I KNOCK FASHIONT H E W O R L D T R E N D S 2 0 2 1

Issue 9 | February 2021

S U S T A I N A B L EM O N O C H R O M E

L A T E S T F A S H I O N

2 0 2 1 F A S H I O N T R E N D S

E A RF A C I A L

B E A U T Y T R E N D

W H A T ' S I NB E A U T YT H I S Y E A R !

S A T Y A P A U LF E A T U R E

S A I F A L I K H A NK U N A L K E M M U

BEARD MISTAKESMEN MAKE

M E N ' S G R O O M I N G

C O N S U M E RB E H A V I O R

D I G I T A L P L A T F O R MF A S H I O N S E A R C H E S

T A B O OD I V O R C E &W O M E N I N

I N D I A

B E A U T YM U S T

T H E P R I M E RG U I D E

1W W W . I K N O C K F A S H I O N . C O M

Adidas Launches Its New SustainableApproachAdidas has unveiled its all-new AdidasStan Smith Sneakers. Stan Smith wasan iconic American former tennisplayer and Adidas introduced its newcollection with PRIMEGREEN upperswhich are a series of high-performingrecycled materials put together. Thisis part of a brand committed toensuring no plastic waste and this isalso setting the latest fashion trends.The Originals Stan Smith waslaunched globally on the 8th ofJanuary, 2021, retailing at 90$. InIndia, the package is priced at 7,999(INR) onwards.

Nexa Announces The First DigitalCouture With Lakmé Fashion WeekThe virtual event would be bringing into reality with esteemed Indian fashiondesigners, Abraham &Thakore, PayalSinghal, Amit Aggarwal, Huemn, KanikaGoyal, and Ridhi Mehra. 'Each designerwill be developing a sketch that willthen be transformed into 3D virtualgarments'. The 3D garments will berendered on the models for the realview. It is a unique platform by LakméFashion Week for showcasing garmentsand consumption.

FDCI X WTC- #GetNoticed

ALSO READ

NEWS- LATEST FASHION AND BEAUTY

urce- Tradesy- Pinterest Source- Boohoo- Pinterest Source- Buzz Feed- Pinterest

Source- Buzz Feed- Pinterest Source- Sunny Angela- Pinterest Source-

FASHION READ- STYLE WITH SWEATERS

Style With The WinterFashion Trend Of Sweaters

The winter fashion and style gets activewith the onset of the winter season. It isthe time to revisit your closets andensure it with the latest winter fashiontrends of 2021. The fulsome choices ofwinter fashion sometimes limit ourselection to what to buy and what not tobuy. The safest option to play with thestyle is with the latest fashion ofsweaters.The sweater is an extra layer, sometimesover the shirt that gives full coverage inthe cold winds. It is a wardrobe staplethat comes in different variations andcolors. They are made up of knitting byinterlocking loops of a continuous yarnwith various types of techniques. Thisknitting method makes sweaters freeand flexible. Usually, four types ofsweaters like cardigans, pullovers,tunics, and turtle neck are designeddifferently and come under fashiontrends.

2W W W . I K N O C K F A S H I O N . C O M

Cardigans- The name is associated withJames Brudenell, the 7th Earl of Cardigan,a 19th-century British general. The manwas very conscious about his hair, and toprevent his hair from getting fussy ortangled by wearing a pullover. He addedthe buttons to the pullover that now hasbecome a cardigan.Pullover Sweaters- Any sweater withoutan opening of buttons or zip is known asPullover. Very easy to wear, this is simplypulled down the head and neck area. Tunics- Tunics are generally loose in fitand not fitted to hemline. They are moreloosely cut and does not exactly define thebody structure.Turtleneck Sweaters- It is defined as asweater that has a high collar that rollsdown the neck and covers the full-back. Itis also called by other names like roll neckor polo neck.

THEMONOCHROMEFASHIONWearing separates of one color is back in trend!Enjoy the ravishing looks of these celebs adorningmonochrome outfits!

PAPARAZZI- STYLE WITH THE CELEBS

W W W . I K N O C K F A S H I O N . C O M3

This year is all about new experiences, styles, and our favorite celebs wearingthe best designers from all over India. With all the latest fashion for menintroducing its brand-new designs for this year, stars like Saif Ali Khan, JimSarbh are on their way to rock these designs to the fullest. These celebs rockedthe latest monochrome fashion look and were absolutely breath-taking.

Kunal KemmuHis latest look was designed by noneother than Shantanu Mehra with hisunbelievable sense of colors,traditional approach, and he wasstyled by Nikhil Mehra. This funkyset pattern gives out a cool look tohis attire.

Saif Ali KhanIn the latest cover for GQ digital India,he was wearing Antar Agni known as theMenswear Maestro, while he was styledby Leepakshi Ellawadi.

Jim SarbhJim Sarbh, the most talented,handsome, sexy, and glamourous guyin the whole B-Town portrayed hislook in the H&H magazine's coverwearing Antar Agni where he wasstyled by none other than VictorRobinson.

Nora FatehiThe perfect airport look, Nora Fatehiadorns Basque with ChristianLouboutin heels. She looks pictureperfect in the attire styled by ManekaHarisinghani.

Why And How To Measure The Correct Size?Measure Your Band Size- Use a measuring tape to calculateyour band size. It should be a snug fit and leveled. If thenumber obtained is even, add 4 to it. If it is odd, then add 3to it. The final number obtained is your bandsize.

Measure Your Bust Size- Measure the fullest part of yourbust. The measuring tape should not be very tight or veryloose. Now subtract the band size from the bust size. Thenumber obtained is your correct cup size. It goes like if it is1, then your bust size is A. If 2, then B, and forward.

Final Size- Combine both the measurements to attain yourfinal bra size. Calculating your bra size is very simple. Oneshould get measured herself once in six months. It isadvisable as our body is changing with our growing age.Sometimes, we may lose or gain weight.

FASHION BLOG READS- TRENDING

Are You One Of ThoseWomen Who Are Wearing

The Wrong Bra Size?Signs That You Are Wearing The Wrong Bra Size

If the band size is too large, it will not provide anysupport to the bust area.There should be only space oftwo fingers under the band size.If the straps are slipping, it shows that you are wearinga size bigger than your original size.If the bra is not in the perfect place while lifting yourarms and twisting your body, then it is a sign of an ill-fitted bra.If the cups do not cover the bust area, and space is leftout. It is again an indicator that you might be wearing awrong-sized bra.

4W W W . I K N O C K F A S H I O N . C O M

1 COLOR TRENDSThe spring-summer 2021 color palette formen contains pastel hues of blues,yellows, mustards, pinks, and earthytones. As bright hues of yellow and graywould take the lead this year, juicy tones,earthy hues, and natural human skintones would also be spotted this spring-summer 2021 fashion in women's fashiontrends.

2 PRINT TRENDSFloral prints have been given muchattention this year.Indigenous and folkprints, artistic representations, paisleys,and tie and dye are also climbing up thepattern and print trend of 2021. Thespring-summer 2021 trends include Asianartworks, paisley, tropical prints, nauticalprints and patterns, stripes, and checks.

3

Spring- summer 2021 fabric trends putsimportance on functionality and comfort.Handmade fabrics, eco dying textiles,woven fabrics are placed high up thechart in 2021. Jute, nylon, chiffon, denim,cotton, crepe, and silk with natural-looking dyes, stone grey look, and feelwould be spotted this year.

4

From heavy metal pieces to pearls andcrystals, this year's jewelry isexperimental and beautiful at the sametime.Clogs, platforms, baby heels, classic andexperimental oxfords, flat sandals, ankleties, and chain embellished footwearmake the footwear trends.

Women men alike carry bags to put in their essentials and adorn them as an accessory tocomplement their outfits. Wrap bags, totes, bags with fringes, embellished bags with poppycolors are cool accessory trends one can complete their overall look with.

FASHION TRENDS- 2021 YOU MUST KNOW ABOUT

FABRIC TRENDS

ACCESSORY TRENDS

W W W . I K N O C K F A S H I O N . C O M 5

Puneet Nanda mentioned, “Dad [Satya Paul] was barely over five years old when partitionhappened. Because of the hardships of those years, poetry, music, and the arts were a

refuge [for him]" his love for art, poetry, and music has rejuvenated his patterns and flowfor his ideas.

The sarees made by Satya Paul were allexplanations regarding different aspects ofwomen today. His sarees explained women fullof magic, charm, and free spirit, who like to takeflight, leaving an unforgettable mark wherevershe goes. His every label had a beautiful insightinto it. He believed that the clothes have to becreated in a way that it could display a woman’sreflection and the circumstances which used toshape them. Satya Paul also joined hands withTATA Memorial Hospital for the Think-PinkAwareness campaign for breast cancer. SatyaPaul died on January 6th, 2021 in Coimbatore atthe age of 79. He will always be known for hiswork and also how he admired today’scontemporary women.

SATYA PAUL- THE ICONIC FASHION DESIGNER

Satya Paul – The ManWho Sought Beauty

From the WorldSatya Paul was an Indian fashion designersignificantly known for Indian prints since1985. His brand is established across theglobe both offline and online. His brandwas helmed by Sanjay Kapoor who is thefounder of Genesis Luxury with PuneetNanda, Creative Director of Satya Paul till2010.His specialization was engrossed inwomen’s fashion such as: Sarees, KurtasHandbags, Clutches and Scarves.

6W W W . I K N O C K F A S H I O N . C O M

Happily Married! This might be a myth or a bubble many Indian women and men are living in. But unfortunately, theIndian mentality and society detest the thought of getting freedom from a toxic relationship, unhealthy for the husband,wife, and children alike. DIVORCE as termed by the dictionary is no less than a sin in the Indian culture.The western world astonishes by the idea of Indians having an arranged or a love- arrange marriage. How can you guysget married without having an affair? A common question asked by people belonging to cultures separate from Asians.Well to think of it, marriages whether be arranged or love finds it tough to sustain when extremities get involved. Many factors creep in loneliness and unhappiness in a picture-perfect marriage The Burden Of Expectations- Marriage comes with expectations, AGREED! But unrealistic ones will only ruin the happyhome picture.Gender Roles- You are the woman, why should I clean? You are the man why should I earn? Why can’t you take care ofthe kids like everyone else? Why don’t you leave working since you are pregnant? So many of these gender-defined roleslead to a disastrous marriage.Domestic Violence-Living with dignity and without fear is the right of every man and woman in the world. Domesticviolence is a curse to a happy marriage, just because you can show your power over a woman does not mean that you puther through the trauma of violence, beating, and mental torcher.Culture & System- The girl cannot go out without a ‘ ghoonghat’ from the house! ‘Beta’ the daughters-in-law do not workoutside the house! All the decisions of the house are taken by men! This is our culture; the girls of the family do not stayoutside after sundown! Is Divorce Easy In India For A Woman?Although times are changing and women are stepping towards having a happy life over an unhappy one in a disastrousmarriage, yet divorce is not an easy tag to adorn in India especially by women. What Women Go Through While Filing for a Divorce? Are You Sure? Think About It Life Is Not Easy After a Divorce!Mostly friends, family, and relatives leave no stone unturned to make the woman change her decision of taking a divorce.They do not sit to ask for problems and support her in her decision instead make her feel burdened and guilty for doingso.

Ohh God She Has Had a Divorce! Don't Call Her For Celebratory Functions!Society terms the woman divorced as a burden and curse and does its best to boycott the women from all family andmarriage related functions.

What Happened? Why Did You File For A Divorce?A question people would ask even years after the divorce. Why wouldn't they just let the past be the past and help thewoman move on? Is Staying In A Toxic Marriage Worth it?According to data revealed in February 2020, India has only a 1 % of divorce rate but about 30% of domestic violencecriminal cases filed in the police station. According to the report, these violent activities are mostly filed againsthusbands. Is all the pain and patience worth it?

DO YOU ALSO THINK THAT DIVORCE IS THE END OF A WOMEN'S LIFE?

Support Women and Help ThemTake Divorce as a Comma in Life and

Not a Full stop!

7W W W . I K N O C K F A S H I O N . C O M

GROOMING FOR MEN- BEARD IT WELL!

Basic BeardGrooming Mistakes

Men Make!Do you wash your beard with regularshampoo?Not all hair in your body is similar in texture,pattern, or growth. The skin on your face is verysensitive compared to the other parts of thebody including the scalp. So your shampoomight not be the solution and it may leave youwith an irritated, itchy, and a shabby lookingbeard.

You accidentally shave too high up the necklineThere's an interesting trick that might help youavoid mistakes like that. First, place two fingersabove your Adam's apple. Draw an imaginaryline around your ears to give you a slight idea ofwhere your neckline should be. There's atrending rule – The shorter the beard, thehigher you can go up the neckline, just ensurethat you remain intact in the neck region andstay well clear of the JAW.

Do you know how to use a trimmer correctly?To manage your trimmer settings- Avoidsticking to a one-level setting on your trimmer.Throw out the laziness and update your gradelevels accordingly to the patchier areas. Thisprocess will keep everything proper ensuringsome of the patchier areas to catch up quicklyand easily.

Do you pay attention to your stubble gettingout of control?Maintaining the stubble is most convenient; it isthe tiny hair stands left after the shave iscomplete. There's a stubble related diseasemany men suffer through- SeborrheicDermatitis, which leaves unwanted flakes intoyour beard. People might take it as a hygieneproblem, but it's not. Experts mention that thishappens due to yeast on the skin calledMalassezia.

W W W . I K N O C K F A S H I O N . C O M 8

EAR FACIAL - BEAUTY TRICK 2021

Ear Facials: New Skincare RoutineAn ear facial is a process of cleaning the earsand removing all the harmful elements fromit, making it healthy. The newly introducedear facials are a new skincare routine that ispracticed with a lot of care and training. It isa beauty tip that is followed to keep the earsclean and healthy. The newly launched facialis a long and tedious process that includescleansing, Ear massage, mask, extraction, earcandling, and moisturizing. This usefultreatment is performed by beauty salonspecialists or therapists, and doctors.

Initially, the process starts with the cleaningof the ears. They use a washcloth or put a fewdrops of baby oil, glycerin, mineral oil, orhydrogen peroxide that softens the ear wax.It helps in the removal of wax very easily. Onecan also use a cleanser and cotton swab toclean the ears.

Next is to use enzyme gel that exfoliates thesurface and makes it softer and smoother.Use an earbud and rub the gel over the ears.

It also helps in removing the excess of oil andimpurities without making it dry and dull.The process goes on by applying an ear mask.Gently scrub over the surface of the ears tomake it even smoother and moisturized.After 5 minutes of work, remove the maskwith a soft cloth and then the Q-tips.

Next, the process continues with theextraction. Extraction helps in the removal ofdead skin from inside and outside the ears.Another important part of the ear facial is EarCandling. It is a therapy also known as EarConing. Simply it involves placing a hollowconed-shaped candle with a protectivecovering into the canals of the ears.

Moving on to the next step is massaging yourears with oil. Gently drop the few drops of oilaround and inside the ears. With a gentle rubthey massage to get you relieved and relaxed.It also helps in releasing endorphin, the feel-good hormone that helps in relieving painand stress.

Source:https://www.snapchat.com/discover/Crowned_Ladies/4406457904

9W W W . I K N O C K F A S H I O N . C O M

NATURAL HAIRDOPonytails, messy buns, and tied back hair.Also as parties have begun again embellishedhair with claw clips, beaded clips, pearlhairbands, beaded clips, and silver tic tacsfor the hair are part of the upcoming beautytrends in 2021.

BRIGHTER EYELINERSNow is the time to get excited as theshades can range from red, yellow,blue to green, and other brighter tones.Step up to try the shimmery shadesand other off tone colours that we werehesitant to try with bold lips andcontoured cheeks.

LIQUID LIPSTICKSWe all want makeup products that are transfer-proofwhich does not stick to the masks. Hence, LiquidLipsticks have made a comeback with the new yearlooks. Everyone wants neat and smudge-free makeup,especially for the lips. Liquid lipsticks, which are non-transferable, are back to rely on in 2021.

ROLLERS FOR NATURAL SKIN

BEAUTY TRENDS OF 2021 - YOU MUST TRY!

THE UPCOMING BEAUTY TRENDS OF 2021With the global pandemic rising to unexpected heights, 2020 has changed our lifestyle as well as our beauty and wellness

schedules. Everything took a backseat, be it the salon services or social gatherings, the whole year kept us indoors andisolated from each other. This global pandemic enforced us to rethink ourselves and indulge in self-care.

EMBELLISHED HAIR

W W W . I K N O C K F A S H I O N . C O M10

THE PERFECTPRIMER GUIDE

BEAUTY- FOR MUA'S AND MAKEUP LOVERS

What Is A Primer?A cosmetic primer is a gel cream-based product that isapplied before the base foundation to enhance thecoverage and lengthen the amount of time the makeuplasts on the face.

How To Use A Primer?If you’re using a moisturizer, apply it before theprimer.Apply the primer on your face and dap it with amakeup sponge.Let the primer dry for a few minutes beforeapplying your base foundation.Tip – Don't use a silicone-based primer with awater-based foundation. Only use a silicone-based foundation with asilicone-based primer.While using an eyelid primer, apply it using yourfingers or a brush.For color correcting primers, use a brush as it helpsyou to target your application with accuracy.If the primer is translucent, use your fingers tomeasure how much has been applied withoutwasting anything.For lip primers, it depends on the packaging. If your primer comes with a brush or a squeezetube, directly apply it. And if not, simply use yourfingers for a thicker consistency.

Types of Primers:Foundation Primer – A foundation primer is used rightbefore applying your base foundation. It gives your skin amatte look and your face looks fresh as a daisy for therest of the day. The beauty tips 2021 have come up with avariety of cosmetic products that include primers. This isperfect for an evening makeup look with western culturedresses or ethnic and Indo western fashion.

Eyelid or Eyeshadow Primers – All the primers dothe same thing, but the eyelid primer specificallyhas to be used near the eyes. It may reduce oilinessand increase shimmer or may mattify the look. It alldepends on your skin requirements. Use a primerbefore the application of eyeshadow. It also can beused before applying eyeliner.Mascara Primers – A mascara primer thickens andlengthens your lashes before applying mascara togive it a fuller finished look. It also prevents themascara from smudging and flaking.Lip Primers – Lip primers are applied before anylip gloss or lipstick, basically exfoliating the lips. Itincreases the longevity of the lip color and keepsthe lipstick from feathering.

Types Of Primers Based On Skin Type:Mattifying Face Primers Hydrating Face PrimersColor-Correcting Primers Blurring Primers

W W W . I K N O C K F A S H I O N . C O M11

Where And What DoConsumers SearchAbout In FashionAnd Beauty In IndiaI Knock Fashion conducted a survey to knowwhich digital platforms do consumers like toabsorb information about fashion and beautyfrom! The consumers between the age group of 15- 35seem more active on digital platforms in findingabout beauty and fashion online.With an almost equal ratio of men and womenresponding to the survey, the results pointed onknowing more about beauty and grooming thanfashion.

72% RESPONDENTS PREFERWATCHING VIDEOS OVERREADING BLOGS ON FASHIONAND BEAUTY

Instagram took lead between the Indianconsumers to search on fashion andbeauty.Reels and IGTV videos were of higherpreferences as they would preferwatching over reading descriptions. Web searches and blogging websites alsotook to numbers as reflected above. Face Book was found to be more commonbetween age group 27 + for searches onfashion and beauty.A natural urge to know more about latestfashion trends over where to buy themfrom was noted.Searches are more for beauty andgrooming problems and products tosolve them over latest beauty trends.Home remedies and natural cure wasfollowed post the above.

CONSUMER BEHAVIOR IN FASHION AND BEAUTY- IKF RESEARCH

W W W . I K N O C K F A S H I O N . C O M 12

0 10 20 30 40 50

Instagram

Face Book

Magazines

Web Sites

Digital Channels Through Which They LikeTo Know About Fashion And Beauty

Latest Trends54.5%

How To Style27.3%

Where To Buy18.2%

What Consumers Search About Fashion!

Beauty SearchesBeauty Products Home Remedies Others

60

40

20

0

MAZE

ALL WORK NO PLAY MAKES JACK A DULL BOY- IKF IQ AND MAZE

Your Tie Knot Has A Name!- IKF IQ

Ribbon TieCravat

Bolo Tie

British Regimental TieContinental

Knit Tie

Ribbon TieCravat

Bow Tie

Ribbon TieLavalliereBolo Tie

Knit TieCravat

Bolo Tie

Answers:1.Cravat 2. British Regimental Tie 3. Bow Tie 4. Ribbon Tie 5. Bolo Tie

W W W . I K N O C K F A S H I O N . C O M13

IKF COMIC-ENJOY THE LAUGH!

Have you heardfrom our daughter

lately?

No I’ll jus

t call

and ask

if she

would be

coming

over fo

r dinne

r

What happened?

She isn

’t

taking

the

call

WAIT!

clicks and sends herlatest cosmetic

collectionDo You Want Any?

Here sh

e

calls!Ringing!!

W W W . I K N O C K F A S H I O N . C O M 14

IKF COMIC-ENJOY THE LAUGH!

W W W . I K N O C K F A S H I O N . C O M 15

ALSO SEE!

Fashion Reads

Beauty Blogs

Latest News

EXPLORE MORE- WWW.IKNOCKFASHION.COM

Paparazzi

I KNOCK FASHIONDISCOVER THE

FUTURE OF FASHION

W W W . I K N O C K F A S H I O N . C O M16

W W W . I K N O C K F A S H I O N . C O M

I SHOP LAUNCHING SOON!

Your Go To Online Shopping Destination

17

FOR ADVERTISEMENT CONTACTCORPORATE OFFICE

D 22/5 Okhla Industrial Area Phase 2New Delhi, India# +91- 7277774776

info@iknockfashion.com

Discover The Future Of Fashion

Proudly Circulating Amongst 35,000+ Fashion &Beauty Enthusiasts In Two Languages

SUBSCRIBE NOW! TO GET YOURS!