i diagnose bio melbourne final
DESCRIPTION
An overview of the iPhone as a medical deviceTRANSCRIPT
iDiagnose – FDA approves the first iPhone application
"Smartphones are incredibly powerful devices capable
of saving lives, saving money, and improving healthcare
in a dramatic fashion, and we carry these massively
powerful computers in our pockets.“
Dr. Peter Bentley, the inventor of iStethoscope app,which has been downloaded by more than three million people
If your product or service can be delivered on an iPhone,
then it will be - and is probably already under
development by your competitors
The iPhone, iPad and Android
have more processing power
and more connectivity options
than many traditional
diagnostic machines
Consumers want
to use their smart phones
to self-diagnose … >10,000
health related Apps available
for iPhone and Android
(and insurance companies like it too)
Opportunities for Biomedical device companies are huge:
Powerful manufacturers
Standard, robust, FDA approved* platform
Reliable upgrade path
Intuitive to use
Wide spread user base
iPhone development time frames are faster than custom OEM devices
Typical software upgrade cycles are weeks to a few months
Shelf life is as long as the App sells – as soon as sales slow, new versions can be released
Some trusted
companies are
starting to embrace
the iPhone …
ie lots of clinical governance
but many are simply
geeks who designed
a program because
they could
“…clinical what ?”
Unfortunately at this point most Consumers don’t know
who is a geek and who is a ‘trusted’ corporate
So what do they do ?
They choose the App recommended by their friends
Two types of business models for developers:
At the moment the Apple iStore does a lot of the marketing heavy lifting making it easy for anyone to sell an App
Two types of current business models for developers:
Geeks: whatever they can sell is cool as they mostly don’t value their time
Two types of current business models for developers:
‘Trusted’ Names: Freemium or ‘proper’ priced apps and hardware
Future business models emerging:
‘Trusted’ Names:Chargeable ‘Cloud’ based expert diagnosis with iPhone as data capture & display device
And there’s two types of customer for your App:
The Physician
The Patient
Prediction:
Apple will need to respond to clinical governance
concerns and will open a
specialist app store for professionals
So while we’ll likely continue to see rapid migration of
medical software, diagnostics & accessories to the
iPhone, there are
three big issues for App developers and iPhone users:
1. Apple,through its developer agreements, absolves itself of the responsibility of screening apps … for whatever compliance is necessary
2. LiabilityDevelopers must indemnify Apple from any liability issues
3. Just who arethe developers of these often trusted & quite invasive Apps ?
