hummer vs cottonelle (challenge your assumptions)
DESCRIPTION
This case is used to illustrate how people (including designers) may ignore the real impact of their decisions.TRANSCRIPT
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Worse to the environment?
CottonelleHummer
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Worse to the environment?
CottonelleHummer
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Worse to the environment?
"Be Kind to Your Behind" campaign
H2 and H3 drivers get 4.63 times as many tickets as the average driver.
http://blog.wired.com/cars/2009/01/hummers-can-hid.html
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"This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is
enormous"
Allen Hershkowitz
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Making toilet paper from virgin wood is a lot worse than driving
Hummers in terms of global warming
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Making toilet paper has a significant impact because of
chemicals used in pulp manufacture and cutting down
forests
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http://www.cottonelle.com/ca/faq.aspx
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More than 98% of the toilet roll sold in America comes from
virgin wood. In Europe and Latin America,
up to 40% of toilet paper comes from recycled products.
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"Americans in particular like the
softness and strength that virgin fibres provides. It's the
quality and softness the consumers in
America have come to expect."
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What can you do?
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www.greenpeace.org/usa/campaigns/forests/tissueguide
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http://discovermagazine.com/
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http://www.thegreenguide.com/
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http://perc.ca/waste-line/hidden/
On a daily basis people are faced with options. Should I drive to work or take the bus? Should I walk to school or get a ride? Should I be using a polystyrene foam cup or a paper one? Should I
buy cloth or disposable diapers for my newborn? Should I accept paper or plastic bags at the
grocery store? Sometimes the answer may be obvious but often times there are heated debates behind
these seemingly simple questions
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Be informedBe critical
Be coherent
http://savetheplasticbag.com
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Think systemic