Your Profile

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Advertising

Recruiter Outreach

LinkedIn Job Network

Employees

How do people find information about your company?

Company/Career Page

Your brand.

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-Career-Achievments-Rewards-Recomendations

Company Brand.

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- Company Logo- Key words-Company information-Background of a company employee

...adapting to the audience.

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-Who is looking at my profile?-What message am I sending them?

6 easy steps.

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As a brand ambassador:

1. Photo

2. Headline

3. Relevant Links

4. Summary

5. Applications

6. Recommendations

As a recruiter:

1. What’s the purpose?

2. Who’s your audience?

3. Be personal!

4. Show things you’re proud of.

5. Ask previous candidates to recommend you.

6. Join groups.

Stronger Company BrandBetter response rate on InMails & Job postings

1. Photo

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Yes it is a must!People are more likely to interact with you if you have a photo.

2. Headline

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Be clear!

Use your headline to make a statement, making sure that the people looking at your profile knows what to expect.

3. Relevant Links

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Use your three custom links in a creative way. If a recruiter – link to your job posting, if in marketing – link to article written about your company.

4. Summary

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EX.

Who is going to read this, is this relevant information to them? Instead of describing your background, tell why you are working for your current company.

5. Applications

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Add applications to make your profile more dynamic and useful. Share videos, powerpoints and events etc.

6. Recommendations

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Successfully hired candidates are typically open to giving recommendations.

You only need a few to establish credibility .

It is best to get a variety and make sure they address different points

Good luck!

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