hybris and sap in a perfect liaison€¦ · adobe cq5 b2b customer. 12 ... ©phonak presentation...
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SAP (Schweiz) AG 04.11.2013
Hybris and SAP in a perfect liaison
The Sonova Group
Slide 2
Hearing implants
5% of revenue
Hearing instruments
95% of revenue
� Behind-The-Ear hearing instruments (BTE)
� FM systems
� Custom In-The-Ear hearing instruments (ITE)
� Hearing protection
� Wireless communication systems
� Earphones
� Invisible extended-wear hearing instruments
� Cochlear implants
3
Global presence
4
The Phonak eBusinessWe built in 2 years, where others take 5+ years
Pimp up my Web
…is over, now it’stime for
5
Our Challenges, where we are coming fromContent Management System
• Technology
– Old CMS (Opentext Livelink / Obtree C4) being phased out 2009
– Official replacement RedDot not an option (see Phonak needs)
• Phonak Sites
– 20+ interdependent sites
– 12+ languages (incl. right-left)
• Phonak Organization
– HQ/GC content administrationvery difficult
– High fluctuation in webmaster positions
66June 2007
Design 2009
7
Phonak Needs & RequirementsInternet vs. Intranet
GOAL
• Identify an appropriate INTERnetcontent management web architecture
MUST support
• Growth Scalable for future needs
• Features Multi site, Multi-language, Inheritance
• Organization Respects limitations of resources at HQ/GC
• Integration Supports SSO & Open API Architecture
• Viability Mature product, Customer base, local partner
8
Design 2013
Behind the curtainThe real thing lies hidden
9
Old hassleIsolated application & data
OLD
Ext. Provider SONOVA
SAP CRMMAM Users
Pre
sen
tati
on
Lo
gic
Dat
a
Phonak20+ Sites
Unitron20+ Sites
CMS DB
POS
POSLocator
Our Landscape at Phonak
SAP
hybris PIM eShop
celum MAM
Phonak software
External partnerPhonak employees
Adobe CQ5
B2B customer
12
The new eBusiness PlatformLongterm assets is in the background
NEWOLD
Ext. Provider SONOVA
SAP CRMMAM Users
hybrisAcc M
Warranty
POS
User M
Integration Layer
Integration Layer
PH B2BeServices
PHB2C
PHB2B
CMS DBUTeServ.
UTB2C
UTB2B
CMS DBSonaeServ.
SonaB2C
SonaB2B
CMS DB
Return+ Repair
Pre
sen
tati
on
Lo
gic
Dat
a
Phonak20+ Sites
Unitron20+ Sites
CMS DB
POS
POSLocator
13
PresentationWeb Content Management
• CQ 5.x
– Integrated Sites
– Enterprise Content Mgmt
– Java based (J2EE/JSP)
– Very easy to use
hybrisAcc M
Warranty
POS
User M
Integration Layer
Integration Layer
PH B2BeServices
PHB2C
PHB2B
CMS DBUTeServ.
UTB2C
UTB2B
CMS DBSonaeServ.
SonaB2C
SonaB2B
CMS DB
Return+ Repair
SAP CRMMAM Users
14
Business LogicPIM , eServices and Interfaces
• Hybris Software
• Central Product Information
• Multiple Channel Output
• Catalogs & eStore
• Configurator
• eServices
• Order Status & Tracking
• Document Center
• Warranty Lookup
• User Registration
• User Management
• Account Management
• Repair & Return (sona)SAP CRMMAM Users
PH B2BeServices
PHB2C
PHB2B
CMS DBUTeServ.
UTB2C
UTB2B
CMS DBSonaeServ.
SonaB2C
SonaB2B
CMS DB
Acc M
Warranty
POS
User M
Integration Layer
Integration Layer
Return+ Repair
15
DataThe sum of our data assets
• SAP
• MAM
– Media Asset Management
– Marketing Database
– Central repository for rich media
• CRM
– Salesforce
• Users
– SalesforceSAP CRMMAM Users
hybrisAcc M
Warranty
POS
User M
Integration Layer
Integration Layer
PH B2BeServices
PHB2C
PHB2B
CMS DBUTeServ.
UTB2C
UTB2B
CMS DBSonaeServ.
SonaB2C
SonaB2B
CMS DB
Return+ Repair
16
The new eBusiness PlatformHybris with SAP integration
SONOVA
SAP CRMMAM Users
Integration Layer
Integration Layer
PH B2BeServices
PHB2C
PHB2B
CMS DB
SAP
17
The new eBusiness Platformthe eStore requests a real time price
18
The new eBusiness PlatformHybris sends the request to SAP
SONOVA
SAP CRMMAM Users
hybris
Integration Layer
Integration Layer
PH B2BeServices
PHB2C
PHB2B
CMS DB
19
The new eBusiness PlatformSAP runs the RFC Function Input
20
The new eBusiness PlatformSAP answers on the request
21
The new eBusiness PlatformSAP PI server Log (Transaction ZBC_PI_SERV_LOG)
SONOVA
SAP CRMMAM Users
Integration Layer
Integration Layer
PH B2BeServices
PHB2C
PHB2B
CMS DB
22
The Sonova is using SAP and Hybris in a perfect liaison
Slide 22
2323
USA CANPreLaunch
eServices 20102009
2424
Int Sales France
eServices 20112010
Unitron ShopConfigurator ITE
2525
PreLaunch
eServices 20122011
France FM Configurator
The user satisfaction with Phonak eServices is on a high level
8.2
8.7
8.3
7.8
7.1
7.6
8.3
7.7
8.1
7.6
8.0
8.2
8.0
Accuracy of the pricing shown on eStore
Accuracy of the warranty status shown in eServices
Placing an order
Overall ease of use
Locating compatible accessories and spare parts
ITE conf iguration
Order Overview
Document Center (invoices and other documents)
Warranty Lookup
Speed of the eServices
Stability of the eServices
Overall satisfaction eServices Phonak
Overall satisfaction Webshop Phonak
©Phonak Presentation Template – MarketingSample: HCPs using eServices: n=174
Take Home Message
Wir haben eine sehr umfassende Web Infrastruktur entwickelt, und dabei SAP und Hybris optimal miteinander verknüpft.
Das wird auch in Zukunft die Grundlage für weitere eBusinessLösungen in der Sonova Gruppe sein.
