hyoung, won joon innovate to lead
TRANSCRIPT
Innovate to Lead HYOUNG, WON JOON President & CEO SAP Korea 10 April 2012
© 2012 SAP AG. All rights reserved. 2
40 Years of SAP Innovation Journey
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€ B
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ns Revenue
SAP R/1
SAP R/2 Global Launch
SAP R/3 1st Inflection Point
SAP Business Suite
Business Objects Acquisition
Sybase Acquisition
HANA 2nd Inflection Point
SuccessFactors Acquisition
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© 2012 SAP AG. All rights reserved. 3
4 Exabytes of unique information
in 2011
70% of people in China access
Internet with handset
>500 million social media
members
>1,000 + regulations and
policies
Double
Digit budget cuts
Mega Trends Transforming Business Today
$241B global cloud market
by 2012 *
* http://www.simplysecurity.com/2011/04/29/forrester-cloud-market-to-hit-240-billion-by-2020/
© 2012 SAP AG. All rights reserved. 4
Wrenching Change, Faster Than Ever Before
© 2012 SAP AG. All rights reserved. 5
Innovation Helps You Create Your Moment with Your Customer
Engaging Customers
Growth via New Markets Creatring new Business Models
New Products
© 2012 SAP AG. All rights reserved. 6
Innovation Enablers The Era of In-Memory Computing
There has been tremendous evolution on Technology for the last 20 years
개선 수준 2010 1990
16M Addressable
Memory
250x 5 MB/$
0.02 MB/$
Memory Size
143x 7.15 MIPS/$
0.05
MIPS/$
CPU Speed
Evolution of Technology
130 MBPS
5 MBPS
Disk Data Transfer
Rate 25x
100x 10 Gbps
100 Mbps
Network Speed
1TB 216x
1 100 10,000 1,000,000
CPU Cache(L3)
Main Memory
Flash Memory
Disk
Nano second
Data Access Speed
> 1milli second
1 micro second
100ns
20ns
© 2012 SAP AG. All rights reserved. 7
Innovation Enablers HANA – New Paradigm of Enterprise Applications
Operational Database, Data Warehouse, and Applications will be merged into one (HANA) on top of in-memory computing technology
BICS SQL MDX SQL
SAP In-Memory
SAP BusinessObjects™ Other applications
SAP NetWeaver BW
SAP Business Suite
3rd Party
Row and Column Store
Data Base
Real–Time Replication Services
Data Services
In-Memory Computing Engine
Calculation and Planning Engine
Modeling Studio & BI Client Row/Column Store
Compression
Partitioning
No Aggregate Tables
Insert Only on Delta
SAP SW Technology Innovations
© 2012 SAP AG. All rights reserved. 8
SAP Driving Innovation: PROCESSES
Systems of Record
“Data In”
Business Process
© 2012 SAP AG. All rights reserved. 9
SAP Driving Innovation: INFORMATION
Business Analytics
Systems of Engagement
Business Process
“Data In” “Info Out”
Systems of Record
© 2012 SAP AG. All rights reserved. 10
Collaboration
SAP Driving Innovation: INFORMATION
Business Analytics
Systems of Engagement
Business Process
“Data In” “Info Out”
Systems of Record
© 2012 SAP AG. All rights reserved. 11
Collaboration
SAP Driving Innovation: CONSUMPTION
Mobility
Business Analytics
“Data In” “Info Out”
Systems of Engagement
Business Process
Systems of Record
© 2012 SAP AG. All rights reserved. 12
Collaboration
Data – Past State Issues: Latency, High Cost, Complexity
Business Analytics
“Data In” “Info Out”
Systems of Record Systems of Engagement
Business Process
Data Mart
Operational Data Stores
DB2
Oracle Warehouses
BW
Teradata
Unstructured Data
Analytical Stores
BIG DATA
Mobility
OLAP Data Mart
Data Marts
© 2012 SAP AG. All rights reserved. 13
Collaboration
Business Analytics
“Data In” “Info Out”
Systems of Record Systems of Engagement
Data – Current State Benefits: Speed, Low Cost, Simplicity
Business Process
Operational Data Stores
DB2
Oracle Warehouses
BW
Teradata OLAP
Unstructured Data
Analytical Stores
BIG DATA
Data Mart
Mobility
Data Mart
Sybase ASE
Data Marts
SAP HANA Database
© 2012 SAP AG. All rights reserved. 14
Collaboration
Business Analytics
“Data In” “Info Out”
Systems of Record Systems of Engagement
Data – Future State Benefits: Accelerate Speed, Low Cost, Simplicity
Business Process
BIG DATA
Mobility
SAP HANA Database
© 2012 SAP AG. All rights reserved. 15
ERP On ASE Benefits
Optimized Database Optimized for SAP
Applications and NETWEAVER Platforms
Integrated management for applications and DB through standard SAP tool
TCO Reduction Predictable TCO with
lower license and maintenance cost
No additional support fee for DB
Reduction of IT Stress Single policy by a single vendor
Synchronization of product life cycle between SAP applications and DB
Simultaneous certificate on Sybase ASE for new SAP applications
© 2012 SAP AG. All rights reserved. 16
1. Groundbreaking Innovation with HANA How to leverage HANA?
1 Bottleneck areas in current process
2 Abandoned areas due to IT constraints in the past
3 Brand new areas we never tried – Out of the box thinking
90 trillion Data combinations analyzed in less than 10 seconds
360 million Records analyzed in 67 seconds – 1280 times faster
200x Faster operational financial reporting
© 2012 SAP AG. All rights reserved. 17
1. Groundbreaking Innovation with HANA Applications on HANA
SAP Finance and Controlling Accelerator
SAP Customer Segmentation Accelerator
SAP CO-PA Accelerator
SAP Trade Promotion Management
SAP S&OP on HANA SAP Planning for Retail
SAP Supplier Infonet SAP Dynamic Cash
Management SAP MM Accelerator
SAP Smart Meter Analysis SAP Demand Signal
Management Customer Value
Intelligence
© 2012 SAP AG. All rights reserved. 18
2. Real Time Business Insight with Analytics Answers on the go
OP
ER
AT
ION
S l H
R l F
INA
NC
E I
IT
I S
AL
ES
l M
AR
KE
TIN
G
MANUFACTURING l RETAIL l HEALTHCARE l BANKING l UTILITIES l TELCO I PUBLIC SECTOR
Tom Davenport International Institute for Analytics
How and why
did it happen?
What is the risk if it
does/doesn’t happen?
How do you prevent /
ensure it happens again?
What
happened?
What is
happening now?
What will
happen?
© 2012 SAP AG. All rights reserved. 19
2. Real Time Business Insight with Analytics Predictive Analysis – 2nd Wave for Big Data Era
Solution vendor dependent approach (SPSS, SAS) – no industry standard
High maintenance cost and limited resources for implementation
Slow performance (store and analysis) and limitation for Big Data
Open Source-“R” based industry standard
Easy to deploy and easy to maintain
Much faster performance due to in-memory and Big Data handling capability due to Hadoop and in-memory database
As-Is To-Be
Data Mart
Data Generation BI
Mining Engine
Report
Dashboard
Master Meta info
HANA Database
BusinessObjects
Data Mart
Mining Engine (R/PAL)
BI / Report / Dashboard
Metadata
Master Data
SAP Predictive Analytics
© 2012 SAP AG. All rights reserved. 20
Challenges
Forecasting
Key Influencers
Trends
Anomalies
Relationships
Google Update ILI(influenza-like-illness) index by region based on analysis of search statistics, which is faster and more accurate than state healthcare department information
Twitter, Facebook Identify key persons and community type by analyzing the consumption path of SNS data. It helped to grow social media advertisement market to 6 billion dollar by 2011
Walmart Utilizing more than 1M transaction records per hour to figure out consumption pattern and trend. The cumulated daat size was 2,500 TB by 2008
Amazon Secure 30% of total revenue
through recommendation algorithm based on analysis
on purchase transaction relationship
Volvo Gather data generated
by sensor during operation. Captured
defect at the sales of 1,000 unit compared to
500K unit in the past
2. Real Time Business Insight with Analytics Predictive Analysis – Use Cases
Predictive analysis is now widely adopted by various areas in addition to traditional areas such as demand forecasting and manufacturing quality management
© 2012 SAP AG. All rights reserved. 21
3. New Generation HCM for Smart People Cloud Based Platform for Talent Management
Jewish Talent Management
Talmud
• Psychological/Cultural Heritage
• Talent Management Bible(Solution) for successful Jew across the world
Cloud Based Talent Management Solution
• Cloud Platform for Human Capital Management
• Efficient Strategy Execution and Performance Management thru integration/sharing/commu-nication New Generation
Platform
Hevruta
Talent Management - Methodology - Foundation
© 2012 SAP AG. All rights reserved. 22
3. New Generation HCM for Smart People Cloud Based Platform for Talent Management
SuccessFactors BizX Platform
Security Scalability Extensibility Integration
Employee Profile
Goal Management
Workforce Planning
Performance Management
Comp. Simulation
Successor Plan
Dashboard Analytics
Report
Recruiting CDP Jam Social
Learning
360’ Evaluation
Calibration Competency Management
© 2012 SAP AG. All rights reserved. 23
4. Build Competitive Process with Platform Create World Best Process with Global Business Process Platform
In House Package
Flexibility
Local Practice
Unique Characteristics
Initial Low Investment Cost
Robustness
Global Practice
Continuous Maintenance
Low TCO
Composite Application (Business Process Platform)
© 2012 SAP AG. All rights reserved. 24
4. Build Competitive Process with Platform Global Market Requires Global Standard SW Technology
“Global Standardization of Automotive Parts Industry= Global Standardization of SW Platform
Integration
Easy to Maintain
Increased Reuse
Engine
Chasis
Mission
Upper Body
Audi A3
Volkswagen Jetta
Volkswagen Golf
Audi A7 Governance
Improved Collaboration
•Key Parts Commonality
•Global Standardization
SW reproduction thru IT platform standardization
Global IT Platform Share and Standardization
Grow SW Export and Improve A/S Quality
© 2012 SAP AG. All rights reserved. 25
5. Build Smart Workplace with Mobility Change the Way of Working – Digital Work Style
Field Agent Applications (Plant Maintenance, Service Agent)
[Wave 1]
[Wave 2]
[Wave 3]
Work productivity improvement (email, approval workflow)
Way of work innovation thru advanced apps (core workflows, mobile S&OP, mobile BI, etc)
# Considerations
1 Supported Device Types /OS
2 Strategic Alliance with Global
Handset Manufacturer
3 Integration with Back End
Applications (ERP, LOB Solutions)
4 Health of Ecosystem
5 Global Penetration Opportunity
© 2012 SAP AG. All rights reserved. 26
5. Build Smart Workplace with Mobility E2E Mobile Solutions Provider
• Mobile Apps for SAP Business Suite (customization supported)
• SAP Partner Apps
• Customer Apps
• Flexible Platform supporting multi-OS
• One source, Multi Device
• Web / Native / Hybrid
Mobile Apps
MDM MEAP
Sybase Unwired Platform
#1 Mobility Solution Provider
Alliance with Manufacturer
Support Various OS
Unified Solutions
Key Differentiators
• E2E life cycle management with strong security control
• Strategic Alliance with Apple, Samsung, HTC, Motorola (kernel level management)
Ready-Made Applications
Flexibility and Sustainability
Mobile Lifecycle Management
© 2012 SAP AG. All rights reserved. 27
5. Build Smart Workplace with Mobility From Korea to Global Market!
SAP App (Source Code Provided)
SAP Store (150+ App -
Q2 2012) + SAP Partners
Transfer to Sales Rep
Contract & Implementation
20%
80%
SAP Mobility
Community
: 1M Developers
Discover & Experience
Marketing thru Various
Channels
© 2012 SAP AG. All rights reserved. 28
SAP’s 5 Innovation Category Instant Value to People Everywhere!
Go to Market
PRODUCT VALUE SOLUTION
Cloud
Database and Technology
Mobile
Analytics
Applications
11
Lin
es o
f B
usi
nes
s
24 Industries
Powered by SAP HANA
Thank you
SAP Korea
© 2012 SAP AG. All rights reserved. 30
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