i school 2017_design_thinking_challenge
TRANSCRIPT
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Design Thinking ChallengeUX, Design & Customer Engagement
Toronto : March 2017
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Welcome
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University of GuelphM.J. D’Elia
Librarian / Manager
Facilitator / Instructor
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What is design thinking anyway?
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Empathize Define Ideate Build Test
Design Thinking Framework
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Talking about design thinking is nice.But doing design thinking is better.
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The Wallet Project
Design Thinking Challenge
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Ready?
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Let’s go.
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Workbook (p.1)Instructions
Design the ideal wallet.
Time: 3 min
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DiscussionHow did that feel?
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DebriefThat was NOT design thinking.
That was traditional problem solving.
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Let’s start overForm a pair (Partner A + Partner B)
Partner A = longest hair
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Today’s ObjectiveDesign something useful and meaningful for your partner.
People first (not products).
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Empathize
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Workbook (sections 1 + 2)Task
Gain empathy through interviews.
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Workbook (section 1)Interview: Instructions
Interview your partner. Take notes.
Switch roles.
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Workbook (section 1)Interview: Hints
Have your partner to show his/her wallet
When do they carry it?
Which cards are most important?
How long have they had it?
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Workbook (section 1)Interview: Note Taking
Record things that are surprising / interesting.
When does the wallet work as designed?
When is it sub-optimal?
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Workbook (section 1)Interview: Go!
Interview your partner. Take notes.
Switch roles.
Time: 4 min x 2 = 8 min
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Workbook (section 2)Dig Deeper: Instructions
Conduct a follow-up interview. Take notes.
Switch roles.
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Workbook (section 2)Dig Deeper: Hints
Look for stories, feelings and emotions.
Ask why? (a lot)
Forget the wallet. Find out what your partner cares about.
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Workbook (section 2)Dig Deeper: Go!
Conduct a follow-up interview. Take notes.
Switch roles.
Time: 3 min x 2 = 6 min
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Define
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Workbook (sections 3 + 4)Task
Reframe the problem.
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Workbook (section 3)
Capture Findings: Instructions
Collect your thoughts.
Re-state the challenge.
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Workbook (section 3)Capture Findings: Hints
Think about physical and emotional needs.
Insights are from your perspective (based on what you heard).
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Workbook (section 3)Capture Findings: Go!
Collect your thoughts.
Reframe the challenge.
Time: 3 min
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Workbook (section 4)Take a Stand: Instructions
Select the most compelling need.
Articulate a point of view.
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Workbook (section 4)Take a Stand: Hints
Choose a meaningful challenge.
Find a problem worth tackling!
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Workbook (section 4)Take a Stand: Example
Janice needs a way to feel like she has access to all of her stuff. Surprisingly, carrying her purse makes her feel less ready to act, not more.
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Workbook (section 4)Take a Stand: Go!
Select the most compelling need.
Articulate a point of view.
Time: 3 min
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Ideate
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Workbook (sections 5 - 7)Task
Generate alternative ideas.
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Workbook (section 5)Radical Ways: Instructions
Create five solutions for your challenge.
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Workbook (section 5)Radical Ways: Hints
Generate ideas - don’t evaluate!
Go for volume.
Design something other than a wallet.
Be visual!
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Workbook (section 5)Radical Ways: Go!
Create five solutions for your challenge.
Time: 5 min
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Workbook (section 6)Share Solutions: Instructions
Pitch your solutions to your partner.
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Workbook (section 6)Share Solutions: Hints
Note likes and dislikes.
Look for new insights.
Listen to reactions and questions.
Don’t defend your ideas!
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Workbook (section 6)Share Solutions: Go!
Pitch your solutions to your partner.
Time: 5 min x 2 = 10 min
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Workbook (section 7)Iterate: Instructions
Sketch a new idea based on feedback.
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Workbook (section 7)Iterate: Hints
Consider the responses to your solutions.
Create a variation (or something new).
Provide as much detail as possible.
How does this solution fit your partner?
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Workbook (section 7)Iterate: Go!
Sketch a new idea based on feedback.
Time: 3 min
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Build
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Workbook (section 8)Task
Build a prototype.
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Workbook (section 8)Build: Instructions
Make a tangible manifestation of your idea.
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Workbook (section 8)Build: Hints
Make something your partner can engage with.
Choose to test one aspect of the overall solution.
Be scrappy and quick - not a lot of time!
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Workbook (section 8)Build: Go!
Make a tangible manifestation of your idea.
Time: 7 min
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Test
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Workbook (section 9)Task
Collect feedback on your prototype.
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Workbook (section 9)Share: Instructions
Give your prototype to your partner.
Watch what happens.
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Workbook (section 9)Share: Hints
Let go of your prototype physically - and emotionally!
Look for feedback and insights.
Don’t defend your prototype - it is not precious!
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Workbook (section 9)Share: Go!
Give your prototype to your partner.
Watch what happens.
Time: 4 min x 2 = 8 min
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Debrief
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TaskDebrief the design thinking experience.
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InstructionsBring your prototypes to the front.
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Question 1Who had a partner who created something that you really like?
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Question 2Who sees something they are curious to learn more about?
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Question 3What are your takeaways from today’s activity?
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(Some) core values of design thinkingHuman-centred design
Experimentation + prototyping
A bias toward action
Show don’t tell
Power of iteration
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ResourcesThe Wallet Project Site – d.school Stanford
Participant Worksheet Package
Facilitator’s Guide