Bottom-line…Hybrid

Meetings Deliver More

Value Dave Lutz – Velvet Chainsaw

About Dave

3

1) Understand what Hybrid Meetings are & appropriate uses

4

2) Identify how Hybrid Mtgs can help drive business improvement

5

3) Best practices for engaging a virtual

audience

As technology evolves, we find

ourselves communicating

more digitally.

Hybrid event…A live face-to-face meeting that also provides some type of digital/virtual component for a remote audience.

It’s a Simulcast…

participant or speaker are remote

Hybrid FearVirtual will cannibalize F2F event

The Decisio

n to Attend

To engage/include an audience that does not come to your F2F event

Hybrid Opportunity

ConsiderWe serve our members

BEST

when we serve our industry first

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Hybrid

Who else will benefit

from this experience?

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Hybrid Viewing Parties

Satellite Discussions

Live Streaming

Immersive = Video + Slide + Chat

Intuitive freemium options will fast track adoption

• New Options for Free Live Streaming Platform

Great focus on

2015 Meeting Strategies

58%

event content capture

Offer full AV packages

2015 Convention Service Strategies

63%with live streaming

Offer turn-key esolutions

2015 Convention Service Strategies

63%with live streaming

Most Appropriate Uses of Hybrid

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Eli Lily

Internal employee mtgs digital

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PCMA

3,743 F2F

632 remote

1,427 views

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TelisSonera Telepresence

1,392 Roundtrips eliminated

$803,998 Savings

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TelisSonera Telepresence

40 Months Saved Working Time

169,000 kg reduced CO2

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Rush U – Ophthalmology Dept

13 hours of programming

1 ½ days, 4 languages

5 remote presenters

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Rush U – Ophthalmology Dept

200 remote viewers

Best CME reviews in 20 years

1,200+ on-demand views

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Including

content from tradeshow

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Importance of Video

packages

Trade ShowTrends

Virtual Booth Demo

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5Filters

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1. Meeting Objectives

35

2. Resources

budget, time, people power

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3. Urgency

37

4. Participants

Internal or External

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5. Geography

39

Brainstorm & identify various

Small Group Discussion

Hybrid meeting opportunites

H Ow hybrid drives biz improvement

Engage more customers & employees

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New Attendee AttributesShift From Push To Pull

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Lead Generation

Lead Nurturing

Extend the reach of

your messages & content

Accelerate speed to Market

Cost savings/avoidance

@JeffHurt

remote attendee expectations5

1. Exceptional presentations

fused by seamless transitions

2. Relevant or ignored.

What should be relevant?

Purpose

Topics

Messages

Agenda, timing flow

What should be relevant?Technology used

Participants’ role

Content

InformationVS

Education

People will pay for content if it is so unique

they can’t get it anywhere else, so fast they

benefit from getting it before anyone else,

or so related to their tribe that paying for it

brings them closer to other people.Seth Godin

Determining Content

Value

Content is to conference

to zombies

As brains are

3. Engaging or forgotten.

More interesting than

anything that

might distract

More interesting

ResourcesSame old same old doesn’t succeedStart w/ most interesting

Grab attention early

More interesting

Involve participants Early & often

Stories, humor, visuals, soundMake it FUN!

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EngagedwithContent

60

EngagedwithStakehold

ers

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EngagedwithPeers

62

Engagerather than rep

el

4. Keep it moving or

it‘s abandoned

Drag is a four letter word

Do not waste time

Eliminate irrelevant

Drag is a four letter word

Manage the clock

Practice delivery & tools

Relevant or ignored.

Engaging or forgotten.

Keep it moving or it’sabandoned.

Presenting to F2F audience is difficult.

Presenting to a remote audience is difficult squared!

68

1) Understand what Hybrid Meetings are & appropriate uses

69

2) Identify how Hybrid Mtgs can help drive business improvement

70

3) Best practices for engaging a virtual

audience

Thank You