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1. NAP – 2018. OK TÓBER 18.Házigazda: MÁRTON SZABOLCS (Republic Group, Creative Director)
FŐ ELŐADÓ-TEREM
08.00-09.00 Érkezés, regisztráció
09.00-09.10 A rendezvény megnyitása
BR ANDED ENTERTAINMENT - LE AVING MONE Y ON THE TABLE V=E/P
myths and facts, experience, interactive content, creative engagement
09.10-09.15BARNA TAMÁS Republic Group reklámügynökségi csoport, Managing Director; a BrandFestival elnöke
AUSTRIA & HUNGARYeconomic forecast, factors that influence the economic development
09.15-09.30 MAG. IUR. EL ISABE TH ELL ISON-KR AMER Ambassador of the Republic of Austria to Hungary
GLOBAL C EO OUTLOOK - DISRUP TIVE INNOVATION economic forecast, factors that influence the economic development
09.30-10.00 SÁGODI AT TIL AKPMG Magyarország, Partner & Head of Sectors
BR AND INNOVATION IN SERVIC E DESIGNcreative, design, brand strategy, business transformation
10.00-10.30 A SHLE Y BENIGNO Fjord, Group Director
DIGITAL DISRUPTION - THE JOURNEY TO AI, AR, VR the future of consumer experience
10.30-11.00 RIC HARD NOC KLES Surround Vision, Creative Director
FRESH, HYDRAULIC PRESSED, RAW JUICES from a certified, independent natural juice therapist
11.00-11.03 MÁRIA MAT THEISEN Santé Juice, Founder-Owner
11.00-11.20 SZÜNET
DISRUP TION BY VIRTUAL RE ALIT Y & MULTI-SENSORY E XPERIENC E DESIGN
branded entertainment, emotionally compelling experiences
11.20-11.50 CORTNE Y HARDING Friends With Holograms, Co-Founder
THE FUTURE OF ADVERTIS ING - THE AGE OF INTER AC TIVE C RE ATIVIT Y
digital innovation, creative engagement
11.50-12.20 ROS S MAWDSLE Y Bartle Bogle Hegarty (BBH) London, Head of Interactive Design
INFLUENC ER BR ANDING, CONTENT C RE ATION & BR AND CUR ATOR S
digital influencer marketing, efficient strategies for building a personal brand
12.20-12.50 FEL IC E VAN DER SANDT Influencer Marketing Agency (IMA), Sr. Brand Partnership Manager
12.50-14.00 EBÉD
SHAME & SURVIVAL how public shaming, media and advertising are connected
14.00-14.30 MONIC A LE WINSK YSocial activist & Vanity Fair contributing editor
C YBERBULLYING: L AWS & POLIC IESlegal perspective and in the context of criminal law
14.30-14.45
THE FUTURE OF BR ANDING - DISRUP TION BY C RE ATIVIT Y & STORY TELL ING
digital innovation, creative engagement
14.45-15.15 SAMUEL AKES SON Forsman & Bodenfors, Creative Director
SKILL S AND CONTE X T how tools and awareness foster digital innovation,
lifting brands to the next level
15.15-15.45 EDMUND DUEC K Liferay, Marketing Manager Europe
BORN TO SKI - BUILD AN AWESOME PER SONAL BR AND creative & effective sports sponsorship strategy
15.45-16.15 EGYE Z TE TÉS AL AT T
THE AGENC Y OF THINGS - C RE ATING THE NE X T AGENC Y MODELconnecting brands and consumers via the internet of things
16.15-16.45 C AMERON WORTH SharpEnd Agency, Founder
A NE W ER A OF C RE ATIVIT Y creativity, transmedia storytelling & business transformation
16.45-17.15 ROBIN SMITH Geometry/Ogilvy, Creative Director
MADE IN ITALYcountry of origin, made-in effect
17.45-18:00 GR A ZIANO GIAC ANI Brand Festival, Creative Director
KEREKASZTAL ELŐADÁS ANGOL
2018: HEROES & STORIES
PROGRAM 1. NAP / OKTÓBER 18.
WORK SHOP #1. HELYSZÍN: 2. EMELE T, SAROK TEREM
SUPERNOW GEN, ADBLOC KING, MEDIAC RE ATIVIT Y & BR ANDED CONTENT
youtube, virtual reality, augmented reality, 360 video, rich media, snapchat, instagram, implementation experience
16.00-17.30
Moderátor: K AL MÁR PÉ T ER
Webtown, CEO & Co-Founder
L Á Z ÁR GÁBOR Webtown, CMO
BUZDER-L ANTOS NIKOLE T TA FÁÜ Zrt. (PepsiCo.), Marketing Director
BENDL MÁT YÁ S POME, CEO
GRÓSZ JUDIT RTL Magyarország, Director of Digital and
Business Development
BAC HER JÁNOS Gfk Hungária, Industry Lead Financial Services and
Technology, Product Head MOI
WORK SHOP #2. HELYSZÍN: 1. EMELE T, KÖNY V TÁR TEREM
THE FUTURE OF PEOPLE REL ATIONSthe future of pr, creating a winning pr strategy,
implementation experience
16.00-17.30
Moderátor: Z ÁMBÓ ANNA
Republic Group, Head of PR BAL ATON ANITA
Café PR, CEOBAL ATONI Z SÓFIA
Uniomedia Communications, CEOPERL AK Y-PAPP JÓZ SEF
Metropolitan University, címzetes docensÓSZ ABÓ AT TIL A
LA Communications, General DirectorBÁNHEGYI Z SÓFIA
ex. Magyar Turisztikai Ügynökség, marketingkommunikációért felelős
vezérigazgató-helyettesKOLMA KORNÉL
Sakkom Interaktív, Managing Director
WORK SHOP #3. HELYSZÍN: TE TŐTEREM
PROTEC TING C HILDREN FROM C YBERBULLYING - POWERED BY UNIC EF
for a safer internet, #youarenotalone
16.00-17.30
Moderátor: EGYEZTETÉS ALATT
UNIC EF
A PROGR AM VÁLTOZ TATÁ SÁNAK JOGÁT FENNTAR TJUK .
BRANDFESTIVAL
EGYEZTETÉS ALATT
2. NAP – 2018. OK TÓBER 19.Házigazda: MÁRTON SZABOLCS (Republic Group, Creative Director)
FŐ ELŐADÓ TEREM
08.00-09.00 Érkezés, regisztráció
09.00-09.05 A rendezvény megnyitása
E THIC S IN ADVERTIS INGethical standards for advertising
09.05-09.10 FA ZEK A S ILDIKÓ Önszabályozó Reklám Testület (ÖRT), Secretary General
DATA-TELL ING & DATA-DRIVEN BR AND BUILDIN how to leverage data
09.10-09.25 VAR JU L ILL ASchibsted Classified Media Hungary (Jófogás), CMO
SUPERNOW GENER ATION & VAMPIRES E XPERIENC Edigital creativity, engagement, visually-rich and interactive content
09.25-09.50
Moderátor: Simon Krisztián Marketing & Media, Editor-in-Chief
BANOVIC ALEK SANDR A Telenor Magyarország, beszerzési és logisztikai igazgatóSZ ABÓ BÉL A Magyar Telekom, Brand and Communications DirectorTÓTH VALENTIN Coca-Cola HBC, Public Affairs & Communications Director
FOLLOW THE MONEY - ADVERTISING INDUSTRY local trends in the advertising industry
09.50-09.55 URBÁN Z SOLT Magyar Reklámszövetség, President
MAD MEN 2019 - THE FUTURE OF AD AGENCY the new era of advertising agency structure & agency workflow for advertising
and digital marketing companies
09.55-10.25
Moderátor: ROMÁN DÁVID Republic Group, Head of CopyÁGOSTON L Á SZLÓ DDB, Digital & Business Transformation Director SÁ SDI HELGA Saatchi & Saatchi, Managing DirectorFALUDI PÉ TER Havas Media Group, CEOFARK A S Z SOLT 7Digits Growth Agency, CEO & Social Media SpecialistKUN MIKLÓS MediaCom, Chief Strategic OfficerVÁGVÖLGYI MIHÁLY DeepInsight, CEO
T VS = TOTAL VIDEO STR ATEGY tv industry, online video, content creation, effective ads
10:25-10:45 VIDUS GABRIELL ARTL Magyarország, CEO
DIVERSITY IN THE WORKPLACE - EMPLOYER BRANDING & GENDER QUOTES
successful leaders create a successful workplace diversity
10:45-11:15
Moderátor: Heal Edina Republic Group, Operative DirectorDR. FÁBIÁN ÁGNES Henkel Magyarország, President & Managing DirectorDR. ZOLNAY JUDIT MetLife, General Manager FRIEDL Z SUZ SANNA Magyar Telekom, Chief HR OfficerPÁLFALVI MÁRTA Heineken, Human Resources and Corporate Affairs DirectorMÁRTON K ATALIN Praktiker, Head of HRPALOC SAY GÉ Z A Schibsted Classified Media Hungary Kft. (Jófogás), CEO & General Manager
INFLUENCER BRANDING IN ACTION #1creative engagement, brand collaboration, effectiveness
10.50-11.05 SZ ABÓ GERGŐ Special Effects Media, CEO
INFLUENCER BRANDING IN ACTION #2creative engagement, brand collaboration, effectiveness
11.05-11.20 HERNÁDI GÁBOR Star Network, CEO
INFLUENCER BRANDING IN ACTION #3creative engagement, brand collaboration, effectiveness
11.45-12.00 DELY ÁBRIS Creatinsta Influencer Ügynökség, CEO
INFLUENCER BRANDING, YOUTUBERS & BRAND CURATORScreative engagement, visually-rich and interactive content management
12:00-12:30
Moderátor: S Z ÁNTÓ PÉ T ER SpringTab, Founder & Owner
VISZKOK FRUZ SI YouTuber, Beauty InfluencerB. NAGY RÉK A YouTuber, Beauty InfluencerSOUL SHINE ANDI YouTuber, InfluencerMOLNAR NINI Nini Molnar Bags, Founder & OwnerVERES GYURI YouTuber, ‘The Nosika Show’EMC I BE AUT Y YouTuber, Beauty InfluencerPAMKUT YA YouTuber, InfluencerSZIRMAI GERGELY Hollywood HírügynökségFLUOR TOMI Wellhello, rapperK A SZ A T IBOR TV2, előadóművészDANC SÓ PÉ TER Videómánia, InfluencerTHE VR InfluencerUNFIELD Influencer MAGYARÓSI C SABA InfluencerRTL KLUB ARC A(I)
AWARD: BRAND EXCELLENCE the impact of advertising on building brand equity, methods & strategies
12.30-12:40
DÍ JÁTADÓA díjat átadja:BARNA TAMÁS (Republic Group, Managing Director) & Dr. László Géza (Brand Content Kft., CEO)
12.40-13.40 EBÉD
SPORTMARKE TING IN DIGITAL AGE – HUNGARIAN SOUTH POLE E XPEDIT ION
emotional moments, creative & effective sports marketing strategy
13.40-14.00
SZ AL AY BAL Á Z S expedíciós menedzser NÉME TH OT TÓ MMSZ Sportmarketing tagozat, szakmai védnök
MEDIA IS THE MES SAGE 2.0 & BR AND SAFE T Y content is king & distribution is queen, new models of content production,
experience enhancement
14.00-14.30
Moderátor: HANKÓ VIK TOR PR Consultant & JournalistRUSVAI RIC HÁRD CM Sales, Director Digital SalesGYÖRKE ZOLTÁN Lapcom, Chief Operating Officer & Deputy CEO ÓHIDI Z SUZ SANNA Marquard Media, Managing DirectorOROSZ MÁRTON Portfolio Csoport, Director of Content DevelopmentD. TÓTH KRISZ TA WMN.hu, Founder & Editor-in-Chief
KEREKASZTAL ELŐADÁS ANGOL
2018: HEROES & STORIESBRANDFESTIVAL PROGRAM
2. NAP / OKTÓBER 19.
Foly tatás
DIGITAL STR ATEGY DRIVING FMCG GROW TH innovative product management, creative brand building, digitalisation
14.30-15.00 JOHAN R ADOJE WSKIAbsolut Vodka, Global Brand Director
DIGITALIZ ATION, INNOVATIVE BR AND BUILDING & CUSTOMER ENGAGEMENT
from customer education to digital solutions
15.00-15.20 HEISZLER GABRIELL A SPAR Magyarország, CEO
INNOVATIVE BR AND BUILDING AND CUSTOMER ENGAGEMENT secrects of a winning product launch
15.20-15.40 NÉME TH OT TÓ Henkel Magyarország, General Manager (Henkel Beauty Care)
2. NAP – 2018. OK TÓBER 19.Házigazda: MÁRTON SZABOLCS (Republic Group, Creative Director)
FŐ ELŐADÓ-TEREM
KEREKASZTAL ELŐADÁS ANGOL
2018: HEROES & STORIESBRANDFESTIVAL
PURPOSEFUL BR ANDING & GRE AT MOMENT S IN SPORT S emotional moments, creative & effective sports marketing strategy
15.40-16.10
Moderátor: MIHÓK IL DIKÓ Myron: The Art of Sponsorship, Managing Director
KONJA BOLDIZ SÁR MOL Magyarország, Marketing Communications LeadSÁNTHA TAMÁ S Magyar Telekom, Head of Brand, Sponsorship & Event ManagementPANTL PÉ TER Hell Energy Magyarország, Marketing Director MARKOVIT S L Á SZLÓ Vasas SC, PresidentHODOZ SÁN “HODI” DÁNIEL esport1.hu, Head of Content
WORK SHOP #2. HELYSZÍN: 2. EMELE T, SAROK TEREM
INFLUENC ER MARKE TING creative engagement, visualization, wom, brand advocates
14.40-16.10
Moderátor: FARK A S DÁNIEL Star Network, Technical Manager
WORK SHOP #1. HELYSZÍN: 1. EMELE T, KÖNY V TÁR TEREM
EMPLOYER BRANDING - HOW TO ATTRACT GEN Z
ai, robotics & data-driven recruitment machine learning
14.40-16.10
Moderátor: HORVÁT H ÁDÁM Brandfizz, Chief Sparkle Officer
SZOKODY ÁGNES Randstad Hungary and Romania, Marketing Manage
I LLÉS K ATA Indivizio, Co-Founder & CEO
SZIL ÁGYI DÁVID Benchmarked.games, Founder & CEOs
HORVÁTH ÁDÁM Brandfizz, Chief Sparkle Officer
ÁRR MARIANN Generali, Head of Marketing and Customer Experience
FA ZEK A S MÁTÉ British Telecommunications, Head of Employer Branding
VERŐ BARBAR A Nestlé, Head of HR
WORK SHOP #4.
BOOST SELLING - CUSTOMER LOYALTY & LEAD GENERATION
digital disruption, lead generation, automatization
16.10-17.30
Moderátor: Magyarfalvi Éva Schibsted Classif ied Media Hungary (Jófogás),
Commercial Director
KOSZ TOL ÁNC Z Y GYÖRGY Otthon Centrum Holding, CEO
SZIL I T ÍME A Cordia, Head of Marketing
SZIRTES BERNADE T T Duna House Csoport, Marketing Director
BALL A ÁKOS Balla Ingatlaniroda, Director
WORK SHOP #3. HELYSZÍN: TE TŐTEREM
INFLUENC ER MARKE TINGcreative engagement, visualization, wom, brand advocates
14.40-16.10
Moderátor: S Z ABÓ GERGŐ Special Effects Media, CEO & Co-Founder
PROGRAM 2. NAP / OKTÓBER 19.
A PROGR AM VÁLTOZ TATÁ SÁNAK JOGÁT FENNTAR TJUK .
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