i pad educ 8841 storyboard
TRANSCRIPT
EDUC 8841 Diffusion & Integration of TechnologyFall 2010Charity Marcella MoranWalden University
Tablet product in Apple’s line of i-technology
Maneuverable with fingersPortrait or Landscape stylePhoto, movie, music, calendar, maps
and contact applications iPhone educational applications
apply to iPad
Economic feasibility and sustainability Upkeep, maintenance and initial
purchase
iPad will allow teachers and students access
iPad inspires revolutionary creativity
Technology gap between laptops & mobile phones
Need to blend all the recent advancements in modern computing into one product: Style & luster OS X iPod iPhone Gestures
Apple developed a solution to this problem Findings:
Create a larger platform with support for a variety of Gestures
Bring all the computing benefits of the iPhone with similar portability
Lead Thinkers: Steve Jobs How’d convince Manufacturers?
Steve Jobs’ unrelenting character and the Apple brand’s tremendous success with iPods and iPhones overwhelmingly convinced manufacturers.
Problems encountered: Overheating, weak Wi-Fi signals All are normal shaking out process of a
hardware launch Have dissipated over time new
software in April on iPad2 Intended Market for the iPad:
New & existing Apple owners On-the-go learners of all ages
Retrieved From: http://www.ipadforums.net/apple-ipad-news/9067-90-percent-intended-ipad-buys-will-existing-apple-owners.html
<-- 1993----------------------1998----------------1999------------------2001------------------2007---------------------2009-------------------------2010----------->
Newton Message Pad
Pen Lite PowerBook Duo; Message Pad Discontinued
Message Pad 2100 Discontinued
iPod introduced
Desktop version of Mac OS X
iPhone; touch-screen interface (iOS); Gestures gain mainstream exposure
Steve Jobs announces the iPad
1st Version of Mac OS X
Mac OS 10.6 released
(Ctrl+Click Image)
Gestures
(Ctrl+Click Image)(Ctrl+Click Image)
Developed by Apple, Incorporated The iPad is similar in function to an iPod
touch, with four times the display area Audience:
Home theater buffs Frequent travelers Prospective Amazon Kindle Owners Older Generations
▪ Simple OS▪ Physical Interaction via Gestures
Production is in Shenzhen, China at Foxconn
Manufacturing is not available; Apple does not disclose this information
Marketing: Initial distribution in US, 3-4 months later in other countries Initial prices will become lower as time passes and more
improved models become available Will be marketed as stage for portable books, pictures,
movies, music & web access
V. Confirmation: The board will review the decision
IV. Implementation: The iPad will be put to use
III. Decision: When the
board decides to utilize
the iPad, based on experiences and observations.
II. Persuasion: It is hoped that board will form a favorable attitude to the iPad
I. Knowledge: Individual board members know via various routes
Prior Conditions:
1. Previously, educators have used textbooks, desktops, & laptops.
2. Problems are: heavy texts, lack of portability & user-ability of desktops & laptops
3. iPad offers solutions to the problems mentioned above.
4. Norms are moving to students/learners/teachers that are well familiar with the i-technology.
Characteristics of the Decision-Making Unit:
SES: upper to middle class
Various personality traits/types
Communications occur via various variables; face to face, email, telephone, letter by mail
Perceived Characteristics of the Innovation:
iPad is extremely advantageous for reasons already mentioned; compatibility is great to current users and future users; iPad is easily observable in current classrooms as well as on Internet
iPad was introduced on April 3, 2010
Sales by June were 2 million
As of October 15, 2010, Apple reports massive increases in sales & profits, due to iPad release
Product is quickly being adopted
This data indicates that the iPad has not reached complete market saturation.
Because of high demands in the United States market, International sales were pushed back to a later date.
It is project that sales and thereby the % of penetration of the iPad will grow exponentially next year.
Maximum Innovation has not been reached yet and yet to come soon.
Computer science teachers and educational technology teacher leaders
Administrators and few students who are currently utilizing the iPad in an educational capacity.
Early Adopters: teachers, administrators, and students
▪ already familiar with the iTechnology offered by Apple
WHO ARE THEY?
Teachers, administrators, etc. currently rejecting technology
Typically 20 years experience or more
HOW DO WE ENCOURAGE THEM? Direct assistance Demonstrations/
Modeling Training Support Peer Pairings with
Innovators & Early Adopters
What is Critical Mass?
Relative Advantage
Observability
All share in the decision making and innovation process
Students & Teachers Trialability
Roles of change Agents: Develop a need for change Establish an information exchange relationship Diagnose problems Create an intent to change Translate an intent into action Stabilize adoption and prevent discontinuance Achieve a terminal relationship
Not reached yet
Incentives
“A self-sustaining critical mass will occur when enough individuals adopt the innovation” (Rogers, 2003, p. 313)
Champions are necessary
Highlights of the following article:http://chronicle.com/article/The-End-of-the-Textbook-as-We/125044/
http://chronicle.com/article/The-End-of-the-Textbook-as-We/125044/
http://www.ipadforums.net/apple-ipad-news/9067-90-percent-intended-ipad-buys-will-existing-apple-owners.html
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.