I have an idea!How to transform what is in your boss’ head into

something deployable.

Rubén Orta MagánCTO Grupo Antevenio

email: rorta@antevenio.com

blog: http://devspoke.com

twitter: @agileando

linkedin: es.linkedin.com/in/rubenorta

slideshare: es.slideshare.net/agileando

github: github.com/rubenorta

The Cowboy Coder

The Cowboy Coder

That Sucked!

The Consultant

The Consultant

That Sucked!That

Sucked!

The Agilist

The Agilist

This still sucks!

What I have built ?

an affiliate network ( dead ) two email marketing platformtwo landing page buildersa transactional email servicea kpi management tool a co-registration platforman xml feed processing tool

a twitter users ranking (dead)a fashion portala job portalan ecommerce ( fashion )a social travel site two deals aggregators

The Framework

Our Framework[1] The Idea [2] The Vision[3] Research[4] User Persona Definition[5] Inception [6] Storyboards[7] User Stories Workshop [8] User Story Mapping[9] Build

I have an idea!

Iiiiiii haaaave an ideeeeeeea!

“I hate to tell you, but you have very little. Ideas are easy. Implementation is hard. Keep thinking.”

Guy Kawasaki

“Execution really shapes whether your company takes off or not. A lot of people start out with an exciting thing and they want to take over the world, but really the people who do take over the world have a good plan of how to get there and the steps along the way.”

Pete Cashmore

“Ideas are commodity. Execution of them is not.“

Michael Dell

Everyone have ideas

[2] The VisionWHO:

General Manager, Marketing, Product Owner, User Experience, Sales

DURATION:

2 Hours

DELIVERABLES: The Product Vision Board

MATERIALS:Paper, Post-It, WhiteBoard

[2] Product Vision BoardVISIONCrisp summary of the vision / idea.

TARGETGROUP

Which market segment does the product address?

Who are the target users and customers?

NEEDS

Which needs does the product support?

How does it create value for its users?

Which emotions will it evolve?

PRODUCT

What are the three to five top features?

What are its unique selling points?

VALUE

How is the product going to benefit the company?

Will it, for instance, increase revenue, enter a new market, develop the

brand, reduce cost, create valuable knowledge?

BARRIERS BARRIERS BARRIERS BARRIERS

[2] ExampleVISION: Travel to the moon

TARGETGROUP

Astronauts

USA Government

NEEDS

Allow travel to outer space.

Roundtrip transport to the moon with humans.

PRODUCT

1. Roundtrip to the moon.

2. Human safe3. Communication

system between earth and starship.

VALUE

Be the first country to put a man in the

moon.

Winning USSR in the space race

This is an idea of JFK but hasn’t the full support of the Senate.

Gravity. There is no oxygen in the stratosphere.

We Only have managed to put men in orbit

USSR was the first country to put a man in orbit

[3] ResearchWHO:

Marketing, User Experience, Sales, Support

DURATION:

2 hours interview definition, 1-2 weeks to research

DELIVERABLES: Qualification questionnaire, Research Documents

MATERIALS:Paper, Phone, Email.

[3] Research

[1] Competitive analysis[2] Market sizing[3] Identifying neglected and growing user segments[4] Differentiation ( Price, Promotion, Design….)[5] Find the early adopters

[3] How is an early adopter ?

[1] He has a problem[2] He’s aware that has a problem[3] He’s using substitutes (other products) or a workaround[4] He’s actively looking for a solution[5] He has a budget

[4] Persona

WHO:

User Experience, Product Owner

DURATION:

½ day

DELIVERABLES: User Persona

MATERIALS:Paper

[4] User PersonaPICTURE &

NAMEDETAILS GOAL

What does the person looks like?

What is its name?

Choose a picture and a name that are representative, and

that allow you to develop sympathy for that persona.

What are the person’s relevant characteristics and behaviours?

Consider demographics, spare time activities, attitudes, and common tasks, for instance.

Why would the persona want to buy or use the product?

What problems should the product solve?

What benefits does the persona want to archive?

If there are multiple problems or benefits, identify the main

one and put it at the top

[4] ExamplePICTURE &

NAME

Neil Armstrong

DETAILSAge: 39 years oldJob: Astronaut

At age 6 he had the opportunity to fly in an airplane. Before having a driver's license and earn the airplane pilot's license.

He has participated in the Korean War, making 78 successful missions. After his retirement as a pilot, he passed the examinations for astronaut and he is currently working for the government of the USA.

He is ambitious and eager to conquer the world person.

"I think all men have a finite number of heartbeats. I have no intention of spending any of mine "

OBJECTIVES

He wants to be a member of the first expedition to

the Moon.

He wants to survive the expedition.

He wants to help his country.

[5] InceptionWHO:

Product Owner, Scrum Master, Developers, UX, Design

DURATION:

1-2 days

DELIVERABLES: Inception Deck

MATERIALS:Post-It, Color Pen, WhiteBoard

[5] Inception

[1] Why are we here ?[2] Elevator pitch[3] Design a product box[4] Create a NOT List[5] Meet your neighbors

[6] Show the solution[7] Ask what keeps us up at night[8] Size it up[9] Be clear on what’s going to give[10] Show what it’s going to take

[5] Inception

[1] Why are we here ?[2] Elevator pitch[3] Design a product box[4] Create a NOT List[5] Meet your neighbors

[6] Show the solution[7] Ask what keeps us up at night[8] Size it up[9] Be clear on what’s going to give[10] Show what it’s going to take

[6] StoryboardsWHO:

Product Owner, Scrum Master, UX

DURATION:

From an hour to a day per artifact

DELIVERABLES: Storyboards + paper prototypes

MATERIALS:Paper, Color Pens

[6] Example

Mar de la Tranquilidad

0º42'50"N-23º42'28"E

Escaleras salida al exterior.

Casco, Guantes, Botas, Módulo Supervivencia,

Cuerpo

Es un pequeño paso para el

hombre pero un gran paso para la

humanidad.

Zona Control, Camara

Aislamiento

Apertura Puertas,

Sistema TV

ACTIVITY NAME: Moon walk

The lunar module is on the surface of the moon.

Neil checks that all equipment worn is correct and working.

After the check he moves to the isolation chamber to proceed to the departure of the ship.

His partner Buzz opens the doors of the lunar module and turn on the communication systems.

Neil descends the stairs and step on the lunar surface.

After taking a few steps on the lunar surface sends a message to earth.

[7] User Stories WorkshopWHO:

Product Owner, Scrum Master, Developers, UX

DURATION:

1 Day

DELIVERABLES: Product Backlog

MATERIALS:Post-It, Cards, Color Pens

[7] User Story

<Theme> <Priority> <Size>As a <type of user>, I want <some goal> so that <some reason>.

Definition(s) of Done:Given a <type of user>, when <some action>, then <some result>

[7] Example

Moon Landing, 5, 13As Neil, I want to use a space suit so that i can walk in the moon.

Definition(s) of Done:

Given an astronaut, in the lunar module, wearing a spacesuit when he walk in the moon, then he can breath and stay warm.

[8] User Story MappingWHO:

Product Owner, Scrum Master, Developers, UX

DURATION:

½ Day

DELIVERABLES: RoadMap + MVP

MATERIALS:Product Backlog, Post-IT, Color Pens

[8] User Story Mapping

US 1.1

US 1.2

US 1.3

PRIORITY

TIME

ACTIVITY 1 ACTIVITY 2 ACTIVITY 3

[8] User Story Mapping

US 1.1

US 1.2

US 1.3

MVP

V.1

V.2PRIORITY

TIME

ACTIVITY 1 ACTIVITY 2 ACTIVITY 3

[9] BuildWHO:

Product Owner, Scrum Master, Developers, UX

DURATION:

2 Weeks * Sprint

DELIVERABLES: Sprint backlog, a new product or a new feature

MATERIALS:Whiteboard, task repository, computers

[9] Build with Scrum

product backlog

sprintbacklog sprint delivery

feedback

planning

retrospective

daily

demo

Takeaways

[1] Define the problem[2] Research about the activity[3] Construct an hypothesis[4] Test [5] Change your way of work

Recommended books

Any questions ?

Gracias!Thanks!

@agileando