Your New Secret Weapon for

PPC Campaigns

HUBSPOT TOOLS

Why the Ads Add-On Could Be Your New Secret Weapon for PPC CampaignsGone is the idea that inbound marketing and

paid advertising can’t be used together

cohesively. In fact, 53 percent of HubSpot

customers incorporate paid media into their

inbound strategies. And now, with the

HubSpot Ads Add-On, you can create and

optimize paid ads directly from your

dashboard.

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What is the HubSpot Ads Add-On?

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HubSpot announced its new advertising tool at the INBOUND 15 conference this year as

their solution to common PPC painpoints regularly experienced by their clients. Marketers

often find themselves unsure of how to drive results through their paid campaigns and

unfamiliar with which metrics to assess and report on, but the Ads Add-On simplifies the

creation process and offers tips and best practices for optimization from within the tool

itself.

Through the add-on, HubSpot customers can create LinkedIn Sponsored Update and Google

AdWord campaigns, two of the leading ad types for B2B companies, though the latter is

currently in private beta.

Now that you’re familiar with the Ads Add-On, we’ll show you two reasons it just might be

your new secret weapon when it comes to creating PPC campaigns and maximizing their

results.

HubSpot Ads Add-On

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You’re Unfamiliar With Paid

Advertising and Don’t Know Where

to Start1

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The HubSpot Ads Add-On is especially useful for marketers who have little prior experience

setting up ad campaigns. There are a lot of moving parts when it comes to creating a paid

advertising campaign—including content creation and tailoring, audience targeting, budget

management, and analytics assessment—but HubSpot allows you manage every aspect of

paid advertising directly from your dashboard.

As we mentioned above, the Ads Add-On also has knowledge built right into the tool,

offering best practices and tips as you’re filling out your campaign details that will help you

start it off on the right foot (as seen in the example below.)

You’re Unfamiliar With Paid Advertising

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The Ads Add-On takes away the technical complexity of setting up and optimizing paid

campaigns, allowing you to focus on strategy. Check out HubSpot’s blog post to learn how

to launch your first Ads Campaign.

You’re Unfamiliar With Paid Advertising

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You’re Not Sure How to Assess the

ROI of Your Paid Campaigns2

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Marketers often cite “reporting on ROI” as one of their biggest pain points when it comes to

paid advertising, but HubSpot’s Ads Add-On provides context for each ad click. The

platform’s Paid Ad Report focuses on the conversions your ads generate, and since the tool

is directly connected to your contacts, you can learn exactly how many ad clicks lead to

customers.

A typical report shows you how many impressions your ad received and the amount of

clicks, conversions, MQLs, and ultimately customers that resulted, giving you the ability to

create more comprehensive reports and share exactly how much business your efforts are

generating.

How to Assess the ROI of Your Paid Campaigns

Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com

The HubSpot Ads Add-On can be a powerful tool for marketers looking to optimize their paid

campaigns to drive results and who want to keep all of the moving parts of paid advertising

in one place.

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