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Hungary

• In the heart of Europe for over 1100 years

• Member of the European Union since May 2004

•Citizenship: 10 million

Economic Importance of Tourism•GDP: 8,5%•Employment : 490 000 employees

12,5 % of total employment (direct & indirect)

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Tourism In Hungary

4 key „products”:•Budapest•Lake Balaton•Health tourism•Business tourism

Figures

2000 2006 Difference

Visitors

31 million

41 million

32 %

Guests 5,7 million

7 million

22%

Guest nights

17,9 million

19 million

6%

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SOFITEL – 1 hotel

NOVOTEL - 5 hotel (3 Budapest,

2 countryside)

MERCURE - 7 hotels

IBIS - 6 hotels (5 budapest 1 countryside)

Accor Brands in Hungary

Accor Hospitality and Accor Services are represented in Hungary since 1993.

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Sofitel Budapest (1) 350 room

Hungarian Accor Hotels

Novotel Total (5) 953 room

Mercure Total (7) 1427 room

Ibis Total (6) 906 room

Accor-Pannonia Hungary: 3636 room Ibis Bratislava Centrum: 120 room

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Market share Budapest (January –June 2007)

CompanyAvailable rooms

Room Sold 

Diff.07 / 06

Diff.

2006 2007 2006 2007 % 07-06

ACCOR-Pannonia BP 501 938 587 402 299 758 340 791 13,7% 41 033

Competition BP 593 279 593 499 385 296 366 955 -4,8% -18 341

TOTAL BUDAPEST by KSH3-4-5*

3 434 724

3 462 994 1 875 359 1 876 943 0,1% 1 584

Company

Market sharenatural

 

Market shareactual

 

Market share actual / natural index

2006 2007 2006 2007 2006 2007

ACCOR-Pannonia BP 14,61% 16,96% 15,98% 18,16% 109,38% 107,04%

Competition BP 17,27% 17,14% 20,55% 19,55% 118,94% 114,08%

TOTAL BUDAPEST by KSH3-4-5*

100,00% 100,00% 100,00% 100,00% 100,00% 100,00%

Source: National Sales

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1

Budapest located hotels

1. Sofitel Budapest2. Budapest Congress & World

Trade Centre3. Novotel Budapest Congress4. Novotel Budapest Centrum5. Novotel Budapest Danube6. Mercure Budapest Buda7. Mercure Budapest Korona8. Mercure Budapest City Center9. Mercure Budapest Metropol10. Mercure Budapest Museum11. Mercure Budapest Nemzeti12. Mercure Budapest Duna13. Ibis Budapest Aero14. Ibis Budapest Centrum15. Ibis Budapest Váci út16. Ibis Budapest Emke17. Ibis Budapest Heroes Square

6

12

13

15

4

3

5

2 7

11

9

8

14

10

16

17

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Best practices by brands:

Sofitel: Service Passion

Presented by: René Angoujard – GM of Sofitel Budapest

Novotel: Extraordinary Service

Presented by: Gábor Horváth – GM of Novotel Budapest Danube

Ibis: Iso 9001/14100; Extraordinary Garden

Presented by: Balázs Kormány – Ibis Brand Manager