Vegas-based strategic graphics/communications firm. We’re about designing partnerships through branding, integrated communications and community outreach. We’re a certified minority-owned business. 702.383.9805. 1001 S 3rd St l Suite 270 l Las Vegas, NV 89101 l www.euriecreative.com [email protected]
Welcome to our network
eurie creative and our neighbor, Brett Wesley Gallery, invite you to relive those weird, wonderful days by joining us for a real 1960s-style ad agency cocktail event.
Stop by eurie for a cocktail or two then take a quick walk to Brett Wesley and check out their current show Full Figured Neon Kiss. This exhibition features established painters Constance Edwards Scopepolis from Indianapolis, Kristine McCallister from Las Vegas and Sculptures by Christopher Schulz from Los Angeles. (see below)
We’re not expecting you to dress up, but feel free to do so. And if you’re too young to remember the good old days of advertising, well, you’re invited anyway.
To let us know if you will be stopping by, RSVP to [email protected]. Friday, March 5 : Social hour begins at 6p eurie creative : 1001 South 3rd Street, Suite 270 Brett Wesley Gallery : 1112 S. Casino Center Blvd.
The Spirits of AdvertisingCocktail HourSpecial event partner: Brett Wesley Gallery
Partner Highlight
Putting Las Vegas’ new performing arts center in the limelight.Scheduled to open in 2012 near downtown Las Vegas, The Smith Center will be a world-class performing arts center that will put Southern Nevada on an international stage. eurie creative is honored to play a role in the launch communications. Recently, we created a beautiful, oversized fundraising brochure that tells the story of The Smith Center. We also designed a stylish invitation to its “Topping Out” ceremony, which took place on February 25th in Symphony Park. At the event, the final piece of Reynolds Hall was raised, taking it to its highest point of 170 feet. To learn more about The Smith Center, visit TheSmithCenter.com.
The Colors of Lupus gets a new look. After working with Hui Lim, Excecutive Director for the Colors of Lupus of Nevada for over a year, a new look for this organization was in order. This new logo which features a silhouette of the Mt. Charleston Blue Butterfly will be expanded to corporate identity, Colors of Lupus Health Forum and the annual Colors of Lupus Gala.
Thursday, March 4 : 18b Arts District Preview Thursday : Brett Wesley Gallery
ArTS, eVeNTS & ouTreACH CALeNdAr
Thursday, March 4, 2010 : 6p - 9p Sculpture exhibit : The Place Gallery Located at 1054 Main Street, this innovative sculpture exhibit features two incredible Las Vegas artists, Kenny Karchmer and Scott Sandoval. Kenny’s work incorporates rare rose wood from Africa and Central America while Scott uses abstract metal to show his love of all things aquatic.
Thursday, March 11, 2010 : 5:30p - 8:30p 2010 AAF Addy Awards Join us at ovation, located inside Green Valley ranch Casino to celeberate the best in Las Vegas advertising.
Thursday, March 11, 2010 : 7:30p - 8:30p : $15 erotic Poetry Class Taught by Amanda Morgan at the erotic Heritage Museum located at 3275 Industrial Road, you’ll explore different forms of poetry, with emphasis on exploration of sensuality through spoken word and creative writing.
The Smith Center : A New Stage for Las Vegas is Set
Keeping guests up to speed with events, entertainment and more. How shall we describe The Style File? It’s new, it’s now, it’s stylish and sassy. It’s The Venetian’s and The Palazzo’s in-room, bi-weekly publication to help guests take advantage of amenities, activities, events, entertainment, and much more. Our design serves up these appetizing tidbits of information with a tasteful updated layout.
It’s e Bunny time again. Here in the Las Vegas Valley, thousands of children experience a degree of poverty that most of us would find alarming. They live in temporary housing, in shelters, and in the streets. e Bunny is an organization that makes it convenient for you to make a difference for these kids. If you buy an Easter Basket (typically $7-$15 at a major retailer like Walmart, Target or K-Mart), they’ll make sure it gets delivered to a kid who lives in poverty. Last year, E Bunny delivered 2,750 baskets. This year, eurie creative is accepting baskets on behalf of E Bunny. Get your basket to us, we’ll get it to E Bunny, they’ll give it to a kid in need, and you’ll feel great. To coordinate your drop off or to learn more, contact us at [email protected].
Featured workThe Venetian I The Palazzo : The Style File
a t T H E V E N E T I A N a n d T H E PA L A Z Z O
F e b r u a r y 2 6 , 2 0 1 0
s c h e d u l e o F e v e n t s
Joining the incredible lineup of entertainment
at the Venetian is david Spade, bringing with him the sarcastic
sense of humor and cutting one-liners that made him famous.
Spade’s stand-up performance features real-life situations that only he
can turn into hilarious comedy. Spade has received multiple accolades
for his roles as a stand-up comedian and actor in both television and
movies, including eMMY and golden globe Award nominations. Spade
first found fame in the early 90s as a regular cast member and writer
for “Saturday night live” and continued his success starring in movies
such as “black Sheep” and “tommy boy.” Spade also found success on
the small screen, starring in the hit television show “Just Shoot Me”
and most recently starring in the cbS sitcom “rules of engagement.”
Vip seating available. For tickets, call 4.9000 from your suite or
visit any Venetian | palazzo box office.
thiS nAScAr Weekend 2010, race fans can meet
the king-of-speed tony Stewart and his teammate
ryan newman, at the second “the Venetian® and
the palazzo® legends of the Sport” event at lagasse’s
Stadium. Join us Saturday, February 27 at 5 p.m., for
career highlights and a live Q&A session with the
nAScAr champions – entry is free! there’s no better
place for nAScAr action than at lagasse’s Stadium –
voted “top 10 Sports bar in the u.S.” by gayot.com.
call 4.9000 from your suite for more information.
nAScAr’s
tony Stewart liveat lagasse’s StadiumSM
lagasse’s Stadium, $3 domestic beer, and $15 beer buckets
laguna champagne bar, 2-for-1 champagne cocktails
Fusion latin Mixology bar, $1 shots with cocktail purchase
Smokin’ hot Aces, 2-for-1 cocktails
*Must present this Style File to redeem. limit one per guest. cannot be combined with any other offers. Management reserves all rights.
3 – 7 p.m. Monday - Friday
5 – 7 p.m. & 10 p.m. to midnight
5 – 7 p.m. & 10 p.m. to midnight
5 – 9 p.m.
Social hour*
david Spade live at the VenetianFebruary 25-27
breakfastCafé Presseenjoy lavazza coffee and danish for $4 and free Wi-Fi
at the Shoppes at the palazzo®.
Dal Toro Ristorantethe dal toro breakfast special includes three eggs any style,
toast, potatoes, and orange juice or coffee at the palazzo
daily from 8 to 10 a.m.
Grand Lux Cafethe all-you-can-eat express breakfast bar in the Venetian
and the palazzo is offered daily from 6 to 11 a.m.
Weekend brunchBouchon French BistroView the stunning Venezia® pool deck as you dine on brunch
by thomas keller every weekend from 8 a.m. until 2 p.m.
Morels French Steakhouse & Bistroenjoy Strip views from the patio and an outstanding brunch
menu every weekend from 10 a.m. until 3 p.m.
pre-FixeEnjoy Dinner Before or After the Show!*
3-5:30 pm Morels French Steakhouse & bistro ($45)
4-6:00 pm dos caminos, Modern Mexican ($29)
5-6:30 pm grill at Valentino ($29.95)
5-6:30 pm Woo, Asian Fusion ($39)
5-6:30 pm b&b ristorante by Mario batali ($49)
5-6:30 pm Valentino by piero Selvaggio ($49.50)
5-11 pm Zine noodles dim Sum ($30)
5:30-7 pm cut by Wolfgang puck ($75)
*prices exclude beverage, tax, and gratuity. no substitutions.
nightlifeSalutedueling pianos lounge
La Scenapeter Monroy rock band
Enjoy thE 2010 Pro-Football all-Star
Game with a live broadcast starring radio
personality Ken thomson and 11-time Pro bowl
legend jonathan ogden. one of the greatest
offensive tackles of all time, ogden played his
entire career with the baltimore ravens.
Sign up for pocketcasino in-running and receive complimentary Emeril’s buffalo wings as you place
money line, point spread, and over/under bets during the game! also, tailgate lagasse-style with $5
select appetizers during the event.* lagasse’s Stadium is located on the Palazzo® lower level.
*Must be 21 or older. Valid for new pocketcasino in-running accounts only. Subject to availability and prevailing deposit minimums. limit one per guest. non-negotiable. no cash value. Cannot be combined with any other offer. Expires March 31, 2010. Management reserves all rights.
a t T H E V E N E T I A N a n d T H E PA L A Z Z O
J a n u a r y 2 9 , 2 0 1 0
all about
Pro FootballSunday, january 31
Salute Dueling Piano lounge, Pear Martini for $5
laguna Champagne bar, 2-for-1 champagne cocktails
Fusion latin Mixology bar, $1 shots with cocktail purchase
lagasse’s Stadium, $3 domestic beer and $15 beer buckets
Dos Caminos, nightly specials
Smokin’ hot aces, 2-for-1 cocktails
*Must present Style File to redeem. limit
one per guest. Cannot be combined with
any other offers. Management reserves
all rights.
5 – 7 p.m.
5 – 7 p.m. & 10 p.m. to midnight
5 – 7 p.m. & 10 p.m. to midnight
3 – 7 p.m. Monday - Friday
Until 3:30 a.m.
5 – 9 p.m.
Social hour*
s c h e d u l e o f e v e n t s
Some of today’s best musicians will join Ed Kowalczyk, frontman for 90s super group
live, for an intimate, acoustic experience that lets you get to the heart of the music.
on this special night, he will be collaborating with superstars Leigh Nash, lead singer
of Sixpence none the richer, and Art Alexakis, lead singer of Everclear.
the fun continues with an after party at SUShISaMba at the Palazzo®.
tickets are available at any Venetian® | Palazzo box office.
open Wings, broken StringsSaturday, january 30, 8 pm
breakfastCafé PresseEnjoy lavazza coffee and Danish for $4 and free Wi-Fi in
the Shoppes at the Palazzo®.
Dal Toro Ristorantethe breakfast Dal toro special includes three eggs any style,
toast, potatoes, and orange juice or coffee in the Palazzo daily
from 8 to 10 a.m.
Grand Lux Cafethe all-you-can-eat Express breakfast bar in the Venetian and
the Palazzo is offered daily from 6 to 11 a.m.
Weekend brunchBouchonView the stunning Venezia Pool Deck as you dine on brunch
every weekend from 8 a.m. until 2 p.m.
Morels French Steakhouse & BistroEnjoy Strip views from the patio and an outstanding brunch
menu every weekend from 10 a.m. until 3 p.m.
Pre-FixeEnjoy Dinner Before or After the Show!*
3-5:30 pm Morels French Steakhouse ($45)
4-6:00 pm Dos Caminos, Modern Mexican ($29)
5-6:30 pm Grill at Valentino ($29.50)
5-6:30 pm Woo, asian Fusion ($39)
5-6:30 pm b&b ristorante by Mario batali ($49)
5-6:30 pm Valentino by Piero Selvaggio ($49.50)
5-11 pm ZInE noodles Dim Sum ($30)
5:30-7 pm CUt by Wolfgang Puck ($75)
*Prices exclude beverage, tax, and gratuity. no substitutions.
eurie creative makes an impressive showing at this year’s Bronze Quill awards.At the recent IABC/Las Vegas Bronze Quill Awards luncheon on February 24, 2010, eurie creative received
5 Bronze Quills. In addition, we received two of the four Judges’ Choice Awards, which were offered in lieu of Best of Show, and Victor rodriguez was recognized as Communicator of the Year.
IABC/Las Vegas’ annual Bronze Quill Awards is the longest-running and most prestigious program of its kind in Nevada, having recognized the finest
Favorite new color: Bronze achievements in business communications for 29 years.
Judges’ Choice AwardsThe Next Big Thing Calendar for Graphics West and ARC Paper, eurie news for eurie creative.
Bronze Quill AwardsThe Next Big Thing Calendar for Graphics West and ARC Paper; eurie news for eurie creative; Patient Clinic Mailer for Touro University Nevada; Tinoco’s Gallery Campaign for Tinoco’s Kitchen; and Digital Showcase for Mohawk Paper, Graphics West, Brett Wesley Gallery, ÍS Vodka, and eurie creative.
Merit AwardFriendship Training Brochure for Touro University.
Back in the good old days of advertising, New York and Chicago were the only two cities that mattered. Men wore Aqua Velva. Women wore pointy bras. Every agency had bullpens and paste-up artists. Every employee smoked on the job. And three martini lunches were considered a viable account retention strategy.
With emphasis on serious art appreciation, Preview Thursdays are the more toned-down counterpart to the Arts District 18b’s First Friday. Be sure not to miss the Brett Wesley Gallery, 1112 S. Casino Center Blvd., whose stylish building itself is a nod to mid-century modernism, urban chic and classic American roadside architecture. Brett W. Sperry recently won the prestigious urban design Award from Mayor oscar Goodman for the building design.
Coin Castle King, dizzy Spending
Welcome to our network
eurienewsM A Y 2 010
eurie creative is a Las Vegas-based strategic graphics/communications firm. We’re about designing partnerships through branding, integrated communications and community outreach. We’re a certified minority-owned business. 702.383.9805. 1001 S 3rd St l Suite 270 l Las Vegas, NV 89101 l www.euriecreative.com [email protected]
From April 29 through May 1, an exhibit entitled “PRIDE (and prejudice)” will appear at the Historic Fifth Street School Auditorium, located at 401 S. Fourth St. in downtown Las Vegas. The exhibit will feature a photo essay by photographer Lamar Marchese, capturing the diversity and emotion of the 2009 Gay Pride Parade in St. Petersburg, FL. This exhibit is sponsored by the City of Las Vegas Office of Cultural Affairs in conjunction with Las Vegas Gay Pride 2010. eurie creative is co-sponsoring the reception with the City of Las Vegas Gay & Lesbian Employees Alliance, chaired by Richard Hooker and Yorgo Kagafas to be held on April 29, from 5p to 7p. Admission is free. For more information about the photo exhibit and reception, call 702.229.1012.
Participation in PRIDE
Are you ready to POSE? Friday, May 7 Clicking begins at 6p eurie creative 1001 South 3rd St, Suite 270
Cultural Corridor Coalition Countdown to the Vegas Valley Book Festival
The Cultural Corridor Coalition is a downtown nonprofit organization composed of seven member cultural institutions as well as local arts and culture professionals, neighborhood business owners and residents interested in promoting the six block neighborhood along Las Vegas Boulevard between Bonanza Road and Washington Avenue.
As an associate member of the CCC, eurie creative is proud to feature the cultural institutions as they plan their participation in the Vegas Valley Book Festival to be held in November 3-7, 2010. As the largest annual literature event in Las Vegas, the festival is founded on the simple premise of
It’s all about image
eurie c reative and studio j present
It’s all about image
What is POSE? It’s a special event where designers can click with photographers. Creative people can click with business people. And everyone can click with the very best in champagne from Tobin James Cellars, the distinguished sponsor. Are you ready for POSE?
In hosting this event, eurie creative is teaming up with the inimitable Eric Jamison and Hunter May of Studio J. For a sneak peak at Studio J’s work, visit studiojinc.com. When you attend, you’ll get to pose in a fun photo booth setup.
Also, Studio J’s photographers and eurie creative art directors have been stretching their creative boundaries to create an exclusive exhibit for this event called “Provocative Poses.” We can assure you that you’ve never, ever beheld anything quite like it.
It’s a visual world, baby. If you can click with the camera, you can click with the world. Is your ensemble assembled? Is your hair prepared? Are you ready to pose?
Oh, to belong to ACE Club! It’s the most exclusive privilege bestowed to patrons of Ameristar Casinos, and very few people are invited to join. As a member of this exclusive club, you receive the coveted Star Awards ACE card, entitling you to a world of perks that most Hollywood A-listers would envy. Our challenge was to design a mailing piece to notify the new ACE Club member such that the magnitude of receiving this honor is unmistakable. The resulting design is deceptively simple and elegant. It required countless hours and engineering and prototyping to complete the finished product.
Featured worksAmeristar ACE Promo
What do you provide to university students to get that extra energy boost to keep up with their studies? Otis Spunkmeyer cookies of course. What vehicle do you provide for student organizations for fundraising and promotional efforts? The Otis Golf Cart. This grass roots idea has been extremely successful to various university groups. The Otis branded cart demands attention and is equipped with a spectacular sound system and dazzling lighting sytem that allows organizations to project their logos onto university buildings.
Otis Golf Cart Wrap
THE CITY OF LAS VEGAS OFFICE OF CULTURAL AFFAIRSInvites you to view
( a n d p r e j u d i c e )
A photo essay by Photographer Lamar Marchese
5th Street School Auditorium401 S. 4th Street
Artist Reception, April 29, 2010 5pm -7pmApril 30, 3pm -10:00pmMay 1, 1:00pm-4:00pm
Pride(and prejudice) documents the 2009 Gay Pride Parade in St. Petersburg, Florida and is intended to illustrate the wondrous diversity of humanity and capture visually some of the joyful and sober emotions of the day. The show is exhibited in conjunction with Las Vegas Pride 2010.
PRIDE THE CITY OF LAS VEGAS OFFICE OF CULTURAL AFFAIRSInvites you to view
( a n d p r e j u d i c e )
A photo essay by Photographer Lamar Marchese
5th Street School Auditorium401 S. 4th Street
Artist Reception, April 29, 2010 5pm -7pmApril 30, 3pm -10:00pmMay 1, 1:00pm-4:00pm
Pride(and prejudice) documents the 2009 Gay Pride Parade in St. Petersburg, Florida and is intended to illustrate the wondrous diversity of humanity and capture visually some of the joyful and sober emotions of the day. The show is exhibited in conjunction with Las Vegas Pride 2010.
PRIDE
bringing together those who love to write books and those who love to read books. This four-day event will present a full schedule of readings, panel discussions, book signings, workshops, poetry & spoken word performances, exhibitions, children’s literature and special events. Most events are free and open to the public.
We’ll have more information in the coming months.
Cultural Corridor Coalition I Cashman Center I Las Vegas Library I Las Vegas Natural History Museum I Lied Discovery Children’s Museum I Old Mormon Fort State Park I Reed Whipple Cultural Center I The Neon Museum
ARTS, EVENTS & OuTREACH CALENDAR
FIRST FRIDAYFriday, May 7, 2010 : 6p - 10p G.L.O. Festival, A Celebration Of Light, Art, Music & Performance The city of Las Vegas will present the Global Light Objects (G.L.O) Festival. This free event, a celebration of light, visual arts, music, performance and great company will feature artist exhibitions, a street-side film screening of “10 Years of Burning Man”, a spontaneous G.L.O parade and a lot more.
PLACE GALLERYFriday, May 7, 2010 : 6p - 11p Irreverence and & 100 Year Old Day Dreams A new collection of paintings by Gina Quaranto and mixed media art by Peter Mengert will be on display. You’ll also have a chance to rock out to the sounds of Standing Shadows and enjoy the acoustic music of The Petals. 702.782.0319
PRSA LAS VEGAS VALLEY CHAPTERThursday, May 27, 2010 Opportunity Village Mixer Opportunity Village will host a chapter mixer at its new Engelstad Family Campus. Come and see the facilities at South Buffalo and Patrick. Don’t miss the chance to connect with your fellow PR professionals. More info prsalasvegas.com
IABC LAS VEGAS Tuesday, May 4, 2010 : 11:30a - 1:00p New Rules of Employee Engagement The rules have changed of what it takes to engage employees. Join D. Mark Schumann, ABC, to examine “The new rules of employee engagement,” focusing on what it takes to engage employees in a new, changing world. Join us at Maggiano’s in the Fashion Show Mall. More info iabclasvegas.com
NORTH LAS VEGAS CHAMBER BREAKFAST Thursday, May 5, 2010 : 7:30a - 9:15a How to Build Your Brand, Your Buzz and Your Sales How strong is your brand identity? Are your employees’ communications inline with your organization’s marketing message? Hear how top companies enforce consistent branding strategies. Join us at Santa Fe Station, Banquet/Meeting Rooms. Call 702-642-9595 or visit northlasvegaschamber.com for more info. BRETT WESLEY GALLERY Thursday, May 6, 2010 Sculpture Exhibit : What Lies Beneath This photographic exhibit at the Brett Wesley Gallery, 1112 S. Casino Center Blvd. LV, will feature the works of Jana Cruder and Yasuko. More info BrettWesleyGallery.com
RSVP
vegas valley
book festival
Final Approved Version
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon11
PuBlICatIons
P23 – Magazine
MerItentry
gaslight Magazine
suBmItted By southwest gas: Joanna Blockey, Lydia turnbeaugh
Canyon Creative: Joslynn Anderson
ComPany southwest gas Corporation
Judges’ Comments Instituting a regular survey is commendable to keep the magazine relevant. writing is clear and crisp. Articles appear to appeal to the audience.
eleCtronIC / dIgItal CommunICatIon
e14 – single Ad, Broadcast, tV
eXCeLLenCeentry
go Local tV spots
suBmItted By Juliet V. Casey, Craig sheeler, Pamela dittmar
ComPany City of north Las Vegas
Judges’ Comments Lot’s of bang for the buck!
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 12
PuBlICatIons
P24 – newsletter / Magapaper / tabloid
MerItentry
gasworks
suBmItted By southwest gas: Joanna Blockey, Monica speer
eurie creative: Victor rodriguez, Alex Frazier, rob szymanski
ComPany southwest gas Corporation
Judges’ Comments easy to read, employee-friendly articles.
PuBlICatIons
P24 – newsletter / Magapaper / tabloid
eXCeLLenCeentry
nevada Contractor Magazine
suBmItted By tony Allia, nevada Contractor
ComPany Insight Communications
Judges’ Comments excellent job considering “size” of staff. great outreach for professional organization. you show growth at time when print media are declining.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon13
sPeCIal PurPose CommunICatIons
s30 – 3d Materials
MerItentry
Color reflections Customer Appreciation Party Cups & guitar Picks
suBmItted By shannon Martin, Jerry Metellius, rocky Montez-Carr, Barbra Jo Batterman
ComPany Color reflections/3dg Inc.
Judges’ Comments Very impressive creativity.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 14
sPeCIal PurPose CommunICatIons
s31 – Pamphlets, Brochures & Collateral
Bronze QuILLentry
the smith Center for the Performing Arts development Brochure
suBmItted By eurie creative: Victor rodriguez, Kathy Callahan, Alex Frazier
the smith Center: Myron Martin
williamson Printing: dominic Barzilla
ComPany eurie creative
Judges’ Comments Breath-takingly beautiful – and who can argue with those results? Can you say, “gold Quill”? A brochure worthy of a world-class performing arts center. the brochure has a wonderful balance of scale, proportion, energy and elegance, just like the anticipated building.
World-Class Performing Arts
From its very beginning, The Smith Center was envisioned as a world-class performing arts center that would develop and present the best and brightest in a broad range of first-rate programming and unite the residents of our community.
The ambition to create one of the nation’s leading performing art centers led The Smith Center’s design
team to visit venues across North America and Europe in 2007, where they studied some of the world’s
finest opera houses, concert halls and performance venues. After they toured venues including Palais
Garnier in Paris, the Musikverein in Vienna and La Scala in Milan, they came together to design The
Smith Center. And like all great venues, The Smith Center’s design marries classic style and elegance
with refined acoustics and sophisticated technology.
This cultural complex will enable Southern Nevada
to take its place on the international stage, celebrating
artistic excellence, education and cultures from
around the world.
The Smith Center will be compliant with the Americans
with Disabilities Act. We welcome all patrons and will
offer a variety of services to meet special needs.
by the numbers
$150 million: Donald W. Reynolds Foundation donation
32: Months to build The Smith Center
1.5 million: Man-hours it will take to build
1,000+: Construction workers building The Smith Center
4,000: Tons of structural steel
2,458: Tons of Indiana limestone
29,500 lbs: Weight of bells in the carillon bell tower
170 ft: Height of carillon bell tower
23: Boxes on the Box Tier in Reynolds Hall
25+: Architects, engineers, designers and consultants
373: Windows in the Reynolds Hall building
2012: The Smith Center opening
A World-Class Center
t h e s m i t h C e n t e r
we owe it to the ChiLDren
In addition to giving our children the math and science skills they need to compete in the new global context, we should also encourage the ability to think creatively. A meaningful arts education encourages creativity and ingenuity. That’s why arts education is at the core of The Smith Center.
education
ouR ENRICHING CAMPuS WILL GIVE SCHooL CHILDREN across the valley access to the same
cultural opportunities enjoyed by students in other cities around the country.
Exposure to the arts has been proven to enhance children’s mental and cognitive abilities, increase
cultural understanding, improve performance across all curriculum areas and develop social skills.
The Smith Center has joined with the Clark County School District
and the Cultural Division of Clark County to participate in the John F.
Kennedy Partners in Education Program. This partnership features
national and international artists who conduct workshops for teachers
and students, connecting the arts to all areas of the curriculum.
In the fall of 2009, The Smith Center became one of 16 regional
programs in the country in cooperation with the Wolf Trap Foundation for the Performing Arts
in Virginia. This internationally recognized program enhances preschool education by training
teachers how to incorporate creative music, theater and dance into their curricula.
Dreams Begin with Rich Experiences
For those who have been exposed to the arts early in life, the memories
of performances, sights and sounds remain vivid for a lifetime. upon
opening in 2012, The Smith Center will offer a dazzling spectrum of
incredible performances that showcase artists from around the world.
The Arts Help Tomorrow’s Leaders
The arts help our children to develop crucial skills: critical reasoning, creativity, judgment, self-
direction, communication, collaboration, self-expression, multi-tasking, global awareness, problem
solving, decision making, and the application of new ideas.
“It’s thrilling to see school buses full of children who are dressed in their best clothes and excited to see a performance.” Candy schneider, Director of education and outreach of the smith Center
“I remember getting goose bumps in the fourth grade at a performance, and I want our kids to be similarly inspired.”
myron martin, president and Ceo of the smith Center
7
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon15
total Integrated CommunICatIon or marKetIng Program
t38 – short-term Program
eXCeLLenCeentry
save a Life week
suBmItted By Chief Mike Myers, tara Maras, Abby Hudema, Las Vegas Fire & rescue, yMCA of southern nevada, university Medical Center
ComPany yMCA of southern nevada
Judges’ Comments you were honest in your workplan – your goal was 3,000 people trained, you only trained 1,000, but you learned how to do a better job next time.
sPeCIal PurPose CommunICatIons
s37 – Cards, Invitations
MerItentry
Color reflections Customer Appreciation Party InvitationsuBmItted By shannon Martin, rocky Montez-Carr
ComPany Color reflections
Judges’ Comments the invitation with the tin is definitely something that would increase attendance – and it worked!
Name: Jace Radke Phone: 702.229.2205 Cell: 702.249-3514
FRIDAY, OCTOBER 1, 2010
Free 15-Minute CPR Training Highlights Save A Life Week, Nov. 13 - 20 Goal Is To Expose At Least 3,000 People To Hands-Only CPR
Las Vegas Fire & Rescue is teaming up with University Medical Center (UMC) and the YMCA of Southern
Nevada, to offer chest compression-only cardiopulmonary resuscitation (CPR) awareness training during Save A Life Week, Nov. 13-20, at locations citywide. The free training takes 15 minutes and is open to all ages.
Citizen CPR Foundation selected the city of Las Vegas to receive 500 CPR mannequins, which are making training stops throughout the country before arriving in San Diego for the National Emergency Cardiac Care meeting in December.
“In Las Vegas, bystander CPR is only performed 30 percent of the time,” said Mike Myers, deputy fire chief for the city of Las Vegas. “It’s our goal to expose at least 3,000 individuals to hands-only CPR, which will boost confidence levels and help improve survival rates. Just 15 minutes of training could save a life.”
CPR is one of the most important links in the American Heart Association’s Chain of Survival that includes early 911, early CPR, early defibrillation and early advanced care. Victims who receive bystander CPR prior to emergency medical services arrival have an almost 300 percent increased chance of survival. This year marks the 50th anniversary of the life-saving procedure.
“UMC is very proud to take part in this community event,” said UMC CEO Kathy Silver. “What people are
learning at the Save a Life events can truly keep someone alive until emergency personnel arrive on scene to transport the patient to the hospital for further care.”
Mike Lubbe, YMCA president and CEO, added that the YMCA is proud to partner with the city of Las Vegas and UMC for this important campaign.
"At the Y, we help people achieve better health outcomes and encourage everyone to get involved to make our community a better place,” Lubbe said. “Taking 15 minutes to get familiar with CPR skills is a simple, yet powerful way to do just that."
(((MORE)))
JOIN US! Become a Y member. Have fun. Be active. Enjoy life. WE’LL WAIVE YOUR JOINING FEE! Up to $75 in savings Expires 12/18/10 lasvegasymca.org
Bill & Lillie Heinrich YMCA 4141 Meadows Lane, 89107
Durango Hills Community Center YMCA 3521 N. Durango Dr., 89129
Centennial Hills Community Center YMCA 6601 N. Buffalo Dr., 89131
JOIN US! Become a Y member. Have fun. Be active. Enjoy life. WE’LL WAIVE YOUR JOINING FEE! Up to $75 in savings Expires 12/18/10 lasvegasymca.org
Bill & Lillie Heinrich YMCA 4141 Meadows Lane, 89107
Durango Hills Community Center YMCA 3521 N. Durango Dr., 89129
Centennial Hills Community Center YMCA 6601 N. Buffalo Dr., 89131
JOIN US! Become a Y member. Have fun. Be active. Enjoy life. WE’LL WAIVE YOUR JOINING FEE! Up to $75 in savings Expires 12/18/10 lasvegasymca.org
Bill & Lillie Heinrich YMCA 4141 Meadows Lane, 89107
Durango Hills Community Center YMCA 3521 N. Durango Dr., 89129
Centennial Hills Community Center YMCA 6601 N. Buffalo Dr., 89131
JOIN US! Become a Y member. Have fun. Be active. Enjoy life. WE’LL WAIVE YOUR JOINING FEE! Up to $75 in savings Expires 12/18/10 lasvegasymca.org
Bill & Lillie Heinrich YMCA 4141 Meadows Lane, 89107
Durango Hills Community Center YMCA 3521 N. Durango Dr., 89129
Centennial Hills Community Center YMCA 6601 N. Buffalo Dr., 89131
JOIN US! Become a Y member. Have fun. Be active. Enjoy life. WE’LL WAIVE YOUR JOINING FEE! Up to $75 in savings Expires 12/18/10 lasvegasymca.org
Bill & Lillie Heinrich YMCA 4141 Meadows Lane, 89107
Durango Hills Community Center YMCA 3521 N. Durango Dr., 89129
Centennial Hills Community Center YMCA 6601 N. Buffalo Dr., 89131
JOIN US! Become a Y member. Have fun. Be active. Enjoy life. WE’LL WAIVE YOUR JOINING FEE! Up to $75 in savings Expires 12/18/10 lasvegasymca.org
Bill & Lillie Heinrich YMCA 4141 Meadows Lane, 89107
Durango Hills Community Center YMCA 3521 N. Durango Dr., 89129
Centennial Hills Community Center YMCA 6601 N. Buffalo Dr., 89131
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 16
total Integrated CommunICatIon or marKetIng Program
t38 – short-term Program
Bronze QuILLentry
Chinese Creative Cultural exchange Campaign
suBmItted By Victor rodriguez, Kathy Callahan, Cat dixon, Alex Frazier, dan gronning, XCd Center for Cross-Cultural design, Las Vegas-Clark County Library district Foundation, Brett wesley gallery, Las Vegas Chinese Association
ComPany eurie creative
Judges’ Comments thinking outside of the box for the target audience. Being great ambassadors for Las Vegas. A culturally insightful solution and rare event opportunity.
Only fOur u.S. citieS Are pArticipAting in thiS epic culturAl event. lAS vegAS iS One Of them.
Thirty Chinese graphic design ambassadors. One amazing evening. We’re very pleased to present a unique cross- cultural event for the Las Vegas community – the Chinese Creative Cultural Exchange.
The very idea of this event is unprecedented. Thirty Chinese designers display their internationally curated work in this compelling exhibition.
The setting – a true cultural exchange where we’ll get a glimpse into the graphic design sensibilities of the vast and fast-developing Chinese market while we share the flavor of Fabulous Las Vegas with our visitors.
The work you see this evening is by department heads of top design and fine art schools, creative directors and owners of prestigious design studios and ad agencies that serve key growth industries in China. The business community is represented by the National Packaging Professionals Group and Shezhen Chamber of Commerce.
This exhibit is also an informal intellectual exchange and social event with the local business, design and cultural community.
Las Vegas is distinguished to be one of only four U.S. cities on the 11-day tour that also includes Washington, D.C., San Francisco and San Diego.
Presented by the XCD Center for Cross Cultural Design (an international initiative), the Chinese Association Las Vegas, and the Las Vegas-Clark County Library Foundation.
Produced by eurie creative.
sponsor
helen towlertonneon museum
sponsor
stephanie youngbloodneon museum
sponsor
danielle kellyneon museum
sponsor
helen towlertonneon museum
sponsor
nancy deanercity of las vegas
sponsor
david sanchez burrneon museum
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon17
total Integrated CommunICatIon or marKetIng Program
t38 – short-term Program
Bronze QuILLentry
2010 Hispanic Heritage Month Campaign
suBmItted By Jenny titus, Ali Farid, Amber olsen
ComPany MgM grand
Judges’ Comments great selection of colors. nice idea to solicit employees to share their stories. nice to share customs of various Hispanic cultures.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 18
total Integrated CommunICatIon or marKetIng Program
t38 – short-term Program
Bronze QuILLentry
Camp Vegas: summer Camp for Adults
suBmItted By Las Vegas Convention & Visitors Authority
Jennifer diBlasi, Lauren Brooks, Jennie Hendricks, shane Collins
ComPany r&r Partners
Judges’ Comments we loved every aspect of this program! But the payback for the investment is what really caught my eye. wow!
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon19
total Integrated CommunICatIon or marKetIng Program
t39 – Long-term Program
Bronze QuILLentry
MgM now - employee text Messaging Campaign
suBmItted By Jenny titus, Ali Farid, Amber olsen
ComPany MgM grand
Judges’ Comments this was a well-conceived, well- planned, and well-executed commu-nications program. It utilizes current technology to efficiently and effectively provide a real benefit to its primary stakeholders – its employees. good repetition of message and visuals.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 20
total Integrated CommunICatIon or marKetIng Program
t39 – Long-term Program
eXCeLLenCeentry
go Local, go north
suBmItted By terri sheridan, Pamela dittmar, Juliet V. Casey, Craig sheeler
ComPany City of north Las Vegas
Judges’ Comments taking a comprehensive approach to marketing a city is commendable. shows good connection to community. do a lot for little money.
VERSION TWO
WrItIng
w42 – Feature
eXCeLLenCeentry
whet your Appetite: unLV Libraries extensive Collection of Vintage Menus now Featured in online exhibitsuBmItted By Afsha Bawany
ComPany unLV
Judges’ Comments An inviting narrative that draws me into discovering more about the subject of vintage menus. good hook in the lead. nice sampling of the menu art. well written, but not too long.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon21
WrItIng
w43 – news release
eXCeLLenCeentry
southern nevada oncologist Helps Provenge reach FdA Approval
suBmItted By Kevin dunegan, Lisa sawyer, tammy Bame
ComPany the Firm Public relations & Marketing
Judges’ Comments the release is well written and the work behind the scenes – arranging for interviews and photographs of both doctor and patients – was well done. the pick ups and impressions showed a solid effort.
For Immediate Release Contact:
Kevin Dunegan
The Firm Public Relations & Marketing
702-739-9933
From Tests to Treatments, Southern Nevada Oncologist
Helped PROVENGE Reach FDA Approval
Autologous cellular immunotherapy treatment for prostate cancer
is first in a new class of cancer therapies
LAS VEGAS—Internationally renown researcher and Medical Oncologist with Comprehensive
Cancer Centers of Nevada, Nicholas Vogelzang completed a journey only a handful of his peers
can claim. He participated in the early testing phases of a novel treatment, continued his work up
to and during the authorization process and then began using the approved therapy for his
patients.
He is also credited for administering PROVENGE® (sipuleucel-T) to the first Nevada patient.
When Dendreon Corporation announced on May 1, 2010, that the U.S. Food and Drug
Administration (FDA) had approved PROVENGE, which uses a patient’s white blood cells to
fight an advanced form of prostate cancer, Dr. Vogelzang witnessed more than a decade’s worth
of his work come to fruition. Within moments of the announcement, he quickly secured approval
to treat his prostate cancer patients with the new therapy.
“We worked hard to get a clinical trial like this in Nevada and I am excited that patients in Las
Vegas now have access to this treatment,” said Dr. Vogelzang. “In the not too distant future, it is
very possible that prostate cancer patients will get the therapy when they are not so ill and have a
better chance of long term survival.”
PROVENGE is designed to create an immune response against prostatic acid phosphatase, which
is found in most prostate cancers, by mixing a person’s white blood cells with a bioengineered
molecule.
Once approved to receive PROVENGE, a prostate cancer patient is required to donate his white
WrItIng
w42 – Feature
eXCeLLenCeentry
Making History near Hoover dam
suBmItted By Aileen Cho, tony Illia
ComPany engineering news-record
Judges’ Comments you write for the audience, but also deliver a solid piece of reference for others.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 22
Judge’s CHoICe deBorAh gloBerson, ABC
desIgn
d5 –special Publications
entry
invention
suBmItted By Josh rankin, geri Kodey
ComPany unLV
Judges’ Comments the strategy to reach 1309 donors with more impact than an expensive gala is commendable. I want to keep reading every page! Photography is breath-taking! A much better use of the “thank you” budget than a fussy dinner.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon23
Judge’s CHoICe Bennett Peji
total Integrated CommunICatIon or marKetIng Program
t39 – Long-term Program
entry
MgM now - employee text Messaging Campaign
suBmItted By Jenny titus, Ali Farid, Amber olsen
ComPany MgM grand
Judges’ Comments this was a well-conceived, well- planned, and well-executed commu-nications program. It utilizes current technology to efficiently and effectively provide a real benefit to its primary stakeholders – its employees. good repetition of message and visuals.researched.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 24
sPeCIal PurPose CommunICatIons
s31 – Pamphlets, Brochures & Collateral
entry
the smith Center for the Performing Arts development Brochure
suBmItted By
eurie creative: Victor rodriguez, Kathy Callahan, Alex Frazier
the smith Center: Myron Martin
williamson Printing: dominic Barzilla
ComPany
eurie creative
Judges’ Comments Breath-takingly beautiful – and who can argue with those results? Can you say, “gold Quill”? A brochure worthy of a world-class performing arts center. the brochure has a wonderful balance of scale, proportion, energy and elegance, just like the anticipated building.
Best oF sHowWorld-Class Performing Arts
From its very beginning, The Smith Center was envisioned as a world-class performing arts center that would develop and present the best and brightest in a broad range of first-rate programming and unite the residents of our community.
The ambition to create one of the nation’s leading performing art centers led The Smith Center’s design
team to visit venues across North America and Europe in 2007, where they studied some of the world’s
finest opera houses, concert halls and performance venues. After they toured venues including Palais
Garnier in Paris, the Musikverein in Vienna and La Scala in Milan, they came together to design The
Smith Center. And like all great venues, The Smith Center’s design marries classic style and elegance
with refined acoustics and sophisticated technology.
This cultural complex will enable Southern Nevada
to take its place on the international stage, celebrating
artistic excellence, education and cultures from
around the world.
The Smith Center will be compliant with the Americans
with Disabilities Act. We welcome all patrons and will
offer a variety of services to meet special needs.
by the numbers
$150 million: Donald W. Reynolds Foundation donation
32: Months to build The Smith Center
1.5 million: Man-hours it will take to build
1,000+: Construction workers building The Smith Center
4,000: Tons of structural steel
2,458: Tons of Indiana limestone
29,500 lbs: Weight of bells in the carillon bell tower
170 ft: Height of carillon bell tower
23: Boxes on the Box Tier in Reynolds Hall
25+: Architects, engineers, designers and consultants
373: Windows in the Reynolds Hall building
2012: The Smith Center opening
A World-Class Center
t h e s m i t h C e n t e r
we owe it to the ChiLDren
In addition to giving our children the math and science skills they need to compete in the new global context, we should also encourage the ability to think creatively. A meaningful arts education encourages creativity and ingenuity. That’s why arts education is at the core of The Smith Center.
education
ouR ENRICHING CAMPuS WILL GIVE SCHooL CHILDREN across the valley access to the same
cultural opportunities enjoyed by students in other cities around the country.
Exposure to the arts has been proven to enhance children’s mental and cognitive abilities, increase
cultural understanding, improve performance across all curriculum areas and develop social skills.
The Smith Center has joined with the Clark County School District
and the Cultural Division of Clark County to participate in the John F.
Kennedy Partners in Education Program. This partnership features
national and international artists who conduct workshops for teachers
and students, connecting the arts to all areas of the curriculum.
In the fall of 2009, The Smith Center became one of 16 regional
programs in the country in cooperation with the Wolf Trap Foundation for the Performing Arts
in Virginia. This internationally recognized program enhances preschool education by training
teachers how to incorporate creative music, theater and dance into their curricula.
Dreams Begin with Rich Experiences
For those who have been exposed to the arts early in life, the memories
of performances, sights and sounds remain vivid for a lifetime. upon
opening in 2012, The Smith Center will offer a dazzling spectrum of
incredible performances that showcase artists from around the world.
The Arts Help Tomorrow’s Leaders
The arts help our children to develop crucial skills: critical reasoning, creativity, judgment, self-
direction, communication, collaboration, self-expression, multi-tasking, global awareness, problem
solving, decision making, and the application of new ideas.
“It’s thrilling to see school buses full of children who are dressed in their best clothes and excited to see a performance.” Candy schneider, Director of education and outreach of the smith Center
“I remember getting goose bumps in the fourth grade at a performance, and I want our kids to be similarly inspired.”
myron martin, president and Ceo of the smith Center
7
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon25
total Integrated CommunICatIon or marKetIng Program
t38 – short-term Program
entry
Camp Vegas: summer Camp for Adults
suBmItted By
r&r Partners
Las Vegas Convention & Visitors Authority
ComPany
r&r Partners
Judges’ Comments we loved every aspect of this program! But the payback for the investment is what really caught my eye. wow!
Best oF sHow
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 26
PArtnersHIP dIreCtory
Bally teChnologIes 702.584.7700 or 866.316.1777 / www.ballytech.com
with a history dating back to 1932, Las Vegas-based Bally technologies designs, manufactures, operates and distributes advanced gaming devices, systems, and server-based technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s no. 1 gaming-systems company, Bally also offers an array of casino-management, slot accounting, bonusing, cashless and table-management solutions.
Brett Wesley gallery 1112 south Casino Center Boulevard / Las Vegas, nV 89104-1014 702-433-4433 / www.brettwesleygallery.com
Brett sperry & victoria hart / [email protected] the gallery is a dynamic, engaging place featuring: art receptions, discussions with renowned artists, talks on collecting, and all the insight artists and gallerists share with art fans and collectors. owner Brett w. sperry has re-invented the gallery experience showing works that are bold and relevant – and whether you love what you see or not, there will always be something memorable and worth talking about at Brett wesley.
CIty oF north las vegas 2200 Civic Center drive / north Las Vegas, nevada 89030 702-633-1007 / www.cityofnorthlasvegas.com
Juliet v. Casey / [email protected] the City of north Las Vegas stretches across the northern rim of the Las Vegas Valley. From 2000 to 2009, north Las Vegas was the third fastest-growing large city in America. today, it is home to nearly a quar-ter million people. the City boasts a cosmopolitan cultural diversity, fertile economic climate and business-friendly atmosphere. north Las Vegas is a city on the move, bringing companies to southern nevada to build a sustainable future. to find out why north Las Vegas is your Community of Choice, visit www.cityofnorthlasvegas.com or find us on Facebook or follow us on twitter.
Color reFleCtIons 3560 south Valley View Boulevard / Las Vegas, nV 89103 702-262-9300 / www.color-reflections.com/lvnv
Joe Castellano / [email protected] shannon dillinger-martin / [email protected] Color reflections is the most complete high end digital imaging and grand format network in Las Vegas. our portfolio of services includes durst Lambda Photo Prints and Murals, grand Format Banners and signs, direct-to-Media uV printing, trade show displays and graphics, Billboards, Vehicle wraps, Custom PoP and retail displays, Banner stands, Promotional Items and much more. whether it is a single unit or thousands, an 8” x 10” print or 50’ x 200’ larger banner, whether delivering locally or drop shipping to 200 locations, whatever your needs are, Color reflections can handle it. we are the best at what we do and we take great pride in our work. our diverse portfolio of equipment and services ensures the highest quality fastest turnaround for any and all types of graphics no matter what or where your needs are.
eurie creative 1001 s. 3rd street, 270 / Las Vegas, nV 89101 702-383-9805 / www.euriecretive.com
victor rodriguez / [email protected] eurie creative is a strategic communications firm. we are about designing partnerships through branding, integrated communications and commu-nity outreach. our “eurie cares” outreach program helps our non-profit partners stretch their marketing commuication dollars so they can maximize the benefits that go to people who need it most. eurie creative is a certified minority-owned business.
exhIBIt Iq Las Vegas- Los Angeles -Baltimore 5955 w. wigwam Avenue, Building 1 / Las Vegas nV 89139 877-238-2846 / www.exhibitiq.com
John good / [email protected] Mission: to promote scientific and cultural literacy through the produc-tion of innovative exhibits and informal educational experiences. exhibit IQ produces innovative traveling, special exhibitions, educational programs and events for the world’s leading museums, science centers, zoos, aquariums, libraries, universities, foundations, non-profit organiza-tions, government agencies and corporations. our ultimate goal is to create experiencess that leave a lasting impression. we accomplish this by assembling project teams consisting of some of the most original content specialists, educators, designers, technology experts, artisans, craftspeople, and communication professionals working today.
graPhICs West 3901 graphic Center drive / Las Vegas, nV 89118 702-798-9444 / www.graphicswest.com
rob madison / [email protected] graphics west is a total print, communications, and fulfillment provider located in the heart of beautiful Las Vegas. As a division of nationwide graphics we offer local presence, national reach and global resources enabling us to provide our clients with innovative options and quality products at competitive prices. our full spectrum of services and solu-tions are industry-proven and results driven. graphics west’s operating philosophy emphasizes responding rapidly to client requirements and producing high quality printed materials.
las vegas-ClarK County lIBrary dIstrICt FoundatIon 7060 w. windmill Lane / Las Vegas, nV 89113 702.507-6179 / lvccldfoundation.org
danielle milam / [email protected] since 2003, the Las Vegas-Clark County Library district Foundation has enabled individuals and organizations to make an investment in their community and engage with the exceptional work of the Las Vegas-Clark County Library district (LVCCLd). the Foundation supports the district as an essential place for reading, learning and civic life. the Library Foundation’s FAst/ForwArd/VegAs campaign was launched to attract private sector support for strategies that accelerate learning, invest in imagination and spark regional recovery and reinvention.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon27
mohaWK FIne PaPers 480-234-7121 / www.mohawkpaper.com
nancy dutch / [email protected] Known for innovation, service, and quality, Mohawk Fine Papers Inc. is the largest premium paper manufacturer in north America. A highly com-petitive, low-cost producer of premium writing, text, cover, and digital papers, Mohawk offers a forward-looking product line that includes some of the best-known brands in the industry: strathmore, an internationally recognized name in corporate identity papers; Beckett, featuring unprecedented environmental benefits in five extraordinary finishes; Mohawk superfine, the industry standard for traditional uncoated print-ing paper; cast-coated Kromekote, the world’s finest printing surface; Via, the value leader in text and cover; and navajo and options, featuring the patented Inxwell process.
neenah PaPer 714-279-8771 / www.neenahpaper.com
Jill K. dunleavy / [email protected] For over 100 years, neenah Paper has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers. neenah brings state-of-the-art technology to its signature brands, CLAssIC®, enVIronMent®, stArwHIte®, CrAne®, neenAH® and sundAnCe® Papers, as well as a host of other brands including the neenah digital offering, preferred by graphic designers and printers. neenah recently redesigned its website, neenahpaper.com, and greatly expanded both the envelope and digital paper offerings. Visit the site to learn more and to utilize 22 new creative tools and resources designed to empower users.
sInCIty madmen 117 water street / Henderson, nV 89015 702-327-8139 / www.sincitymadmen.com
mike hopper / [email protected] sInCItyMAdMen provides unique solutions which integrate VIdeo, 3d and InterACtIVe desIgn. Projects range from website development, online training, 3d realization, special FX, event video/graphics and custom application development. think of us as “brand in motion.”
r&r Partners Las Vegas 900 s. Pavillion Center dr. / Las Vegas, nV 89144 702-228-0222 / www.rrpartners.com
out of complexity, one simple goal: success. since 1974, we’ve helped our clients thrive in complex business climates. we’re experts in assisting companies and organizations capitalize on crucial moments such as a repositioning for growth, new product launch, M&A, product or market crisis, legislative threat or community revitalization. Building Brands. Protecting Brands. with deep roots in political campaigns, we’ve always understood that the only successful communication is communication that motivates people to act.
roCK ‘n roll WIne, llC 68838 w. Charleston Blvd. / Las Vegas, nV 89101 702-240-3066 / www.rocknrollwine.com/
Chris hammond / [email protected] sonny Barton / [email protected] Founded by sommelier Chris Hammond and business partner sonny Barton, rock ‘n roll wine is a wine events, marketing and promotions company dedicated to revolutionizing the way people approach, perceive and enjoy wine. At rock ‘n roll wine we produce monthly high-energy events in Las Vegas, Los Angeles and Ann Arbor, in addition to making our our music-themed line of wine. we believe the wine experience is just as important as the quality of the wine.
southWest gas southwest gas Corporation / P.o. Box 98890 / Las Vegas, nV 89193 Call toll Free 877-860-6020 / www.swgas.com
southwest gas Corporation is principally engaged in the business of purchasing, distributing and transporting natural gas to residential, commercial and industrial customers in the southwestern united states southwest has approximately 2,300 employees who serve more than 1.8 million customers in Arizona, nevada and portions of California. An investor-owned utility, southwest gas shares are traded on the new york stock exchange. since 1931, southwest gas has been committed to excellence in serving its primary constituencies – its customers, its employees, its shareholders, and the communities in which it operates.
the CIty oF henderson Henderson City Hall / 240 water street / Henderson, nV 89015 702-267-2323 / www.cityofhenderson.com
City of Henderson: Incorporated in 1953, the city of Henderson is nevada’s second largest city with more than 275,000 residents. Henderson is nationally recognized for its stunning parks, trails, master-planned communities and outstanding quality of life. twice named to Money magazine’s list of “Best Places to Live” in America, Henderson is a progressive and vibrant city committed to maintaining premier amenities and services for all who chose to live and work in Henderson…a place to call home.
the smIth Center For the PerFormIng arts Currently under construction: 361 symphony Park Avenue Las Vegas, nV the design gallery is located downtown in the Holsum design Center: 241 w. Charleston Blvd. suite 111 / Las Vegas, nV 89102 702-614-0109 / thesmithCenter.com
From its very beginning, the smith Center was envisioned as a world-class performing arts center that would develop and present the best and brightest in a broad range of first-rate programming and unite the residents of our community. this cultural complex will enable southern nevada to take its place on an international stage and is expected to become the center of cultural life in the community upon its March 2012 opening. Mission statement: to build and establish a high-quality performing arts center that is embraced by the community and recog-nized as a vital force by supporting artistic excellence, education and inspiration for all.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon29
Congratulations to IABC/Las Vegas on 30 years of the Bronze Quills and today’s winners.
www.ci tyofhenderson.com
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 30
WE HONOR TODAY’S BEST ANDBRIGHTEST COMMUNICATORS!
Bally Technologies congratulates
IABC/Las Vegas on the 30th
anniversary of the Bronze Quill program.
Thank you for your commitment
to recognizing the outstanding
work of local business communicators.
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon31
Accelerate learning n Invest in imagination n spark regional recovery
Tel 702.507.6179 www.lvccldfoundation.org
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 32
Natural gas has a smaller carbon footprint and fewer greenhouse gases when compared to coal, oil, propane, or electricity. It’s greener than you think.
It’s nationally abundant More than 98.5% of the natural gas used in the U.S. is produced in North America. With current natural gas supplies expected to last 100-plus years, using natural gas to fuel our energy needs will help reduce our reliance on foreign imports, and increase our nation’s energy security.
It’s the greener fossil fuel Natural gas has a high energy density that allows it to work harder and more efficiently with less waste. As a result, it has a smaller carbon footprint and fewer greenhouse gases when compared to coal, oil, propane or electricity. Converting your home heating and water heating systems to natural gas can reduce your home’s carbon footprint by 81%, which is the equivalent of planting 2.75 acres of trees, or driving 26,520 fewer miles each year.
For more information on natural gas appliances, special offers, and more, go to www.swgas.com, or call our Energy Specialists at 1-800-654-2765.
Natural Gas is Greener Than You Think
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon33
Congratulations to today’s Bronze Quill winners.
Nancy Dutch [email protected] 480-234-7121
www.mohawkpaper.com
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 34
Art inspires you everyday. Congratulations to the inspired ones.
702.433.4433 Hours: Tue. - Sat. 12-6 p.m. BrettWesleyGallery.com1112 S. Casino Center Blvd corner of Charleston Blvd.
© 2011 NPI. All rights reserved.
www.neenahpaper.com
“Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.
- Vince Lombardi
At Neenah we are committed to being a part of your team. Designer, Printer, and Fine Paper. Together, creating thoughtful, effective print communications. Specify Neenah Paper.
®
CONGRATULATIONS
TO ALL THE BRONZE QUILL WINNERS.
072298.01_R&R IABC Program Ad _4C_InDesign CS5,_Trim(7" x 4.75") • loaded 5/19
With sincere thanks to our partners recognized in the Bronze Quill celebration
euriecreative.com 1001 S 3rd Street I Suite 270 I Las Vegas NV 89101 I 702.383.9805 t I 702.383.9819 f
And with AppreciAtion to so mAny groups for their support
AIGA Las Vegas
AdFed Las Vegas
Association of Students in Communication - UNLV
Brett Wesley Gallery
Chinese Association of Las Vegas
Chinese Creative Cultural Exchange
City of Las Vegas
Clark County School District
Colors of Lupus Nevada
Color Reflections
Contemporary Arts Center
Cultural Diversity Foundation
Enculturate Las Vegas
Exhibit IQ
Gaia Flowers & Gifts
Las Vegas-Clark County Library District Foundation
Las Vegas Cultural Corridor Coalition
Las Vegas Natural History Museum
Las Vegas Science Festival
Mason Marketing
Public Lands Institute
Southwest Gas Corporation
Student Association of Graphic Arts - UNLV
Studio J Photography
The Ferraro Group
The Neon Museum
The Smith Center for the Performing Arts
Trifecta Gallery
XCD - Center for Cross Cultural Design
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 36
3901 Graphic Center Drive • Las Vegas, Nevada 89118
702-798-9444 • www.graphicswest.com
Graphics West is a total printcommunications and fulfillment provider.
• OnlineOrdering
• DigitalPrinting
• VariablePrinting
• LargeFormat
• OffsetPrinting
• MailingServices
• DirectMailMarketing
• PURLCampaigns
• Warehousing
• ProductFulfillment
• KitAssembly
Contact Us [email protected]
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon37VERSION TWO
www.cityofnorthlasvegas.com
“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.”Albert Einstein
To our friends at eurie creative – Through your creativity we helped impart a love of science and technology to our community. Thanks for believing in the impossible!
exhibitexhibitbringing science & culture to life™
outlined font
text font
The Core Team of the Inaugural
And Staff of
thank you to our 30th anniversary Bronze quill team
Co-Chairs Joanna Blockey Victor rodriguez
Branding team Ali Farid Krystal Hosmer Charlene west
event team Kathly Callahlan Cat dixon Alex Frazierrafa schrader tooch
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 38We applaud IaBC las Vegas on 30th annIVersary of the Bronze QuIll aWards
Bravo! IaBC las Vegas
We applaud today’s distinguished recipients and the IABC Bronze Quill Awards on a fabulous 30-year run
TheSmithCenter.com
IABC/LAs VegAs Bronze Quills 30th AnnIVersAry CeLeBrAtIon And AwArds PresentAtIon 40
a BIg thanK you to our sPonsorsAs we celebrate the people, organizations, businesses and events that revitalize and grow our beautiful city, our Bronze Quill sponsors also show their support. This year’s Bronze Quill event set a new standard in recognizing Vegas Valley communication and business leaders. Thank you to our partners for making this amazing event possible. Please help us them by patronizing their businesses.
Platinum sponsors
gold sponsors
silver sponsors
exhibitexhibitbringing science & culture to life™
outlined font
text font
Bronze sponsors
sponsors
Accelerate learning n Invest in imagination n spark regional recovery
www.iabclasvegas.com
®