Lisa Holmes

graphic designer & co-owner YULAN STUDIO

PRESENTATION 1. a little about me 2. show a bit of the book 3. making of the book 4. share a few favorite hikes

print materials +

digital media

passion project

making of the book

move to Portland

start a blog:isntshe.blogspot.com

exercise outdoors

be a tourist

first hike

research obsessively

hike (a lot)

share my hikes

140 + posts 1,000 + photos

passion project

do we really need another hiking book?

first step

layout

get feedback

8,000 + photos

a monthor so later…

trail maps

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28

0.3 M

1.0 M

0.7

M

1.1 M

84

30

TH

TH

P

NORTH

Ponytail Falls

Horsetail Falls

Triple Falls

Lower OneontaFalls (not visible)

MiddleOneonta Falls

Upper OneontaFalls (not visible)

elev. 50’

elev. 600’

elev. 1,250’

Larch MountainTrail 441

GorgeTrail 400

GorgeTrail 400

Franklin RidgeTrail 427

Horsetail CreekTrail 425

Horsetail FallsTrail 438

OneontaTrail 424

OneontaTrail 424

OneontaGorge

OneontaCreek

HorsetailCreek« to

Multn

omah Falls

Columbia River

MN

15.7°E

7/4/13

KM1 0 1 2

MILES0.5 0 0.5 1 1.5

−122.660 −122.655 −122.650 −122.645 −122.640 −122.635 −122.630 −122.625 −122.620 −122.615 −122.610 −122.605 −122.600

−122.660 −122.655 −122.650 −122.645 −122.640 −122.635 −122.630 −122.625 −122.620 −122.615 −122.610 −122.605 −122.600

44.870

44.875

44.880

44.885

44.890

44.895

44.870

44.875

44.880

44.885

44.890

44.895

TOPO!®©2013NationalGeographic

3/25/13 8:36 PMCreate a Map | AllTrails.com

Page 1 of 2http://alltrails.com/maps/print?ti=true&center=45.40015952795271,-121.73918940734859&zoom=14

45.39

45.40

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45.3945.40

45.4145.42

−121.78 −121.77 −121.76 −121.75 −121.74

−121.78 −121.77 −121.76 −121.75 −121.74

© 2013 Microsoft Corporation© 2013 Microsoft Corporation © 2012 Nokia© 2012 Nokia

3/25/13 8:36 PMCreate a Map | AllTrails.com

Page 1 of 2http://alltrails.com/maps/print?ti=true&center=45.40015952795271,-121.73918940734859&zoom=14

45.39

45.40

45.41

45.42

45.3945.40

45.4145.42

−121.76 −121.75 −121.74 −121.73 −121.72

−121.76 −121.75 −121.74 −121.73 −121.72

© 2013 Microsoft Corporation© 2013 Microsoft Corporation © 2012 Nokia© 2012 Nokia

MN

15.8°E

7/5/13

KM2 0 2 4

MILES1 0 1 2 3

−121.91 −121.90 −121.89 −121.88 −121.87 −121.86 −121.85 −121.84 −121.83 −121.82 −121.81 −121.80 −121.79

−121.91 −121.90 −121.89 −121.88 −121.87 −121.86 −121.85 −121.84 −121.83 −121.82 −121.81 −121.80 −121.79

45.65

45.66

45.67

45.68

45.69

45.65

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45.69

Mapdata©2013GoogleTrailsIllustrated®©2013NationalGeographic-

a couple of months later…

area maps

geology

finally… writing begins

three drafts later…

editing & proofreading

self publishing

a couple of proofs later…

marketing

wholesale orders

reviews

Finally, there's a hiking book not written by some scruffy guy with a beard but rather by a professional graphic designer.

Lisa D. Holmes  of Portland is first an artist, then a hiker. Her book, "I Heart Oregon (& Washington): 25 of the Portland Area's Best Hikes,'' shows off her considerable design talents.

“

”Terry Richard THE OREGONIAN

A Different Kind of Hiking Guide… The maps are the real selling point of the book. Each was hand-designed by Holmes to showcase topography, marked trails, distance, elevation and trail highlights.

“

”Washington Trails (July-Aug. 2014)

Hiking Book Combines Research with Great Design… You couldn’t ask for better pre-hike research. For each trail, it looks like Holmes ripped out and annotated the most relevant sections of a USGS topo map, collected the best professional photos of the area, and stitched everything together in a stunning collage.

“

”PORTLAND MONTHLY (July 24, 2014)

favorite hikes

SOUTHWEST WASHINGTON

Cultus Creekto Lemei Rock

MOUNT HOOD

McNeil Point

COLUMBIA RIVER GORGE

Triple Falls

OREGON COAST

Cape Lookout + Netarts Spit

give back

Thank you

HAPPY TRAILS!