I Know a Wee Publicity

Homecomin’ 2013

T. Duane Gordon, Executive Director

tw ahis good publicity?is good publicity?

Finding a way for your story to rise above the noise

But not breaking the bank to do it

tw ahdo you do first?do you do first?

your target audience or audiences

IdentifyIdentify

your key messages

CreateCreate

your methods of communication

SelectSelect

eet rht owo en

social mediasocial media

traditional mediatraditional media

word of mouthword of mouth

Traditional mediaone› Newspapers

› Develop relationships with reporters/editors

› Understand not everything is newsworthy

› Use community photo pages

› Get professional writing assistance

› Television

› Less information reported

› Requires a visual

› Soundbite spokesperson

› Radio

› Must paint picture with voice

› Direct mail

› Expensive

Traditional media today only reach a small number

Social mediatwo

Information should be useful, current, and (if possible) entertaining

› Website

› Must be updated regularly

› Must be easily navigable

› Must answer questions

› Must have contact information

› Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, etc.

› Stay up-to-date

› Stay interactive

› Stay responsive to feedback: both + and -

› E-mail and text blasts

› Avoid SPAMming

› Need e-mails/cell numbers

› Events

› Make them enjoyable and photogenic

› Speak at every opportunity

› Service clubs, chambers of commerce, lecture series, churches, women’s circles

› Friendraising is as important as fundraising

› Multiple contacts are usually required before getting anyone to take “action”

› Seek ambassadors

› You can’t do it all yourself

Word of mouththree

NOTHING beats “buzz”

questions