huron rate card 2013

7/29/2019 Huron Rate Card 2013

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HURONHOMETOWN NEWS

GREAT PRESS FOR A GREAT LAKE PLACE

103 Wall St., Huron, Ohio 44839Phone 419-433-1401 Fax 419-734-538

Published every Thursdaywww.huronhometownnews.com

WE MEAN BUSINESS!

John Schaffner, Editor Connie Roberts, Director of Sales

Phone: 419-433-1401 Fax: 419-734-5382

103 Wall Street Huron, OH 44839

www.huronhometownnews.com

Huron Readers respond:

Over 72.7% indicate they receive

the paper on a regular basis.

Huron Readers are involved:

81.2% indicate they regularly

read or look through each issue.

Huron Readers use the ads:

Almost 65.1% of readers say they

frequently purchase products

or services from ads

Huron Readers are decision makers:

Nine out of 10 (91%) make or have

inuence over purchasing decisions

for their household

Huron Readers are:

Upper Income: Six out of 10 (60%)

have a $50,000+ income, over 50%

have an income of $75,000+

and 15% earn $100,000+

Beer Educated: Over 54% of readers have

aended or graduated from college.

Audit report effective Jan. 1, 2010:

H

H


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HURONHOMETOWN NEWS




PromotionalCalendar

2013

JanuaryBoat Show

Health, Mind & Body

FebruaryWomen In BizValentines Day

MarchMedical Directory

St. Paddys DaySpotlight on Huron

AprilHome and Garden Week

Golf Course Guide

MayBoating Section

Graduation PagesMemorial Pages

JuneBridal Section

JulyHuron Riverfest

AugustHigh School Sports

SeptemberSept. 11th Patriot Day

911 Responder TabFall Home

OctoberTour of Homes

Fall on the RoadBreast Cancer Awareness

NovemberVeterans Page

High School WinterSports Preview

DecemberHoliday Gift & Lifestyle

Dont Drink & Drive

HURONHOMETOWN NEWS


Editor & Publisher JOHN SCHAFFNER

General Manager/Editor CONNIE [email protected]

Account Executive CONNIE [email protected]

Sports Editor CHRIS [email protected]

Graphic Design SCOTT HORNMARK SCHAFFNER

Classifeds [email protected]

Business Manager ROBIN QUESADA

Contributing Editorial MARY STRAYERJUDGE WILLIAM STEUK

HURON PARKS & RECREATIONHURON PUBLIC LIBRARY

LISA YAKOJENNIFER KILBURY

Letters to the Editor, our readers opinion forum,

news releases and your comments as to the operation

of The Huron Hometown News are welcome.

Please note: All letters to the editor, intended for

publication, must be signed by the writer and

include a phone number(for verication purposes

only).

Photos and materials submitted for publication are

to be considered property of The Huron Hometown

News, unless otherwise specied. Materials to be

returned must include a self-addressed, stamped

envelope with proper postage.

The Huron Hometown News is owned and

operated by Huron Press, LLC. No part of this

publication may be reproduced or transmitted in

any form without the expressed, written consent of

the Publisher.

The views expressed by the contributors are

not necessarily those of the management of The

Huron Hometown News and its heading and logo

are protected through trademark, servicemark and

copyright registration.

Class liners and Retail ads closing @ Monday by

4:00 PM.

Huron Hometown News SM TM 1992103 Wall Street Huron, Ohio 44839

Phone 419-433-1401 Fax 419-734-5382www.huronhometownnews.com

Published every Thursday

Published by Huron Press, LLC.


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HURONHOMETOWN NEWS




Policies and ProceduresGeneral Information - The Huron Hometown News is publishedweekly and is circulated free to the public via U.S. Postal Serviceas well as independent carriers to the communities of Huron andurrounding areas.

The Huron Hometown News coverage area is known for its prox-mity to Lake Erie and Cedar Point Amusement Park. Huron is one

of Ohios premiere tourism, recreation, resort, retirement and artcenters.The Huron boat basin is a popular destination for Lake Erie recre-ational boaters. It is an area known for dramatic growth anddevelopment as a resort and vacation region.

Preferred Positions - Those advertisers who need particular posi-ions will be charged an additional fee of 35% of their ads cost.

There is a minimum size requirement of 30 column inches.

Composition and Cancellation Charges - Changes from originalcopy, once composed will be charged at $2.00 per change.Cancellation (ads ordered and typeset by Huron Hometown News,LLC. but cancelled before publication) will be charged at $5.00 percolumn inch.

Proofs - Any account requesting a proof must submit copy a mini-mum of 24 hours in advance of regular advertising deadlines. Noproofs will be shown on ads smaller than 10 column inches. Proofsare for correcting errors in copy only.

Advertising Rate Policies - All advertisers receiving contract rates

must have signed contracts. Advertising must be paid by the 30thof the month following the advertisement to be eligible for con-ract rates. Bills not paid within 45 days following the advertise-

ment will be charged at the Open Rate unless arrangements havebeen made with the approval of the Publisher. Rates may beaised on 30 days written notice to the advertiser. These terms

applicable to retail advertising rate are effective January 1, 2010.

ROP Makeup Requirements - Minimum retail display advertise-ment acceptable; 1 column x 2 inch. Advertisements over 19nches deep will be billed full-page depth.

Contract & Copy RegulationsThe rates listed apply to local display advertising. Sp

Section Advertising Rates will be made available to the adtiser on request.

Huron Hometown News LLC. reserves the right to insertword advertisement in all ads.

Liability for errors in advertisements shall not exceed theof the space occupied by the errors unless the Publisher allolarger discount. We will provide a correction letter if we h

failed to correct errors clearly marked by the advertisereturn proofs. The newspaper shall not be liable for more one insertion of the advertisement in which the error occur

All advertising accepted is subject to the approval of the lisher. We reserve the right to revise or reject in whole or in

any advertisement that is not in the best interest of our newper or its readers .

All rates on this schedule are net and non-commissionabadvertising agencies (unless otherwise noted).

Dates and times for cancellation of ads are the same as dlines for placing new ads.

Credit applications are required from all businesses or viduals seeking credit accounts. Only accounts havingapproved credit application on file or an account that has established for a period of 6 months or longer can be billeadvertising. All advertising other than from established accomust be paid in advance of publication. A minimum depos$100 or the cost of advertisers first insertion - whichevgreater - is required to open an account.

The advertiser will also be held personally liable for any anbills, whether operating as a proprietorship, partnership or

poration.The advertiser will be personally responsible for all cos

collection, including a reasonable attorneys fee.

An automatic hold will be put on any account that is past sixty days

in arrears. Any advertisement, including any that have been

prescheduled, will not appear in the paper.

This hold will be effective until the sixty day balance is paid in full or

a reasonable payment plan has been arranged.

We understand the difficult economic times we are all facing, and

will work with you to keep your account at a reasonable level. Our

mission is to continue to assist you in marketing your business to our

exceptional readership.

Huron DeadlineRetail & Classified Ads: Monday prior to publication at 4 p.m.

HuronHometownNewsTHE PRIMARY SOURCE OF LOCAL

COMMUNITY INFORMATION

Community Paper circulation is growing, rather thafalling like paid newspapers. Community

Newspapers have more than twice the weeklycirculation than that of all paid papers combinedIncreasingly, readers are looking to their local freepaper for information. Clearly advertising in free

papers is good business!


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Huron Hometown NewsPre-Printed Insert Rates

CONDITIONSA. Full run requires 8,500

minimum count.

B. Pre-Printed inserts inThe Huron HometownNews will apply toward

Customer ROP AdvertisingContract.

MECHANICALREQUIREMENTS

Overall paper size must beno longer than 8 x 11.5.

Larger sizes must be quarterfolded.

DEADLINE & DELIVERYDeadline for scheduling ocanceling pre-prints is on

week prior to date

of publication.Inserts must be sent to

The Advertiser Tribune320 Nelson St., Tiffin, OH

44883Ph. 1-800-448-3235

Annual Volume1-11

12-23

24-50

50+

Single Sheet$30.00

$29.00

$28.00

$27.00

4-24 Pages$36.00

$34.00

$32.00

$30.00

Over 24 Pag$42.00

$40.00

$38.00

$35.00

HURONHOMETOWN NEWS





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Full Banner 468x60

$150

HalfBanner

234x60$95Vertical

Banner

120x240$150

Shown here are actual sizesof the internet ads.

All internet ads shouldbe a resolution of 72dpi

HURONHOMETOWN NEWS



7/8

THE205 SE Catawba Rd.Suite G Port Clinton, OH 43452

www.thebeacon.netEmail: [email protected]

Phone: 419-732-2154Fax: 419-734-5382

103 Wall St.

Huron, OH 44839www.huronhometownnews.comemail: [email protected]

Phone: 419-433-1401Fax: 419-734-5382

2 Inches ........................................................... $14.0010 Inches .......................................................... $13.50

20 Inches .......................................................... $13.0030 Inches (Quarter Page) ................................ $12.50

60 Inches (Half Page) ...................................... $12.00

125 Inches (Full Page) ..................................... $11.00

20 Inches .......................................................... $11.00

40 Inches .......................................................... $10.50

60 Inches .......................................................... $10.00100 Inches (Quarter Page) ................................ $9.00140 Inches (Half Page) ...................................... $8.00

190 Inches (Full Page) ....................................... $7.30

Combo Ad Rates - Retail

Combo Ad Rates - Classifed

Combo Pre-Printed Insertion Rates - (CPM)

HURONHOMETOWN NEWSGREAT PRESS FOR A GREAT LAKE PLACE

HURON BEACON

HURON BEACON

$5.50 + $8.50$5.25 + $8.25

$5.00 + $8.00$4.75 + $7.75

$4.50 + $7.50

$4.00 + $7.00

$4.00 + $7.00$3.75 + $6.75

$3.50 + $6.50$3.25 + $5.75

$3.70 + $5.00

$2.70 + $4.60

Spot Color is $1.00 Per Col. Inch | 4 Color is $2.00 per Col. Inch

CONDITIONSA. Full run requires 16,500 minimum

count. January - March 12,500;April & October-December: 14,000

B. Pre-Printed inserts inThe Beacon will apply toward Customer

ROP Advertising Contract.

MECHANICAL REQUIREMENTSOverall paper size must beno longer than 8 x 11.5.

Larger sizes must be quarter folded.

DEADLINE & DELIVERYDeadline for scheduling or

canceling pre-prints is one weprior to date of publication.

Pre-Prints Delivered To:

The Advertiser Tribune320 Nelson St., Tifn, OH 448Ph. 1-800-448-3235

Annual Volume1-11

12-23

24-50

50+

Single Sheet$26.00

$25.00

$24.00

$23.00

4-24 Pages$35.00

$33.00

$31.00

$29.00

Over 24 Pages$42.00

$39.00

$36.00

$32.00

20,000Minimum

Run


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Retail DisplayAdvertising Rates

Open Rate: $10.00

4-WeekIntroductoryRate: $8.50

1 Column ...................................1.5

2 Column ................................3.25

3 Column ................................4.87

4 Column ................................6.62

5 Column ................................8.25

6 Column .................................... 10

Six column format, 21 deep by 10 wide ads in excess of 20 deep will

be billed at 21 deep. Double truck ads will be billed at 13 columns.

Mechanical Sizes:

HURONHOMETOWN NEWS




2 column inches

10 column inches

15 column inches

31.5 column inches

63 column inches

126 column inches

252 column inches

13-WeekRates

$7.50

$7.40

$7.30

$7.20

$7.00

$6.50

$6.00

52-WeekRates

$6.50

$6.40

$6.30

$6.20

$6.00

$5.50

$5.00

huron rate card 2013

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