Hymn & Froth.

Subject Name: - Creating New Ventures.

Group Members Name: -

Vishal Roy (B)Sunny Singh

Swapnajit Banerjee

Executive Summary

Our Objective is to provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks, and service at a reasonable price.

Our café will offer a variety of choices to the customers.

The café will also facilitate Live Music Performance.

“Hymn & Froth” will be open from 4:00 P.M. till Mid-Night.

This Café will remain open in a Weekend till 4 A.M.

Mission & VisionMission

Brewing Excellence from Crop to Cup & Beyond.

VisionTo gratify our customer with our

varieties in brewing and to provide the musical ambience that

touches their soul.

Goals and Strategies

Short-term goal: - Use the quality of our service and advertising to soon become well-known throughout the City.

Long-term goal: - Expand the business to other locations and Diversify.

Strategy: - Work hard to have the best-tasting Beer, treats, and service in town and surrounding areas.

Location Rent a place of approximately 3000-4000sq.ft.

Around Salt lake/Bhawanipore/Park Street City-Kolkata.

Unique Selling Proposition

Not a happening place but a place to relax.

Promote Independent musicians and live

performances

Serve only beer and no other alcoholic beverages

Strength

Weakness

OpportunityThreat

SWOT Analysis

Reasonable price.

Promote Independent Musicians.

Provide a platform to present their art.

Our Closest Competitor has a well spreaded name & holds a good customer base.

High Startup Cost.

Our Services are most Cost efficient Compared to our Competitors so expect more consumer attention

Marketing Strategy

Promotions on the social pages and website.

Pamplets, Hand Bills, etc.,First five customers enjoys

without paying a penny followed by discounts in the first week.

Direct marketing to certain enthusiasts and reviewers

Such as Zomato and Foursquare.

Personal Invitations.(word of Mouth)

Financials

Funding's• Member’s

Contributions :- 20 lakhs

• Bank Loan :- 40 lakhs• Investors :- 10 lakhsTotal (Targeted):- 70 lakhs

Expenses• Rent & Security Deposit :- 15 lakhs• Interior :- 30 lakhs•Workers :- 2 lakhs/Month• Permission & Licensing :- 7 to 8 lakhs• Promotions & Advertisements :- 5 to 6 lakhs• Raw Materials :- 5 to 6 lakhsTotal :- 67 lakhs (Approx.)

Our Products & ServicesItems•Beer•Beverages•Snacks

Price Range (Rs.)•120 to 1100 •100 to 500•50 to 600

Thank You……….