AUDIENCE-DRIVEN WORLDFROM DATA TO VALUE

UNIFIED CUSTOMER VIEW

IAB OCTOBER 2015

360º VIEW

MEDIADATA

2ND PARTYDATA

CRMDATA

WEBORAMADATA

OTHER3RD PARTY

SITEDATA

• PAGE/SITE VISITED• VISIT RECENCY• NUMBER OF PAGE VIEWS• TIME SPENT ON SITE

• EXPOSED• CLICKS• VIDEO INTERACTIONS• CONVERSIONS

• MOBILE SUBSCRIPTION • E-MAIL ACCOUNT

• BEHAVIOR ON PARTNER WEBSITE & APPLICATIONS

• INGESTION OF OTHER 3RD PARTY DATABASE

• DEMOGRAPHICS• BEHAVIORAL• INTEREST &

INTENT

KNOWLEDGE ALONE IS NOT ENOUGH

360º VIEW MEDIA SPACE

AUDIENCE ACTIVATION

IAB OCTOBER 2015

WEBORAMA AUDIENCE MANAGERSELF-SERVICE DMP

WAM // FEATURES

DATA COLLECTIONCollect your first-party data from all websites in one place

DATA CLASSIFICATIONOrganize the first-party data structure based on your business objectives

DATA ANALYTICSAnalysis of the audience for a clearer understanding of customers intent

DATA TRANSFERLeverage the data by transferring it directly to the ad networks, portals, DSPs, social networks and TD

DATA EXTENSIONExtend your target audience by adding 3rd party data knowledge (Look-alike)

IAB OCTOBER 2015

WAM // ADVANTAGES

AUDIENCE ACTIVATIONHigh synchronization rate with 3rd party platforms (DSPs, social networks, publishers) make it easy to transfer and use audiences built in WAM

SELF-SERVICE LOOK-ALIKEModelling algorithm – is both very powerful and very simple to understand and to use.Being a fully transparent, algorithm provides audience insight that explains performance

USER-FRIENDLY INTERFACEPowerful algorithms and capabilities enclosed in user-friendly interface which is simple to understand and use

IAB OCTOBER 2015

WAM // ADVANTAGES

FULL TRANSPARENCYWeborama DMP is not a «black box». Each client has an access & total control over its data

DATA PRIVACYEach client has its own DMP account on personal domain which guarantees the exclusion of data intersection between clients

ACCESS TO WEBORAMA DATANative access to the whole Weborama profile database: 70 Mln. unique users with socio-demographic and behavioral criteria

IAB OCTOBER 2015

WAM // UI

WEBORAMA DATA (SOCIO-DEMO,

INTERESTS)

1ST PARTY

& MEDIA DATA

AUDIENCE

EXTENTION

AUDIENCE

TRANSFER

IAB OCTOBER 2015

FROM PREDEFINED TAXONOMIESTO OWN DATA SOURCES

AUDIENCE EXCHANGE

IAB OCTOBER 2015

AGENCY or CLIENT

DMP

AGENCY or CLIENT

DMP

AGENCY or CLIENT

DMP

DMP

PUBLISHER

DMP

PUBLISHER

DMP

PUBLISHER

AUDIENCE EXCHANGE

IAB OCTOBER 2015

JOB VERTICALVISITORS

PUBLISHER’S DMP CLIENT’S DMP

AVITO 2ND PARTY DATA

+3RD PARTY

SOCIO-DEMO

CREATIVEMESSAGE

QUESTION ?

IAB OCTOBER 2015

FULLY TRANSPARENT

DATA

РАБОТАнедвижимость

спорт

семьяПРЕМИАЛЬНЫЕ АВТО

АКТИВНЫЕ ВИДЫ СПОРТА

Хочет взять кредит

ЕСТЬ ПЛАНШЕТ

СТИЛЬ

ИПОТЕКА

Любитель походов

ВИДЕОИГРЫкулинария

шопинг

3RD PARTY DATA 2ND PARTY DATA

THE DECISION IS YOURS

WE ❤ DATA