Building strategic relationships that create

new opportunitieswww.hYperstrandmktg.com

s.l.theisen@hYperstrandmktg.comSheryl Theisen ~ Marketing Consultant

413.454.2198

The hYperstrand Marketing Approach

We find your Business Stage and then optimize your Marketing Plans:

1. Building Brand Identity2. Initial Impressions3. Remote Touch4. ProActive Networking5. Maintenance and Renewal

Our world’s top brands are a constant reminder of thePower of branding and the influence of marketing.

Focused on building comprehensive marketing plans through business relationships that

encourage brand solutions & new opportunities.Who

• Business consultant focused in brand optimization through relationship networking.

What• Build and implement customized marketing plans based on

a specific set of measurable goals to help you grow your business.

Why• By understanding consumer habits in today’s economy we

promote your business offerings through unique marketing tools and brand awareness.

How• Backed by experience in 12+ marketing fields we leverage

how to use these to gain the largest impact for your business through measurable and attainable goals.

Stage 1 ~ Building Brand Identity

Updated brand identity, corporate name and company colors to create a feel that is younger and more flexible for today’s economic status while still providing customers with a sense of security and stability.

Through consistency you build strength, through strength you build trust,

when you have trust you earn business opportunities.  

Stage 2 ~ Initial Impressions

Building a customer base by introducing a new company through print and email campaigns.

Build brand strength through relationships.People trust people and then brands.

“As of November 1, 2009 the backflow testing services offered through The LPB Co is being handled solely by Jeff Vlisides at Backflow Prevention Services LLC.

Jeff, an original partner of The LPB Co, is transitioning into the role as president and owner of Backflow Prevention Services. He will oversee all aspects of the company’s operations and continue to personally handle your account. Paul Bladdick, an original partner in The LPB Co, is retiring from the testing business and will redirect his company’s focus at a national level as an expert witness for testimony in the plumbing industry. Change is here, but exceptional service to you remains our goal.”

~ Excerpt from letter announcing company change

Stage 3 ~ Remote Touch

Making use of all types of marketing tools, especially the ones with high-impact and low cost such as internet blogs, are often the most effective but misunderstood by businesses.

Reaching your customersAddressing customer needs

Offering solutions without intrusion

http://serg4business.wordpress.com/author/serg4business/

South Elgin Referral Group

SERG is South Elgin Illinois' premier referral group focused on helping local businesses reach their plan goals through strategic networking. We bring knowledgeable business-people together to discuss ways to stand out as a thought leader in their industry, as an essential business to the region, and as a powerful resource to other members.~ Together: Boosting the economy one business at a time ~ 

Stage 4 ~ ProActive Networking

Reach your customers and potential customers through a strategic approach that places you as a thought leader in your industry and makes you well-remembered when your services are needed.

Social media is a platform for interaction NOT content

Who’s taking advantage of the new marketing opportunities:• 35-50 age group• 88% small business owners• 73% using less than 3 months

Stage 5 ~ Maintenance and Renewal

Through special events, lead generation, and consistent communication with customers, clients build residual and referral business that will keep them in the forefront of their industry.

“Keep Moving Forward”

The theme of this company’s St Patrick’s Day after hours party.

Showcasing their products, “green” equipment options” and sales team in an effort to build business and awareness.

“Marriage to Mortgage… Michael Reveals All”

The theme of this vendor party for a well-respected wedding planner. Leveraging his reputation as a catalyst for bringing new business to his venue as well as the participating vendors.

Why Your Marketing Will Fail

• Failure to plan• Failure to implement• Failure to complete• Failure to evaluate• Failure to be willing to fail

Marketing is not a complete science but rather a set of business practices that are rapidly evolving due to powerful new internet-

based tools and increasing market competition. We need to rethink our approach to marketing to remain competitive.

~ Kevin Liebl

Ways to Waste Your Time1. Operate without reliable metrics You must evaluate and measure our initiatives to know if you succeeded.

2. Look for the silver bullet A mix makes marketing, one idea will not build a successful long term brand solution.

3. Do too many initiatives Prioritize and focus on a few items at a time. Do them well and completely than move on.

4. Skip the research Remember consumers: understand their viewpoints, mindsets and mindsets.

5. Meetings without decisions Leave each meeting with clear objectives and timelines.

6. Learn without expert input Do not reinvent the wheel but rather look for ways to do it better and more efficiently.

7. Focus on menial tasks Delegate or you will get bogged down in the daily grind.

8. Forgetting budgets There is a budget for everything. Stick to it.

9. Freebies Your time is not free so don’t give it away. Do your job well and people will pay for it.

Get started with hYperstrand Marketing

Reach your 2010 goals!www.hYperstrandmktg.com

s.l.theisen@hYperstrandmktg.comSheryl Theisen ~ Marketing Consultant

413.454.2198