hyprmx: game monetization in 2014
DESCRIPTION
Respect Your Game while Profiting from Brand Dollars and Mature TechTRANSCRIPT
Ad Monetization 2014:
Respect Your Game while Profiting from Brand
Dollars and Mature Tech
Dan Laughlin - VP Business Development, hyprMX
Casual Connect USA
7/24/14
Premium Experience + Meaningful Revenue Ad Monetization Evolved:
hyprMX
hyprMXFortune 500 brand video ads
for mobile and web games
Publishers running hyprMX
hyprMX
WHAT’SRIGHT or WRONGWITH THESEPICTURES
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hyprMX
hyprMX
hyprMX
Most games only monetize a fraction of users hyprMX
Uneven payouts across mobile platforms
Android eCPMs are 50% of iOS
hyprMX
Influx of Brand SpendingAdoption of IAB standards
Maturing ad tech and services
The Solutions are Here
hyprMX
Influx of Brand Spending hyprMX
US Digital Ad Spending ($B), by Channel, 2012-2018
Source: eMarketer, March 2014
Desktop Mobile
Influx of Brand Spending hyprMX
Uno & Friends hyprMX
Dragon City hyprMX
MRAIDCommon API for Rich Media VASTUniversal XML schema for Video VPAIDInteractive experience for VideoOpen RTB 2.0Programmatic buying standards
Adoption of IAB Standards hyprMX
Video Networks: hyprMX, AdColony, Flurry, Vungle
Video Mediators: SponsorPay, Supersonic, Mopub (non-rewarded)
Display Networks: iAd, Millennial, Admob, Applovin, Chartboost
Display Mediators & RTB Marketplaces: Mopub, Google, Smaato, Flurry
hyprMXMaturing Ad Tech & Services
Game Genre —> Ad Fit
• Core/Strategy • Mgmt/Sim • Poker Moderate to High
Frequency !
Low to ModerateRetention
Currency
Highly Valued
Rewarded Video
• Runner • Social Turn • Match3/Puzzle
ModerateFrequency
!High
Retention !
Currency limited
Mix of banners & Interstitials
• Action • Racing • Slots !
Varied Frequency
!ModerateRetention
Currency
Moderately Valued
Mix of Interstitials & Rewarded Video
hyprMX
hyprMX
Keep Your Premium Experience
