1. CERNsHunting for the Higgsof Talent AcquisitionJames Purvis, Head of Talent Acquisition, CERN

2. Celebrating 400 yearsof canals 3. Challenges in Talent Acquisition~2000 years~500 years~200 years~50 years 4. And today?We are currently preparing students for jobs that dont yet exist,using technologies that havent been invented,in order to solve problems we dont even know are problems yetTop 10 jobs todaydidnt exist 10 years ago 5. About CERN Worlds largest particle physics centre Worlds largest scientific instrument 1954: Europes first joint ventures 2013: 23 member states 1bnCHF budget 2500 staff 200 - 1000 recruits pa 10,000 visiting scientists(half of worlds particle physicists)Studying 13.7bn years of attraction & selection! 6. 4th July - Discovery of HiggsOver 40 years of searchingGreatest scientific discovery of the milleniumAnalysis of reaction on Social Media 7. CERNs Large Hiring ChallengeStaff members17%Fellows3%Students2%Associates2%Visiting scientists76%Researchphysicists3%Scientific andengineering work40%Technical work35%Manualwork, crafts andtrades6%Office and admin16%Achieving great sciencerequires great talentyet we recruit very few physicists! 8. CERN is a great place to work! but we can make it sound really boring!The incumbent will take an active part inall questions related to scientific information 9. typical candidate reactionOur beginningCERN is .Dept X doesGroup Y implements.We need. Bulleted List Of NeedsBoth men & women can applyDescribing a task/need Results Delays Low quality No sourcing No advertising No brand One-step process Few quality candidates Low satisfaction levels 10. The start of recruitment 11. 3500 BC 1440timeFor thousands of years we have been using the same methods of recruiting 12. Paradigm shift 13. 3500 BC 1440 1989timeFor thousands of years we have been using the same methods of recruiting 14. and new technology 15. 2000 2001 2004 2005 2006Every two days, we create asmuch information as we didfrom the dawn of civilization upuntil 2003Eric Schmidt,CEO GoogleWorlds information is doubling every 2 years!100,000 tweets/minute & 40+ million facebook status updates per hour!UGC (User Generated Content) 16. Getting started 17. Sort out your EVPYour EVP can be thought of as yourHiggs field for attracting talent 18. Design a Social Media StrategySourcingstrategyOnlineSocialYoutubeEmployerbranding clipsInterviewprocessJob insightsMiscFacebookTwitterTumblrProfessionalJob boardsCareers fairsPrintAgenciesCandidate DBIf you dont know whereyou are going, any roadwill get you there.The Cheshire Cat 19. Make timeReduce the time consuming activitiesReduceprintadvertsReduce careerfairorganisationwith low ROIImplementmultipostingfor adverts tojob boardsReplacetelephonescreeningwithasynchronousweb 20. European Multipostingwww.cern.ch/jobsReaching 20 countries withone single click!Big Data - Evidence Based HR 21. Case study300+ appl.15 cand.5 interviewed1 selectedVideo interview- 15 candidates- 7 viewers- 5 onsite- 1 hireAsynchronous Web interviewingReduces costs & Increases quality 22. Update your skillset 23. The channelsTwitter- Quick & Easy to setup- Shared account- Increases Google Pagerank- Its not about followersYoutube- If I cant picture it, I cant understand it- Easier than you think- Set up a channel- Video is most popular media on the net@cernjobsyoutube.com/cernjobstv 24. Facebook is a platformBecoming more important than traditional websites!Facebook accounts for 25% web page viewsFacebook beats Google in Web trafficFacebook 25. FacebookDefault page1,374 likesCompany Page19,422 likesEach time you get a like, your page is advertised in the Facebook newsfeedfor freeEngaged Page202,893 likes 26. Facebook for recruitment11,700 fans 153,000 fansFriends of fans reach > 50 million Facebook users 27. Facebook testimonialsWhy is CERN such a great place to work? 28. Facebook Live Chat6,350 people saw this post 29. Edgerankpossibly the most important algorithm youhave never heard of edge e uewedeUe (affinity) how friendly you are with someoneWe (weight) videos, photos, comments, likesDe (decay) recencyYou want to make a big announcement ?Plan ahead to increase affinity first.Courtesy of : 30. If you are successfulNumberofpostsNumber of applicantsYear010203040506070802007 2008 2009 2010 2011 2012100 - 200201 - 300301 - 500> 500 31. Case Study : Java s/w engineer4 invited10Sonrud36SHLd146Longlisted244 Applied1 hire Youtube Video to promote the post Pushed to Social Media & job boards Over 1000 people showed interest Video screening Testing (offsite) Assessment (onsite) 32. Tactics - Where are we now?Are you looking for?Do you enjoy?Can you do?Do you have?- Structured- List of- Technical &Behavioural- CompetenciesEmploying a diverse and international workforce is a CERNcore value and central to our success. We welcomeapplications from all Member States irrespective ofgender, age, disability, sexual orientation, race, religion orpersonal situation.Selling an opportunity Automated Multiposting Sourcing & advertising Pro-active Multi-channel Social & Professional Media Multi-step process 33. Is this really a strategy?Whilst you can have a strategy for using Social Media. using Social Media itself isnt a Talent Acquisition Strategy25 million unemployedin EU (Eurostat)4 million unfilled positions(Business Europe) 34. Talent Acquisition Strategyinternal replacement of top populationturnoverlowhighlow highTalentTraderTalentConsumerTalentIndependentTalentAcademySource: Heidrick and Struggles, 2011 35. From tactics to strategyChinese proverbIf you want 1 year of prosperity, grow grain.If you want 10 years of prosperity, grow trees.If you want 100 years of prosperity, grow people 36. StudentApplications(1000)StudentProgramme(100)GraduateProgramme(20)ProfessionalPosition(5)Strategy growing talentGraduateapplicantsProfessionalapplicants 37. Closing Thoughts 38. Driving InnovationInnovation is far more about mindset than technologyInnovation has nothing to do with howmany R&D dollars you haveIf I had asked people what theywanted, they would have said faster horses 39. Thinking outside of the boxDont forget that no-tech can work too! 40. Logic will get you from A to B.Imagination will take you everywhere.