i-doc talk for esoddoc 2013
DESCRIPTION
This is the talk that I gave to ESoDoc on September 2013. Feel free to get inspired, but do reference me if you use it!TRANSCRIPT
by Sandra Gaudenzii-docs.org
i-docs: why, how and how much
A linear documentary is a creative treatment of actuality
An i-doc is non linear interactive
Defining i-docs
Any project that intends to document the real, and that does so by using digital interactive technology, can be called an i-doc.
A media specific contract with the audience
i-docs as a proposition to enter into a dynamic world and to change it to a
certain degree (depending on the level of agency given to the user)
From: One millionth Tower, NFB, 2012
Agency
‘the satisfying power to take meaningful action and see the results of our decisions and choices’ (Janet H. Murray, Hamlet on the Holodeck,1997:126)
Agency
satisfying power
choices
Agency
power +
choices = change
feed-back loop
the feed-back loop of
interactivity goes beyond
the user-computer... and so does your i-doc!
The i-doc as part of an ecosystem
it DOES things, you only control part of it
The Living documentary
1. effect/impact does not stop at user-computer 2. not human centred approach, but systemic3. levels of aliveness = levels of doing (impact)4. aptitude to self-organize, to adapt to their
environment, and to change it5. life and death of an i-doc
i-doc as a relational & living entity
Put the emphasis what it makes you DO (rather than what it SAYS to you)
How to create an i-doc?1/3
PRE-PRODUCTION:
1. Ponder if interactivity is necessary. What is it adding? What is its purpose?
2. Include interactive strategy from start.3. Minimum team:
Film maker (content producer) interactive designer Coder
MORE: social media manager, story architect
4. Brainstorming sessions (all included)5. Feasibility study (technical & financial)
DEVELOPMENT:
1. Story architecture & platforms2. Budget3. Storyboarding & look and feel4. Content mapping & production
schedule5. Coding (tailor made or choice of tools)6. Testing (iterative prototyping)
How to create an i-doc?2/3
LAUNCH:
1. Marketing strategy 2. Social media strategy3. Launch strategy (beta, soft, progressive…)
LIFE:- Moderation- Social media communication- Analytics- Changes
DEATH:- Designing for an end
How to create an i-doc?3/3
TOOLS
• Zeega• PopcornJS• 3WDoc, Klynt, Djehouti• Storyplanet• Wix• Korsakow• Conducttr
(see TMtoolkit or i-Docs)
FINANCE 1/3
THE BIG PLAYERS:
- EU Creative Europe 2014 (ex Media Fund) up to Euros 150,000
- TFI New Media Fund $50,000 to $100,000 (6 non-fiction, social issue media projects which go beyond traditional screens)
- Co-produce with NFB or Arte- National entities: CNC (Fr), Arts Council (UK),
Creative England (UK) etc…
THE NEW PLAYERS:
- Online Magazines/papers (Le Monde, The Guardian and Firestorm, NYTimes and Snowfall or Highrise)
- YouTube (see Life in a Day)
- Google (think Google glasses)
- Kickstarter & IndiGogo (see Tmtool kit for more on crowdsourcing)
FINANCE 2/3
ALTERNATIVE ROUTES:
- NESTA Digital R&D Fund (up to £125,000 for International academic research attached to a project)
- City Festivals & exhibitions (ex: Geneva)
- Partner with digital companies (ex: Defense d’Afficher)
- Sponsoring relatd to the topic (ex: Las voces de la memoria)
THE FUTURE:- The i-Doc entrepreneur- New business models (apps, I love your work booking model
etc…)
FINANCE 3/3
SMALL budget examples 1/4
done with Storyplanet
SMALL budget examples 4/4
made with Popcorn
Must check links:
- i-Docs and i-Docs Resources- The Transmedia Resources Kit
• NFB/interactive - a portal through which to browse all of National Film Board of Canada’s i-docs projects to date.
• DocShift – the most comprehensive archive of i-docs to date, by the Documentary Organization of Canada.
• idfa DOCLAB - show-casting the amazing international range of webdocs presented at idfa DOCLAB so far.
• TFI Sandbox – all the projects sustained by the Tribeca Film Insitute… and more.
• Arte Webproductions - the entire collection of webdocs produced by Franco-German television Arte.
my PhD: http://eprints.gold.ac.uk/7997/
Thank you
//i-docs.org
www.interactivedocumentary.net