hubspot summer 2010 show & tell webinar
DESCRIPTION
This webinar featured HubSpot's CEO Brian Halligan and included information about HubSpot's newest inbound marketing software features, feedback on how customers are using them to drive more leads and sales. We shared some of HubSpot's roadmap and vision.TRANSCRIPT
• “If you wait until there is another case study in your industry, you will be too late.”
• -- Seth Godin
Starting In a Few Minutes
What gets us into trouble is not what we don't know it's what we know for sure that just ain't so?
• -- Mark Twain
Starting In 1 Minute
HubSpot Summer 2010 Show & Tell
Brian Halligan
@bhalligan
Today’s Agenda
•Remind me, what is inbound marketing?
•Who & What is HubSpot?
•Talk Is Cheap – Demo!
•Customer Reactions to New Features
•Where is the puck headed?
•Q&A
Traditional Marketing
Traditional Marketing Is Dead
800-555-1234
Annoying
Salesperson
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos
Transformation
Build a moat around your business
Get Found
Convert
So What’s HubSpot?
HubSpot’s Inbound Marketing System
GET FOUND
CONVERT
ANALYZE
QUALIFIED TRAFFIC
SALES
SEO, Blog, Social Media, Content Creation
Landing Pages, Lead Nurturing &Intelligence
Marketing Analytics
Get Found
Convert
Blog SEOSocial MediaMonitoring
AnalyticsMarketing
AutomationIT Expertise
Radian6Wordpress Eloqua IT GuysMarketing
Sherpa
Complete Solution
Analytics
Web
Position
Gold
Emerging Standard
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10
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10
HubSpot Customer Growth
May 2010
2,800 Customers
Thought Leadership
Using HubSpot = More Leads
Talk Is Cheap
Demo!!!
Social Media Monitoring
Social Media Reach
BETA: Social Lead Intelligence
Marketing Integration
New: Lead Nurturing
Michelle WickumDirector of MarketingSteelMaster Buildings
"“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.”
BETA: Lead Segmentation
BETA: Email Marketing
Jared MostollerMarketerdocSTAR
"HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked."
HubSpot Salesforce.com Integration
Leads API = Any CRM Integration
(…or your CRM of choice)
Daniel LyntonCEO
Lynton Web Solutions
“. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.”
Analytics Help Max Out ROI
Does HubSpot help customers do all this?
HUGOct 5 2010Cambridge, MA
What’s next?
Co
nv
er
t
Platformization
CRM WEBSITE
Blogosphere
HubSpot
Proprietary API
3rd Party Apps
COPCA
@bhalligan@kirstenpetra
Thank You
See it for yourself @ www.hubspot.com/free-trial