HYPERMARKET

A Retail market

It’s a retail

It’s a combination of Supermarket and

Departmental store.

Its like a big-box store that has business model

focusing on high volume and low margin sales.

Generally they have more than 200,000 brand

of merchandise available at any time.

Wal-mart, Big bazaar are some Hypermarkets.

WAL-MART HYPERMARKET PRODUCE

SECTION

A HYPERMARKET

MART- Iskon Mall, SG Highway, Ahmedabad

Total area- spread across 165,000 square feet.

Total products catered – 95000 SKUs

PRODUCT AND SERVICES Fresh Produce

Food and grocery

Home care products

Apparel and accessories

Non-food FMCG products

Consumer durables and IT

Automotive accessories

Lifestyle products

Footwear and much more

Reliance retail providing international shopping experience.

Unmatched affordability to distributed customer base.

Guaranteed quality and choice of products and services.

Unique services to the shoppers like tailoring, shoe repair, watch repair, a photo shop, gift services and laundry services all within one store.

Location being asset to the mart.

Catering to all classes and customer base.

Lucid transaction and efficient of payment and goods delivery.

Loyalty and customer retention programs.

Customer Service

Location

Merchandise Assortment

Pricing

Communication Mix

Store Design and Display

HOME AND PERSONAL

CARE

FURNITUREFASHION AND

JWELLERY

APPAREls ELECTRONICS

FOODS

CHILD CARE GROCERY

FRESH FARM

PRODUCTS

LOW PRICE

CUSTOMER LOYALITY PROGRAM

HUGE INVESTMENT

INTERNATIONAL SHOPPING EXPERIENCE

ONLINE SHOPPING FACILITIES

WIDE RANGE OF PRODUCTS

GENERAL PERCEPTION LOW PRICE= LOW

QUALITY

OVER CROWDING DURING OFFERS

LONG LINES AT BILLING COUNTERS

LIMITED ONLY TO VALUE OFFERING LOW

PRICE PRODUCTS

VERY THIN MARGIN

A hyper market is bigger in size, and stores larger number of FMCG products than a super market.

A hyper market looks more like a warehouse than a store.

Supermarket provides more warm services and has a personal, touch which is absent in a hyper market

Prices at a hyper market are cheaper than at super market.

Hypermarket has fewer frills than a supermarket as the main motive is more savings for customers.

The décor of a super market is more attractive than a hyper market.

There is more excitement around festivals in super markets than in hyper markets.

VALUE PRICING

PROMOTIONAL PRICING

LOW INTEREST FINANCING

PHYCHOLOGICAL DISCOUNTING

SPECIAL EVENT PRICING(NAVRATRI)

DIFFERNTIATED PRICING

WELL TRAINED STAFF

APPEARANCE AND AMBIENCE

EMPOWERED INDIVIDUAL

ENCOURAGED TO THINK OUT OF THE BOX

USE SCENARIO PLANNING AS A TOOL FOR

QUICK DECISION MAKING

SECURITY GUARDS AT EACH GATES

RECRUITMENT ATLEAST 10,000 PEOPLE

EXPOSURE OF FOREIGN CUSTOMER

ECOMMERCE INTRODUCTION IN ORDER PLACING

LESS FORGIVING CUSTOMER AND MORE JUDGEMENTAL CUSTOMERS

KEEPING GENEROUS BRANDS IN STORE.

DEVELOPING LOYALITY PROGRAM FOR CUSTOMERS

CREATIVE INTERACTIONS OF CUSTOMER AND STORE PRODUCTS.

INTRODUCTION OF NEW TECHNOLOGY FOR AMBIENCE IMPROVEMENT.