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Digital Renaissance: Three online strategies that will make or break I&R. Matt Kinshella, 211info, Oregon AIRS 2012, New Orleans, LA http://www.flickr.com/photos/harshlight/

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How we can use the brain sciences to deliver information smartly to those seeking human services.

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Page 1: I & R Digital Renaissance - New Orleans, LA June 2012

Digital Renaissance: Three online strategies

that will make or break I&R. Matt Kinshella, 211info, Oregon

AIRS 2012, New Orleans, LA

http://www.flickr.com/photos/harshlight/

Page 2: I & R Digital Renaissance - New Orleans, LA June 2012

Matt Kinshella | [email protected] | @mkinshella

Page 3: I & R Digital Renaissance - New Orleans, LA June 2012

What if people desired to use an I&R website?

Matt Kinshella | [email protected] | @mkinshella

Page 4: I & R Digital Renaissance - New Orleans, LA June 2012

Matt Kinshella | [email protected] | @mkinshella

Page 5: I & R Digital Renaissance - New Orleans, LA June 2012

Keys to our Digital Renaissance

• Simply Personal• Hunting and Gathering• Socially adept

Matt Kinshella | [email protected] | @mkinshella

Page 6: I & R Digital Renaissance - New Orleans, LA June 2012

Technology is the easy part?

Matt Kinshella | [email protected] | @mkinshella

Page 7: I & R Digital Renaissance - New Orleans, LA June 2012

Motivate behavior vs.

Change behavior

Matt Kinshella | [email protected] | @mkinshella

Page 8: I & R Digital Renaissance - New Orleans, LA June 2012

Simply PersonalMotivate our desire for shortcuts.

Matt Kinshella | [email protected] | @mkinshella

Page 9: I & R Digital Renaissance - New Orleans, LA June 2012

A bat and ball cost $1.10

The bat costs one dollar more than the ball.

How much does the ball cost?

Matt Kinshella | [email protected] | @mkinshella

Page 10: I & R Digital Renaissance - New Orleans, LA June 2012

Matt Kinshella | [email protected] | @mkinshella

Page 11: I & R Digital Renaissance - New Orleans, LA June 2012

Matt Kinshella | [email protected] | @mkinshella

Page 12: I & R Digital Renaissance - New Orleans, LA June 2012

Matt Kinshella | [email protected] | @mkinshella

Page 13: I & R Digital Renaissance - New Orleans, LA June 2012

Ideas for I&R

• Personalized profiles • More visual• Many points to share in many places• Easy to add resources• Suggestions engines• Alerts

Matt Kinshella | [email protected] | @mkinshella

Page 14: I & R Digital Renaissance - New Orleans, LA June 2012

CurationMotivate our natural desire to hunt and gather.

Matt Kinshella | [email protected] | @mkinshella

Page 15: I & R Digital Renaissance - New Orleans, LA June 2012

Matt Kinshella | [email protected] | @mkinshella

Why we curate

Page 16: I & R Digital Renaissance - New Orleans, LA June 2012

Matt Kinshella | [email protected] | @mkinshella

Page 17: I & R Digital Renaissance - New Orleans, LA June 2012

Curation is creation

Matt Kinshella | [email protected] | @mkinshella

I & R

Page 18: I & R Digital Renaissance - New Orleans, LA June 2012

Ideas for I&R

• Special events • Twitter• Email• Facebook• Change the database

Matt Kinshella | [email protected] | @mkinshella

Page 19: I & R Digital Renaissance - New Orleans, LA June 2012

SocialMotivate our desire to be part of of a tribe.

Matt Kinshella | [email protected] | @mkinshella

Page 20: I & R Digital Renaissance - New Orleans, LA June 2012

Matt Kinshella | [email protected] | @mkinshella

Page 21: I & R Digital Renaissance - New Orleans, LA June 2012
Page 22: I & R Digital Renaissance - New Orleans, LA June 2012
Page 23: I & R Digital Renaissance - New Orleans, LA June 2012

Ideas for I&R

• Reward the super stars• Tell people how many records are

updated on average• Demonstrate value• Socialize the database

Matt Kinshella | [email protected] | @mkinshella

Page 24: I & R Digital Renaissance - New Orleans, LA June 2012

Check this out

• NirandFar.com• HeathBrothers.com• Nudges.org• Thinking Fast and Slow• BJFogg.com• Captology.stanford.edu/

Matt Kinshella | [email protected] | @mkinshella

Page 25: I & R Digital Renaissance - New Orleans, LA June 2012

Contact me

• [email protected]• Twitter.com/mkinshella• InciteSocialServices.org

Page 26: I & R Digital Renaissance - New Orleans, LA June 2012

Keys to our Digital Renaissance

• Simply Personal• Hunting and Gathering• Socially adept

Matt Kinshella | [email protected] | @mkinshella


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