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I KNOCK FASHION September 2020| Issue 4 OF FASHION PSYCHOLOGY PSYCHOLOGY OF SIZES COLOR PSYCHOLOGY STRESS EFFECTS ON SKIN DIY HAIRSTYLE JEWEL UP! LATEST NEWS READS! MUSTS! TRIBUTE INSPIRE! ANJU MODI STRONG & FEARLESS - CHADWICK BOSEMAN

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Page 2: I KNOCK FASHION€¦ · such size blogs in numerous fashion blog sites, but I Knock Fashion has done the heavy lifting and concluded that oftentimes there is enormous variation within

WHAT IS COLORPSYCHOLOGY INFASHION?

You must be familiar with theconcept of how black is universallyslimming, the prints you adorn, playa similar role. The type of print youchoose to adorn, can play aroundwith the perception of volume.If you stand under 165cm, largerprints can extra highlight yourproportions, so it’s better to stick tosmaller patterns and prints like minipolka dots, which are in thecurrent  fashion trends  and thinstripes.

The colors in garments can alsotransform emotions. The lesser-known fact here is, according tospeculated data, 86% of consumersbelieve that color is the essentialfactor while buying a garment or aproduct. It takes only 92 seconds fora product to create an impression.Colors in fashion have a similareffect when you want to change yourmood or send off a specific messagewith your garments.

WHAT IS PRINTPSYCHOLOGY INFASHION?

TRENDING READS

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All bodies come in differentshapes and sizes, and there isno denying in saying that thisis what makes each of usunique. You must have seensuch size blogs innumerous  fashion blog sites,but I Knock Fashion has donethe heavy lifting andconcluded that oftentimesthere is enormous variationwithin one “type.”

Today the fashion industryin India  is 360’ changed,and fashion brands areoften using “vanity sizing,”the labeling of clothes withsizes smaller than theactual cut of the items.There are chances that thedresses with size 32 mightbe closer to size 34 ormaybe even 36.

WHAT IS THE PSYCHOLOGY OF SIZESIN FASHION?

“It is not about what size you adorn, but how you adorn it!”

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NEWS!IF YOU DON'T BELIEVE ME, JUST READ THE NEWS!

The current  fashion industry news  is all about differentissues, be it the #Payup movement or the migration ofartisans. Kareena Kapoor Khan considered the fact andjoined hands with The Baradari Project, an initiative thataims at narrowing the gap between the  Indian fashiondesigners and artisans. The Baradari project is foundedby writer Namrata Zakaria,  with core team memberscomprising of  Pareina Thapar, Co-Founder at thecommunications strategy firm  Longform, and TinaTahiliani Parikh, Owner and Founder at Ensemble.

A FASHION INITIATIVE FORARTISANS ENCOURAGED BYTHREE LEADING LADIES

The latest in the fashion news is- the brand that is knownfor traditional and modern juttis- ‘Fizzy Goblet’, hasjoined hands with the non-governmental organization‘Nanhi Kali’ to inaugurate a remarkable initiative tosupport the education of the girl child. This latest fashionnews has made it clear that the  fashion trends 2020 areexceptional, and the industry is initiating fashion with acause.

FIZZY GOBLET PILLARS#GIRLSSUPPORTGIRLS WITHNANHI KALI!

The  latest fashion news  is the Fashion Design Council OfIndia this morning posted on their Instagram officialaccount, the official hashtag for the initiative-#vocal4handamde.The Fashion Design Council Of India, the  Indian fashionindustry, and the Ministry Of Textiles takes pride inbringing up this initiative. The Fashion Design Council OfIndia  urges all to promote this initiative by sharing apicture and story of your engagement with anyweaver/karigar or the handloom sector on your socialmedia, using the Ministry’s official hashtag.

FDCI TO CELEBRATE 6THNATIONAL HANDLOOM DAYWITH A DIGITAL CAMPAIGN!

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C E L E B R I T Y F A S H I O NL O O K S T O C R U S H O N !

Which Look Would You LikeTo Wear?

Page 6: I KNOCK FASHION€¦ · such size blogs in numerous fashion blog sites, but I Knock Fashion has done the heavy lifting and concluded that oftentimes there is enormous variation within

JEWELRY STYLINGMake It Simple But Significant! - Don Draper

Flaunt the strapless neckline with aChoker neck piece and slay the look justanywhere!

Pick a simple crew neck t shirt/top and pair it up with a collarneck piece to up the fashiongame!

Cozy up in turtle necks butdon't forget to oomph the lookwith long chains and funkypendant neck pieces!

The off shoulders are a partymaker, just add a statementjewelry with it and you are all setwith your good looks!

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MUST BEAUTY READS!AROMATHERAPY – THEANCIENT ESSENTIAL OILTREATMENTAromatherapy, as the name suggests is a methodologyof healing the mind, body, and soul throughfragrances of essential oils. In literal terms, it meanssmelling and inhaling essential oils.Essential Oils are always mixed with carrier oils, theseoils are lightly scented and do not affect thetherapeutic properties of the essential oils. Sweetalmond oil, olive oil, and coconut oil are a few carrieroils used with the essential oils.

Regardless of highlights or texture, there’s one thingall of us look forward to and that is hair looking likethey’ve been through the hands of a salonprofessional every week. With the world movingrapidly it’s often difficult for us to pause and payattention to our hair, oiling is essential, it is one keyhair rule to stick to for the happiest, healthiest hairof your life.Benefits of oiling your hair are numerous and asolution to all your hair care problems, from stressesto damaged ends. Oiling can be a must in your haircare as you’ll witness how it has all the tremendousbenefits your grandmother promised.

IS OILING AN ESSENTIALSEGMENT OF HAIR CARE?

WHAT ARE THE NAILCOLOR TRENDS FOR 2020?Nail art is the art of painting and decorating nailswith colorful designs, patterns, materials, andeven gemstones to add a new twist to thetraditional manicure. Today nail art is used as a canvas for freestyleartistic creativity and not just feminine elegance.

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CAN STRESS AFFECT YOUR SKIN?Can Stress Affect Your Skin? Stress is the body’s reaction toany change that requires an adjustment or response. Thebody reacts to these changes with physical mental andemotional responses. Stress is a part of life. The Stress thatcontinues without relief can lead to a condition calleddistress which can disturb the body’s equilibrium.

Stress can affect the whole body. This includes your hair,skin, and nails. Stress acts as a catalyst for a few harmfulchemical reactions in the body which makes the skin moresensitive. It can lead to new problems and also hinder thehealing of the older ones. Dr. Whitney Bowe, NYCdermatologist and the author of The Beauty ofDark  skincare  says our body can’t differentiate betweenphysical, emotional, psychological, or environmental stress.Stress harms your skin and body, but you can’t take care ofit right now because you’re stressed and the cycle continues.

Understandably, stress affects everyone’s skin and bodydifferently. When the body defects stress it slows downdigestion. There is a powerful connection between the skin,mind, and gut. The longer the period for which stress lasts,the greater its effect. This slowed digestion acts as afavorable condition for the unhealthy bacteria to grow fasterwhich, in their turn, can cause body-wide inflammation.

“Rule number one is, don’t sweat the small stuff.Rule number two is, it’s all small stuff.” —RobertEliot

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D I Y H A I R S T Y L E S

Step 1. Tie a high ponyStep 2. Divide it into two equal strandsStep 3. Twist a strand to make abun and secure with a pinStep 4. Make a braid of theother strandStep 5. Twist it around the bun and secure with a pin.Hair Care Tip: Apply Onion Oil on the scalpand roots to strengthen yourhair!

STEPS

“People will stare. Make it worth their while.” – Harry Winston

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Creating the latest fashion trends and flawless acting standards, Chadwick hasbeen in the hearts as an inspiration for achievement and success. His demise hassaddened many, leaving the world think of him and remember him through hismovies and the various looks he adorned at the events.I Knock Fashion would like to pay a tribute to the actor by bringing forth you thebest looks that he wore and carried elegantly strengthening and celebratingdiversity in the fashion culture.

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STRONG AND FEARLESS - CHADWICKTHE FLAWLESS ACTOR & A TRUE SUPER

HERO

Page 12: I KNOCK FASHION€¦ · such size blogs in numerous fashion blog sites, but I Knock Fashion has done the heavy lifting and concluded that oftentimes there is enormous variation within

Are the lives of women equal to the dowry theirparents can afford to give to the groom's family?Imagine keeping your life on a scale withthe other holding filled with jewelry, money, car,clothes, and valuables. The more the other scaleweighs the better your life post-marriage! ManyIndian women still live this SOCIAL EVIL and thesame decides their value and status in the in-lawsand husband's family.This may sound like a "Please it is a thing of thepast, It doesn't happen anymore'" but truly it does,not only in the rural and semi-urban areas of Indiabut also in the metropolitan where the system ofgifting aka dowry is deeply embedded in theculture of the caste, religion, andfamily. According to statistics, 2018 noted 7.1thousand deaths of women legally registered asdowry complaints. However, these numbers are adrop from the 8.5 thousand dowry deaths in 2014 inIndia yet the truth remains 'These 7.1 thousandwomen were despicable and ill-treated justbecause their parents could not live up to thedowry expectation of the family'.

I'M A GIRL NOT A BURDEN:A VOICE AGAINST THE

DOWRY SYSTEMDoes Not Giving Dowry Mean Ruining A Daughter's Life?

As stated by the National Indian Census in 2011, themale-female ratio in India was at 940 females per1000 males, which is a drop from 1901 where therewere 972 females per 1000 males.The Indian culture, on one hand, respects women bydepicting them as goddesses empowered withknowledge, strength, and education and on theother considers the girl child as a burden mostlykilling them in the womb or giving them away tosave themselves from the shame of not being able tocollect and give dowry.

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WHAT 'S NEW I N

THE STORE

F A S H I O N D E S I G N E RA N J A N A B H A R G A V

Famous Indian fashiondesigner Anjana Bhargav andCo- Founder at DHI, launchedher first collection in 1994with the leading designer andpioneer of the Indian fashionindustry Bina Ramani.It was followed by a solofashion show at theprestigious UNESCO Hall inParis. Anjana Bhargav was alsorecommended by the Ministryof External Affairs torepresent womenentrepreneurs at OECD(Organization for EconomicCo-Operation andDevelopment) held at Paris inthe year 2000

FASHION FACT & MEME

MEME UPFELLAS!

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IKFIQ!

How Do These ShadesCorrect The Undertones?1.PURPLE

Helps Ease DiscolorationNeutralizes Shallowness

Neutralizes Dull Yellow Undertones

3.ORANGECorrects Dark Circles

Removes RednessCorrects Dullness

2.BLUELightens & Neutralizes

Conceals BrownsNeutralizes Swelling

4.YELLOWConceals Purple/Blue Undertones

Conceals Dark SpotsCovers Bruises

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ENJOY THE FUN!nsw

ers- IKF IQ

!:

Neutralizes D

ull Yellow Undertones

Corrects D

ark Circles

Neutralizes Sw

ellingC

onceals Purple/Blue Undertones

MAZEMMMAAAZZZEEE

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June IssueJuly Issue

WHAT'S MORE HERE!

Lakme Fashion Week Lakme Fashion Week Lakme Fashion Week Lakme Fashion Week

News

News

JourneyInterviews

Interviews

Beauty Reads

Beauty ReadsBeauty Reads

Celebrity Wear

Beauty Reads

FDCI EventsBlogs

August IssueSeptember Issue

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FOR ADVERTISEMENT CONTACTCORPORATE OFFICE

D 22/5 Okhla Industrial Area Phase 2New Delhi, India# +91- 7277774776

# 011 [email protected]

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