IBM BluemixThe Digital Innovation Platform

ibm.biz/Bluemix2015

Hybrid Cloud with Bluemix,

Docker and Open StackGiulio Santoli (giulio_santoli@it.ibm.com)

New apps are

consolidating decision

making

Front-linedecision making

Nontraditional data create new business

moments

Insight-driven

processes

Solutions composed from a broad

ecosystem

Digital

innovation

The Digital Economy is Driving Disruption

Three main trends

Why Bluemix?

3

Security Services

Web and application services

CloudIntegration Services

Mobile Services

Database services

Big Data services

Watson Services

DevOps

Services

Internet of

Things

Services

• Runtimes, services, and

tooling up to you

• Services leveraging the

depth of IBM software

• Full range of capabilities

• Open source platform and

services

• Third party to enable key use

cases

Choice

Industry Leading IBM Capabilities

Completeness

Create apps quickly with ready-to-use services.

So what is Bluemix?

4

Bluemix is an open-standards, cloud-based platform for building, running, and managing applications.

IBM DevOps ServicesManage the software lifecycle, from planning to production

Internet of ThingsIntegrate your apps with the physical world

Watson ServicesLeverage the power of Cognitive Computing in your apps

Dallas

(now)

London

(now)

Bluemix Public Location

SoftLayer Data Center

5

Bluemix started as a public PaaSBluemix started with a major focus on developer productivity in the public cloud.

Infrastructure as a Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Platform

as a Service

Customer Managed

Service Provider Managed

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Traditional on-premises

6

Customer Managed

Service Provider Managed

We listened. Now we’re evolving to become even more flexible

Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a

public, dedicated, or on-premises* implementation.

Infrastructure as a Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Platform

as a Service

*Bluemix Local coming Summer 2015

Built on open technologies:Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Traditional on-premises

How does Bluemix work?Bluemix is underlined by three key open compute technologies: Cloud Foundry,

Docker, and OpenStack. It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer

experience.

7

Flexible Compute Options to Run Apps / Services

Instant Runtimes Containers Virtual Machines

Platform Deployment Options that Meet Your Workload Requirements

BluemixPublic

BluemixDedicated

BluemixLocal*

DevOpsTooling Your Own Hosted Apps / Services

Integration and API Mgmt

Powered by IBM SoftLayer In Your Data Center

+ + +

+ +

+ Always focused on what’s next

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

+

*Bluemix Local coming Summer 2015

Enterprise integration, data, and API management Five key integration, data, and API management capabilities are now built directly into

Bluemix, making hybrid application architecture even easier and more flexible.

8

Secure Gateway

Connect and Compose

DataWorks

API Management

API Harmony

Securely access data and applications in other clouds, enterprise data centers and locally on developer

laptops

Data services like: Shape data, load data, provision masked data, profile data, and classify data let you

prepare your data for use in production apps

Create REST APIs from on-premises or cloud endpoints (DB2, SFDC, etc). Assemble multiple APIs

into a single API using Node-RED for composition

Publish, promote, and oversee your APIs in a secure,

scalable environment. Includes the creation of end user

support resources that define and document the API

Find the right API for your app. Built from a corpus of the

world’s public APIs, it understands relationships between

already selected APIs and new ones being searched

Now you can get Bluemix in three unique yet fully connected delivery methods.

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Coming Summer 2015

1 | PublicMaximize on cloud

economics and

agility.

2 | DedicatedEverything is dedicated

and connected to you

— agility of public cloud,

yet feels like home.

3 | NEW: LocalBehind the firewall for the

most sensitive

workloads.

Seamless ExperienceRegardless of which

combination you choose,

you can expect a single,

seamless experience.

Dedicated to youSingle tenant hardware

that’s dedicated to you –

allowing you to satisfy

regulatory & legal

compliance.

Global – so you’re localGet closer to your users.

Bluemix dedicated can live in

any of 20+ SoftLayer data

centers around the world.

Feels like homeSecure, fast, and unmetered

access. Bluemix Dedicated

sits on your network via VPN

or direct network connectivity.

Focus on apps, not ironFocus on building custom

applications and services. IBM

manages the platform and

dedicated services.

We’re on call – 24/7Experts are always on call to

solve problems. Premium

support options are also

available to further meet your

requirements.

Pay smart

Never over buy again. Pay

based on intuitive

runtime/service metrics and

adjust capacity monthly

depending on needs.

The power and simplicity of

Bluemix – in your own

dedicated SoftLayer

environment that’s securely

connected to both the public

Bluemix and your own network.

Bluemix Dedicated

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Coming Summer 2015

NEW: Bluemix LocalThe power and flexibility of Bluemix in your own data center – fully managed

cloud agility for even your most sensitive workloads.

Deployment choiceBluemix Local sits either on

OpenStack or VMWare

driven infrastructure, or on a

Bluemix appliance.

Built on open standards

Bluemix Local combines the

power of OpenStack, Cloud

Foundry, and Docker.

Focus on apps, not iron

Focus on building custom

applications and services.

IBM manages the platform

and local services.

We’re on call – 24/7

Experts are always on call to

solve problems. Premium

support options are also

available to further meet

your requirements.

Portable apps and services

Burst and move workloads

as performance

requirements and

regulations change.

Coming summer 2015

Coming Summer 2015

Proximity

Side by side with your

existing infrastructure to

address low latency

requirements.

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Seamless catalog experience Automated update scheduling (coming soon)

Operations console

A seamless hybrid experience

12

Regardless of whether your apps and services sit in Bluemix Public,

Dedicated, or Local, you can expect a seamless and portable hybrid experience.

More openness and choice than ever before

13

Bluemix is anything but locked down. You choose how you build,

deploy, and manage your apps. Bluemix takes care of the rest.

ComputeChoose the level of infrastructure abstraction based on your app’s architectural needs.

Dev ToolingFrom editors to source code management to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own.

LocationDeploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloudBluemix, or one that runs within your data center (Local*).

ServicesPick from a catalog of IBM, third party, open source, or your own services to extend your apps.

IBM

Third Party

Open Source

Yours

*Bluemix Local coming Summer 2015

The new Hybrid Cloud provides the Path Forward

Portability

Secure access to

data, apps and

services

where most optimally

located

Developer Productivity

Composable apps and

services made possible

through hybrid

integration

Visibilityand Control

Enabling insight from

data in real-time

business-critical

processes

IBM Bluemixdigital innovation for the Hybrid Cloud

ibm.biz/Bluemix2015