Introduction to HULHUL is a subsidiary of Unilever, one of the world’s

leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €40.5 billion in 2008.

The mission that inspires HUL's more than 15,000 employees, including over 1,400 managers, is to “add vitality to life".

The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds about 52 % of the equity.

HeritageIn the 1890s, William Hesketh Lever, founded Lever Bros(UK)

HUL was formed in 1933 as Lever Brothers India LimitedHindustan Lever Limited came in being on 1956 through

a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.

The company was renamed Hindustan Unilever Limited on June 25, 2007.

The company created history when it offered equity to Indian shareholders, becoming the first foreign subsidiary company to do so.

Products are manufactured in over 35 factories, several of them in backward areas of the country. The operations involve over 2,000 suppliers and associates.HUL's distribution network covers 6.3 million retail outlets including direct reach to over 1 million.

FOOD

Key facts3 Roses is a 30 year old regional brand and is

the market leader in Tamil Nadu.It is one of the largest FMCG brands in Tamil

Nadu across categories.It has a strong presence in both in home and

out of home segments.It has two functionally differentiated variants

- 3 Roses Natural Care and 3 Roses Mind Sharp.

Key factsRed Label is a 105 year old brand and has

tremendous equity and heritage in the Indian market.

It is the second largest tea brand in the country.It has both leaf and dust variants, as well as a

health and immunity variant - Red Label Natural Care.

It is now proven that regular consumption of 3 cups of Red Label Natural Care every day can enhance one's immunity and help one fall ill less often.

Red Label holds the Guinness Record for the worlds largest tea party.

Key factsAwarded the prestigious “Awaaz Consumer

Award” for the most preferred brand of atta for 2006 and 2007. 

Key factsTaaza is a 20 year old brand with strong

presence in North & West India.Aimed at women customersIt is the 3rd largest tea brand in the country

with a portfolio spanning in both leaf and dust segments.

It has a strong presence in the out of home segment in South India. 

Key factsTaj Mahal was launched in 1966 by Brooke Bond.Ustad Zakir Hussain, the tabla maestro was the

brands ambassador for almost two decades, exemplifying both discernment as well as the pursuit of excellence.

Taj Mahal since 2007 has Saif Ali Khan as its ambassador, a relevant choice for today’s Indian

Taj Mahal is the most premium brand of tea in the Indian market.

It was the first brand to launch tea bags and is the only tea brand in India to be sold in vacuum sealed packs.

Key FactsNumber 1 coffee brand in IndiaUnilever’s only coffee brandEnjoys a rich heritage, came into existance in

1962 under the brand name Deluxe green labelConsistently offering better and newer products

to the consumer through improved packaging solutions and innovative product formats

Enjoys a strong presence at various out of home locations

Product mix:Roast and Ground, Instant , Ice cappuccino, hot

cappuccino in 4 flavours.

Key factsKissan is in its 62nd year of its existence in India.Category leaders in Jams with an All India Share

of 65%.

Product mix:

Kissan Jam , Kissan Juice , Kissan Tomato Ketchup , Kissan Jam Squeeze Green Apple , Kissan Jam Squeeze Mango , Kissan Jam Squeeze Pineapple , Kissan Jam Squeeze Strawberry

Key factsSpecifically designed for the mental

development of childrenProvides 33% of key brain nutrients.Available in Smart Mix & Brainy Bites.Available in the state of Tamil Nadu, Andhra

Pradesh & Karnataka. 

Key factsKnorr in India is generic to soups.Knorr is the largest soup brand in India and

has a lion’s share of the soup market in India – 70%

Key factsUnilever is the world's largest ice cream

manufacturer with an annual turnover of more than €5 billion.

Heartbrand products are sold in more than 40 countries worldwide

Also sold as Algida in Italy & Turkey, Langnese in Germany, Kibon in Brazil, Streets in Australia and Ola in the Netherlands

Key factsLipton is the #1 tea brand in the world

Key FactsWheel, biggest laundry brand in India,

dominates a complex mass market laundry business in India.

Sales Turnover of about 1500 crs in 2007 as per AC Nielson Data.

Wheel powder commands the market with 20 shares as per AC Nielson data.

Its contribution to HPC (Home & Personal Care) business in Value and Volume terms is 17% and 47% respectively.

Key FactsCif is the number 1 cream cleaner in the

World.It is the number one cleaner in various

countries including France, Germany, Russia.It’s a 500 million Euro Brand.Cif is Sold in 51 countries around the globe.

Key factsThe world’s largest fabric conditioner brand.Worldwide sales of over Euro 750 million.

(approx. 4,500 crore)Comfort is the number 1 in 14 of the 23

countries in which it is sold!

Key factsDomex is the number 1 or 2 bleach in 9

countries (Croatia, Greece, Hungary, India, Ireland, Netherlands, Philippines, Poland, South Africa).

Domex is sold in 35 countries globally.There are more than €250 million sales of

Domex every year.Domex is also sold as Domestos, Glorix,

Klinex.

Key FactsRin was launched in India as a bar in 1969

with the iconic lightning mnemonic.Rin powder was launched in 1994 as Rin

Power WhiteRin Matic for washing machines, launched in

July 2008Sold in developing markets in Africa, Asia

and Latin America.Sold as Brilhante (Brazil), Rin (India) and

under other local brand names

Key FactsFirst Brand of unilever in IndiaNo 1 brand in Kerala and West Bengal

Key FactsSurf Excel was introduced in 1959Famous for less water consumption

Key FactsVim was the original hand dishwashing brandVim is sold in four continents, is the leading

hand dishwashing brand in twenty countries, and is available to more than 2 billion people around the world.

Vim began life as a soap (both in England, and in Thailand, where King Rama V asked Unilever to supply his household with soap), but is now available as a complete range of hand dishwashing – including bars, powders and liquids.

Key factorsaviance products are brought to women with

professional beauty advise from trained Aviance Consultants.

The Aviance range of beauty solutions includes customized skincare, haircare and a wide range of cosmetics

Key FactsLEVER Ayush has five categories across

health care and personal care rangeLEVER Ayush is a unique combination of the

Truth of Ayurveda with the Proof of Science.It is also endorsed by Arya Vaidya Pharmacy,

CoimbatoreFree from harmful levels of heavy metals like

Arsenic, Mercury and Lead; Pesticides and Bacterial contamination.

Key factsLaunched in 1988 as a family beauty soap

with the promise of a fresh feeling of natureComes in 5 attractive variants Lemon Twist,

Rose Mallika, Sandal Sparsh, Rajni gandha & Morning Muskaan

Key factsPresence in countries like Indonesia,

thailand, phillipines, vietnam, arabia, russia, turkey etc

Clinic all Clear is the only brand that offers specially formulated Anti dandruff shampoo for men

Clinic All Clear also has Anti Dandruff Hair Oil that

Key factsClinic Plus ,Largest selling shampoo in India.Largest distributed shampoo in IndiaIts known as ‘Lifebuoy’ in Pakistan, Sri

Lanka, Indonesia and Vietnam and in Philippines its known as  ‘Vaseline’

It’s a huge $200mn brand across the 6 countries where it is present 

Key factsClose Up was the First HUL offering in the oral

care categoryFirst gel toothpaste in India – launched in 1980Market leader in the gel-segment for almost 3

decadesMaking stars out of models (Present-day stars

like John Abraham, Deepika Padukone, Salman Khan, etc. are some of many who have been models of Closeup in the early days of their careers)

Key factsLaunched first in the US in 1957; is one of

the leading brands of Unilever globally.Dove has its footprint in 80 countries

worldwide with a range of superior products from bar, lotions, body washes, face care and creams.

It is the leading bar brand in UK, US and Canada.

Fastest growing hair category brand in India

Key factsDeveloped in 1975, Fair & Lovely is the

world’s first fairness cream.It contains no bleach or harmful ingredients.

Instead, it provides visible fairness in a safe and reversible process.

In 2003, it was rated as the Twelfth Most Trusted Brand in India by ACNielsen ORG-MARG.

In 2004, it was identified as a Super Brand

Key factsOnly 400 crore Herbal soap brand in the

personal care segment21.36% market share in the South Indian

state of Tamil Nadu

Key factsLakme was the first major beauty brand in India

and takes pride in being the expert on Indian Beauty for over 50 years.

It is complete beauty brand spanning color cosmetics, skin care & hair styling products and extending to beauty services through the network of Lakme Beauty Salons.

Its bond with beauty and fashion is manifested through the Lakme Fashion Week, which is now the largest fashion event of its kind in the country.

Lakme has a foot print of over 1200 assisted sales outlets, which is the largest span of outlets with “Beauty Advisors” in the country.

Key factsUndisputed Leader in the soaps market of India, with

18.4% share.Turnover of €350 million a year globally, € 200 million

in India.Has a consumer base of 140 Million households in IndiaThe iconic jingle of Lifebuoy – “tandrusti ki raksha…..”

is almost like the health anthem of India and IndiansRecent Awards:Voted in the top 10 most trusted brands

in India in the “Brand Equity Survey” (came in at No. 9 in 2008 as well)Marketing excellence awards for its recent innovations and activations: “Gold” at the Emvies 2008 for best use of media innovationASIA Pacific CSR Award 2007, for Lifebuoy Swasthya

Chetna

Key factsLiril was launched in 1977. Its 30 years old!Liril has been a trendsetter over times. The

soap & its advertising have been considered to be revolutionary!

The first TV ad dates back to 1985. The Liril expressions, associations & the Liril ads are recalled even till now!

Key factsLux stands amongst India’s top 10 most

trusted brandsRecent Awards: Lux PR campaign(India):

Diva Temptation awarded Gold at AME Awards , Hong Kong, ’09, Reader’s Digest Trusted Brand ‘08, Brand Equity Most Trusted Brands ‘08, Awards CNBC Awaaz Consumer Awards ‘07, 4Ps Power Brand Awards ‘07 

Key factsThe story of this popular soap was first

created in 1789 by a young man called Andrew Pears. This is from whom it derived its name!

The most famous Pears 'face' is 'Bubbles', from an original painting by Sir John Everett Millais in 1866. The painting later came to be the very first advertising on the brand!

Key factsEndorsed by FDI ( the largest dental

association globally)Among the most trusted brands in India

(Brand Equity, Economic Times, India)Also sold as Mentadent, Zhonghua, PS and

Signal in other countries

Pond’s, has been listening to women’s needs and desires for 150 years and this has enabled them to deliver new products customized to their needs. Pond’s accompanies them on their journey to enhance the beauty of their skin.

Key factsWorld’s leading Deodorant BrandNumber one Deodorant brand in more than

40 countries.First Deodorant Brand to be launched in

India, launched in 1995

Key factsNumber 1 in Asia, Latin America and the Middle

EastSales of more than €1 billion a year.Selling in 80 countries.Also sold as Elidor, Hazeline, Seda and Sedal.Recent Awards: Holds the Guinness World Record

for the most heads of hair washed and styled in one day.

Created the largest community for Indian girls which is – www.sunsilkgangofgirls.com

Nobody knows skin –and how to keep it at its healthy best –better than Vaseline.

Key factsNumber 1 male deodorant brand in India.Available in over 60 countries.

Pureit is the  world’s most advanced in-home water purifier. Pureit, a breakthrough offering of Hindustan Unilever (HUL), provides complete protection from all water-borne diseases, unmatched convenience and affordability.

Doing Well by Doing GoodHUL’s Project Shakti is a rural initiative that targets

small villages populated by less than 5000 individuals. Through Shakti, HUL is creating micro-enterprise opportunities for rural women, thereby improving their livelihood and the standard of living in rural communities.

Shakti also provides health and hygiene education through the Shakti Vani programme.The program now covers 15 states in India and has over 45,000 women entrepreneurs in its fold, reaching out to 100,000 villages and directly reaching to over three million rural consumers.

Lifebuoy Swasthya Chetana. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhea. It has already touched 120 million people in approximately 50, 676 villages across India.

Unilever's mission is to add Vitality to life. meeting everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.