1

SALON IAA 2016

IAA 2016

PRESS KIT

Christophe DANTON

Marketing and communication Manager

Tel : +33 (0)2 33 89 38 19 Mobile : +33 (0)6 72 91 91 77

christophe.danton@chereau.com

2

SALON IAA 2016

SUMMARY ................................................. 2

INTRODUCTION ......................................... 3

CHEREAU: DRIVE AND INNOVATION ........ 4

REWARDED INNOVATIONS ....................... 5

IAA 2016 .................................................... 6 THE VEHICULES PRESENTED ................................................................................. 6

THE CHEREAU LAB: INNOVATION AND DEMONSTRATION ................................... 7

DETAILS OF INNOVATIONS .................................................................................... 8

SERVICE NEWS ......................................... 12 A NEW WEBSITE DESIGN ..................................................................................... 12

BEYOND BORDERS : 100% CHEREAU SERVICE, 99 PARTNERS IN EUROPE .......... 12

CHEREAU QUALITY AND PERFORMANCE IN 3.5 t TO 7.5 t FORMATS ................ 14

CHEREAU FACTS AND FIGURES ............... 15

3

SALON IAA 2016

INTRODUCTION

2016, a new edition of the IAA, an unmissable event for CHEREAU to present all of its latest

innovations to a mainly international clientele.

For years now, CHEREAU has been pulling out all the stops to offer the most relevant

innovative solutions to its customers' problems. Within these pages and on our stand, you can

discover many of these innovations, incorporated together within the CityTrailer, which

allows CHEREAU to offer an extremely successful distribution semi-trailer solution.

Distribution also takes the form of the PieK cryogenic truck version with SmartOpen-C and

AirShutter-C air curtain as well as an 3.5-T utility vehicle.

A CHEREAU Lab offers you the opportunity to take a peek behind the scenes of these

innovations, and finally, a MeatHanging-C semi-trailer, a real benchmark for the meat hanging

trade, completes this mechanism.

Enjoy your read!

4

SALON IAA 2016

CHEREAU: DRIVE AND INNOVATION

For several years, CHEREAU has been making significant human investments, both in recruitment and in training. The manufacturer is betting on the human factor for durable growth and to conserve its position of French number one, number three in Europe and first in terms of innovations and custom solutions. Based on the increase in turnover and exports, it is clear that this strategy is succeeding. The boldness and French know-how of CHEREAU innovations are a real success. CHEREAU is in step with its business plan. In 2015, turnover reached €171M, the highest in the company’s history. The booming export trade is no small part of this improvement. In fact, there has been constant progress for the last five years: an average of 25% growth in export sales every year. Export turnover is now 48% for 50% of the equipment produced. For 5 years, the total turnover of CHEREAU has increased by 70% and, in the same time, 350 employees have been recruited. Today, CHEREAU employs more than 900 people in its Normandy workshops. After joining Spanish manufacturer SOR in January 2016, CHEREAU is now a part of the leading European manufacturer of polyester technology refrigerated vehicles: THE REEFER GROUP.

5

SALON IAA 2016

REWARDED INNOVATIONS

SmartOpen-C, the new rear closure system dedicated to distribution won third prize for

Trailer Innovation in the “component” category at the IAA show in 2014 and then went on to

receive another honour at the SOLUTRANS show in Lyon (France) in 2015. The gold medal for

innovation another award for this innovation that has been widely adopted by customers, not

only in France but also for export, e.g. at the CV Show in Birmingham (UK), where visitors came

to the CHEREAU stand saying "We want to see the new door!"

2016 promises to be another successful year for CHEREAU: the new 100% LED CityLight flash

boom has just won third prize for Trailer Innovation 2017 in the “component” category at IAA

2016. The boom fits perfectly on the new CityTrailer, a semi-trailer with one, two or three

axles and a directional rear axle, developed especially for deliveries, even to hard-to-access

places.

What's new at the CHEREAU stand

Hall 27 – Stand F05

6

SALON IAA 2016

IAA 2016

For this new edition of the IAA, the CHEREAU stand is once again very focused on product

innovation, not only through the vehicles being exhibited, but also thanks to the CHEREAU

LAB concept.

THE VEHICULES PRESENTED

CityTrailer :

This semi-trailer, dedicated to urban distribution, is a concentrate of all the latest CHEREAU

innovations, most notably with the new 100% LED CityLight lighting, which won third prize for

Trailer Innovation in 2017 in the “component” category, the new SmartOpen-C rear opening,

Steering-C directional axle and the air curtain AirShutter-C.

Piek Cryogenic rigid truck :

All of CHEREAU technology in one vehicle, comprising an INOGAM 250 QuietCity body,

SmartOpen-C, an UltraResist-C aluminium floor, and AirShutter-C smart air curtain,

everything integrated on a Scania truck with gas motorization and with a cryogenic

refrigeration equipment Thermo King.

UTILITY VEHICULE 3.5T :

With this vehicle, CHEREAU responds to its customers' specific needs: a light vehicle suitable

for delivery in the last kilometres of an urban environment.

.

7

SALON IAA 2016

THE CHEREAU LAB: INNOVATION AND DEMONSTRATION

Innovation is part of the company’s DNA. At the CHEREAU LAB, customers will be able to learn

about what's behind the latest innovations: CityLight, SmartOpen-C, as well as the new safety

braking system for the Easy-C removable partition system and the smart control of the

AirShutter-C air curtain.

8

SALON IAA 2016

DETAILS OF INNOVATIONS

CityLight

CityLight, winner of a Trailer Innovation award at the IAA 2017 show, is THE new high-

performance patented solution for the lighting and signalling of refrigerated vehicles.

Perfectly integrated at the top of the rear frame, its LED technology combines four essential

functions to properly signal the delivery area and avoid any cause of accidents:

Scrolling direction indicators, side lights and stop lights

Flash function to indicate a delivery in progress and ensure the safety of the driver and

road users

Work light illuminating the tailgate and the work area, improving convenience and

safety during loading and unloading operations.

It offers:

safety: high visibility clearance signalling

improved working conditions

uniform lighting for good vision day and night

lighting extending beyond the tailgate

efficiency: faster loading and unloading operations

reduced risk of bodily injury

incomparable reliability and endurance

For more information, product documentation is available in the appendix of this

package.

9

SALON IAA 2016

100% LED lighting innovation

Following on from the first Flex-C LED rear lights, praised for their strength and long life,

CHEREAU is going 100% LED, both inside and outside the body.

Clearance lights: CHEREAU is offering, as standard, new 100% LED clearance lights

integrated into the body strap. Offering greater endurance, better performance, and

lower electrical consumption and freeing up the constraints of under-body bodywork,

these lights have multiple advantages.

New LED interior lights as standard: by the same logic, bodies produced from the start

of 2016 will also have new LED lighting as standard with a power of 1130 lumens which

will provide comfort and safety during loading and unloading.

SmartOpen-C

Winner of third prize for Trailer Innovation 2015 at the last IAA show and the gold medal

Innovation Award at the Solutrans show in 2015, the new patented power rear door satisfies

the needs of the controlled-temperature distribution trades and operators wishing to

opening and closing of the bodywork from the loading dock. Protected by multiple patents,

SmartOpen-C opens above the roof and not inside the bodywork.

Thus, it offers:

Free choice of all partition configurations,

The possibility of including an AirShutter-C smart curtain or any other equipment

inside the body,

A loading area completely unencumbered for

merchandise and increased hygiene as the door

opens outwards,

Open/close with a single press in less than 10

seconds,

Gain of 6 cm in opening width allowing shifting of

pallets,

10

SALON IAA 2016

Anti-pinch system and anti-trapping device,

Longer trips thanks to ideal maintenance of refrigeration,

Better reliability of the electric motor and reduced maintenance,

Aerodynamic design limiting dirt and fuel consumption,

Noise level compliant with the Piek standard.

For more information, product documentation is available in the appendix of this

package.

CityTrailer

This is the CHEREAU solution for deliveries in city centres, even in the most inaccessible

locations. Available in three versions, with one, two, or three axles, the CityTrailer semi-

trailer incorporates the Steering-C directional rear axle, which makes it manoeuvrable and

agile.

To satisfy the growing demand for fresh produce in urban areas, CityTrailer is compatible with:

CityLight: the new rear light boom for visible lighting day or night during delivery time

SmartOpen-C: opens and closes the refrigerated body in less than 10 seconds to

protect the cold chain and maintain the set-point temperatures

AirShutter-C: the smart air curtain that protects the cold chain longer

RearDetect-C: a reversing radar to enhance the safety of approaches and docking

For more information, product documentation is

available in the appendix of this package.

11

SALON IAA 2016

New Easy-C partition brakes

The Easy-C partition includes an automatic brake to prevent forgetting to lock it into the

storage position. Once a partition is raised to the roof and not correctly locked there is a risk

that, in case of harsh braking, it will hit the commodity and the front face of the body. That is

why CHEREAU developed an automatic braking system allowing the partition to move only

when it is being handled intentionally.

For more information, product documentation is available in the appendix of this

package.

12

SALON IAA 2016

SERVICE NEWS

A NEW WEBSITE DESIGN

To support its development dynamic, CHEREAU gave its website a new look in November

2015. The website was warmly received by users, with an average of 4000 visits per month.

In addition to its sleek layout, beautiful graphics and product approaches by trade type,

CHEREAU offers user interactivity via the "Your CHEREAU on the road" page. This section lets

users send real-time photos of their CHEREAU equipment integrated in their business

environment.

The CHEREAU website also provides a real search engine for used vehicles. The CHEREAU used

vehicles department offers a wide choice of refrigerated vehicles of all makes, providing a

reliable way to purchase an inspected semi-trailer at a fair price. Thanks to the search engine,

users can find used equipment to suit their needs directly on line or set up an alert to receive

an email when the product is available on sale.

www.CHEREAU.com

Other features of the website:

On-line subscription to the CHEREAU newsletter

A press area with dedicated direct access for journalists

A recruitment area with the latest job offers and

the ability to apply on-line.

13

SALON IAA 2016

BEYOND BORDERS : 100% CHEREAU SERVICE, 99 PARTNERS IN EUROPE

The grid of CHEREAU Service Points gets denser every year. Today, there are 99 Service Points

centres in Europe, including:

53 in France

11 in Germany

15 in the United Kingdom

CHEREAU wants an effective local technical presence for its customers to support them in the

operation of their vehicles. CHEREAU vehicles are the reference and transporter customers

have professional constraints that forbid approximation.

The manufacturer decided to pay special attention to increasing the density and the

competence of its Service Centre network. For its repair and innovations modules CHEREAU

welcomes more and more trainees inside of his authorized training center.

For more information, Service Points maps is available on the website

http://www.chereau.com/reseau-points-services.php

14

SALON IAA 2016

CHEREAU QUALITY AND PERFORMANCE IN 3.5 t TO 7.5 t FORMATS

Ever since it was founded, CHEREAU has been THE specialist manufacturer of refrigerated

bodies for trucks and semi-trailers. The manufacturing facility is designed for these large-scale

vehicles and the level of activity does not allow for any new manufacturing. However, the

company organised itself to meet the demand from customers developing their transport

offerings and wishing to purchase smaller vehicles from CHEREAU.

Manufactured to CHEREAU specifications in Spain, this bodywork has all of the brand’s

qualities of insulation and durability, whilst offering a payload suitable for lighter vehicles.

These bodies are sold and mounted at CHEREAU Service Points.

For more information, product documentation is available in the appendix of this

package.

15

SALON IAA 2016

CHEREAU FACTS AND FIGURES (2015)

More than 900 employees (2016)

€171 million in turnover

3,371 vehicles produced

50% of sales to export

Between 46 and 50% market share in France

10% market share in Europe

€2.5M invested in production tools

€3M invested in fundamental R&D and custom clients